Tory Burch’s Lunar New Year Campaign is Festive Chic

Tory Burch starts off the Year of the Snake with an electrifying 2025 Lunar New Year campaign. Model Xiao Wen Ju fronts the sun-soaked images. The collection features symbolic designs that honor luck, wisdom, and prosperity.

Tory Burch Lunar New Year 2025 Campaign

Xiao Wen Ju, one of the top Chinese faces, strikes dynamic poses. This can be from leaning effortlessly against vibrant backdrops to playfully engaging with props like oranges.

The capsule includes exquisite snake-themed jewelry, such as dangling earrings and intricate necklaces, alongside chic T Monogram handbags that enhance any outfit. Ready-to-wear pieces like shimmering embellished cardigans and bold red ensembles take center stage.

Effortlessly styled with sneakers or delicate accessories, the collection blends tradition with contemporary taste. The campaign, set against vibrant backdrops of red and blue, perfectly captures the energy and optimism of the New Year.