Gucci’s Lunar New Year 2025 campaign invites you into a world of style and festive traditions. Featuring brand ambassador Ni Ni, the campaign channels the symbolic renewal of the Year of the Snake. Ni Ni effortlessly models the designs envisioned by Sabato De Sarno.
Gucci Lunar New Year 2025 Campaign
The looks showcase the refined charm of Gucci’s iconic serpent motif in bold, celebratory designs. From red patent leather slingbacks with intricate snake details to the dazzling Gucci Blondie bag, the collection blends timeless heritage with contemporary creativity.
The Gucci Rosso Ancora hues paired with soft pinks or blues elevate the festive spirit. The campaign captures Ni Ni lounging about in tailored red ensembles, sparkly tops, and modern accessories.
Whether lounging in bold textures or gazing confidently in sleek eyewear, she reflects the season’s renewal. Gucci’s iconic GG Monogram and the fluid serpent motifs create pieces that feel classic and fresh.
Perfect for gifting or celebrating yourself, the Lunar New Year collection follows up its Gift campaign that featured a star-studded cast.
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