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Because we’re worth it: Why FT, Politico and Racing Post charge big for online news

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Senior executives at Politico, Racing Post and the Financial Times have explained why they charge a high price for quality journalism and resist the temptation to offer heavy discounts.

Politico does not publish prices for its B2B “Pro” subscriptions (but they cost tens of thousands of pounds per year), the FT charges £59 per month for a digital subscription and the Racing Post charges £50 for monthly online access.

Speaking at the recent Press Gazette Future of Media Technology Conference, Politico Europe deputy editor-in-chief Kate Day (who runs the UK team) said: “We are unashamedly expensive. We charge a lot for our subscriptions, tens of thousands of pounds, and people pay it because it’s useful in their job.”

She said subscriptions now account for 60% of Politico’s revenue. Data on which content drives subscriptions and retention gives the editorial team focus, she said: “The biggest value from our journalism is the scoops… that is a very clarifying focusing goal.”

She added: “Where is the value for our readers? In our case it’s because it helps them do their jobs better. We have to keep the newsroom focused all the time on what is the journalism that is going to make a difference, or can they get the same information somewhere else?

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“We talk a lot about who our readers are and what they need. The clarity when you know your audience very well is amazing for the newsroom. You need to build that into every part of how your newsroom talks about commissioning, editing and success.”

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Day said subscription revenue funds Politico’s teams of specialist journalists who are “the cornerstone of our competitive advantage”.

FT: ‘Deep discounting is very tempting but not the right thing’

FT managing director for consumer revenue Fiona Spooner said the title tries to resist the temptation to offer deep discounts (although in the UK it is currently offering 50% off a digital subscription for the first year).

She said: “We have found that deep discounting is not the right thing for sustainable long term growth. It’s very tempting because you see the results straight away.

“The latest offer for the Washington Post is $29 a year and we are $50-$60 per month, so our pricing is quite significantly higher. We are in a market which is used to discounting. The internal pressure is why don’t we just drop the price?

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“When we did that going back to Brexit we had a huge spike in subscriptions…but one year and two years later we saw a big spike in cancellations.”

She said that the FT prefers to offer different packages at lower prices: such as subscriptions to individual newsletters (eg. Inside Politics), or FT Edit (an app which offers access to a selection of FT journalism).

The FT also offers readers who want to read just one article the ability to pay £1 for a four-week trial.

Racing Post: ‘We are unashamedly premium’

Racing Post editor Tom Kerr told the conference: “We are an unashamedly premium product. It’s £5 for the newspaper, £50 a month for a top tier [digital] subscription.

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“We realised a long time ago that with the changing economics of the industry, either we could charge people what we thought was a fair price for the quality of content and data we were providing or we would have to cut corners.

“We went down the route of quite aggressive price rises and have been on that path for some time now. If you are offering the quality of content, if it is distinct, if it is unique and if it demonstrably provides value to a discerning audience, people are willing to pay that.”

Guardian: Focus on lifetime value of subscribers

The Guardian currently offers access to the title’s digital edition for £149 per year (up from £99 a year ago). It also offers ad-free reading and unlimited access to The Guardian app for £12 per month.

Guardian chief supporter officer Liz Wynn said the language around reader revenue (which includes a large volume of donations) is different at The Guardian.

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“It’s a contribution towards supporting the ongoing work of The Guardian.”

On the subject of retaining reader revenue, she said: “The best way to optimise your churn rate is to run no ads. Driving profitable growth while having the right level of retention is the art…

“For some or our readers they are really engaged and want to buy into premium products and subscriptions and that’s incredibly valuable for us.”

She said a good way to avoid a high churn rate is by focusing on the lifetime value to a business of subscribers (rather than acquisition numbers).

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She said: “I am a big fan of running your acquisitions team with a three-year revenue target.”

She added: “If you have an immediate trading problem today, if you want to make a short-term difference, look at winning back lapsed customers.”

Krish Subramanian, CEO and co-founder of Chargebee, told the conference that publishers are increasingly using data science to head off cancellations much earlier.

