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Indian single malt Indri looks at going global- The Week

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Indian single malt Indri looks at going global- The Week

Indri, the single malt Indian whisky that came out of nowhere to sweep multiple ‘world’s best’ awards at various fora, is now taking a shot at going global. Its makers have announced a Rs 1,000 crore expansion plan including new distillery and malt facilities, as well as perhaps a first for an Indian alco-bev company, an international distillery in Scotland.

Talk about taking the fight to the leader’s doorsteps — Walker’s better walk faster!

Piccadily Agro Industries, the makers of Indri, on Wednesday, announced its moonshot venture at taking an Indian whisky to the global stage. The plans include expanding its existing distillery and malt facilities in Haryana, establishing a new distillery in Mahasamund in Chhattisgarh, as well as a distillery in Portavadie on a 58-acre land in Scotland.

“This expansion is not just about scaling up our operations; it is about reshaping the future of premium Indian alco-bev spirits on a global stage. Our expansion across India and Scotland demonstrates our ambition to redefine the global spirits industry while solidifying India’s position as a producer of high-quality, premium alcohol,” said Siddhartha Sharma, promoter, Piccadily Agro Industries.

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Piccadily, listed on the Bombay Stock Exchange, had raised Rs 262 crore from investors last month, while an additional Rs 50 crore is being infused by the promoter family. The balance funding shall be tied up through a combination of internal accruals and debt, the company said in a statement on Wednesday afternoon.

The expansions are expected to be completed over the next two years, with phase 1 of the total expansion at Indri plant of malt and ethanol reaching completion in early 2025.

Launched in 2022, Indri single malt whisky won the ‘Whisky of the Year’ title at the USA Spirit Rating Awards this year, following up on its Diwali Collector’s Edition winning the top prize at the ‘Whiskies of the World’ awards last year. The Indri Reserve 11-year-old wine cask also made it to the Top 15 at the International Whisky Competition this year.

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Viewers left in tears over heart-warming ad that is ‘better than John Lewis’

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Viewers left in tears over heart-warming ad that is 'better than John Lewis'

AS soon as the Christmas advert season began, all eyes were on John Lewis to see what it had in store.

But it seems another retailer has stolen viewers’ hearts this year.

Tesco's 2024 Christmas Advert reflects on the effects of loss during the festive period

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Tesco’s 2024 Christmas Advert reflects on the effects of loss during the festive period

As the Christmas ads start rolling, most of us begin to start getting into the festive spirit – and we also tend to shed a tear or two.

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John Lewis has become well-known for its emotional and heartwarming Christmas adverts.

But the real tear-jerker this year isn’t the usual suspect, with some people saying Tesco‘s three minute advert is far better than the John Lewis Campaign.

The ad follows a man called Gary who is trying to navigate Christmas while mourning the loss of his grandmother.

It touches on how the festive period can cause conflicting emotions for many people who are missing a loved one.

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The soundtrack for the ad is Melancholy Hill by Gorillaz, and it opens with Gary visiting his grandfather, then pans to a flashback of him visiting his late nan.

He gets up to leave, and at the door his grandfather hands him a packet of Tesco gingerbread men.

Taking a bite of one of the biscuits, Gary’s world transforms into a magical Christmas landscape where sugary treats burst out of every corner.

But when he thinks about the absence of his grandmother, his festive dreamland begins to crumble.

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So, Gary decides to rekindle a Christmas tradition he had with his grandmother by sitting with his grandfather and building a gingerbread house.

The pair are seen to “rebuild” their lives after the loss, as the ad finishes with the entire family sitting down and having Christmas dinner together.

The table spread features glimpses of Tesco’s festive range including a turkey and pigs in blankets.

John Lewis Christmas advert 2024 – tearjerker ad with iconic 90s song as sister desperately searches to find perfect gift

Becky Brock, group customer director at Tesco, said: “We want our Christmas campaign to connect people with the joy of moments that help feed our Christmas spirit and showcase how Tesco can help you do just that.

