CHRISTMAS is fast approaching and festive ads are appearing on televisions, but John Lewis is always the most anticipated.

More than half a dozen Christmas adverts have already been from retailers including M&S, Sainbsury’s, Asda and Tesco.

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But John Lewis had chosen to keep its audience on tenterhooks, teasing the release of its 2024 ad campaign.

For the first time ever, the retailer is launching a trio of festive ads with two already having been unveiled.

John Lewis unveiled part one in its series of three ads in September, with the clip themed around the retailer’s “Never Knowingly Undersold” pledge.

The ad, directed by Saatchi and Saatchi, first aired on Channel 4 and shows viewers a single John Lewis shop window through the decades, from the roaring 1920s to modern day.

The second clip, which aired earlier this month, is based around the “Give Knowingly” theme.

The ad chronicles the ups and downs of one shopper’s pink jumper bought for her by her mum.

The final teaser is a short 10-second clip featuring a sofa on an ice rink in a dark room with winter clothing-clad skaters circling it.

After around seven seconds, a date emerges from the background saying “14.11.24” before fading away.

This reveals the date that the ad will finally hit our screens.

To make you feel nostalgic ahead of the 2024 John Lewis release, we have rounded up every single John Lewis Christmas advert that’s aired since 2007.

2007 – Shadows

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In John Lewis’ first Christmas advert, people piled gifts together to create shadows that looked like a woman walking her dog through the snow and having a drink at a party.

It featured the tagline “Whoever you’re looking for this Christmas”.

The memorable ad was before the era that John Lewis adverts created a huge buzz as social media was barely even a thing at this point.

The music used was Prokofiev’s morning serenade from Romeo and Juliet.

2008 – From Me To You

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This was probably the most basic John Lewis advert with the retailer trying to work out which direction its adverts would take.

Set to a cover of The Beatles‘ From Me To You, it showed how you can find the perfect present for different characters in your life.

It ended with the message: “If you know the person, you’ll find the present.”

2009 – Sweet Child O’ Mine

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This was the first year that John Lewis used an acoustic cover of a popular song from the charts.

Taken By Trees covered Guns N Roses‘s Sweet Child Of Mine as the song for the advert – and it peaked at No23.

It’s a sweet advert which shows children opening adult presents such as an e-reader and large slippers, and says at the end: “Remember how Christmas used to feel? Give someone that feeling.”

2010 – A Tribute To Givers

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Ellie Goulding recorded a cover version of Elton John‘s Your Song for this advert – the same tune that appeared in the 2018 film.

The advert is about the lengths that people go to to surprise their friends and relatives on Christmas Day.

It ends with the words “For those who care about showing they care”.

2011 – The Long Wait

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This was the first year John Lewis used its advert to tell a whole story, and it made the nation weep.

It told the story of a little boy impatiently waiting for Christmas and all because he wants to give a heartfelt gift to his two sleepy parents on Christmas morning.

It was set to Slow Moving Millie’s cover of Please, Please, Please Let Me Get What I Want by The Smiths. The tagline was “For gifts you can’t wait to give”.

This was the film that cemented the department store’s reputation as the best Christmas advertiser so we think that has to put it at the top of the list.

2012 – The Journey

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John Lewis’s tale of a snowman who travels over mountains and through horrible weather to bring his snow-girlfriend a scarf to keep her warm was very touching.

It was set to a Gabrielle Aplin cover of The Power of Love by Frankie Goes To Hollywood and had many people shedding tears at the time.

It was the first John Lewis ad track that reached No1 in the singles chart after Ellie Goulding’s Your Song peaked at No2 in 2010.

It finished with the line “Get a little more love this Christmas”.

2013 – The Bear And The Hare

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This charming animated tale tells the story of a bear who has never seen Christmas so his animal friends buy him an alarm clock so he can wake up from hibernation just for the day.

Lily Allen sang a cover of Keane’s Somewhere Only We Know – and it became her third No1 UK single. It’s closing line is “Give someone a Christmas they’ll never forget”.

People went wild for the story at the time and a lot of people on Twitter, now called X, call it the best John Lewis ad the department store has ever made.

