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VOGUE BUSINESS – How JW Anderson Mastered the Years Biggest Rebrand

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VOGUE BUSINESS - How JW Anderson Mastered the Years Biggest Rebrand


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From viral luxuries to strategic pivots, the fashion landscape is shifting, and JW Anderson is leading the charge. CEO Jenny Galimberti reveals the masterclass behind 2025’s most successful rebrand, while Jonathan Anderson’s debut at Dior takes center stage in Beijing. Don’t miss the vogue business insights that steered the world’s most talked-about labels!

VOGUE BUSINESS

Hilary Milnes

By Hilary Milnes
Executive Americas Editor

Dear reader, vogue business

CEO Jenny Galimberti had a big year — one she’s been waiting for since she joined JW Anderson in 2019. Here, she spoke to Elektra Kotsoni about how she steered 2025’s biggest rebrand.

Meanwhile, at Dior, Jonathan Anderson’s debut collection for the brand is available for the first time in Beijing, as the brand stakes a claim in China’s rebound.

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Haircare is getting a skincare-level upgrade, with a bigger focus on actives and high-performing ingredients.

Lululemon CEO Calvin McDonald is out after the brand lost market share to competitors like Alo. Find out the rest of this week’s People Moves here.

In this week’s Beauty Trend Tracker, we outline what’s trending in fragrances.

As we sprint toward the end of the year, the final episode of The Luxury Lowdown features editors Madeleine Schulz and Lucy Maguire as they break down the top lessons in brand-building and consumer trends from 2025. From crafty marketing to viral luxuries, join us to explore what resonated in 2025. Can’t join us live? RSVP to access the replay later.

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