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“We appreciate that even if you love Christmas, there can be
little things that eat away at your Christmas spirit as well as things that help to feed it.”

People went crazy for the short film on social media, celebrating its ability to connect with viewers.

One person wrote on X: “The Tesco Christmas ad is AMAZING!”

Another person said: “I’ve just watched the Tesco Christmas ad and it’s completely correct and has got the tone right.”

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While someone commented: “Tesco Christmas ad is all about the spirit of Christmas. Normal people, normal lives.”

A fourth warned: “Check it out, it’s the best I’ve seen so far – but I dare you not to shed a tear.”

The usual tear-jerker on the block, John Lewis, has faced much less praise this winter season.

Another X user wrote: “@JohnLewisRetail That was a bad Christmas ad, I’m sorry but Tesco wins it this year.”

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John Lewis is famous for pulling on the heart strings at Christmas time, previously spending as much as £7 million on a single campaign.

It spent almost that much this time round, and is classed as the biggest advertising event of the year.

In its two minute long advert for 2024, named The Gifting Hour, the story line follows a woman’s urgent hunt for a gift for her sister.

For the first time in 17 years, the John Lewis store actually features in the mini-film.

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The ad, created by Saatchi & Saatchi, follows the woman, named Sally, rushing around the John Lewis shop floor.

Then she is transported down memory lane, and she tries to navigate childhood memories and pick up clues on what to buy her sister.

When she finds the perfect gift she reenters reality and find its already wrapped.

She then heads outside and shares a special moment with her sister, followed by the strap line: “The secret to the perfect gift? Knowing where to look.”

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John Lewis purposefully leaves the contents of the gift a mystery to emphasise sentiment over material value.

However the heart-warming message fell short, with one person posting on X: “That’s it, Christmas is ruined. The John Lewis ad is quite comfortably the worst one yet.”

Another said: “Very disappointed, I wanted the John Lewis Christmas ad to make me cry and give me a sense of family and home.

“I have loved all previous ads because what sets them apart is they never actually focused on shopping, this year you have.”

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Some viewers weren’t impressed by the song choice for this year’s ad.

One person wrote on X: “Where’s the slow emotional cover we usually get?”

Despite usually using a cover version of a famous song for its adverts, the campaign opts for The Sonnet by The Verve sung by the original band members.

It serves as a nod to the 90s, which has had a major resurgence this year.

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It has also been left open to the audience as John Lewis searches for a coverstar on TikTok – and legendary lead singer of the band Richard Ashcroft will help pick the new star.

The winner will record and release their own track with BMG and a version of the advert with their rendition will be played on TV on Christmas Day. 

They will also win a £3,000 shopping spree and tickets to a Richard Ashcroft headline show in 2025. 

Proceeds from the single will be donated to the John Lewis Partnership’s Building Happier Futures programme, which helps care-experienced people. 

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This year, the advert is the final instalment of a three-part series, to relaunch the chain’s Never Knowingly Undersold pledge.  

It will air first on John Lewis’ social media platforms at 8am tomorrow, but MyJohnLewis members can watch it from 8am on the John Lewis website. 

It will be broadcast on TV during the ad break for Coronation Street on ITV at  8.45pm on Friday November 15. 

How to save money on Christmas shopping

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Consumer reporter Sam Walker reveals how you can save money on your Christmas shopping.

Limit the amount of presents – buying presents for all your family and friends can cost a bomb.

Instead, why not organise a Secret Santa between your inner circles so you’re not having to buy multiple presents.

Plan ahead – if you’ve got the stamina and budget, it’s worth buying your Christmas presents for the following year in the January sales.

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Make sure you shop around for the best deals by using price comparison sites so you’re not forking out more than you should though.

Buy in Boxing Day sales – some retailers start their main Christmas sales early so you can actually snap up a bargain before December 25.

Delivery may cost you a bit more, but it can be worth it if the savings are decent.

