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Bargain supermarket is selling Oreo cheesecakes for just 49p down from £2.49 as shoppers cry ‘wow that’s cheap’

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Bargain supermarket is selling Oreo cheesecakes for just 49p down from £2.49 as shoppers cry 'wow that's cheap'

SHOPPERS are racing to their nearest bargain supermarket to scoop up Oreo cheesecakes scanning at the till for just 49p after its price was slashed from £2.49.

The savvy customer shared their find on Facebook, receiving hundreds of likes and comments from fellow Oreo fans eager to get their hands on the sweet treat.

A savvy shopper posted the bargain find on Facebook

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A savvy shopper posted the bargain find on FacebookCredit: Facebook
The price was slashed from £2.49 to just 49p

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The price was slashed from £2.49 to just 49pCredit: Alamy

The post revealed that Farmfoods had slashed the price of its Oreo cheesecakes to just 49p.

Reacting to the post one user wrote: “And this is why I love Farmfoods.”

“I know where I’m going tomorrow,” commented another.

A third shopper tagged their friend and said: “Your gran would have sent us to Farmfoods lol.”

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While a fourth user added: “We need a Farmfoods trip.”

Several others tagged friends, urging them to head to Farmfoods as soon as possible.

It is unclear which branch the shopper snapped up the bargain treat and discounts may vary from store to store.

Previously, the major supermarket chain sold another classic chocolate at a discounted price.

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A bargain hunter revealed that she got an amazing deal on Kinder chocolate eggs which scanned for just 49p at the tills.

She said: “49P EACH FARMFOODS.”

Chocolate fans rushing to buy Tony’s Chocolonely dupe from major supermarket

The savvy shopper bought 15 of the pack of three kinder eggs treats. 

She said: “Yes I left some I have four kids and nieces and nephews.”

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The post racked up nearly 1000 likes in just a few hours with over 500 comments. 

Many users said they would have completely cleared the shelves if they had spotted the deal in their local stores. 

One user said: “Hi if you find a find just take the cost of living means everyone has been affected. Well done you.”

Another said: “I cleared my Farmfoods shelf, not sorry but mine had the month of August on for anyone wondering.”

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“Wouldn’t have left any,” claimed a third.

Unfortunately for some shoppers, news of the bargain chocolate spread quickly, leading to multiple stores running out of stock.

One user said: “Bummer didn’t see any in my local farm foods and can’t beat kinder chocolate.”

Another savvy shopper spotted the deal in her store after seeing the post online. 

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She said: “49p in Farmfoods thanks for the person posting it and buying all of it.”

Some viewers were concerned about the quality of the treats asking if the low prices were due to them being out of date. 

They asked: “Are the dates good on them? These would be so good for trick-or-treaters!”

But those who had managed to get the deal assured they would be good for a few months. 

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The shopper said: “Mine are September.”

It comes after Iceland fan rushed to their nearest store to buy a “fab” snack dupe scanning at tills for £1.20 less than the popular original.

And sweet-toothed Brits have been left delighted after spotting a new flavour of a popular treat sitting on Co-op shelves.

How to bag a bargain

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SUN Savers Editor Lana Clements explains how to find a cut-price item and bag a bargain…

Sign up to loyalty schemes of the brands that you regularly shop with.

Big names regularly offer discounts or special lower prices for members, among other perks.

Sales are when you can pick up a real steal.

Advertisement

Retailers usually have periodic promotions that tie into payday at the end of the month or Bank Holiday weekends, so keep a lookout and shop when these deals are on.

Sign up to mailing lists and you’ll also be first to know of special offers. It can be worth following retailers on social media too.

When buying online, always do a search for money off codes or vouchers that you can use vouchercodes.co.uk and myvouchercodes.co.uk are just two sites that round up promotions by retailer.

Scanner apps are useful to have on your phone. Trolley.co.uk app has a scanner that you can use to compare prices on branded items when out shopping.