2014 – Monty The Penguin

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This was the heartwrenching advert about a little boy and his friend Monty The Penguin who wants to find love at Christmas.

He’s revealed to be the boy’s stuffed toy – and under the Christmas tree is a girl penguin toy for Monty to fall in love with.

It featured the tagline “Give someone the Christmas they’ve been dreaming of” and was accompanied by Tom Odell singing John Lennon‘s Real Love.

If people don’t say The Bear And The Hare is their favourite, they often choose 2014’s advert as the John Lewis ad they like the best.

2015 – Man on the Moon

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This advert with the line “Show someone they’re loved this Christmas” really tugged on people’s heartstrings.

It told the story of a little girl who spots a lonely old man living on the moon through her telescope.

She finds a way to float presents over to him on balloons so he can enjoy Christmas Day too as Aurora’s cover of Oasis‘ Half The World Away plays in the background.

It’s one of John Lewis’s most sentimental and emotional Christmas adverts and definitely had people crying across the nation.

2016 – Buster the Boxer

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John Lewis decided to mix it up with Buster The Boxer in 2016 by having a funny advert rather than a gut-wrenching sentimental one.

It told the tale of a dog who was desperate to bounce on his family’s trampoline.

He had to watch foxes, a badger and a hedgehog have fun while his family were asleep.

Then as the little girl runs towards her gift on Christmas Day, Buster gets to it first and starts bouncing. The funny ad ended with “Gifts that everyone will love” and Vaults provided the backing track with a cover of Randy Crawford’s One Day I’ll Fly Away.

Fans loved it, but some people were left a bit disappointed as they didn’t feel like it packed as much of an emotional punch as in previous years.

2017 -Moz the Monster

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The 2017 advert was about a cuddly blue monster called Moz who befriended a little boy called Joe.

They stayed up together all night every night until Moz realises Joe needs to sleep at night so leaves him a present of a night light under the Christmas tree.

People weren’t as fond of Moz as they were of Buster or Monty, but they still found the advert cute.

It featured the tagline “For gifts that brighten their world” and The Beatles‘ song Golden Slumbers performed by Elbow, which reached No29 in the charts.

2018 – The Boy And The Piano

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In the 2018 John Lewis ad Elton John starred in its most showbiz-inspired advert yet.

Viewers were taken through key moments in his life, including stadium tours, travelling on a private jet, playing at his local pub and performing at a school.

But it had a mixed reaction on social media, with not everyone loving the festive ad.

It spanned the veteran singer’s life and showed how a gift of a piano from his grandmother helped make him the international superstar he is today.

And for once it didn’t feature a cover-version of a song, but Elton himself singing his hit Your Song.

The tagline was “Some gifts are more than just a gift”.

2019 – Excitable Edgar

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The 2019 advert is a heart-warming tale of a dragon called Excitable Edgar set in a far-away mythical land.

The ad – the first joint-effort with John Lewis’ sister retailer Waitrose – follows young girl Ava and her friendship with a cute young dragon as his accidental fire-breathing nearly ruins Christmas.

Edgar loves Christmas but every time he gets excited he uncontrollably breathes fire into the medieval-style village causing comical catastrophes.

The two and a half minute John Lewis Christmas advert follows the pair as they join in with seasonal activities.

It’s backing track is a cover by Bastille’s Dan Smith of 80s classic Can’t Fight This Feeling by REO Speedwagon.

The ad, known as Excitable Edgar, ends with the strapline “Show them how much you care”.

2020 – Give A Little Love

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In a nod to the Covid pandemic which ground the country to a standstill, John Lewis’ 2020 Christmas advert was inspired by random acts of kindness during lockdown.

It features different acts of kindness through nine different live action and animation scenes.

Heart-warming shots include a little girl helping a boy get his football down from the tree using a heart umbrella, a group of pigeons taking a sad hedgehog on a ride in a plane, and a young couple delivering a bag of shopping to two pensioners.

The ad was put together mostly via Zoom because of the Covid lockdowns, and features an original song by British soul singer Celeste.

