Aldi’s Easter Super Six includes all the Easter favourite veg shoppers need which will be available in stores in England and Wales from April 15 – 19 and until April 20 in Scotland.
As Aldi approaches the 35th anniversary of its first UK store opening on April 5, its share of the grocery market hit 11% for the first time while its sales grew by 5.6% – the discounter’s fastest rate since last January.
Aldi’s Easter Super Six:
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Nature’s Pick White Potatoes (15p, 2kg) – was £1.35, savings 89%
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Nature’s Pick Carrots (15p, 1kg each) – was 69p, saving 78%
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Nature’s Pick Broccoli (15p, 360g each) – was 79p, saving 81%
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Nature’s Pick Spring Onions (15p, 100g) – was 69p, saving 78%
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Nature’s Pick Loose Garlic (15p, each) – was 37p, saving 59%
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Nature’s Pick Cucumber (59p, each) – was 89p, saving 34%
Supermarket food prices are rising quickly, say experts
Grocery price inflation has edged up as the rising cost of food ranks just behind energy bills on the list of consumers’ concerns, figures show.
Supermarket prices are now 3.5% higher than a year ago, up from 3.3% in February after falling from 3.7% in December, according to analysts Kantar.
Meanwhile, customer spending on promotions reached their highest level for four years, making up 28.2% of all grocery sales.
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The supermarkets’ battle to compete for customers will be welcome news for households who remain worried about their financial situation.
Fraser McKevitt, head of retail and consumer insight at Kantar, said: “While the number of people reported as financially struggling has fallen from its recent peak, this still accounts for almost a quarter (22%) of the country.
“The rising cost of groceries ranks third on the list of concerns keeping consumers awake at night, just behind energy bills and the country’s overall economic outlook.”
Despite worries around personal finances, consumers still spent £134 million on chocolate eggs and other seasonal confectionery last month, while more than a third of households bought hot cross buns, despite Easter not falling until later April this year.
Kantar’s data shows there were 200,000 fewer visitors to supermarket cafes over the last year, with these outlets now accounting for just 0.3% of spending in the grocers.