He said: “It’s not about saving at the point of cancellation, it’s about understanding why they are coming to the point of cancellation. Which cohort of customers are likely to cancel in the next 30 days?

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“We see more companies investing in data science to know who is likely to leave and we can pre-empt the motions that are needed to start saving them.

“At the point of acquisition, some companies are establishing transparency about how you can leave, not because a regulator says so but because this is the right way to treat a customer. Those are the businesses that are able to build that level of trust and think about it as a recurring relationship and not as a subscription.”

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our “Letters Page” blog

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House prices rise for first time in two years but pressures on renters grow

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BIRMINGHAM, UNITED KINGDOM - OCTOBER 14: An array of To Let and For Sale signs protrude from houses in the Selly Oak area of Birmingham on October 14, 2014 in Birmingham, United Kingdom. The ONS (Office for National Statistics) have released details of it's findings showing the north-south divide in house prices is the biggest in history. Properties in the London area are nearly 3.5 times more expensive than homes in the north-east of England. (Photo by Christopher Furlong/Getty Images)

House prices across the country are rising in England and Wales overall for the first time in two years, according to a survey.

Property professionals reported prices increasing in September, the first positive reading since October 2022. Demand, sales and new listings all grew in September, the Royal Institution of Chartered Surveyors (RICS) said.

The survey reported demand from buyers rose in September and sales increased, with many expecting further rises in the next three months and 45 per cent predicting an increase over the next 12 months. Just over a fifth (22 per cent) of professionals reported a rise in new listings.

The positive outlook for homebuyers was contrasted by a bleak outlook for renters with demand continuing to grow and outstrip supply. September saw 22 per cent of respondents showing growing demand, but a further drop in properties listed for rent, with a 29 per cent retreat. 

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RICS says this trend is further influenced by some landlords listing their properties for sale before potential Capital Gains Tax rises. Unfortunately for renters, the continuing squeeze on supply will likely mean further rent rises and difficulties finding property.

Tarrant Parsons, of RICS, said: “The latest survey results convey a brighter picture for housing market activity, with the recent easing in mortgage interest rates continuing to support a recovery in buyer demand.

“Critical for the outlook, a further unwinding in monetary policy is anticipated, which should create a more favourable backdrop for the market.”

Growing demand for rental properties and limited supply of homes to rent is likely to put still more pressure on tenants.

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Tina Paillet, President of RICS, said: “The survey results continue to highlight the pressures on renters, with demand consistently outstripping supply.

“While the Renters’ Rights Bill aims to improve standards and offer better protections for tenants, we must ensure that these reforms do not discourage responsible landlords from remaining in the market.

“Most importantly, the planned changes in the private rental sector fall short of tackling the core issue: increasing supply and making housing more affordable for tenants.”

Private rents rose 8.4 per cent in the year to August, with tenants typically paying £1,286 a
month, according to the Office for National Statistics. Rents in London rose by 9.6 per cent.

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Chinese stocks rebound in anticipation of finance minister briefing

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Chinese stocks rose on Thursday in volatile trading ahead of a weekend press briefing from the country’s finance minister, as the central bank launched a facility to make it easier to buy shares.

The benchmark CSI 300 index rose almost 3 per cent on Thursday after closing down 7 per cent on Wednesday in its first loss in 11 consecutive sessions. Hong Kong’s Hang Seng index was up 4.2 per cent after posting its worst daily loss since 2008 on Tuesday and falling further on Wednesday.

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The CSI 300 has surged by more than 30 per cent since late September after the Chinese government unveiled a stimulus package to revive economic confidence. The rally started to fade this week as investors began to question the government’s plan to boost the economy and its capital markets.

“Buy everything China-related was what we observed over the past two weeks,” said Richard Tang, China strategist and head of research Hong Kong at Julius Baer.

After a few days of heavy profit-taking, Tsang said the offshore market was moving on to a second phase of the rally, “which features slower gains, higher volatility but with the basics — earnings and valuations — back in focus.”

Thursday’s rebound came a day after Beijing announced a Saturday press briefing with finance minister Lan Fo’an, fuelling expectations that the government would announce more stimulus measures.

