PwC Joins Crypto Push Following Stablecoin Policy Shift in U.S.

TLDR

• PwC confirmed a strategic shift to expand crypto consulting and audit services across the U.S.
• CEO Paul Griggs cited the GENIUS stablecoin act as a key driver behind the decision.
• PwC plans to support clients using stablecoins to improve payment system efficiency.
• The firm rehired digital asset specialist Cheryl Lesnik to strengthen internal crypto expertise.
• Other Big Four firms, including Deloitte and KPMG, have also expanded crypto-related services.

PwC has shifted its position on digital assets and is now expanding crypto-related services across its U.S. operations. The firm’s decision follows evolving U.S. regulatory policy and the passage of the GENIUS Stablecoin Act. PwC U.S. According to a report made by the Financial Times, CEO Paul Griggs confirmed the company’s new direction.

PwC to Deepen Crypto Involvement Across Consulting and Audit Services

Paul Griggs said PwC is now committed to being “hyper-engaged” in the digital assets space across both consulting and auditing work. The shift comes as U.S. regulators adopt more supportive views on cryptocurrency after Donald Trump’s re-election. “PwC has to be in that ecosystem,” Griggs stated, pointing to long-term industry trends and growing client demand.

Griggs said the GENIUS Stablecoin Act has created regulatory clarity, increasing confidence in stablecoin-related financial products. “I expect it will create more conviction around leaning into that product and that asset class,” he said.

PwC has already started pitching clients on stablecoin use cases for improving payment efficiency. The company is building offerings that address both compliance and innovation within blockchain infrastructure. Its crypto advisory efforts aim to meet new demands from financial, fintech, and enterprise clients.

PwC Recruits Talent and Builds Out Internal Crypto Teams

The firm recently rehired Cheryl Lesnik, a digital asset specialist, as a partner to help lead its crypto client engagements. Griggs confirmed that PwC has “bolstered our resource pool inside and outside” to meet industry needs. The company is actively building internal capabilities to support blockchain, tokenization, and crypto-native business models.

PwC currently provides audit services to Bitcoin mining company MARA Holdings. Griggs explained that maturing regulation makes the environment more suitable for institutional adoption of digital assets. The company’s pivot follows earlier hesitation caused by enforcement activity under previous regulatory leadership.

KPMG and Deloitte have also expanded digital asset offerings in the past year. Deloitte released a crypto accounting roadmap in May 2025, while KPMG declared the sector had reached a “tipping point.” The Big Four firms continue to adjust services as crypto demand rises across enterprise markets.