Shop via outlet stores – you can save loads of money shopping via outlet stores like Amazon Warehouse or Office Offcuts.

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They work by selling returned or slightly damaged products at a discounted rate, but usually any wear and tear is minor.

Others weren’t impressed by the lack of men visible onscreen throughout the John Lewis advert.

An X user wrote: “No mention of men in the advert. According to John Lewis men don’t shop or have families.”

On GB News, Dr Renee Hoenderkamp complained: “There’s no men in it. There’s no brothers, no husbands, there’s no grandpas – it’s all women.

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“Christmas is about family, which includes men and women.”

But other viewers saw it as celebrating women.

One X user said: “If you have just watched the John Lewis advert and have sisters you will totally get it – I sobbed.

“I am blessed to have the most amazing sisters and best friends”.

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Another said: “The John Lewis Christmas ad is a celebration of women and it’s, quite frankly, brilliant!”

Do you have a money problem that needs sorting? Get in touch by emailing money-sm@news.co.uk.

Plus, you can join our Sun Money Chats and Tips Facebook group to share your tips and stories

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Ex-BDO auditor banned for 20 years for faking signatures and documents

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Ex-BDO auditor banned for 20 years for faking signatures and documents

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A former auditor at BDO has been given a 20-year ban by the regulator for faking electronic signatures and evidence and filing false company accounts.

The Financial Reporting Council, which oversees the UK accountancy profession, said Amanda Nightingale had “acted with sustained dishonesty over a five-year period in relation to a large number of audits” in her role as a senior manager at BDO’s Gatwick office.

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The regulator said it had also issued “proposed formal complaints” against BDO and two of its former partners in August, alleging misconduct as part of its wider investigation into how Nightingale was able to carry out such “extremely serious” actions for so long.

Jamie Symington, FRC deputy executive counsel, said: “By deliberately signing audit reports without the relevant audit engagement partners’ knowledge, Nightingale’s conduct has risked severely undermining confidence in the audit profession and BDO.”

The findings are another blow for BDO, the world’s fifth-largest accountant, which was recently criticised by authorities in both the US and UK for having unacceptably high levels of errors in its audits of companies.

The FRC said: “On numerous occasions between 2015 and 2019, the conduct of Nightingale fell significantly short of the standards reasonably to be expected . . . and has brought, or is likely to bring, discredit to herself, BDO and to the accountancy profession.”

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The regulator said Nightingale, who was unavailable for comment, had been banned from doing any accountancy work and excluded from the Institute of Chartered Accountants in England and Wales for 20 years.

BDO said its partners discovered Nightingale was “operating without proper authority” five years ago. When confronted, she “left the firm before her impending dismissal for gross misconduct” and the firm then reported its findings to the FRC and conducted an internal probe that reported to regulators and senior managers in February 2021.

The FRC said Nightingale had “caused or permitted auditor’s reports to be issued without approval” including by “inserting electronic copies” of other people’s signatures. It said she also filed accounts at Companies House without authorisation and using faked signatures, created false documents, falsified audit evidence and deceived colleagues and clients.

But it said there were mitigating factors: she was under extra strain due to a seriously ill family member, she did not gain financially from her misconduct — apart from it helping her to keep her job — and she has apologised for her actions.

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As a result, and having “taken into account her financial circumstances”, it decided not to fine Nightingale, who paid £10,000 towards its costs.

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Historic English town that inspired Charles Dickens’ best stories – and winter is the best time of year to visit

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Rochester claims to be the town that inspired Charles Dickens more than any other in the UK

ROCHESTER is thought to have inspired Charles Dickens more than any other town in the UK.

Located in Kent, Dickens is said to have spent his childhood in the Medway town, with its buildings inspiring the Victorian author.

Rochester claims to be the town that inspired Charles Dickens more than any other in the UK

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Rochester claims to be the town that inspired Charles Dickens more than any other in the UKCredit: Alamy
The historic English town is home to a string of independent shops, some of which look like they've been plucked from a Dickensian novel

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The historic English town is home to a string of independent shops, some of which look like they’ve been plucked from a Dickensian novelCredit: Alamy

Outside of London, Rochester claims to be the UK town that inspired Charles Dickens the most.

