The Boots Black Friday sale has genuinely impressed me

The Boots Black Friday sale is a great opportunity to secure a beauty saving. Whether you’re getting ready for party season or refreshing your skincare, the November sale will bring discounts aplenty – and yes, that means all your favourite brands.

Be it Dyson, Chanel, No7 or Philips, the retailer’s wide range of products has something to suit everyone. I’m not talking 10 per cent reductions or sample sachets with purchase, either – the Boots Black Friday deals are some of the best going, and I’ve already tracked down promotions on everything from The Ordinary to, believe it or not, Garmin.

Of course, Black Friday isn’t the retailer’s only sales event – the big Boots sale is a January staple. However, as someone who’s worked the deals circuit for more than five years, I’d argue the November discounts are even more enticing. You’ll find deals across the best smartwatches, Dyson hair tools and more, so it’s absolutely worth browsing ahead of Christmas.

Now that the sale has started, I’ve hand-picked the best Boots deals below. I’ll be keeping this page up to date in the lead-up to the official sales weekend (which lands on 28 November), so you can use it as your one-stop shop for the best Boots offers. For even more savings, we’ve also rounded up the best Boots discounts codes to help you save on skincare, hair tools and more.

Follow live: Latest offers and news in our Black Friday 2025 liveblog

The best Black Friday Boots deals 2025

• Liz Earle cleanse and polish hot cloth cleanser starter kit: Was £20, now £14, Boots.com
• Dyson airwrap i.d. straight and wavy, pink and rose gold: Was £479.99, now £399.99, Boots.com
• Estee Lauder skincare superstars beauty of the night gift set: Was £100, now £50, Boots.com

Liz Earle cleanse and polish hot cloth cleanser starter kit: Was £20, now £14, Boots.com

I’ve been using this product for more than 10 years and its nourishing botanical blend continues to impress me. Plus, in her review of the Liz Earle cleanser, beauty buff Olivia Perl said: “It’s an absolute staple skincare product that I come back to time and time again, thanks to its reliability and consistency.” Now, you can save 30 per cent on the formula in the Boots Black Friday sale.

Dyson airwrap i.d. straight and wavy, pink and rose gold: Was £479.99, now £399.99, Boots.com

The Dyson airwrap is perhaps the most coveted item on every beauty buff’s wishlist. This deal on the i.d. model – the newest bar one – saves £80 on the app-connected device. The i.d. enables users to wrap, heat and cool their curls with the press of a single button, thanks to the airwrap’s personalisation tools via the MyDyson app. When testing the styler for her airwrap i.d. review, haircare expert Elena Chabo loved how her “curls held really well and even remained in place the next morning”.

Browse more Dyson airwrap Black Friday deals in our dedicated guide.

Bobbi Brown star gift: Worth £148, costs £49, Boots.com

A 50ml tub of Bobbi Brown’s vitamin-enriched face base retails for £54 (Asos.com) so, before you even add the makeup bag, lip gloss, shadow stick and mascara included in this set, you’ve already saved £5. After reviewing the Bobbi Brown face base, beauty expert Olivia Perl described the primer as “unmatched”. She told readers that the results were so impressive that she “almost didn’t want to wear makeup” and, after applying her full face, confirmed that the products “didn’t crack or crease” atop the primer. Consider your skin smooth and your eyes and lips sparkling for the foreseeable.

Oral-B iO3 electric toothbrush and travel case, blush pink: Was £160, now £50, Boots.com

Oral-B toothbrushes are often discounted for Black Friday, and you can currently save more than 60 per cent on the iO3 (make sure to use the code ‘EBSAVE10’ when you check out). Although we haven’t tested this particular model, tech expert Steve Hogarty praised a range of Oral-B designs in his roundup of the best electric toothbrushes, so you know this is a brand you can rely on.

No7 protect and perfect intense collection gift set: Worth £129.75, costs £59.95, Boots.com

The No7 night creams have quite the fan base. From the future renew range to the restore and renew formulas, they’re anti-ageing heroes. The protect and perfect iteration proved popular with editor Chelsea Ritschel, who described how she found it left her skin feeling “incredibly soft and hydrated after just one use, and on each subsequent night” in her No7 skincare review.

Now, you can grab it alongside four more full-size products from the range for just £60. To put that into context, that’s approximately the cost of two protect and perfect night creams, saving you 54 per cent on the cost of the full-price items.

Dreamland intelliheat faux fur warming throw: Was £130, now £79.94, Boots.com

As much as Boots is a beauty destination, it’s a good point of call for electrical items, too. Dreamland’s faux fur warming throw is a perfect example, and it is currently reduced by £50 in the Boots Black Friday sale. After reviewing this ‘hygge days’ model in her guide to the best electric blankets, homeware expert Caroline Preece told readers it looked “great on a sofa, reading as a plush, premium throw without giving away that it’s a heated blanket.”

Garmin forerunner 955 smartwatch: Was £439.99, now £369.99, Boots.com

Fitness fanatics, listen up – Boots has dropped discounts on a range of Garmin smartwatches, including this £70 saving on the forerunner 955. When fitness expert Harry Bullmore tested the wearable in his guide to the best Garmin watches, he dubbed it the best device for cycling, and commended how “it tracks every second of your workout in impressive detail”.

Clinique fan favourites skincare and make-up gift set: Was £100, now £50, Boots.com

This bundle of Clinique treats is too good to miss, with 50 per cent off in the Boots Black Friday sale. Not only does it feature the beauty brand’s high-impact mascara, but you’ll take home Clinique’s all-time best-seller: a full-size version of the moisture surge hydrator. When I tested the formula for my guide to the best moisturisers for oily skin, I found my skin felt cooled and plumped, and one tub lasted a surprisingly long time. Plus, with this set including an eye cream and miniature ‘take the day off’ cleansing balm, you’ll be well and truly prepped for party season.

Estee Lauder skincare superstars beauty of the night gift set: Was £100, now £50, Boots.com

If you want to give someone the gift of luxury skincare this Christmas, look no further than this Estee Lauder gift set. As if a 50 per cent reduction wasn’t enough, the products inside are actually worth £150 (when bought individually), and include the expert-approved advanced night repair supercharged eye cream, advanced night repair serum and more.

When is Black Friday 2025?

As usual, Black Friday – which started in the US – falls on the Friday after Thanksgiving. This year, that’s Friday 28 November. The sales event will continue through the weekend until Cyber Monday (1 December).

While the main (and biggest) Boots deals will likely drop over the official Black Friday weekend, the retailer has already kicked off its Black Friday promotion, with offers on everything from perfumes to hair-removal tech. And, don’t worry, I’m keeping my eyes peeled for any epic Black Friday Boots deals – the sort that offer more than £100 off.

Why you can trust us to find the best Boots Black Friday deals

An experienced beauty writer who has covered Black Friday since 2020, I have seen many a Boots sales event. I’m familiar with its standout products, having reviewed each of the retailer’s beauty boxes and advent calendars.

In 2025, I’ve watched as the retailer introduced a number of trending products, including Tir Tir’s Korean cushion foundation and Biodance’s overnight collagen face mask. As someone who writes about skincare, makeup, haircare and fragrance daily, I pay close attention to the average prices of popular products and can spot good (and bad) reductions with ease. So you can browse below with peace of mind that all of my selections are well-informed and, largely, tried and tested by me and the rest of the IndyBest team.

Want more discounts? These are the Zara Black Friday deals I’m looking forward to – plus savings to shop now