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Bargain hunters can also use B&M’s scanner in the app to find discounts in-store before staff have marked them out.

And always check if you can get cashback before paying which in effect means you’ll get some of your money back or a discount on the item.

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Which WHSmith stores are closing? Full list of locations affected and where branches are opening

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Which WHSmith stores are closing? Full list of locations affected and where branches are opening

WHSmith is closing a number of branches in the UK as it moves into the travel sector.

The retail brand, which runs over 1,100 stores, has closed down eight shops since March 2023, including in Manchester and Bicester.

WHSmith's is closing high street branches as it looks to expand elsewhere in the UK

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WHSmith’s is closing high street branches as it looks to expand elsewhere in the UKCredit: Dan Jones Images

The stationery retailer has also bid farewell to branches in Oban, Scotland, and Ramsgate, Kent.

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It comes as the chain is set to expand in travel hotspots, with 15 new branches opening at airports and train stations in 2024.

Here’s everything you need to know…

Which UK stores are closing down?

Locals in Crewe, Cheshire were disappointed when WHSmith shut down its branch in early 2023.

The location in the Victoria Shopping Centre welcomed visitors for the last time in March.

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In the same month, the WHSmith store in Newcastle-under-Lyme, Staffordshire was shut down.

Then in August, a store closed in Bicester, Oxfordshire, and a further site in Manchester shuttered for good on December 2, 2023.

In 2024, so far WHSmith has closed seven shops, including in Bournemouth, this month.

Back in January, sites in Alfreton, Derbyshire, and Ramsgate, Kent were closed down.

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In February, two further branches shut in Oban, Scotland, and Nantwich in South Cheshire.

Shopping discounts – How to make savings and find the best bargains

This is the full list of stores and their closure dates:

  • Crewe, Cheshire – March, 2023
  • Newcastle-under-Lyme, Staffordshire – March, 2023
  • Bicester, Oxfordshire – August, 2023
  • Manchester – December 2, 2023
  • Alfreton, Derbyshire – January, 2024
  • Ramsgate, Kent – January, 2024
  • Oban, Argyll and Bute, Scotland – February, 2024
  • Nantwich, South Cheshire – February, 2024
  • Margate, Kent – April 20, 2024
  • Sale, Manchester – September 2024
  • Bournemouth – October, 2024

In June 2023, WHSmith confirmed it would NOT be opening any more high street branches in a blow for shoppers.

It’s been announced that it’s Basingstoke branch will close down in early 2025.

The retailer said opening more high street stores would “just be a duplication”.

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It added it intended to focus on expanding its portfolio outside the sector.

What about openings?

In January, WHSmith said that the new stores opening up would be found in airports and train stations.

It followed the high street favourite revealing that revenue across the business had risen by 8% over the 20 weeks to January 20, in comparison to the same period the previous year.

Yet its UK travel sales grew by 15% over the same time frame. That’s compared to a 3% fall in revenue for its high street portfolio.

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When updating investors in late January, the retailer said it was due to open 15 stores in 2024, with an addition 15 after that “each year over the medium term.”

The retailer hasn’t revealed the locations where it is opening branches or when customers will be able to shop in the news stores.

It’s part of the company’s broader plans to open 110 new shops across the world.

Do you have a money problem that needs sorting? Get in touch by emailing money-sm@news.co.uk.

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Dynamic Planner partners with CRM firm Salesforce

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Dynamic Planner partners with CRM firm Salesforce

Fintech provider Dynamic Planner has partnered with CRM firm Salesforce to deliver financial planning at scale

The partnership makes Dynamic Planner the first and only UK-based wealth-planning partner for Salesforce.

The firm is an American cloud-based software company headquartered in San Francisco.

It provides customer relationship management software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, artificial intelligence and application development.

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Dynamic Planner has now launched on the Salesforce AppExchange. It said the collaboration will allow firms using Salesforce to underpin their financial-planning process with Dynamic Planner.

