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Dow Jones Index gains steam ahead of key earnings, US inflation, and NFP data

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Dow Jones Index gains steam ahead of key earnings, US inflation, and NFP data - 2

The Dow Jones Index continued its strong bull run, reaching a new all-time high on Tuesday, as investors waited for the upcoming corporate earnings and key macro data.

Summary

  • The Dow Jones Index continued its strong bull run ahead of the upcoming earnings.
  • It has jumped by 37% from its lowest level in April last year.
  • The US will publish key macro data on Wednesday and Friday.

Dow Jones, which tracks 30 diverse companies, reached a record high of $50,520, three days after it crossed the important $50,000 milestone. Other blue-chip indices like the S&P 500 and the Nasdaq 100 continued their uptrend.

Dow Jones Index rallies

The Dow Jones has done well in the ongoing earnings season. Data compiled by FactSet show that most American companies have reported strong financial results, with 76% of S&P 500 companies reporting a positive surprise.

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The blended earnings growth of all S&P 500 Index companies that have reported is 13%. If this is the final number, it will be the fifth consecutive quarter of double-digit growth.

Dom key companies in the Dow Jones will publish their numbers this week. The most notable ones will be Cisco and McDonald’s. Other notable companies to watch this week will be Applied Materials, Arista Networks, T-Mobile, Shopify, and Ford.

Dow Jones Index gains steam ahead of key earnings, US inflation, and NFP data - 2
Dow Jones Index chart | Source: TradingView

US stocks to react to key macro data 

The Dow Jones Index will also react to upcoming U.S. macroeconomic data.

The first will be the delayed U.S. non-farm payrolls report, which comes out on Wednesday. Economists polled by Reuters expect the upcoming report to show that the economy created 70,000 jobs in January, higher than the 50k it created in December. The unemployment rate is expected to remain at 4.4%.

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These numbers come as some major American companies have recently announced layoffs. Amazon is shedding over 16,000 layoffs on top of the 15,000 it announced last year. 

Other top companies, including UPS, Dow Inc., Verizon, Citigroup, and Salesforce, have announced large layoffs. According to Challenger & Gray, companies announced over 108k layoffs.

The most important data will come out on Friday when the United States will publish the latest consumer inflation report. Economists expect the data to show that inflation softened a bit in January, with the headline CPI falling to 2.5%. 

A lower inflation figure than expected will be highly bullish for the Dow Jones as it will lead to higher odds of Federal Reserve interest rate cuts this year.

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Crypto World

Do Super Bowl Ads Predict a Bubble? Dot-Coms, Crypto and Now AI

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Do Super Bowl Ads Predict a Bubble? Dot-Coms, Crypto and Now AI

Advertisements for the Super Bowl — the championship game of American football — are some of the most watched and most expensive.

The game on Sunday boasted some 127 million viewers, making it the most-viewed sporting match of the year in the US, as well as the most-watched Super Bowl of all time.

Advertisers pay a premium for the limited number of commercial spots. Some companies shelled out as much as $4 million for a 30-second slot. The high sticker price, as well as the massive audience, drives companies to make their advertisements unique.

But tech industry observers have noted one particular trend in Super Bowl ads: If there’s novel tech all over the ad space, a bubble will soon pop.

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Super Bowl ads and bubbles, from dot-coms to crypto

In January 2000, the dot-com boom was in full swing due to the widespread adoption of the internet. At the Super Bowl that year, which became dubbed “the dot-com bowl,” 17 different ads were about the world wide web.

One from trading platform e-Trade featured a 20-second clip of a dancing chimpanzee, followed by a screen that read, “Well, we just wasted 2 million dollars. What are you doing with your money?”

Two months later, the dot-com bubble began a steep decline that lasted until October 2002.

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The same happened with the “crypto bowl” in 2022. At Super Bowl LVI, four different crypto companies aired ads: Coinbase, Crypto.com, eToro and FTX.

The now-defunct FTX aired an ad with “Seinfeld” showrunner Larry David, encouraging investors not to “miss out” on crypto. Crypto companies spent an estimated $6.5 million each per 30-second slot that year.

Just months later, the crypto market unraveled. Terra’s stablecoin ecosystem imploded in May. FTX, Celsius, Voyager Digital and BlockFi were insolvent by the year’s end. Genesis followed in January 2023.

Related: Crypto figures address connections mentioned in latest Epstein file release

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The following Super Bowl, only one crypto-related ad appeared: a non-fungible token promotion related to the video game Limit Break. There were none in 2024 and 2025.

Coinbase’s sole crypto ad at Super Bowl LX missed the mark

After a two-year hiatus, one major crypto company has returned to the Super Bowl. Coinbase ran an ad in the form of a karaoke sing-along to the Backstreet Boys, which was also screened on the Sphere in Las Vegas.

Not everyone was thrilled. For many, crypto’s image has not improved since the FTX days. Political streamer Jordan Uhl posted, “From crypto to AI to Trump accounts, every Super Bowl has its own scam ad theme.”