Eight artists helped create the different scenes, including Chris Hopewell, who has created music videos for Radiohead and Franz Ferdinand, and French animator Sylvian Chomet.

2021 – The Unexpected Guest

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In its 2021 Christmas ad called The Unexpected Guest, a teenage boy called Nathan meets an alien named Skye who has crash landed on earth.

Through friendship Nathan shows Skye a series of festive family traditions.

They decorate a tree, eat mince pies, throw snowballs, and watch a Christmas movie.

But the advert has a bittersweet ending, as Skye has fixed her ship and must return home.

In a tear-jerking moment, Nathan gifts Skye his Christmas jumper – the same one he was wearing the day they met.

The soundtrack is performed by Lola Young, a 20-year-old singer-songwriter from South London, with a version of “Together in Electric Dreams”.

2022 – The Beginner

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The John Lewis 2022 advert was released on November 10. 

The retailer wanted to use its ad, named The Beginner, to help raise awareness of some of the most vulnerable children in the country. 

It follows a middle-aged man as he struggles to master the skill of skateboarding. 

He has a few mishaps and tumbles off the skateboard a number of times. 

His wife looks bemused at his efforts and concerned when he struggles to put the star on the top of the Christmas tree due to his aching muscles – but he perseveres with the slightly odd hobby.  

You’re left wondering why he’s so determined to learn to skate until the final scene, where there’s a knock at their front door. 

We see a social worker standing with Ellie, a young teenager, who is waiting anxiously to enter her new foster home, with a skateboard in her hand.

The importance of the skateboard suddenly becomes clear as the man says he likes to skate too. 

You realise that he has been looking for a way to find common ground with Ellie. 

It ends by saying: “Over 108,000 children in the UK are in the care system.

“We’re making a long-term commitment to support the futures of young people from care.” 

It is the heartfelt story of one man’s determination to connect with a child, showing the power that kindness can make to someone else’s life. 

The accompanying soundtrack is a cover of Blink 182’s All The Small Things sung by little-known US artist Mike Geier.

2023 – Traditions Grow

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John Lewis Christmas advert 2023 – Heartwarming ad follows boy’s quest for perfect tree and key moment is a tearjerker

Last year’s John Lewis ad was about a little boy’s quest for the perfect Christmas tree, befriending a playful character along the way.

 

The advert starts as eight-year-old Alfie picks up a seed to grow a “Christmas tree” at a flea market with his grandma.

 

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As he nurtures the little seed at home, it quickly grows into an energetic and mischievous Venus flytrap named Snapper.

 

The fast-growing wannabe Christmas tree becomes a life force with its playful personality and gets in on all the festivities, but it eventually comes to an abrupt halt.

 

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When Snapper grows so big that he tears Christmas decorations at the house, he’s cast outside in the cold by the family.

 

The tearjerking moment leaves Alfie heartbroken, who’s set on not freezing him out.

 

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The advert ends as Snapper is embraced back into family life when Alfie and the family join him in the garden to give Christmas gifts.

 

The playful plant gobbles up all the wrapped Christmas gifts only to keep the wrapping paper and give back the prezzies to the family.

 

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The music is provided by famous opera artist Andrea Bocelli who performs a song called “Festa”, which means celebration.

In the first week of November, launching a month of campaigns around the risks of karoshi, or death by overwork, Japan’s Ministry of Health, Labour and Welfare (MHLW) opened a confidential hotline that encouraged the nation’s workers to complain about their bosses.

The hotline operators were braced, as they have been every November for the past few years, for a wide range of accounts of workplace miseries — from unpaid wages and harassment to poor conditions and failure to protect mental health.

But the central aim, as always, was to survey the problem of excessive working hours — an issue that has, for decades, lived at the heart of Japan’s worker-employer relationship and entrenched the idea that Japanese workplaces thrive on unpaid overtime, presenteeism, and coercion.

The situation is changing, with average working hours now looking like they are coming down. However, academics say that hidden factors complicate the picture. Excessive overtime can be masked by the country’s army of part-time employees. Other strategies, such as giving staff “name only” management roles that allow them to work hours far beyond official time-stamped limits, also obscure reality.

