“Quitters day” falls on January 9 this year and marks the point at which people are most likely to give up their New Year’s resolutions. As usual, weight loss is one of the most common goals. But there are compelling reasons to suggest that ditching the diet is not a failure at all. In fact, it may be a sensible and healthy choice.
The science behind weight and health is not a straightforward story of cause and effect. It is widely assumed that carrying extra body fat automatically makes someone unhealthy, but this does not stand up to scrutiny.
Certainly the health problems associated with higher body weight are a serious challenge in today’s world, but the evidence that a few extra pounds are always harmful is surprisingly weak.
The amount of body fat a person can carry before health problems develop varies widely between people. Biological sex, ethnicity and genetics all play a role. However, the most common way we measure body size, the body mass index or BMI, does not reflect this complexity. BMI is simply a ratio of weight to height and does not measure body fat, fitness, diet, physical activity or metabolic health.
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As a result, it is entirely possible to have a high BMI and be metabolically fit and healthy, meaning that indicators such as blood sugar, cholesterol and blood pressure fall within healthy ranges. Conversely, someone with a BMI categorised as “normal” may still experience poor health.
There is also strong evidence that being underweight can carry serious health risks, particularly in later life. In short, body size alone tells us very little about a person’s actual health.
Despite this, our society remains deeply preoccupied with physical appearance and the so-called thin ideal. Historical anti-fat attitudes that associate larger bodies with moral weakness or social inferiority continue to shape contemporary culture. This places enormous pressure on people to conform to narrow and unrealistic physical standards.
Failing to meet these standards has profound psychological consequences. Millions of people with average-sized bodies experience persistent self-criticism, emotional turmoil and low self-esteem. Of even greater concern is the alarming rise in eating disorders among children and adolescents in recent years, a trend closely linked to appearance-based pressure and weight stigma.
Human bodies naturally come in many shapes and sizes and have fluctuated throughout history. Over the past 200 years, average height has increased in response to improved nutrition, healthcare and living conditions.
Evidence suggests that major changes in the food supply since the 1970s have also influenced average body weight. This is a natural biological response to the environment.
Highly processed, calorie-dense foods are cheap, heavily marketed and widely available, while work patterns are more sedentary and time for food preparation and physical activity is constrained. The result is an environment that promotes weight gain at a population level, regardless of individual willpower or intentions.
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GLP-1 treatments have reshaped obesity treatment. These drugs were originally developed for diabetes and work by mimicking a hormone involved in appetite regulation, helping people feel fuller for longer. For some, they can be life-changing.
However, their ubiquity has a darker cultural side. The wave of highly visible physical transformations risks undermining the progress made by the body positivity movement. There are growing signs that we are sliding back towards idealising extremely thin bodies.
This shift is particularly worrying when it plays out in cultural spaces that are highly visible to and influential on young girls. Celebrity culture and media moments, such as the recent attention surrounding the Wicked press tour, where discussion of performances and production was repeatedly eclipsed by commentary on women’s bodies, have prompted intense public scrutiny. Even when framed as concern or criticism, this fixation reinforces the idea that thinness remains central to how beauty and success are judged.
The belief that thinness equals beauty is so deeply embedded that imagining a world without it can feel unrealistic. Yet similar cultural shifts have happened before. There was a time when smoking was incredibly chic, and it would have seemed unimaginable that it would later be banned in public places.
The same should happen with the thin ideal. Alongside other outdated beauty standards such as wearing corsets or using white lead makeup, it belongs firmly in the past.
Greater exposure to diverse body types shifts what people perceive as normal, healthy and attractive. This makes representation especially important for young, developing brains in an appearance-obsessed society.
Diverse bodies need to be visible across media, advertising and social platforms. This must reflect a genuine shift in attitudes, not a tick box exercise or cynical corporate appropriation for marketing purposes.
Meaningful change requires leadership that challenges outdated views rather than reinforcing them. This is particularly evident when contrasted with high-profile business leaders who have publicly defended exclusionary beauty standards or framed thinness as a prerequisite for desirability.
Rejecting harmful beauty ideals starts with changing how we think and feel about body weight. To protect children from cultural messages that undermine healthy body image, they should not be exposed to adult conversations about weight or the familiar compliments routinely offered in response to weight loss.
In the absence of medical reasons to lose weight, resisting the pressure to diet is a rational and healthy choice. Focusing on body acceptance, fitness, strength or improving diet-quality offers far more sustainable benefits than weight loss targets.
In short, ditching the diet may not be giving up at all. It may simply be choosing to step away from something that will make you miserable and rarely works in the long term.
