Just like any other major fashion house, Chanel likes to make full use of their brand ambassadors. Over recent months, Margot Robbie has been splashed across giant billboards across the globe as the face of the iconic No.5 scent. After signing on the dotted line with Chanel in 2024, Gracie Abrams makes her official debut as a brand ambassador to the famed French fashion house in the campaign for the spring/summer 2025 pre-collection. The American singer-songwriter is put before the lens of photographer Craig McDean for the occasion, and poses against a clean and minimalist white studio backdrop. The simplistic campaign offering is complete with artistic direction from American filmmaker Sofia Coppola (who famously interned at Chanel when she was a teenager).
Gracie Adrams for the Chanel Pre-Spring 2025 Campaign:
Read below the reactions of theFashionSpot’s forum members:
“Grace Abrams? Also why in 3/4 of the pics, is her face in the same angle?” asked fashionsavvvvy.
“This is craaazzzzyyy,” shrieked forum member tomtakesphotos.
“I like the styling, that’s it. This feels very… cheap and lackluster for a brand like Chanel. What went wrong here? This almost feels like a knockoff of the Celine Spring 2025 campaign imagery by Hedi Slimane,” voiced an unforgiving vogue28.
WAVES commented: “It’s cute. That’s it. Nothing to write home about.”
“Looks decent to me,” reasoned Royal-Galliano. “However, the bar has been disturbingly low for Chanel. Having said that, I don’t care for Gracie Abrams but somehow she works for the brand.”
“I like the simplicity and modernity of the photographs. Gracie Abrams looks pretty and is well styled. The outcome is appealing to me. I particularly like the last photograph of Abrams in all white and black,” admired MModa.
See more of Gracie Abrams in the Chanel Pre-Spring 2025 campaign and share your own thoughts, here.
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