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“The market is certainly looking for hints of more policy support coming”, said Jason Lui, head of Asia-Pacific equities and derivatives strategy at BNP Paribas.

China’s central bank moved forward on Thursday with a scheme to enable domestic financial companies to buy more stocks, a tool designed to stabilise the market and shore up liquidity.

The facility allows non-bank financial companies to borrow from the People’s Bank of China to buy equities, with bonds, stocks or exchange traded funds serving as collateral.

The bank said it was accepting applications from eligible securities groups, funds and insurance companies to pledge ETFs, bonds or constituent shares of the CSI 300 index for more liquid assets such as sovereign bonds and central bank notes.

The funds had to be invested in th stock market, the PBoC has said.

The size of the Rmb500bn ($70bn) tool “can by expanded depending on market conditions”, said the bank. The mechanism is designed to “enhance the inherent stability” and “promote healthy development” of the capital markets, it said.

Experts said the tool was similar to the US Federal Reserve’s Term Securities Lending Facility, which allowed dealers to borrow liquid assets such as Treasuries for financing by pledging illiquid collateral such as corporate bonds.

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It was created during the 2008 financial crisis and revived in 2020 during the pandemic.

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Bageri Form partners with Grandmother Coffee Roastery for omakase experience

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Bageri Form partners with Grandmother Coffee Roastery for omakase experience

Small batch bakery Bageri Form is collaborating with Grandmother Coffee Roastery, a speciality coffee roastery that provides coffee trainings on barista, brewing, and cupping skills, as well as consultations for businesses looking to launch or develop high-quality coffee concepts, for an omakase experience

Continue reading Bageri Form partners with Grandmother Coffee Roastery for omakase experience at Business Traveller.

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The true story of All Creatures vet Richard Carmody who left imprint on James Herriott

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The true story of All Creatures vet Richard Carmody who left imprint on James Herriott


All Creatures Great and Small is back on Channel 5 and as fans continue to tune in to the modern re-telling of the classic series, many have been left wondering if Richard Carmody is based on a real person

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Will Google become Al Pha Bet?

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One major potential private credit deal to start: HPS Investment Partners is talking to potential buyers, including BlackRock, as the top leadership of the private credit firm looks towards a deal that could value the business at more than $10bn, according to people familiar with the process.

And an obituary: Ratan Tata, who was one of India’s best known businesspeople and led his family conglomerate on a bold international expansion, has died aged 86.

Welcome to Due Diligence, your briefing on dealmaking, private equity and corporate finance. This article is an on-site version of the newsletter. Premium subscribers can sign up here to get the newsletter delivered every Tuesday to Friday. Standard subscribers can upgrade to Premium here, or explore all FT newsletters. Get in touch with us anytime: Due.Diligence@ft.com

In today’s newsletter:

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  • US weighs splitting up a tech giant

  • Rio Tinto revs up its battery business

  • OpenAI’s new model to fend off hostile takeovers

Has the end of US monopolies arrived?

It’s no secret that antitrust regulators in the US have ramped up their scrutiny in the past few years. They’ve gone after (with varying success) Microsoft’s bid for Activision Blizzard, Coach owner Tapestry’s proposed tie-up with Capri and just last month, Visa.

But one company has borne the brunt of regulators’ ire: Alphabet’s Google. Now the Department of Justice is ratcheting up the stakes.

This week, the agency said it was considering asking a judge to break up the tech giant to end its monopoly in online search. If it does pursue a split, the enforcement action would be the boldest effort in more than two decades to rein in a tech giant, since it (unsuccessfully) tried to split up Microsoft in 2000.

This isn’t the DoJ’s first time attempting to break up a conglomerate in recent months. In May, the agency said Ticketmaster’s parent, Live Nation Entertainment, “suffocates its competition”.

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It was blunt: “It is time to break up Live Nation-Ticketmaster”, US attorney-general Merrick Garland said at the time.

Now the DoJ is pivoting its sights to Google, the FT’s Stefania Palma and Stephen Morris report. The agency laid out its case on Tuesday in a court document that detailed the sanctions it might seek from Amit Mehta, the judge presiding over the case in Washington, DC.

