UGG’s Winter Campaign Brings Bold Snow Day Energy

The UGG winter 2024 campaign dives headfirst into snowy escapades. The scenes are captured vividly by Javier Castán’s photography. Set against frosted landscapes, the collection leans on practicality without losing its playful edge.

Rúben De Melo Moreira’s styling fuses rugged waterproof boot outfits with bold pops of color. In a standout frame, a striking red coat commands attention, paired with snow-ready lace-up boots. The combination of oversized outerwear and vivid hues sparks a visual warmth against the icy backdrop.

UGG embraces winter whimsy with a dynamic mix of layering and prints. Chunky knits and colorful scarves break up the monotony of traditional cold-weather wear. A cheerful moment in the campaign features a model sprawled in the snow, donning playful ear muffs and floral patterns that radiate youthful energy.

The campaign crescendos with textured neutrals and rust-toned suits layered under plush puffer jackets. Whether perched on a snowmobile or tumbling through fresh powder, these images epitomize winter fashion.

Ugg Winter 2024 Campaign