Helen Flanagan all ‘All Wrapped Up’ for Ann Summers

The former soap star is the face of the lingerie specialist this festive season.

Helen, 35, shared a playful video showcasing the brand’s – All Wrapped Up Dress – a design that resembles Christmas wrapping, complete with an oversized bow, to her one million-plus Instagram followers.

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The sheer outfit, described by Ann Summers as “the perfect gift for someone you love,” promises a flirty, festive feel.

Helen, who grew up in Bolton and lives on the outskirts, has previously modelled for the retailer, adds a bit of cheek to the video, as she flashes her bottom in the video, showing off her sexy look.

Adding extra sparkle was the Christmas tree, which formed the backdrop to the sizzling video, which won many fans, with them describing the video as stunning and admitted they were wowed by it.

Helen is no stranger to lingerie modelling, having been the face of the high street retailer before, as part of a Valentine’s campaign last year.

She has also modelled for other lingerie specialists.

The video comes just days after she wore a £10 Primark dress to a glamourous event, with Helen often chosen to model outfits for leading brands.

Helen is currently rehearsing for panto and will take to the stage next year to appear at the Octagon Theatre.

She will star in The Memory of Water at the Bolton theatre alongside fellow Corrie star Vicky Binns.