ITV daytime stars are said to be frustrated at the conditions of the new ITV studio as it has been reported stars are forced to share toilets and dressing rooms
Morale amongst the stars of ITV’s daytime shows is said to be at an all time low after dealing with the cramped conditions of the new ITV studio. The decision to relocate to a new studio was part of the broadcaster’s costing cutting method, which saw almost 200 staff lose their jobs across shows including Loose Women, This Morning and Lorraine.
All three shows now share one studio, which has resulted in Loose Women losing it’s live audience element. As part of the new working conditions, presenters including Cat Deeley, Ben Shepherd, Dermot O’Leary, Alison Hammond, Ruth Langsford and Kaye Adams are now sharing communal toilets and dressing rooms.
A TV insider has now claimed that the only TV star who has not had to abide by these new conditions is Lorraine Kelly, as she has her own personal toilet and dressing room.
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A source told The Sun: “There have been quite a lot of issues since the team’s relocation to the new smaller studios. As well as the cramped space, presenters have had to give up their personal dressing rooms and loos. Lorraine is the only one who has her own private throne.”
They added: “But even she has to share it, with guests frequently popping in.” It has also been reported that Christine Lampard was forced to change outfits in a meeting room and the lift regularly breaks down.
However a spokesperson for ITV told The Mirror: “ITV daytime have been at the new state of the art MultiStory studios for over a month now and have adapted to the new surroundings successfully with the new space and look seeing an increase in audience share year on year and its digital output achieving almost 50million views every month.”
And an ITV insider told The Mirror: “There is a positive vibe across all three of the shows.”
Meanwhile, another show insider told The Sun that Lorraine has been more than gracious to accommodate the new changes. A source revealed: “Lorraine has been more than happy to share her toilet and no one is being precious about space. Everyone is mucking in together.”
Good Morning Britain has also undergone a change as it now shares a studio with ITN News. Speaking about the relocation and the axing of staff, Ranvir Singh revealed details about the general vibe among those who was left.
She told The Express: “A lot of those have stayed, because we’re still doing really well, the figures are great for Good Morning Britain and we’re doing well, but it has been a big change.
Ranvir went on to say: “Nothing you do personally, obviously, that’s great, but you still miss the people that you have loved working with for over a decade on breakfast television.”
On the ITV website a report was posted about the new location. It read: “From January 2026, the new studio, in London’s Covent Garden, will see the ITV Studios Daytime label produce and broadcast almost 900 hours of live daily programming annually.”
“The new studio will be equipped with state of the art tech facilities including a 360 degree set with LED walls which will ensure a quick turn around between shows and maximise use of the studio space.”
It went on to say: “The shows will be produced in a more sustainable way using one, high spec, remote gallery to produce and broadcast all three live programmes daily and any other productions wishing to use the space outside of the Daytime transmission. The remote gallery will be supplied by Gravity Media.”
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