One place in Rochester where the prolific author took inspiration was Restoration House.

The Elizabethan Townhouse inspired the home of Estella and Miss Havisham in Great Expectations.

Rochester was used as a filming location for the 1989 version of Great Expectations that starred Anthony Hopkins and Jean Simmons.

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Nowadays, Restoration House is open to the public, with visitors able to explore the walled gardens and rare collections of poetry.

Other buildings that have been immortalised by the author include Travellers House and the Guildhall Museum.

The neighbouring Eastgate House, a Grade-I listed building, also featured in the works of Charles Dickens.

Dating back to the 16th century, the townhouse underwent a huge £2.2million renovation project in recent years.

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Garden visitors can explore the author’s chalet, which was once located at his home at Gad’s Hill Place in Higham.

For fans of the author, December is arguably the best time to visit – and it’s not just because a version of the Christmas Carol will be playing on the telly.

Every year, Rochester plays host to the Dickensian Christmas Festival.

Pretty English town an hour from London is trending day trip destination

The Victorian festival celebrates the work of Charles Dickens, with street performers and costumed characters filling the streets.

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This year’s festival will be held on December 7 and December 8, with a Mistletoe Costumed Ball taking place on December 6.

Away from Charles Dickens, Rochester is packed with even more history too.

The Medway town is also home to Rochester Castle – a Norman keep that boasts panoramic views of the River Medway.

There’s also Rochester Cathedral.

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Dating back to 604 AD, Rochester Cathedral is thought to be the second oldest cathedral in the country.

Its high street is also lined with independent shops, cafes and traditional pubs.

Brits who want to follow in the footsteps of Charles Dickens will want to head for a swift drink at The Royal Victoria and Bull Hotel where the famous writer is thought to have stayed.

Rochester is a 90-minute drive from London and it’s a 45-minute drive to Ashford.

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The other UK town that inspired Charles Dickens

BURY St Edmunds in Suffolk may appear to be a typical British town, but it has a fascinating history all of its own.

Included in that is its inclusion as a setting in Dickens’ novel Pickwick papers.

The town, and the Angel Hotel, both feature very prominently in the novel; the Victorian author is known to have stayed in the accommodation on several occasions.

Fittingly, the town was also chosen as the setting for the 2019 film The Personal History of David Copperfield, with the hotel appearing on the screen.

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Actor Dev Patel and his co-stars, including Tilda Swinton, Hugh Laurie and Peter Capaldi were filmed throughout the town as they brought the story to a new audience.

The Angel is still up and running and is now a boutique 4 star hotel right in the centre of town, famed for its ivy-clad walls.

It’s not the only famous Bury St Edmunds establishment that Dickens used to frequent, with the Nutshell also said to be a favourite haunt of the writer.

Meanwhile, this is the smallest town in the UK – and it has a Michelin starred restaurant.

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And this UK village has been compared to a 1940s film set.

Dickensian Christmas Festival takes place every year where locals and visitors dress up in themed costumes and Victorian garb

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Dickensian Christmas Festival takes place every year where locals and visitors dress up in themed costumes and Victorian garbCredit: Alamy
Outside of London, Rochester claims to be the UK town that inspired Charles Dickens the most

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Outside of London, Rochester claims to be the UK town that inspired Charles Dickens the mostCredit: Alamy

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California Launches New Energy Rebates for Homeowners

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California Unveils New Energy Rebates to Help Homeowners Cut Energy Costs

Eligible Californians can now save thousands on home energy expenses thanks to a new rebate program targeting energy-efficient upgrades. Announced by Governor Gavin Newsom, the Home Electrification and Appliance Rebates (HEEHRA) provide financial incentives for homeowners to install eco-friendly heating and cooling systems, marking the beginning of two federal programs aimed at supporting efficient and climate-resilient homes. These rebates, a product of the Biden-Harris administration’s Inflation Reduction Act (IRA), are part of California’s commitment to reducing energy costs, improving air quality, and lowering greenhouse gas emissions.

