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Kooc Media Launches PR Services for Online Casino and Sportsbook Brands

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Kooc Media Launches PR Services for Online Casino and Sportsbook Brands

Kooc Media, a specialist PR distribution agency serving the crypto, fintech and iGaming industries, has announced the launch of dedicated PR services designed specifically for online casino and sportsbook brands. The new offering gives gambling operators, affiliates and iGaming startups access to guaranteed media placements across a network of high-authority news websites, combined with full newswire distribution to hundreds of partner outlets.

The iGaming industry continues to grow rapidly worldwide. New online casinos, sportsbook platforms and betting apps launch every month, all competing for visibility in a crowded market. For many of these brands, getting meaningful press coverage has been a persistent challenge. Traditional PR agencies often lack the specialist knowledge needed to work with gambling companies, and many mainstream publications refuse to cover iGaming content altogether.

Kooc Media has built its gambling PR services to address this gap directly. The agency operates its own network of in-house news websites, which means it can guarantee publication rather than relying on pitching journalists who may never respond. This model removes the uncertainty that has frustrated gambling brands working with conventional PR firms for years.

“Online casino and sportsbook brands face unique challenges when it comes to public relations,” said Michelle De Gouveia, spokesperson for Kooc Media. “Many agencies either don’t understand the iGaming space or won’t work with gambling companies at all. We built these services because we saw a real need for reliable, guaranteed PR distribution that actually delivers results for this industry.”

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What the New iGaming PR Services Include

Kooc Media’s gambling PR packages cover everything an online casino or sportsbook brand needs to build media presence quickly. Services include press release writing, sponsored article creation, homepage feature placements on in-house websites, and distribution through partner news networks.

The agency’s in-house editorial team can handle the entire process from start to finish. Clients provide the key details about their brand, product launch or announcement, and Kooc Media writes the press release, publishes it across its owned media network, and distributes it through its newswire partners. Every campaign comes with full reporting and live links to each placement.

For brands that need wider reach, Kooc Media also offers distribution through major financial and business news networks. Depending on the package selected, press releases can appear on sites such as Business Insider, Bloomberg, Benzinga, MarketWatch and other well-known platforms. This gives iGaming companies access to the same calibre of media coverage that mainstream businesses receive.

All articles are published on Google News indexed websites, which means they can appear in Google News results and gain organic search visibility. For online casino and sportsbook brands competing in a market where search engine rankings matter enormously, this is a significant advantage.

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Why Online Casinos and Sportsbooks Need Specialist PR

The online gambling industry operates under heavy regulation in most markets. Advertising restrictions, licensing requirements and compliance rules make it difficult for casino and sportsbook brands to promote themselves through standard marketing channels. Many social media platforms restrict gambling advertising, and paid search options are limited in several jurisdictions.

This makes earned media and PR coverage more important than ever for iGaming companies. A well-placed press release on a respected news website can drive brand awareness, build trust with potential players, and improve search engine rankings through high-quality backlinks. For new online casinos entering the market, PR coverage can be the difference between getting noticed and getting lost in the noise.

Kooc Media’s approach works well for iGaming brands because the agency already operates in this space. Its network of in-house websites includes publications that regularly cover finance, technology and digital entertainment topics. This means gambling-related content fits naturally within the editorial environment, rather than being forced into publications where it looks out of place.

The agency also understands the compliance side of iGaming PR. Press releases for online casinos and sportsbooks need to meet specific standards around responsible gambling messaging and regulatory accuracy. Kooc Media’s team is familiar with these requirements and ensures all content meets industry standards before publication.

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Serving a Growing Market

The global online gambling market is projected to continue its strong growth over the coming years, driven by ongoing legalisation in new markets, the rise of mobile betting, and increasing consumer interest in live casino games and sports wagering. As more operators enter the market, the competition for player attention will only intensify.

Kooc Media sees its iGaming PR services as a long-term commitment to serving this sector. The agency already works with crypto projects, fintech companies and technology brands through its crypto PR services, and the expansion into dedicated gambling PR is a natural extension of its existing capabilities.

