Bitcoin (CRYPTO: BTC) treasury company Strategy will lean more heavily on its perpetual preferred stock program to finance additional Bitcoin purchases, moving away from a reliance on issuing common stock. CEO Phong Le outlined the pivot during Bloomberg’s The Close, explaining that the company intends to shift from equity capital to preferred capital as a core funding channel. The move centers on Stretch (STRC), Strategy’s perpetual preferred offering launched in July, which targets investors seeking steadier returns through an annual dividend north of 11%. The instrument has been positioned as an alternative to diluting the company’s stock while it continues to amass BTC holdings. The development comes as Strategy eyes a broader rollout of STRC later in the year, signaling a potential shift in how corporate treasuries wield equity-like instruments to grow crypto reserves.

Le emphasized that the preferred stock will “take some seasoning” and marketing before traders fully embrace the product, but he remained upbeat about STRC’s trajectory. He told The Close that, in the course of this year, Stretch could become a cornerstone offering for Strategy as it seeks to fund further Bitcoin acquisitions. The company’s financing strategy has repeatedly leaned on STRC to finance BTC purchases since its inception, providing a mechanism to accumulate digital assets without triggering immediate dilution of common equity. The approach is part of a broader class of crypto treasuries that use perpetual preferreds to balance income generation with asset accumulation.

STRC, which was introduced to market as Strategy’s fourth perpetual preferred instrument, was explicitly designed to appeal to buyers seeking long-term stability. It carries an annual dividend and is marketed as a capital-structure play rather than a plain equity raise. The instrument’s structure aims to deliver predictable income while enabling Strategy to keep building its Bitcoin stack. The narrative around STRC has fed into a wider discussion about how corporate treasuries are managing liquidity, risk, and exposure to crypto markets without immediately triggering shareholder dilution. Critics, however, have warned that the space has grown crowded and that some companies’ holdings now exceed their market capitalization, raising questions about concentration risk and governance.

Strategy could restart offerings as STRC hits $100

In late trading, STRC regained its par value of $100 for the first time since mid-January, a development Le described as the “story of the day.” The move back to par could unlock renewed appetite for STRC issuances, potentially enabling Strategy to fund additional Bitcoin purchases without issuing new common shares. Earlier this month, the stock traded under $94 when Bitcoin briefly slid below $60,000, underscoring how BTC price dynamics can influence the attractiveness of STRC as a funding mechanism. With Bitcoin trading roughly around $66,800, the market environment remains relatively constructive for asset accumulation through alternative financing vehicles, even as volatility lingers on near-term horizons.

Bitcoin’s price trajectory has been steady but not spectacular in the immediate term, hovering around the mid-$66,000s after peaking above $68,000 intraday. The price backdrop supports narratives that corporate treasuries can pursue more disciplined, income-generating avenues for finance, while still chasing the long-term upside of BTC exposure. The evolving dynamics around STRC and similar instruments come as crypto returns and risk sentiment influence decisions across corporate balance sheets, with issuers seeking to optimize cost of capital and dilution concerns in parallel.

Buying Bitcoin treasury rivals a “distraction”

Analysts have cautioned that the crypto treasury space is becoming crowded as several firms vie for a relatively small pool of traders and investors. In a crowded market, some observers warn that corporate treasuries could face diminishing marginal value as more players announce similar funding structures. The fragmentation raises questions about price discovery, liquidity, and the true strategic value of perpetual preferreds in maintaining BTC accumulation over the long run.

Related: Saylor’s Strategy buys $90M in Bitcoin as price trades below cost basis

Beyond pure competition concerns, Le dismissed the notion that Strategy would pursue aggressive consolidation through acquisitions of underperforming peers. He argued that focusing on the core STRC product is preferable to pursuing opportunistic takeovers, likening the approach to other technology or finance markets where companies emphasize product development over opportunistic acquisitions. “In any new market, whether it be electric cars or AI or SaaS software, you want to focus on your core product,” Le said. “It would be a distraction to go buy, at a discount to net asset value, another digital asset treasury company.”