Substantial Savings on Energy-Efficient Heat Pumps

Starting November 12, 2024, eligible single-family homeowners in California can apply for HEEHRA rebates on the purchase and installation of heat pump HVAC systems, offering a sustainable solution that can replace traditional electric resistance heating systems. The rebates, managed by the California Energy Commission (CEC), provide significant financial assistance, potentially saving households hundreds annually in energy costs.

Governor Gavin Newsom highlighted the dual benefits of these rebates, stating, “Thousands of dollars are now available for California homeowners to install heat pumps, making your home more energy-efficient and reducing your energy bills by hundreds of dollars each year. With these new rebates made possible by the Biden-Harris administration, Californians can save money and take real climate action.” Additional climate action programs are available at climateaction.ca.gov.

CEC Commissioner Andrew McAllister emphasized the efficiency of heat pumps, noting, “We’re excited to announce that owners of single-family homes may apply for HEEHRA rebates on the purchase and installation of an energy-efficient heat pump HVAC. These units make homes more comfortable and can reduce electricity use by up to 75% compared to electric resistance heating such as furnaces. They also work as air conditioners, which an increasing number of Californians now need due to the effects of climate change. HEEHRA helps put this dual-use clean technology within reach of more Californians.”

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Eligibility and Rebate Amounts for California Homeowners

Californians can receive rebates ranging from $4,000 to $8,000, depending on household income relative to the area median income (AMI). Homeowners with incomes between 80% and 150% of the AMI may qualify for up to $4,000, while those with incomes under 80% AMI could be eligible for the maximum $8,000 rebate. Homeowners can check their AMI eligibility and begin the rebate application by visiting here.

The program also includes incentives for owners of multifamily buildings. The rebates for multifamily properties went live on October 8, 2024, expanding access to efficient appliances across a broader range of residents.

The CEC’s funding distribution for these rebates is a part of the TECH Clean California initiative, which aims to increase adoption of energy-efficient home appliances across the state. The rebates cover substantial costs for new heat pump systems and can be combined with additional incentives for further savings on electric appliances and equipment upgrades.

Expanding Energy Efficiency Statewide

The CEC’s proactive rollout of rebates reflects California’s leadership in environmental policy. The state has been an early adopter in providing energy efficiency rebates for multifamily buildings, and the expansion to single-family homeowners underscores its commitment to widespread climate resilience.

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Keishaa Austin, Principal Deputy Director of the U.S. Department of Energy’s Office of State and Community Energy Programs, commented on California’s leadership, stating, “California was an early mover in setting up and launching their Home Energy Rebates. Now, mere weeks after making the program available for multifamily buildings, they are expanding it to single-family homeowners. Starting today, thanks to the California Energy Commission’s continued commitment to the residents it serves, low- and middle-income Californian homeowners can apply to save thousands of dollars on energy-saving heat pump HVAC units.”

For more details on the available rebates and eligibility requirements, Californians can visit techcleanca.com/heehra for guidance on the application process and to learn more about other incentives that may increase potential savings on energy-efficient home upgrades.

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Genetic data is worth more than warm spit

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A 23andMe Ancestry and Traits Service DNA kit

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A quarter of a century ago, Scott McNealy, then chief executive of Sun Microsystems, famously dismissed consumer privacy in the internet age as an anachronistic distraction. “You have zero privacy anyway,” he said. “Get over it.” Judging by the way in which consumers have since posted details of their private lives all over social media and breezily ticked the intrusive terms and conditions boxes of many online companies, McNealy may have had a point.

