New year, new Instagram page for Meghan Markle, the Duchess of Sussex. Meghan has kicked off 2025 by activating her first personal social media account since she closed her lifestyle blog, The Tig, and deleted her Instagram ahead of her royal wedding to Prince Harry. And her first post under her new solo handle, @meghan, finds her in a typically wholesome scenario.
In a video posted to her Instagram on January 1, we see her frolicking on the beach, dressed in a laidback California mom combo of a white linen shirt and jeans, with tousled, undone hair and a barely-there pedicure. She beams as she scrawls “2025” into the sand in the clip. In her monochrome profile picture, she’s also seen wearing white—a fresh, neutral tone in keeping with the quiet luxury look she has honed since returning to the US.
Having spent the holiday period in her beloved Montecito, Santa Barbara, with her family, Markle launched her new profile on the same day Prince Harry was spotted taking surfing lessons in California with their son, Prince Archie. And while it’s unclear what kind of content we can expect from the Duchess (she has a separate account for her American Riviera Orchard lifestyle brand, which has been dormant since 2024), she is fast gaining followers, including her longtime friends Serena Williams, Chrissy Teigen, and Mindy Kaling.
A Sign of Things to Come for 2025 Meghan Markle
The launch of Meghan’s personal Instagram has sparked widespread speculation about what 2025 holds for her. Known for her carefully curated public image, 2025 Meghan Markle seems ready to embrace more of her authentic self. With this move, she subtly signals a desire to reconnect with the public on her own terms. The simplicity of the beach clip, paired with the handwritten “2025,” leaves room for interpretation—will this year mark a new chapter in her personal brand or perhaps even a return to her media roots?
Returning to Her Roots: Authenticity and Lifestyle
Notably, 2025 Meghan Markle appears to be tapping into the same relatability and lifestyle aesthetics that made The Tig successful. The video’s laid-back vibe echoes her previous posts from her pre-royal days, where she often shared glimpses of her personal life, recipes, and wellness tips. Her fans have long craved this level of intimacy and transparency, and this Instagram launch could be the first step in re-establishing that bond. In an era where authenticity reigns supreme on social media, Markle’s return feels perfectly timed.
What Could Be Next for Meghan in 2025?
While Meghan’s followers eagerly await more posts, insiders speculate that this renewed online presence might hint at larger projects. Some believe she may revive The Tig in a reimagined format, offering lifestyle advice and product recommendations. Others suggest that in 2025 Meghan Markle could expand her philanthropic efforts through this platform, highlighting causes close to her heart, such as mental health, gender equality, and sustainable living. The possibilities seem endless, and her supporters are ready to follow wherever she leads.
A Shift in Public Engagements
Moreover, Meghan’s new Instagram presence coincides with a broader shift in her public engagements. After a relatively quiet 2024, many anticipate that the Duchess will take on more high-profile projects this year. Whether that involves collaborations with major brands, new media appearances, or public speaking engagements, it’s clear that 2025 Meghan Markle is poised to make waves. By choosing social media as her launching pad, she is aligning herself with a digital-first strategy that resonates with modern audiences.
Taking Back Control of Her Narrative
Another key aspect of this launch is the impact on Meghan’s relationship with the media. For years, she and Prince Harry have faced intense scrutiny from traditional outlets. By managing her narrative directly through Instagram, Meghan regains control over her public image. This direct line to her audience allows her to sidestep sensationalized headlines, presenting herself as she wishes to be seen. It’s a savvy move that reflects her understanding of the evolving media landscape.
The Power of Meghan’s Influence
Beyond the speculation, the excitement surrounding Meghan’s return to Instagram speaks to her enduring influence. Her effortless yet chic style, focus on wellness, and advocacy for important causes continue to inspire millions. The allure of 2025 Meghan Markle lies in her ability to balance her royal background with a relatable, down-to-earth persona. This delicate blend keeps her intriguing and relevant, ensuring that her new Instagram page will remain a focal point for fans and media alike.
Looking Ahead: What Will Meghan Share Next?
In the coming months, it will be fascinating to see how Meghan Markle’s Instagram presence evolves. Will she offer glimpses into her family life, or will she keep the focus on her personal projects and advocacy work? Regardless, her followers are eager to embark on this new journey with her. With 2025 just beginning, Meghan Markle has already set the tone for a year filled with possibility, and all eyes will undoubtedly remain on her next move.
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