A Which? taste test names the best chocolate hazelnut spread in the UK
Chocolate hazelnut spread has established itself as a kitchen essential with numerous Britons savouring it on toast, stirred into porridge and poured over pancakes. However, the most well-known brand, Nutella, can be costly and isn’t consistently stocked at your neighbourhood supermarket.
Recently, a fresh taste evaluation from the UK’s consumer champion, Which?, has revealed which chocolate-hazelnut spread reigns supreme in Britain – and the victor wasn’t Nutella or any of the prominent brands.
To determine the champion, 60 committed taste testers delivered their judgements after trying 11 chocolate-hazelnut spreads. Three leading brands were assessed alongside eight supermarket own-label products from Aldi, Asda, Morrisons, Sainsbury’s, and others.
Waitrose Essential Hazelnut Chocolate Spread emerged victorious with an overall rating of 82%, reports the Express.
Priced at £2.50 for a 400g jar, it remains somewhat expensive but costs 40p less than a 350g jar of Nutella.
The supermarket spread earned acclaim for its chocolate and hazelnut tastes and its texture. Additional testers noted it achieved the ideal balance of sweetness.
Waitrose’s spread represents the most costly option among the supermarket brands, yet it secured first preference from the taste testers, earning it Which? Best Buy status.
Nutella’s famous hazelnut and chocolate spread secured second position with a rating of 81%. Priced at £2.90 for 350g, it’s certainly expensive, but it delighted the testers with over 75% declaring their affection for the spread’s chocolatey taste.
The brand’s hazelnut taste and level of sweetness also received commendation from the testers. However, more than half of those sampling found the texture to be overly thick.
The brand has received Which? Best Buy recognition, and fans of the product can purchase larger 630g or 1kg jars if they wish to get better value for money.
Tesco Hazelnut Chocolate Spread secured joint second position with a rating of 81%. Tesco’s spread achieved both Best Buy recognition and the Which? Great Value badge, priced at just £1.65 for a 400g jar.
The chocolate hazelnut spread received acclaim for its taste and appealing look. Three-quarters of the testers also appreciated the sweetness level, and most commended its texture.
Asda’s Hazelnut Chocolate Spread achieved joint third position alongside Lidl’s Choco Nussa Hazelnut Chocolate Spread.
Both spreads achieved 80% but vary marginally on cost, with Asda’s product priced at £2 for a 400g jar and Lidl’s priced at £1.65 for the equivalent quantity.
Asda’s chocolate hazelnut spread received praise from three-quarters of the testers for its chocolate and hazelnut tastes, with even more appreciating its sweetness.
Views on the texture were divided: more than half of evaluators considered it perfect, but others deemed it overly dense.
Asda’s spread ranks among the more affordable choices and comes in 750g jars, which offer better value per 100g.
Lidl’s spread received praise for its sweetness levels and visual appeal, while two-thirds appreciated its chocolate taste and consistency. The spread’s hazelnut flavour was appreciated by just over half, but more than a quarter felt it should be more pronounced.
How do other chocolate-hazelnut spreads compare?
- Sainsbury’s Hazelnut Chocolate Spread – 75% £1.65 for 400g
- Bonne Maman Hazelnut Chocolate Spread – 72% £4.10 for 360g
- Jim Jams Hazelnut Chocolate Spread – 72% £3 for 350g
- Marks & Spencer Smooth Hazelnut Chocolate Spread – 72% £2.50 for 400g
- Morrisons Hazelnut & Chocolate Spread – 71% £2.09 for 400g
- Aldi Nutoka Hazelnut Chocolate Spread – 62% £1.65 for 400g

