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Perfume is a simple and subtle way to add something extra to your routine to make you feel like your best self in 2025. If you’ve been looking for a new one, let me fill you in on the most popular scents that everyone is wearing right now.
While fragrance preferences differ, there’s something on this list for everyone, whether you like spicy, floral, or gourmand scents.
Read on to check out the hottest trending perfumes in 2025, with lots of options to help you find your new go-to scent.
1. Ariana Grande Cloud Eau de Parfum
Ariana Grande’s perfumes seem to get a lot of hype and have been trending due to her appearance in Wicked. Most popular of all is her Cloud Eau de Parfum, which has been a consistent bestseller since its release.
This blue perfume was released alongside Ariana’s Cloud Pink scent, which comes in pink cloud packaging. Both of these perfumes have gained popularity for their adorable packaging as well as delicious scents.
Cloud is warm and spicy and combines many different notes, including lavender blossom, vanilla orchid, crème de coconut, and bergamot. It’s an excellent choice if you want a perfume that’s affordable and accessible yet also fun and unique.
2. TOM FORD Lost Cherry Eau de Parfum Fragrance
Cherry-scented perfumes have also been trending this year, so if you enjoy fruity yet grown-up scents, you’ll love the TOM FORD Lost Cherry Eau de Parfum fragrance.
Cherry and cherry-cola scents are a massive trend in perfume at the moment, and this is one of the most popular cherry-scented perfumes on the market.
This award-winning perfume features notes of black cherry and almond, which will give you a sweet cherry scent that you will be obsessed with.
3. YSL LIBRE Eau de Parfum Intense
Yves Saint Laurent is also known for creating insanely popular perfumes. Right now, the YSL LIBRE Eau de Parfum Intense is their most popular, beloved for its “old money” vibes.
This perfume is a floral scent with a mix of lavender, orange blossom, and vanilla. It’s rich and sophisticated, as well as strong — a little goes a long way, so the bottle will last you forever.
4. Kayali Vanilla 28 Eau de Parfum
Another perfume brand that you may have seen on social media is Kayali, created by Huda Beauty cofounder Mona Kattan and sold under the Huda Beauty umbrella. While the brand has over 20 scents, the most popular is the Kayali Vanilla 28 Eau de Parfum.
This fragrance is known for its warm and sweet vanilla scent with notes of tonka and amber woods. So, if you are obsessed with vanilla scents like I am, then you will definitely love this perfume.
Also, if you really love sweet fragrances, Kayali also has a marshmallow-scented perfume that you could combine with the vanilla for an even sweeter scent!
5. Billie Eilish Deluxe Mini Bottle Duo
Billie Eilish has released two perfumes, Eilish and Eilish No. 2, that have both become extremely popular due to their unique packaging and scents.
You can buy these perfumes separately, or you can even purchase them together in this Billie Eilish deluxe mini-bottle duo.
These perfumes are perfect for those of us who are looking for a unique scent. Eilish includes scents from red berries, vanilla, and soft spices, while Eilish No. 2 features notes of bergamot and apple blossom.
6. Miss Dior Parfum
Dior’s Miss Dior Parfum is a total classic that’s back in a big way for 2025.
This perfume not only comes in adorable packaging that will look fantastic on your vanity, but it also features a classic floral scent with notes of mandarin, jasmine, and ambery woods. It will make you feel like you’re in a Parisian garden every day.
So, if you want a floral scent that’s young and fresh but will stand the test of time, you should definitely consider Miss Dior.
7. Gucci Flora Gorgeous Magnolia Eau de Parfum
Gucci is another designer brand that has created ultra-popular perfumes. For example, the Gucci Flora Gorgeous perfumes are everywhere right now.
Gucci now has many different perfumes that are a part of this collection that have become popular for their floral scents. The most popular is the Gucci Flora Gorgeous Magnolia Eau de Parfum.
Flora Gorgeous Magnolia is a fruity floral scent featuring notes of Dewberries Accord, Magnolia Accord, and Patchouli Essence. It’s perfect for those of us looking for a unique and quirky floral perfume for 2025!
8. Valentino Donna Born In Roma Eau de Parfum
Valentino is one other designer brand that you should check out for its perfumes! For example, one of the most popular Valentino perfumes is the Valentino Donna Born In Roma Eau de Parfum.
This perfume also comes in super cute packaging with the signature studded design that the brand is known for. Not only will you be getting perfume with this iconic packaging, but also you will be getting a sweet floral fragrance that you will love if you like warm scents!
9. YSL Black Opium Eau de Parfum Glitter
YSL Black Opium Eau de Parfum Glitter was released in late 2024 and has been trending ever since! This perfume has gained a lot of popularity not only because it is made by YSL but also because of its cute glitter packaging.
This perfume is just one of YSL’s Black Opium perfumes, which are all incredibly popular.
Black Opium Glitter is known to have a super sweet scent resembling marshmallows but with a spicy twist. So, if you like vanilla scents or sweet-scented perfumes but still want to smell grown-up, this might be the perfect perfume for you.
I also recommend checking out some of the other perfumes in YSL’s Black Opium perfume collection, such as Black Opium Eau de Parfum Over Red, another popular cherry cola-type scent.
10. Sol de Janeiro Cheirosa ’76 Perfume Mist
If you are looking for a perfume that is a bit more affordable but also super trendy, you cannot go wrong with Sol de Janeiro’s body sprays.
One of the more recent releases by Sol de Janeiro is the Cheirosa ’76 Perfume Mist, which is trending for 2025. This perfume mist is known for having a warm floral scent featuring jasmine.
My favorite thing about these perfume mists is that they’re concentrated and come in huge bottles that will last you forever, so they’re surprisingly affordable for what you get.
11. Ariana Grande MOD Vanilla Eau de Parfum
Another Ariana Grande perfume that is already a top-seller for 2025 is the Ariana Grande MOD Vanilla Eau de Parfum.
This perfume was released a few years ago as part of Ariana’s MOD perfume collection, along with the MOD Blush Eau de Parfum.
Both of these perfumes have become increasingly popular over the past year. However, more people seem to be drawn to the MOD Vanilla perfume because of its warm and sweet vanilla scent.
12. Carolina Herrera Good Girl Blush Eau de Parfum
The final perfume you need to check out for 2025 is the Carolina Herrera Good Girl Blush Eau de Parfum! Known for its adorable and unique packaging in the shape of a stiletto, this perfume has become one of the most talked about scents on social media.
Featuring notes of warm florals, vanilla, and peony, this is the perfect feminine scent for springtime. And it’s so pretty, you will totally want to keep the bottle once you’ve finished the perfume.
Which popular perfume from this list will you be wearing in 2025?
Have you tried any of these perfumes? Which one of these perfumes do you think smells the best?
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