Best Selfridges Black Friday deals 2025: Shop Now

As we head into November, Black Friday fever is inching towards boiling point.

Bargain-hunters know that the annual shopping bonanza starts much earlier than officially advertised, with discounts whizzing around from the start of the month.

Practically every retailer and store under the sun has skin in the game, from John Lewis and Amazon to London’s biggest and best department stores — like Selfridges.

Oxford Street’s landmark department store is the place to shop for designer Black Friday goods, where the high prices of luxury labels find themselves snipped by the discount scissors. If you’ve been saving up for something special on your wishlist, your moment of glory is around the corner.

This year, Black Friday officially starts on November 28, the day after the US celebrates Thanksgiving.

The sales run through the weekend, with many rounding up by the following Monday, which is December 1 this year. A day traditionally reserved for electronics, it is known as Cyber Monday.

It’s a catchy name, but the story behind is a bit murky. Some say it’s down to the colour of the traffic-choked streets when the sales first started in America. Others say it relates to customers and stores being in the black, rather than in debt red. Whatever the truth, the retail phenomenon has gone global.

If you’ve never really shopped the sale before, Black Friday can be a bewildering time. How to tell a good deal from bad, a performative discount from a genuinely dazzling reduction?

Well, stick with Standard Shopping. Not only have we reported on Black Friday for nearly a decade, but we also cover all major sales events worth your attention and money. We will pass on those can’t-miss-’em deals, flash sales and viral shopping moments the moment they come in. Gatekeeping? Don’t know her.

While the countdown is on, some reductions are already up for grabs — well, as long as stock lasts, that is.

I’ve spent hours trawling through Selfridges’s digital shelves and cherry-picked the finest options for you below. Consider that retail itch well and truly scratched.