As the wider market digests these developments, Strategy’s stock, traded as MSTR, closed down more than 5% at $126.14, reflecting a sentiment that remains cautious in the near term even as STRC gains traction. The price action underscores the delicate balance investors weigh between funded BTC accumulation and the potential dilution risk associated with new equity or preferred stock offerings. The discussion around STRC also feeds into broader debates about how corporate treasuries manage risk, yield, and the opportunity cost of capital when BTC becomes a strategic asset rather than a speculative instrument.

To contextualize the conversation, industry observers have pointed to a broader trend: as more companies adopt crypto treasuries, the market could see consolidation through mergers and acquisitions or more aggressive share-issuing strategies when faced with capital needs. Yet Strategy’s leadership seems intent on refining its preferred-stock route rather than chasing rapid expansion through bolder balance-sheet moves. The decision to prioritize a steady, dividend-bearing instrument aligns with a philosophy of measured growth and risk control, even as BTC remains a volatile, high-beta asset that can swing strategic outcomes in a single trading session.

In parallel, the crypto treasury sector has become a focal point for investors seeking visibility into how corporate treasuries navigate liquidity, risk, and regulatory constraints. Analysts suggest that while the category has matured in some respects, it remains a moving target shaped by Bitcoin’s price action, macroeconomic conditions, and evolving market structure. The emergence of streaming discussions around STRC and similar products indicates a willingness among issuers to experiment with bespoke capital-structure solutions as legitimate means of funding crypto purchases. The question remains: how durable will these instruments prove in different market regimes, and will investor demand stabilize as more issuers publish performance data and governance disclosures?

Why it matters

For investors, Strategy’s pivot toward preferred stock as a primary funding mechanism highlights a shift in how crypto treasuries can balance income with exposure to Bitcoin outright. The STRC instrument promises yield and stability, potentially reducing the pressure to issue more common stock and mitigate dilution. If STRC continues to perform and attract sufficient investor interest, Strategy could emerge as a case study for how treasuries combine traditional fixed-income features with crypto exposure to create a hybrid financing model.

From a market perspective, the development reinforces the idea that institutional players are increasingly treating BTC as a fundamental corporate asset rather than a speculative risk. The use of perpetual preferreds could provide a template for other issuers seeking to augment BTC reserves without triggering immediate equity dilution. Yet the crowded nature of the space also invites closer scrutiny of governance, risk management, and the alignment of incentives between a company’s treasury activities and shareholder interests. The balance between discipline in funding and the pursuit of BTC upside remains a central tension, one that Strategy appears intent on navigating with caution and clarity.

For builders and researchers, the case raises questions about the transparency of crypto-treasury deals, the long-term performance of perpetual preferreds in crypto contexts, and how such instruments should be regulated as they gain traction in mainstream finance. The evolving narrative around STRC and related products could influence product design, disclosure standards, and investor education as more firms explore innovative capital-structure solutions to support digital-asset accumulation.

What to watch next

• Progress in STRC marketing and adoption, including any new issuances or marketing milestones (dates to watch).
• Bitcoin price movements and any corresponding shifts in Strategy’s BTC purchase cadence or balance-sheet disclosures.
• Regulatory developments affecting corporate crypto treasuries and preferred-stock financings.
• Q3 and Q4 earnings context for Strategy (or related entities) that could reflect changes in capital-raising strategies.
• Market sentiment indicators for crypto treasuries, including liquidity and trading volumes for perpetual-preferred products.

Sources & verification

• Bloomberg – Phong Le interview on The Close discussing Strategy’s move from equity capital to preferred capital and STRC’s role (YouTube link provided in original coverage).
• Cointelegraph – Strategy raises $2B in preferred stock to back Bitcoin purchases (article detailing STRC launch and purpose).
• Cointelegraph – Why Saylor’s Strategy keeps buying Bitcoin: Long-term investment rationale and treasury approach.
• Cointelegraph – Saylor/Strategy buys $90M in Bitcoin as price trades below cost basis (context on BTC purchases and treasury activity).
• Cointelegraph – Crypto treasury more merger/acquisition cycle mature (analysis of competitive dynamics in the treasury space).

What to watch next

Market development and official disclosures in the coming quarters will be critical to assess STRC’s effectiveness as a funding tool and Strategy’s broader strategy for growing its BTC holdings through preferred-stock issuances.