But how we act and what we think can be two different things. Internet users do not appear to have “got over it” when it comes to privacy. Indeed, consumers are now telling pollsters that they increasingly worry about the misuse of their personal data and want stricter controls. A Pew Research poll in the US last year found that 81 per cent of respondents were concerned about how companies collected their data; 71 per cent expressed similar concerns about the government (compared with 64 per cent in 2019).

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Such anxieties are all the more acute when it comes to highly sensitive personal information, such as genetic data, which not only affects one individual but all their relatives, too. When you spit into a tube and send it off for DNA testing, you are handing over unique data that cannot be anonymised. You are also sharing information about all your biological family, most likely without their consent. That makes it all the more critical that such data is secure. 

In some cases, there are glaring concerns about who can access — or sell — that data. Several users of the London-based DNA testing company Atlas Biomed have recently expressed alarm about the security of their personal information. The business appears to be inactive — it is late filing its annual accounts and has not been active online. It reportedly did not respond to recent enquiries from the BBC and there has been speculation about its links with Russian business interests.

The Information Commissioner’s Office, which enforces Britain’s data privacy laws, also confirmed that it received a complaint about the company.

In the US, customers of the 23andMe DNA-testing service are also anxiously following the fate of the company, which this week admitted there was “substantial doubt” over its survival without the injection of fresh funds. Some 15mn people have used the service and around 80 per cent of them have agreed to share their data for scientific research. 

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Anne Wojcicki, 23andMe’s co-founder and chief executive, has said she intends to take the company private and will not consider a third-party takeover. “We are committed to protecting customer data and are consistently focused on maintaining the privacy of our customers. That will not change,” the company said in a statement to the FT.

But users are unlikely to be reassured. 23andMe’s genetic data is not covered by the US federal Health Insurance Portability and Accountability Act (HIPAA), which applies to most medical data. It also suffered a serious data breach last year in which 6.9mn user accounts were compromised. Wojcicki has fallen out with the rest of the board, who have resigned en masse. And it is not clear what would happen to 23andMe’s data if the company went bust.

“23andMe highlights very valid anxieties and fears people feel when they have given highly sensitive information to a company for a specific purpose,” says Sara Geoghegan, senior counsel at the Electronic Privacy Information Center in Washington DC. “Users deserve more than a pinky promise that their privacy wishes will be respected.” For more than 20 years, Epic has been campaigning for a federal privacy law that would protect users’ rights.

Such legislation seems unlikely given the anti-regulation stance of the incoming Trump administration — even if many Republicans are themselves concerned about data privacy. The only real alternative is for consumers to assert their power by wresting more control. They must press tech companies to minimise the data they collect, become more transparent about its use and ensure that user consent is voluntary and informed. “Even with the best possible laws, it will not be possible to stop criminals or foreign governments hacking into your data,” says Carissa Véliz, author of Privacy is Power. “Tech solutions are very important.”

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Some digital services already offer privacy by design but there is currently little market incentive for their expansion. Users should contest McNealy’s fatalism and stimulate that consumer demand.

john.thornhill@ft.com

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Last chance to get 1L Baileys for £8.50 from major supermarket as cheapest deal around set to end

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Supermarket giant slashes price of 1L Baileys to only £10 TODAY

SHOPPERS have just a few hours left to buy a large one litre bottle of Baileys for the cheapest price around.

Fans of the Irish cream liqueur will be delighted that the cost has been cut to just £8.50 ahead of the festive season.

Baileys Original Irish Cream Liqueur is a festive favourite

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Baileys Original Irish Cream Liqueur is a festive favouriteCredit: Getty

Morrisons slashed the price of the popular tipple last week (November 8), but the deal is only available until midnight tonight.

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Shoppers need to spend £45 or more in-store to get their hands on the discounted drink.

Baileys is famed for its smooth luxurious texture and distinctive taste.

With hints of chocolate and vanilla amongst the combination of Irish whiskey and Irish cream, it’s a tantalising mix.

Customers in England and Wales can get their hands on the beverage for £8.50, while those in Scotland can pick up a bottle for £11.05.