“The iGaming industry is moving fast, and the brands that succeed will be the ones that invest in building their public profile early,” said De Gouveia. “We offer same-day distribution, guaranteed placements, and access to major news networks. That combination is hard to find anywhere else, especially for gambling companies that have traditionally been underserved by the PR industry.”


How Kooc Media’s Model Differs from Traditional PR

Most traditional PR agencies work on a pitch-based model. They write a press release, send it to a list of journalists, and hope for coverage. There are no guarantees, and many campaigns result in little or no published coverage despite significant spend.

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Kooc Media takes a different approach. Because the agency owns and operates its own media brands, it can guarantee that every press release will be published. Clients know exactly where their content will appear before they commit to a campaign. This performance-driven model has made the agency popular with crypto and fintech brands, and the company expects the same appeal among online casino and sportsbook operators.

The agency’s packages are designed to be straightforward. Clients choose a package based on the level of distribution they need, from in-house website placements through to full newswire distribution across hundreds of outlets. There are no hidden fees and no waiting weeks for results. Most campaigns are completed within 24 hours of approval.


About Kooc Media

Kooc Media is a specialist PR distribution agency founded in 2017. The company operates a network of in-house news websites including Blockonomi, CoinCentral, MoneyCheck, Parameter, Beanstalk and Computing. The agency provides PR services for the crypto, fintech, technology and iGaming industries, offering guaranteed media placements, newswire distribution and managed PR creation. Kooc Media serves clients worldwide from its UK headquarters.

Kooc Media’s gambling PR packages are available now through the company’s website at https://kooc.co.uk.

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Disclaimer: This is a Press Release provided by a third party who is responsible for the content. Please conduct your own research before taking any action based on the content.

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Crypto World

Balancer Proposes Winding Down Labs, Ending BAL Emissions in Sweeping Reset

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Balancer Proposes Winding Down Labs, Ending BAL Emissions in Sweeping Reset

Five months after a $128M exploit rocked the protocol, Balancer is proposing its most radical restructuring yet.

The team behind veteran DeFi protocol Balancer has posted two sweeping governance proposals that would wind down Balancer Labs, consolidate all operations under a DAO-controlled entity, and end BAL token emissions entirely.

The operational restructuring proposal, posted on March 23, formalizes the wind-down of Balancer Labs OÜ, the Estonian entity that originally built the protocol, and consolidates all activity under Balancer OpCo Limited, a BVI entity that operates as a direct agent of the DAO.

The team would shrink from roughly 25 to 12.5 full-time equivalents, with an annual operating budget of $1.9 million — a 34% cut from the $2.87 million approved under the previous roadmap.

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The accompanying tokenomics revamp proposal, also published on Monday, goes further. It proposes halting all BAL emissions immediately, sunsetting veBAL — the protocol’s governance and yield-bearing token — and routing 100% of protocol fees to the DAO treasury. The move would replace a fragmented split that previously flowed to veBAL holders, core pool incentives, and partners.

To soften the blow for locked veBAL holders, the proposal includes a $500,000 compensation campaign paid in stablecoins over six months. The proposal also offers a BAL buyback and burn program capped at 35% of treasury holdings, or roughly $3.6 million, at net asset value (~$0.16 per BAL) — a slight premium to current market prices that would retire approximately 35% of circulating supply if fully exercised. The buyback and burn program is aimed at “providing exit liquidity for holders who want out.”

The projected impact, per the proposal, includes reducing Balancer’s annual deficit from ~$2.6 million to ~$700,000, and extending its treasury runway from under four years to roughly nine.

In an extended X post following the proposals, Marcus Hardt, CEO and co-founder of Balancer Labs, framed the moves as a necessary reckoning. “The technology works. Balancer v3 works. Boosted pools work. The infrastructure we built is strong,” he wrote. “What stopped working was the economic model around it.”

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Hardt acknowledged the pain for veBAL holders directly:

“If you locked in good faith, losing those economic rights is painful. That is exactly why the buyback and the compensation campaign are part of the package. The goal is not to trap anyone into a decision.”