But the bigger question, which the same academics say becomes more pressing with each passing year, is whether that other great challenge confronted by Japan — the rapid ageing and shrinking of its population — is making the overwork problem better, or worse. For example, is it is forcing through long-overdue productivity boosters, such as digitisation and automation, quickly enough to make any difference?

In many sectors of the economy, labour is in increasingly tight supply — partly because of demographics, but also because of low labour market liquidity, and limited movement of the workforce between areas of low and high demand.

In some areas, such as pay, these labour shortages are strengthening workers’ hands. Keisuke Nakamura, a researcher on labour issues, says workers’ scarcity value, and the ever more pressing need for companies to attract and retain them, means bosses will come under increasing pressure to compromise on working hours. However, he also warns that labour shortages can pile pressure on workers to “fill in” the gaps which, in many cases, can mean working longer hours of undeclared overtime.

It is now 10 years since Japan brought into force a law to prevent death and injury from overwork. The legislation was pushed through parliament in recognition of the fact that the situation had deteriorated and had, it noted, “grown into a significant societal concern in Japan”.

In terms of some of the most recent headline figures, broader progress looks mixed. According to the MHLW’s 2024 nationwide survey of more than 26,000 businesses, employees reported that they had worked illegal overtime at 44.5 per cent of those organisations — a 1.9 percentage point increase from the previous year’s survey.

At the same time, though, the overall trend of average working hours shows a steady decline for both men and women. In a government report tracking working patterns since 1973, the average hours worked per week fell from 50 hours for men to below 45 and from about 45 for women to below 35 — close to the average for all non-farm employees in the US.

The annual karoshi prevention campaign, and the obligation on the government to conduct the accompanying surveys, are explicitly built into the 2014 act. More powerful than that law, however, were the 2018 Work Style reforms — a series of measures phased in over several years, which, among other changes, capped the overtime that companies can require staff to work at 100 hours in any given month. Critically, the rules were extended to the vast realm of small and medium-sized businesses, which employ roughly 70 per cent of the Japanese workforce.

The impact of the reforms, along with their implications for the wider Japanese economy, has been most visible in the transportation sector, where strict limits on the number of hours of overtime that truck drivers could work came into effect in April.

Dubbed the “2024 problem”, the change has prompted grave warnings of what shorter hours will mean to a consumer society that has come to depend on 24-hour convenience stores, just-in-time delivery, and a logistics system built when labour was plentiful and massive overtime was the norm.

In a study published in July, the Nomura Research Institute projected that Japan would have 36 per cent fewer truck drivers than needed by 2030 because of the curbs on hours. In part, this reflects the demographics of an industry where 20 per cent of drivers are currently over 60 years old and only 10 per cent are under 30.

The many ideas discussed around how to offset the 2024 problem — reserved lanes for self-driving trucks, incentives to customers for less prompt delivery, and switching some logistics functions from the roads to the bullet train network — are instructive.

Labour shortages appear to be inspiring productivity innovations that seemed less urgent in an era when labour was in ready supply.

Corporate Japan, says a recent report by the Daiwa Institute of Research, is increasingly thinking along the same lines in terms of the productivity gains it must rush through in order to keep businesses going. Companies have been forced to streamline working processes and to reduce the number of low-priority tasks, the think-tank says.

Still, until such measures take full effect, it warns, large companies are tending to compensate for the tighter caps on working hours by hiring more aggressively.

Japan may be on the road to solving its long hours problems, but is still moving slowly. A positive milestone would be deciding it no longer needed the karoshi hotline.

MORE than 100 Post Office branches and some 1,000 jobs are at risk under a sweeping overhaul.

The Post Office revealed it is looking to offload 115 directly owned branches within its 11,500 network, which could see them transferred to retail partners or postmasters or potentially closed.

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Around 1,000 workers are employed across the branches, while the Post Office also confirmed that hundreds of further roles are under threat at its headquarters as it looks to streamline back-office operations.

The announcement was made by Post Office chairman Nigel Railton during a meeting at 9am.

The move is part of the Post Office’s strategy to transition to a fully franchised model.

