Peroni Nastro Azzurro 0.0% X Ferrari

Peroni Nastro Azzurro 0.0%, the super premium Italian beer brand from Asahi Europe & International, recently announced a new global partnership with Ferrari. The multi-year partnership will see Peroni Nastro Azzurro 0.0% enter a new racing chapter alongside Scuderia Ferrari and Ferrari Challenge Trofeo Pirelli series, continuing the motorsport sponsorship journey. 

A destined relationship between two Italian icons, the partnership celebrates the passion and style exemplified by both Peroni Nastro Azzurro 0.0% and Ferrari and aims to elevate the racing experience for fans around the world. 

To celebrate the partnership, Peroni Nastro Azzurro 0.0% unveiled a limited-edition product run of Tifosi Nastro Azzurro 0.0% bottles; a love letter to the Scuderia Ferrari fans, the Tifosi. 2,024 bottles of the Tifosi Nastro Azzurro 0.0% have been produced, with each bottle individually numbered from 1 to 2,024. The bespoke bottles embrace the visual identities of both brands, marking the beginning of an exciting new partnership. Working alongside the renowned and global Scuderia Ferrari Clubs, Peroni Nastro Azzurro 0.0% will ensure the bottles are delivered to select Scuderia Ferrari fans across  Italy, United Kingdom, Ireland, USA, Canada, Singapore, Romania and Australia, to reward the Tifosi for their devotion. 

Throughout the partnership, Peroni Nastro Azzurro 0.0% will be visible on touchpoints throughout including branding on the Scuderia Ferrari cars and driver uniforms. The Italian beer brand will also partner with Scuderia Ferrari to create bespoke social media content, dedicated as a special saluté to the fans and providing special access to the team.

Peroni Nastro Azzurro 0.0% will also partner with the Ferrari Challenge Trofeo Pirelli series – the most renowned single-marque championship, bringing together dream cars and esteemed drivers on the world’s most picturesque tracks for over 30 years.

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