Residents have voiced fears about overtourism in the picture-perfect village.
The “Venice of the Cotswolds” is now pushing for a ban on coaches in the village centre amid concerns about “Disneyfication” and overtourism fears. Approximately 100 residents in Bourton-on-the-Water expressed their concerns about overtourism at a meeting before Shire Hall and District chiefs in November.
This week, the Parish Council voted to request an experimental traffic regulation order (ETRO) to restrict coach access into Station Road from the Fosseway, Rissington Road and the Steeps. The motion represents a significant step in Bourton’s continuing efforts to tackle longstanding resident concerns regarding the impact of substantial volumes of coach traffic on key routes through the village.
District Councillor Jon Wareing (LD, Bourton Village), who has campaigned on the issue in recent years, urged parish councillors to support the proposal to ask Gloucestershire County Council for the ETRO, reports Gloucestershire Live.
“This is not a new position,” he said. “The Parish Council previously supported similar measures in 2024, reflecting sustained public concern about congestion, safety and quality of life impacts linked to unrestricted coach access through the village centre.”
He added that the situation has now changed, with clearer understanding that enforcement is achievable, including through Automatic Number Plate Recognition technology.
This is viewed as removing one of the historic barriers to progressing traffic restrictions. Cllr Wareing stated that all parties must begin collaborating to identify a viable long-term solution comparable to those implemented in locations such as Clovelly, St Ives, York, Bath, Oxford and Cambridge.
He emphasised that the decision ought to be viewed as an initial step towards addressing the broader systemic issue of the substantial number of visitors arriving by vehicle in Bourton annually.
“It’s not just coaches – it’s cars as well,” he said. “People often refer to Bourton as the Venice of the Cotswolds.
“Venice is widely seen as unsustainable because visitor numbers overwhelm a small, fragile historic city – pushing out residents, damaging heritage and infrastructure, and putting pressure on the environment, retail and public services.
“The same risks exist here. We could become Venice in the Cotswolds in terms of the impact on our heritage village.
“We need to reverse the ‘Disneyfication’ of Bourton and develop a regenerative approach, where tourism is managed deliberately to support local life rather than displace it.”
County Councillor Paul Hodgkinson (LD, Bourton-on-the-Water and Northleach) said he understood residents’ frustration with certain coaches failing to use the designated drop-off and pick-up point in Meadow Way.
He confirmed that Shire Hall is assessing the effectiveness of the interim measure, which was devised to divert coach traffic away from the village centre. “We are reviewing the effectiveness of that this week and will do so again in May. It’s really important that all coaches use the point legally,” he said.
“I am committed to making sure residents are safe and that coaches cause the minimum disruption, whilst helping local businesses to be successful.
“At the County Council we will definitely take this request seriously and I’ll be talking to council officers about how it could work.”