A smaller Google would have tremendous implications for not just the business of online search, but also the broader corporate world. Alphabet accounts for more than 4 per cent of the S&P 500 stock market index.

The DoJ weighing a split-up shows how far the government is willing to go to shift the balance of corporate power, the FT’s Elaine Moore writes. If these big antitrust fights start to yield results, the US tech industry will start to look very different. Big Tech could become Medium Tech.

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Google was quick to respond with its own press release on Wednesday. It wasn’t pleased.

“Government over-reach in a fast-moving industry may have negative unintended consequences for American innovation and America’s consumers,” the company wrote. “We look forward to making our arguments in court.”

However, even if the DoJ gets Mehta’s backing to break up the company, change is not imminent. Google has vowed to appeal all the way up to the Supreme Court, a process that could take years.

Mining giant Rio Tinto repositions for EVs

Mining companies all over the world have come to realise future growth lies in producing the materials needed for electric vehicles.

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Rio Tinto is making inroads into that market with a $6.7bn cash deal for Arcadium Lithium, in what is the biggest-ever lithium acquisition. It will catapult Rio Tinto to becoming the third-largest producer, the FT’s Leslie Hook writes.

Even though lithium prices have plummeted recently, the group is paying $5.85 per share — a 90 per cent premium to Arcadium’s closing price on October 4 — for the company.

“What we are doing today is saying: we are committed to lithium,” Rio’s chief executive Jakob Stausholm said in an interview. The deal was “not transformative in terms of size, but it is more transformative in terms of how it shapes our portfolio”, he added.

The deal isn’t a bargain, Lex writes. Timing M&A with volatile metals markets can be tricky. Memories of Rio Tinto’s disastrous $38bn takeover of Canadian aluminium group Alcan in 2007 still loom large, and Arcadium is its biggest acquisition since.

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Lithium’s price has dropped 55 per cent in China in the past year, largely because of a glut in the market and lower than expected demand from EVs. The acquisition will add to Rio Tinto’s array of major production lines, which include copper, aluminium and iron ore.

Some are sceptical of the sticker price. Richard Hatch, analyst at Berenberg, said the deal was “sensible” but that the price would “raise eyebrows”.

Now, the question is whether the deal can get past Arcadium’s shareholders. At least one, Blackwattle, has come out against the proposed tie-up, saying the company should consider walking.

OpenAI: public benefit meets poison pill

“Dear ChatGPT: Is there a way to fend off unwanted investors and look cool doing it?”

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For Sam Altman’s OpenAI, the answer might be yes.

OpenAI is considering transitioning to a public benefit corporation, a new and largely untested corporate structure, which legally requires a company to consider the shareholders’ interests as much as other stakeholders, such as employees or society.

As the FT’s Cristina Criddle and Patrick Temple-West report, a PBC’s multipronged requirement gives OpenAI power to say “go away” to an aggressive investor that might want to squeeze more profits out of the company.

Notably, AI rivals Anthropic and Elon Musk’s xAI are already PBCs.

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In 2020, Delaware revised its PBC rules to encourage more businesses to adopt the structure. During the 2021 stock market mania, several companies went public as PBCs, including Allbirds, Coursera and Warby Parker. Most of the public PBC companies are young, consumer discretionary businesses eager to look hip with their customers.

So the PBC model also gives businesses a bit of a marketing boost. That could be handy if AI executives are hauled before Congress to testify. A legally required social benefit might spare AI executives some heat as they are already under fire from Senator Elizabeth Warren and others over safety concerns.

It’s been decades since Martin Lipton, co-founder of New York law firm Wachtell, Lipton, Rosen & Katz, invented the poison pill shareholder defence to fend off activists.

Now, with the AI companies, cutting-edge technology is combining with cutting-edge corporate governance to churn out whole new corporate playbooks.

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Job moves

  • I Squared Capital has hired Guillaume Pepy as a senior policy adviser. He was previously the chief executive of French national rail group SNCF.