Franchising is a business model where a company (the franchisor) grants permission to an individual or group (the franchisee) to operate a business using its brand, products, and processes in exchange for a fee.

Approximately 99% of Post Office branches are now operated by franchisees, with only 1% of sites being directly managed.

The Post Office has stated that it does not plan to reduce its approximately 8,500 branches, which independent postmasters and local businesses operate.

Additionally, there are 2,000 Post Offices managed by retailers, such as WHSmith and the Co-op, which will remain unaffected.

Martin Quinn from Campaign for Cash said: “This is another nail in the coffin for communities who rely on the Post Office network for access to cash services.

“The government must immediately demand that this closure programme be stopped and treat the Post Office network as national infrastructure.”

The Post Office has also called for handing ownership of the network to thousands of subpostmasters nationwide.

Mr Railton said: “The Post Office has a 360-year history of public service, and today, we want to secure that service for the future.”

He added the overhaul also “begins a new phase of partnership during which we will strengthen the postmaster voice in the day-to-day running and operations of the business, so they are represented from the frontline to the boardroom”.

The number of Post Offices in operation across the UK has significantly declined since the 1960s, when there were approximately 25,000 branches.

This decline is partly due to more people receiving benefits and pensions directly into their bank accounts, reducing their need for the Post Office’s services.

Post Offices were once the sole providers of postage stamps, but now stamps can be purchased from supermarkets and petrol stations.

Over the past decade, the number of branches has stabilised at around 11,500.

Despite these changes, the 364-year-old institution remains wholly owned by the state and continues to be Britain’s largest retail network.

A spokesman for the Post Office said: “The plan intends to create a new operating model for the business that means ensuring the Post Office has the right organisational design.”

But the Communication Workers Union (CWU) union called on the Post Office to halt the plans and for the Government to intervene.

CWU general secretary Dave Ward said: “For the company to announce the closure of hundreds of Post Offices hot on the heels of the Horizon scandal is as tone deaf as it is immoral.

“CWU members are victims of the Horizon scandal – and for them to now fear for their jobs ahead of Christmas is yet another cruel attack.”

TROUBLED TIMES

It comes after it was revealed that government ministers are exploring plans to transfer ownership to employees, similar to the model used by the John Lewis Partnership.

It is based on the idea that its workers are each part-owners of the company and receive a share of annual profits.

Whitehall insiders admitted that the Post Office is in a lot of trouble and is only financially viable because of an annual subsidy it receives from the government.

Calls for a review of the company’s ownership model have grown amid rising public anger at the wrongful conviction of hundreds of sub-postmasters.

Highlighted by the ITV drama Mr Bates vs The Post Office, it has been labelled Britain’s biggest miscarriage of justice after they were accused of stealing cash from their branches.

Many had their lives destroyed, were imprisoned, and some even passed away or committed suicide before finally being exonerated.

Former sub-postmaster Sir Alan Bates, who tirelessly campaigned for justice, is still waiting to agree on a compensation settlement and has called on the government to consider suing former directors of the company.

MORTGAGE borrowers are being hammered with higher costs as major lenders hike rates and pull top deals despite a recent cut to the Bank of England base rate.

In a blow to buyers, HSBC, Barclays, Santander and Nationwide are among the big lenders that have upped prices this week.

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Over the past month around 200 deals have disappeared from the market, in the biggest month-on-month reduction since July 2023, according to analysis from data site moneyfactscompare.co.uk.

In a blizzard of price increases this week, Nationwide has pushed up rates putting an end to its sub 4% products.

HSBC has now hiked rates twice within as many weeks.

At the same time, Santander has also raised for new and existing customers by up to 0.31%.

It comes after the Bank of England last week cut the base rate from 5% to 4.75%.

A reduction in central interest rates usually marks a fall in borrowing costs.

Yet, in an unexpected and unwelcome twist, mortgage borrowers are now seeing costs rise.

The average two-year fixed mortgage rate today is 5.44%, pushed up from 5.39% shortly before the Bank of England base rate reduction, according to data from moneyfactscompare.co.uk.

At the same time, the average five-year fix now sits at 5.17%, up from 5.09%.