They will also be able to scale their businesses, drive conversion and evidence suitability within a single system, reducing the risk of miscalibration and unsuitable investment recommendations.

Dynamic Planner, founded in 2003, enables wealth and financial planning firms to match people with suitable solutions through engaging financial planning.

It is a risk-based system – combining intuitive financial-planning technology with a trusted asset risk model.

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It said this latest integration is the continuation of its commitment to solving industry wide inefficiencies, a strategy at the heart of the firm’s vision.

Yasmina Siadatan, chief revenue officer at Dynamic Planner, said: “’This collaboration provides financial planning and wealth management firms who use Salesforce with the ability to underpin their entire financial-planning process with Dynamic Planner.

“It will boost productivity gains and efficiencies, while delivering seamless and engaging wealth and financial planning for Salesforce customers. We look forward to working with Salesforce to provide an enhanced experience for firms.”

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‘Absolute steal’ hail B&M shoppers rushing to buy Squishmallows scanning at tills for £5 instead of £13

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'Absolute steal' hail B&M shoppers rushing to buy Squishmallows scanning at tills for £5 instead of £13

B&M shoppers are rushing out to stock up on Squishmallows as they are currently an “absolute steal” having been reduced to just £5.

Bargain hunters have been getting excited about the popular toys as they have been greatly reduced from the usual price of £12.99 each.

One shopper paid just £5 for this purple Squishmallow at B&M

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One shopper paid just £5 for this purple Squishmallow at B&MCredit: ExtremeCouponingAndBargainsUK
The bargain hunter showed off their receipt, revealing the knockdown price

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The bargain hunter showed off their receipt, revealing the knockdown priceCredit: ExtremeCouponingAndBargainsUK

One eagle-eyed shopper got their hands on one at their local store before spreading the word on social media.

They took to the Facebook group Extreme Couponing and Bargains UK group to let others know.

The person wrote: “£12.99 down to £5! Absolute steal.

“Use the B&M app to scan the barcodes.”

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They then added a picture of a purple Squishmallow they’d picked up along with their receipt showing the knockdown price.

Other members of the group were suitably impressed with the deal.

One person wrote: “I managed to get the hippo for my little girl.”

Another, who tagged in their sister, said: “Have to find the dog one lol xxxxx.”

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A third posted: “These ain’t bad for £5.”

It’s seems too that the toys aren’t just admired by the little ones, but adults too, with one posting: “These are fantastic for chronic pain sufferers who struggle to get comfortable and need extra support on their muscles and/or joints.”

Squishmallows is a brand of soft toy that was launched in 2017 by Kelly Toys and is owned by Jazwares, a Berkshire Hathaway company.

The toys are round and come in a variety of colours, sizes, animals, and textures.

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The brand has created over 3,000 Squishmallows styles.

Squishmallows come in a whole variety of options and sizes as well as styles so prices can vary a lot.

A Squishmallows “Noe Tie Dye Sea Bunny” which is 7.5” high is currently available on Amazon for £8.99, reduced from £11.69 and anyone who isn’t a Prime member will have to pay for postage on top of that.

Smyths Toys currently has a vast selection to choose from.

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At the lower end of the price range some of the original toys, some 18cm high, are currently available for £8.99.

While at the other end of the scale, a Pokemon Pikachu is priced at £49.99.

There is no guarantee that your local B&M store will have the items, so it might be worth calling your ahead to avoid a wasted trip.

In any case, you should always shop around before buying something like this as you might find the same, or a similar item for less at another retailer.

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You can use online price comparison sites like Price Spy and Trolley to see if a product you have found is the cheapest compared with others.

You can also use the Google Shopping/Product tab to do a quick scan of the internet.

However, we had a quick look online to see if any other retailers are selling some of these toys for under £1 and there weren’t any.

If you’re looking to pick up a bargain on your next B&M shop, you should get the retailer’s scanner app.

