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Vanguard’s Perspective on Bitcoin: A Digital Toy with Potential Future Use Cases

Bitcoin remains a contentious topic among traditional finance giants, with some industry leaders describing it as primarily a speculative asset. John Ameriks, the global head of quantitative equity at Vanguard, characterized Bitcoin as akin to a collectible toy, specifically likening it to a plush toy called a Labubu, emphasizing its current role in speculative trading rather than practical use cases.

Despite his skepticism, Ameriks acknowledged that Bitcoin could hold value beyond mere speculation under specific conditions in the future. He highlighted scenarios such as periods of high fiat currency inflation or political instability, where cryptocurrencies like Bitcoin may serve as alternative stores of value. Such situations tend to accelerate the adoption of digital currencies beyond their current reputation as investment speculation.

Bitcoin’s price action from 2012 to 2025. Source: CoinMarketCap

Ameriks’ comments come shortly after Vanguard announced that it would enable its over 50 million clients to trade cryptocurrency funds—a significant move, positioning the firm among the last major asset managers to facilitate direct investment in crypto-related products. The firm clarified that, while clients can now hold and buy crypto ETFs via its platform, Vanguard would not offer direct advice on whether to buy or sell specific cryptocurrencies.

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“Clients can choose to hold these ETFs on their own discretion,” Ameriks explained. “We’re providing access, but not financial guidance on specific tokens.”

This policy change introduces a new avenue for retail investors to gain exposure to cryptocurrencies, fostering a bridge between traditional finance and the burgeoning digital asset market. Capital inflows from Vanguard’s extensive client base could potentially influence cryptocurrency prices, especially for those offered via ETFs, further integrating digital assets into mainstream investment portfolios.

The shift reflects a broader trend of traditional asset managers gradually embracing digital assets amid growing institutional interest, even as some industry observers remain cautious about Bitcoin’s role solely as a speculative instrument. This development paves the way for increased mainstream adoption and acceptance of cryptocurrencies as part of diversified investment strategies.

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