Experts said the lenders are pulling back from the market to avoid being overwhelmed by demand in the wake of the cut.

Nicholas Mendes, technical director at broker John Charcol, said: “While many lenders have opted to maintain their existing rates to preserve business volumes and service standards, those offering competitive pricing have been forced to adjust likely due to applications levels.

“These influxes often stretch service levels, prompting rapid rate changes to manage demand effectively.”

Market rates typically used by lenders to price mortgages have also been increasing.

John Fraser-Tucker, head of mortgages at online broker Mojo Mortgages, said: “While the Bank of England’s decision to lower the Bank Rate last week might lead some to expect across-the-board reductions in mortgage rates, it’s important to understand that the mortgage market doesn’t always move in perfect sync with the Bank of England’s base rate decision.

“Fixed-rate mortgages, in particular, are influenced by a complex array of factors beyond just the Bank Rate. These can include the lender’s own funding costs, their view on future economic conditions, competitive positioning in the market, and even their internal goals for new business.”

Here is the full list of major lenders that have hiked rates this week…

BARCLAYS

From tomorrow (November 14) Barclays is increasing rates across purchase, remortgage and reward ranges.

Among other increases, the change will see a two-year 5.15% fee-free fix at 90% loan to value, jump to 5.49%

HSBC

In the second increase to rates in two weeks, HSBC has today raised the cost on selected two, three, five and 10-year deals.

The rise hits first-time buyer, home mover and existing customers switching deals.

COVENTRY BUILDING SOCIETY

The lender is tomorrow (November 14) raising tracker mortgage rates for buy-to-let borrowers, as well as closing applications to new borrowers.

NATIONWIDE

This week’s increases from the lender means that most of its sub-4% rates will also go above 4%.

For example, its five-year fixed rate deal with a £999 fee has jumped from 3.94% to 4.14%.

SANTANDER

Santander has upped rates by 0.29% on residential fixed rates for purchase, remortgage, and green products.

The move is u-turn after reducing some rates earlier this month.

TSB

TSB is upping rates up to 0.3% on selected two- and five-year deals. This includes first-time buyer and homemover deals, as well as remortgage products.

Rates now start from 4.32% for new customers.

It comes after the lender also increased selected rates by 0.10% two weeks ago.

VIRGIN MONEY

The lender has raised selected two and five-year rates by up to 0.15% this week.

Products now start from 4.29%.

RATE CUT

One smaller lender that has bucked the trend and reduced rates is MPowered Mortgages.

All of its two and three-year fixed rate mortgages have fallen by as much 0.28% for new purchase and remortgage customers.

For new purchase customers, the lender’s two-year fixed rates now start at 4.21% for 60% LTV with a £999 fee and three-year fixed rates start at 4.19% at 60% LTV with a £999 fee.

Should borrowers fix now or wait?

The volatile market could be a worry for anyone looking to move home or fix their mortgage in the coming months.

Most mortgage offers have a shelf life of up to six months, meaning that if you apply for a deal now the lender will honour the rate even if you don’t need it until early next year.

This is a good way to lock in rates and avoid added costs if prices keep rising.

If rates happen to fall in the mean time, you can then apply for another deal further down the line.

Nicholas Mendes said: “For clients nearing the end of their fixed-rate terms, it’s essential not to delay in the hope that rates will revert to levels seen weeks ago.

“Securing a deal now provides certainty in an uncertain market. There is always the option to review and adjust if circumstances change but acting promptly minimises exposure to further rate increases.”

The headquarters of Netmarble, one of South Korea’s leading mobile game producers, used to be called the “lighthouse of Gurodong”, the industrial district in western Seoul, because its engineers often stayed up all night to meet the deadline for game launches.

But Netmarble’s stressful work environment came under the spotlight following a series of worker deaths in 2016, sparking public criticism of so-called “crunch mode” — when developers in the IT industry put in long periods of overtime to finish a project.

And Netmarble was not alone. Naver, South Korea’s biggest search engine, came under fire in 2021, when a developer in his forties died by suicide, leaving a note indicating extreme stress from relentless overtime and workplace bullying.