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How to bag a bargain

SUN Savers Editor Lana Clements explains how to find a cut-price item and bag a bargain…

Sign up to loyalty schemes of the brands that you regularly shop with.

Big names regularly offer discounts or special lower prices for members, among other perks.

Advertisement

Sales are when you can pick up a real steal.

Retailers usually have periodic promotions that tie into payday at the end of the month or Bank Holiday weekends, so keep a lookout and shop when these deals are on.

Sign up to mailing lists and you’ll also be first to know of special offers. It can be worth following retailers on social media too.

When buying online, always do a search for money off codes or vouchers that you can use vouchercodes.co.uk and myvouchercodes.co.uk are just two sites that round up promotions by retailer.

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Scanner apps are useful to have on your phone. Trolley.co.uk app has a scanner that you can use to compare prices on branded items when out shopping.

Bargain hunters can also use B&M’s scanner in the app to find discounts in-store before staff have marked them out.

And always check if you can get cashback before paying which in effect means you’ll get some of your money back or a discount on the item.

It’s free to download on to your smartphone via the Apple App Store or Google Play.

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Once downloaded, you can use the camera on your phone to scan barcodes in-store.

It then tells you if a product has been reduced in price, even before a member of staff has changed the label.

The app also offers you a description of the product you are scanning.

It’s quite common for shoppers to find under £1 bargains in their local B&M stores.

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One customer recently found a stainless steel egg slotter for just 10p instead of £2.99.

Another shopper found pet toys slashed to 10p in their local branch this summer.

Remember, you can find your nearest B&M branch by using the retailer’s store locator tool on its website.

Other ways to save money at B&M

One ex-B&M manager said the best time to visit your local store is first thing on a Wednesday.

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This is when staff slash items to as little as 10p to clear excess stock and make way for new lines.

Deals expert Tom Church urged shoppers to keep an eye out for red stickers products as well.

These are put on special buy products that have also been reduced in price.

Do you have a money problem that needs sorting? Get in touch by emailing money-sm@news.co.uk.

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The B&M shopper advised others to use the store's app to scan the barcodes

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The B&M shopper advised others to use the store’s app to scan the barcodesCredit: Getty

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Over a quarter of advisers think insurer service levels have worsened

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Advisers have expressed concerns over insurer service levels – with 28% believing they have worsened in the last two years.

The results were revealed in the Association of Mortgage Intermediaries’ latest protection report.

It found that the speed of underwriting is advisers biggest problem, with 58% raising this as an issue.

However, 49% also cite it as the main reason for seeing an improvement in service standards. Overall, 20% think insurers underwriting is improving.

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In terms of claims handling, 16% of advisers observed worsening service levels and 12% said they had seen better performance.

The AMI report, published today (5 November) in partnership with Royal London and Legal & General, aims to make protection more personal.

It also emphasises the need for a stronger customer focus, addressing individual needs and aspirations.

Consumer expectations

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The report found that one in four (28%) consumers believe it should take no more than 48 hours from applying for protection to having it in place for someone with no complex health conditions.  A further 25% expect it to take less than a week.

Younger consumers tend to have more realistic expectations, with 21% of Gen Z anticipating a 48-hour turnaround compared to 31% of Gen X.

In terms of claims, 44% of consumers expect a decision within a week, and 27% anticipate receiving payment in their bank account within that timeframe.

Improving customer retention

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The report highlights positive trends in customer retention, with a growing number of advisers actively working to keep protection policies in force.

Currently, 65% of advisers (up from 60% in 2023) are proactively supporting clients, with over half (56%) conducting regular policy reviews.

And 16% are reminding clients of product flexibility and payment deferral options. Among those taking these steps, 44% have seen improvements in customer retention.

Meanwhile, 33% of consumers recalled receiving an annual statement from their insurer, and only 16% said it prompted them to review their coverage.

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Despite consumers believing protection should be reviewed every 13.6 months on average, just 45% with protection have done so in the past year.