November Exploit

The restructuring comes as Balancer tries to find stable footing after a brutal stretch. The protocol was hit by a $128 million exploit in early November, the same week that Stream’s unwind shook broader confidence in DeFi. The proposals acknowledge that the November exploit “removed the option of growing out of” problems with the economic model that had been building for some time.

The exploit triggered months of crisis response, significant TVL loss, and difficult decisions about what the protocol could realistically sustain. The current restructuring proposals are the clearest signal yet of just how much the event reshaped Balancer’s trajectory.

Despite the severity of the changes, Hardt struck a cautiously optimistic tone. “Balancer still has real products. Boosted pools are generating real usage,” he wrote on X. “I believe the protocol still has room to build products and revenue streams that fit Balancer uniquely well.”

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Both proposals are live on the governance forum and open for community discussion ahead of a snapshot vote.

BAL is mostly flat on the news, down less than 1% in the past 24 hours, and over 99% from its 2021 all-time hight.

Labs vs DAO Restructuring

Balancer’s restructuring is the latest in a string of high-profile governance crises forcing DeFi projects to confront whether the Labs-plus-DAO structure — once a standard template for decentralized protocols — is still fit for purpose. At Aave, months of escalating conflict between Aave Labs and the DAO over fee distribution, brand ownership, and token-holder rights eventually pushed Labs to propose routing 100% of product revenue to the DAO treasury — though not before key service provider BGD Labs announced it was leaving amid the fallout.

Meanwhile, cross-chain bridge protocol Across took an even more radical turn, with Risk Labs proposing to dissolve the DAO entirely and convert the project into a U.S. C-corporation, citing friction with institutional partners.

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This article was written with the assistance of AI workflows. All our stories are curated, edited and fact-checked by a human.

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Fira Debuts Fixed-Rate DeFi Lending Protocol with $450M in Deposits

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Fira Debuts Fixed-Rate DeFi Lending Protocol with $450M in Deposits

Ethereum-based decentralized finance (DeFi) lending protocol Fira said on Tuesday it was launching with about $450 million in deposits, highlighting demand for fixed-rate onchain credit.

Fira said the protocol’s fixed-rate credit market allows users to lock borrowing costs and lending returns for defined periods by organizing lending around maturities rather than floating utilization-based rates, according to an announcement shared with Cointelegraph.

The fixed-rate model differs from most DeFi lending protocols, where borrowers cannot lock funding costs, and lenders cannot predict returns, making long-term DeFi lending less predictable. Fira’s said its model organizes markets by maturity and determines interest rates by supply and demand mechanics, replacing utilization algorithms that fluctuate with borrowing activity.

Fira said the design is intended to create a more predictable onchain credit market by introducing yield curves and defined maturities, features that are standard in traditional fixed-income markets but rare in DeFi.

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Fira is not the first DeFi lending protocol built around fixed-rate credit. Other protocols with similar structures include Notional Finance, IPOR and Term Finance.

Fira debuts fixed-rate onchain credit market. Source: Fira

Euler-linked liquidity migrated into Fira

Fira said it debuted with $450 million in deposits, which were “reallocated” from users of the modular lending platform Euler Finance during the pre-launch phase that started on Jan. 8, Pete Siegel, chief financial officer at Fira, told Cointelegraph. 

“Fira was pre-launched in January. It opened with a first market called UZR, which enabled roughly a thousand users who were already on Euler, in a product available on Euler to migrate their assets at a fixed rate.”

Siegel said the deposits reflect user interest in fixed-rate lending products.

DeFi lending protocol rankings by TVL. Source: DeFiLlama

DefiLlama currently shows Fira with about $451.6 million in total value locked on Ethereum, compared with roughly $25.3 billion for Aave, the sector’s largest lending protocol.

Related: Maestro launches mining-backed Bitcoin credit market for institutions

Fira said its smart contracts have undergone six independent security audits conducted by Sherlock, Spearbit via Cantina, Hexens and yAudit between November 2025 and early 2026.

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Fira’s bug bounty program through Sherlock offers up to $500,000 in rewards for users finding critical vulnerabilities in the protocol’s open-source Ethereum-based smart contracts.