  • Match Group has appointed Steven Bailey to replace Gary Swidler as the company’s chief financial officer starting in March. Bailey has been the company’s senior vice-president for financial planning and business operations since 2022.

Smart reads

Mittelstand shrugs While Berlin has expressed stiff opposition to a potential bid by UniCredit to buy Commerzbank, Germany’s family-owned businesses aren’t sure it would be such a bad thing, the FT reports.

Thwarting a takeover Alimentation Couche-Tard has come back to 7-Eleven with a higher offer worth about $47bn, the FT reports. Can the beloved convenience store chain mount a tougher defence?

Changing of the guard As Credit Suisse collapsed, Apollo Global Management seized on the opportunity to snatch Atlas SP Partners, one of the firm’s most lucrative businesses, Bloomberg reveals. The tie-up hasn’t been so seamless.

News round-up

Seven & i shares jump after Couche-Tard says it is ready to pay $47bn (FT)

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Europastry’s ‘frozen croissant’ IPO delayed a second time (FT)

Boeing withdraws pay offer to striking factory workers (FT)

KPMG US chief calls for urgent reform to halt slide in accounting ranks (FT)

China’s AI start-ups race to crack US market (FT)

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Hays Travel hunts for deals to expand presence on UK high street (FT)

Hurricane Milton could cost $60bn in insurance losses (FT)

Due Diligence is written by Arash Massoudi, Ivan Levingston, Ortenca Aliaj, and Robert Smith in London, James Fontanella-Khan, Sujeet Indap, Eric Platt, Antoine Gara, Amelia Pollard and Maria Heeter in New York, Kaye Wiggins in Hong Kong, George Hammond and Tabby Kinder in San Francisco, and Javier Espinoza in Brussels. Please send feedback to due.diligence@ft.com

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Trump’s Big Rally Boast Painfully Falls Apart In Real Time

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Supporters listen in near-empty arena sections as Republican presidential nominee Donald Trump speaks at a campaign rally Wednesday in Reading, Pennsylvania.

Donald Trump’s latest boast about his crowd size fell apart in a hurry as he was fact-checked in real-time while he was still speaking.

“We do a lot of these beautiful rallies, and it’s so great,” the former president said in Reading, Pennsylvania, on Wednesday. “We never have an empty seat, never have, look at it.”

Just one problem: While the sections closest to the stage were packed with MAGA faithful, there were plenty of empty seats toward the back of the venue ― and observers began sharing images of them on social media almost immediately.

An Associated Press photo also shows some of the empty seats:

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Supporters listen in near-empty arena sections as Republican presidential nominee Donald Trump speaks at a campaign rally Wednesday in Reading, Pennsylvania.

Supporters listen in near-empty arena sections as Republican presidential nominee Donald Trump speaks at a campaign rally Wednesday in Reading, Pennsylvania. Alex Brandon/Associated Press

NewsNation’s Libbey Dean shared footage of empty seats:

Columnist Dana Milbank also tweeted footage and images from the event showing the empty seats that Trump insisted he never has:

NBC’s Jake Traylor wrote on X, formerly Twitter, that the empty seats were “notable and unusual” for a Trump rally.

However, it’s also becoming increasingly common as observers at Trump’s rallies have noted both empty seats and people departing early, often while he’s carrying on about sharkswindmills and Hannibal Lecter.

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His Democratic rival, Vice President Kamala Harris, also brought it up at their debate last month.

“He talks about fictional characters, like Hannibal Lecter. He will talk about how windmills cause cancer,” she said. “What you will also notice is that people start leaving his rallies early out of exhaustion and boredom.”

The comment triggered Trump, who erupted over it during the debate and has been bringing it up ever since.

During his event in Reading, Trump bragged that he had 100,000 people in attendance in Butler, Pennsylvania, over the weekend, a number that is more than quadruple the estimate of about 24,000 from CBS station KDKA.

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The capacity of Santander Arena in Reading, where Trump spoke Wednesday, is between 7,200 and 8,800, depending on the configuration.

Trump’s critics on social media fired back at Trump’s boast of “never” having an empty seat:

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