In total, 17% have never reviewed their protection at all.

Reasons for not reviewing include unchanged personal circumstances (33%), a lack of consideration (25%), and scepticism about the benefits (15%).

The role of the annual statement

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Although annual statements have proved to be a prompt to encourage some consumers to review their policies, many are seeking just the basic policy information from an annual statement.

Furthermore, 44% of consumers feel responsible for prompting a review of their protection, while 28% (rising to 32% among Gen Z) think insurers should take the lead.

Among existing policyholders, 22% expect advisers to prompt reviews.

Younger consumers, particularly Gen Z (27%) and Millennials (24%), are more likely to place this responsibility on advisers.

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Similarly, 30% of advisers believe insurers should prompt consumers to review their protection needs, though a greater number (42%) disagree.

The majority of advisers (83%) see it as their role to encourage regular reviews.

The Association of Mortgage Intermediaries chief executive, Robert Sinclair, said: “This year’s report underscores the growing role advisers play in keeping protection policies active, with more clients benefitting from regular reviews and tailored advice.

“However, the data also highlights areas where the industry can improve, particularly in meeting consumer expectations around policy issuance and claims processing.

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“By addressing these gaps and enhancing communication, we can ensure more consumers are protected when they need it most.

Legal & General Retail’s market development director, Vikki Jefferies, added: “The findings from this year’s report clearly show that while we have made significant strides in engaging with clients and addressing their needs, there is still room for improvement.

“By focusing on transparency, ease of access, and personalised advice, we can better serve our customers and ensure they feel confident and secure in their protection choices.”

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You’ve been using your fridge all wrong and it’s adding £1,000 to household bills – exact way to store food correctly

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You've been using your fridge all wrong and it's adding £1,000 to household bills - exact way to store food correctly

HOUSEHOLDS could save up £1,000 by better organising the contents of their fridge.

Unpacking after a grocery shop can be a huge chore, so it’s likely you’re paying little attention to where you’re placing items in the fridge.

Storing food correctly in your fridge could help save you money

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Storing food correctly in your fridge could help save you money

But where you put your food in the fridge can make a big difference as to how long it lasts and can mean you end up throwing less away.

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By cutting food waste, the average four-person household in the UK could save approximately £1,000 a year, according to the Waste and Resources Action Programme.

As well as this, organising your fridge can also help you to save on your energy bills by helping it to run more efficiently.

And with bills rising by £149 a year for the average household, many households are looking for ways to save cash.

To help you save cash, experts at the home appliance brand Beko have share exactly which foods should be stored where in your fridge.

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Beko’s Salah Sun said: “You will be surprised by how much you can reduce your food waste by storing food properly.

“From avoiding cross-contamination of products to rotating soon-to-expire food items to the front of the fridge, there’s a lot you can do to help.”

Here’s what you need to know about the exact way to store food correctly to make your appliance more energy efficient and prevent food waste.

Top shelf

Typically the top shelf of your fridge is less cold than other compartments, so should be reserved for foods that don’t need to be kept too chilled and are ready to eat.

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This could include foods such as deli meats, desserts and dips.

You’re storing your milk wrong & it should never go in the fridge door, expert says, here’s where it should live instead

You could also store sweeter treats like trifles and desserts on the top shelf.

Middle Shelf

The middle shelf of your fridge is cooler than the top shelf but not as cold as the bottom shelf, making it the ideal place to store your dairy products.

Cheese, yoghurt, butter, eggs and milk should all be placed here.

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Some fridge freezers even feature a dedicated dairy compartment.

This drawer is specially designed to keep these items fresh by maintaining an optimal temperature of 0 degrees Celsius, Beko said.

If you’ve still got some room on the middle shelves, this is where you should place your chilled drinks, which ideally should be placed near the centre.

Bottom shelf

As the coldest part of a fridge, food stored here has it’s freshness locked in, which helps prevent dripping and keeps bacteria at bay.