Now, though, after these cases exposed apparent failures to care for employees’ mental health, a cultural change is afoot in Asia’s fourth-largest economy — albeit slowly. South Korea’s government has promised to overhaul the country’s mental health system, while big companies are providing mental health programmes for their staff.

“Following the tragic incidents in 2016, we have been actively working over the past eight years to encourage a healthier work-life balance for our employees,” says Seijin Park, Netmarble’s spokesperson. 

The company has eliminated the so-called “blanket wage system”, under which employees were forced to do overtime for free. It has also set up an on-site healthcare centre staffed with professional counsellors.

Naver, meanwhile, has established an internal human rights committee and says it regularly assesses its corporate culture. It also runs a counselling centre for employees and offers a free annual mental health check-up.

“Employees’ [personal] growth and wellbeing are directly related to corporate competitiveness,” Naver says. “We are trying to ensure that our employees can exert their best ability in their best condition.”

Experts say Korea’s wider work environment has improved since the country limited the maximum working week to 52 hours in 2018 and enacted a law in 2019 to crack down on workplace bullying.

“Productivity has become much more important for Korean companies as the work hours get shorter,” says Jeon Sang-won, who heads a workplace mental health institute at Kangbuk Samsung Hospital in Seoul. “Big IT companies are actively investing in employees’ mental care as they are increasingly aware of the seriousness of presenteeism as well as absenteeism.”

However, many workers still complain of frequent overtime and a hierarchical corporate culture. The country has among the longest working hours in the OECD, and accusations of bullying continue due to the rigid, top-down management style.

“I have to work overtime almost every day when it gets busy,” says a 34-year-old office worker in one of Samsung’s units. “I am exhausted because of high performance pressure. I really wanted to quit when an executive recently cursed at me.”

Like many other big Korean companies, Samsung — whose electronics subsidiary is ranked 49th on the Best Employers Asia-Pacific list — offers free mental health counselling.

The employee says he never used this because of fears that the information could be shared by his managers, but the company insists that the service is strictly confidential.

Young employees are frustrated with corporate culture lagging behind generational change

Samsung says it abides by legal working hours and supports its employees’ work-life balance. It also runs various programmes for their mental health and deals firmly with any reported verbal abuse.

Jeon estimates that 60 per cent of Korean employees’ occupational stress comes from relationship conflict, and attributes it to the value put on team work in Confucian culture. 

“They suffer from all kinds of conflict stemming from generational, gender and rank differences,” he says. “Especially, young employees are frustrated with the country’s corporate culture lagging behind generational change, while working mothers show higher occupational stress due to prevalent gender discrimination.”

DH Kim, a communications manager at one of the country’s biggest conglomerates, recently received external counselling for insomnia because of her heavy workload and conflict with her colleagues.

“It is so stressful to adjust to the collective culture,” she says. “For example, you have to attend a company dinner even if you don’t want to.”

Like Kim, many Koreans remain unhappy despite the country’s fast economic growth. South Korea’s suicide rate, at 27.3 per 100,000 people last year, is the highest in the OECD. And, according to the Ministry of Health and Welfare, the number of South Koreans seeking treatment for mental illness increased from 3.2mm in 2017 to 4.3mn in 2022 — a 35 per cent rise.

Last year, President Yoon Suk Yeol set up a committee to oversee new mental health initiatives. He also promised to offer free counselling services for 1mn people and to increase the number of mental healthcare facilities by the time his term ends in 2027.

But Jay Kwon, a senior counsellor at MindGym, which provides corporate wellbeing services, says companies are still too focused on performance to give mental health the attention it deserves.

“Employees in cutting-edge industries are more stressed because of stronger performance pressure, but these companies tend to care more about growth and profits than their employees’ mental wellbeing,” he observes.

Jeon believes Korean companies need to make a systematic effort to overhaul toxic cultures — but reckons most see money spent on conventional management consultancy and facilities as a better way to boost productivity than investments in mental health.

“Most top managers still shun consulting on corporate culture because they don’t want to reveal the dark side of their company,” he says.

However, he adds: “When a fish struggles to breathe, you need to change the water in the fish tank.”