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This is a 61% saving on the normal price tag of £22.

According to Britain’s coupon kid Jordan Cox, at this time of year there is always a Baileys price war among supermarkets.

He said: “The standard price drop is usually down to £10 for a 1L bottle… or £9.50 if we’re lucky. So for Morrisons to drop the price to £8.50 is quite astonishing!”

The Morrisons deal is especially good because supermarket prices have been naturally increasing over the years, he added. 

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As a seasonal treat, Sainsbury’s also halved the cost of a 1 litre bottle to only £10.

The deal is only available to those with a Nectar Card as part of its Nectar Prices.

Meanwhile, Tesco Clubcard customers can pick up a bottle of Baileys for £13.

The offer is valid for delivery from now until December 9.

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It’s worth noting that the prices of items including Baileys can change regularly and deal can start and end at any time.

Though £8.50 is the lowest price we’ve seen so far this festive season, Baileys could still be cheaper between now and Christmas.

Remember to always compare prices when shopping so you know you’re paying the right amount for what you’re getting.

A great way to do this is via the comparison site Trolley which will show the prices for every store.

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Supermarkets have increasingly only offered these deals to shoppers who have registered for their loyalty programmes to encourage more people to register.

Shoppers have complained that this is annoying as they could previously get the offers without needing to sign up.

The Morrisons deal is also only available to shoppers who have joined the supermarket’s loyalty scheme and have a More Card.

It is easy to sign up for the loyalty programme, which is free to join.

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Simply go to the Morrisons More website and enter a few details such as your address, email and mobile number.

Once you have registered you will be sent a More Card and can download the supermarket’s app.

You will then receive offers which will give you money off your next shop.

To get the prices in store just scan the barcode on your card or in the app.

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You will also be able to earn points on your spending which can be converted into coupons.

Once you reach 5,000 points you convert them into £5 vouchers called “Fivers” which you can spend in-store or online.

If you do not have the app then your Fiver will be printed in-store.

When you scan your card or app you will also be in with a chance of bagging a “Basket Bonus” which could give you money off your next shop or free treats.

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How to save on your supermarket shop

THERE are plenty of ways to save on your grocery shop.

You can look out for yellow or red stickers on products, which show when they’ve been reduced.

If the food is fresh, you’ll have to eat it quickly or freeze it for another time.

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Making a list should also save you money, as you’ll be less likely to make any rash purchases when you get to the supermarket.

Going own brand can be one easy way to save hundreds of pounds a year on your food bills too.

This means ditching “finest” or “luxury” products and instead going for “own” or value” type of lines.

Plenty of supermarkets run wonky veg and fruit schemes where you can get cheap prices if they’re misshapen or imperfect.

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For example, Lidl runs its Waste Not scheme, offering boxes of 5kg of fruit and vegetables for just £1.50.

If you’re on a low income and a parent, you may be able to get up to £442 a year in Healthy Start vouchers to use at the supermarket too.

Plus, many councils offer supermarket vouchers as part of the Household Support Fund.

How else to save on Baileys

To make your pounds go further you could always opt for a Baileys dupe, which is similar to the real thing.

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You can pick up a 700ml bottle of Ballycastle cream liqueur from Aldi for £4.99.

A litre of the beverage would cost £7.13, which would save you £1.37.

The Ballycastle range comes in several flavours including Chocolate Clementine, White Chocolate and Milk Chocolate Peanut Butter.

All these flavours can be picked up for £7.49.

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Other supermarkets including Sainsbury’s, M&S and Lidl also have their own Baileys dupes.

Sainsbury’s 700ml Irish Cream Liqueur costs £13 but Nectar card holders can pick it up for £10.

It would cost £14.28 for a litre, making it more expensive than a bottle of the real deal from Morrisons.

Meanwhile, a 700ml bottle of Carthy’s Country Cream liqueur costs £6.70.

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For a whole litre, it would set you back £9.57, making it more expensive than a bottle of Baileys from Morrisons.

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