The best Black Friday high street fashion deals from ASOS, Cos, H&M, Topshop and more

It’s the most thrilling time of the shopping calendar: the countdown to Black Friday is officially on, and high street fashion brands are dropping deals earlier than ever.

Whether you’re after that wear-forever winter coat, a party-season-ready dress, or just in the mood to upgrade your wardrobe staples, this year’s early Black Friday discounts are not to be missed.

With prices slashed across favourite fashion haunts – think Mango, COS and many more brands at John Lewis — the real question is how quickly can you add them to your basket? While it’s easy to get swept up in the frenzy, Standard Shopping is here to curate only the chicest, smartest savings so you don’t have to trawl through endless tabs.

From the timeless trench to the perfectly oversized knit, consider this your edit of the Black Friday buys that will serve you well beyond sale season.

Here at Standard Shopping, we’ve almost a decade of collective experience in the game. That means we know exactly how to find a real bargain – no false price reductions here. Our fashion writers scrutinise every deal for style, value and longevity so you only see the offers that are genuinely worth your money.