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This makes it an ideal place to store fussier ingredients like raw meat, poultry and fish.

Meat items can be quite costly, so it’s well worth making sure they are stored properly.

Drawers

The drawers in your fridge are designed to increase humidity and alter airflow.

This creates ideal conditions for storing fruit and vegetables, but these two types of produce should be kept separate.

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This is because certain fruits emit ethylene which can speed up the ripening of vegetables, causing them to decay prematurely.

Fruits, vegetables, salads and fresh herbs should all be stored in the drawers.

Door

The warmest part of the fridge is the door, which is also the most inconsistent area of the appliance in terms of temperature due to frequent openings and closings.

This is where you should store preserved food items that are less likely to spoil.

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Condiments, jam, juice, soda drinks and water should all be kept here.

Hacks for Keeping Food Fresh in Your Fridge

IF you want your food to stay fresh, you’ll need to try out this useful hacks…

  1. Herbs in Water: Store fresh herbs like parsley and coriander in a glass of water, then cover with a plastic bag to keep them fresh for weeks.
  2. Wrap Greens in Paper Towels: Wrap leafy greens in paper towels before placing them in a plastic bag. The towels absorb excess moisture, preventing wilting.
  3. Use Mason Jars: Store salads, chopped vegetables, and even leftovers in mason jars. They are airtight and keep food fresher for longer.
  4. Revive Stale Bread: Sprinkle a bit of water on stale bread and pop it in the oven for a few minutes to make it fresh again.
  5. Baking Soda for Odours: Place an open box of baking soda in your fridge to absorb odours and keep food tasting fresh.
  6. Freeze Herbs in Olive Oil: Chop herbs and freeze them in olive oil using an ice cube tray. This preserves their flavour and makes them easy to use.
  7. Keep Cheese Fresh: Wrap cheese in wax paper instead of plastic wrap. Wax paper allows the cheese to breathe, preventing it from becoming slimy.
  8. Store Avocados with Onions: Place a cut avocado in an airtight container with a slice of onion. The sulphur compounds in the onion slow down oxidation, keeping the avocado fresh.
  9. Use Vinegar Wash for Berries: Rinse berries in a mixture of water and vinegar (one cup of vinegar to three cups of water) before storing. This kills bacteria and mould spores, extending their shelf life.
  10. Egg Freshness Test: To check if eggs are still fresh, place them in a bowl of water. Fresh eggs will sink, while old ones will float.

Implement these clever hacks to maximise the freshness of your food and make the most of your groceries.

How else can I save money on energy bills?

There are plenty of other tips available to save money on energy.

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For example, it is proven by the Energy Saving Trust that reducing the thermostat temperature by 1 degree can reduce your fuel bill by 10%.

Uswitch has previously explained that households could make potential savings of up to £127.70, by turning down the temperature of the thermostat just one degree.

Additionally, adding loft insulation to your home could save you up to £300 a year.

Setting up draught excluders around your home to block out any unwanted cool air is a cheap solution to slashing down your energy bills.

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And keeping your fridge-freezer clean could save you £45 a year, because dust on the condenser coils can reduce the efficiency by as much as 25% according to Which?.

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The Psychology Behind Black Friday Sales: Why We Can’t Resist the Hype – Finance Monthly

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Black Friday, one of the biggest shopping events of the year, captivates millions around the world with promises of huge discounts and unbeatable offers. But is Black Friday really worth it, or is it just a marketing spectacle designed to make us overspend? The psychology behind Black Friday deals is carefully crafted to trigger our impulses. Finance Monthy explores the retail tricks that retailers use and why these strategies work so effectively.

Fear of Missing Out (FOMO) on Black Friday Deals

One of the main psychological drivers of Black Friday shopping is FOMO—fear of missing out. Retailers create urgency with phrases like “limited time only” or “while supplies last,” which taps into our anxiety about missing a once-in-a-lifetime opportunity. This fear makes us act quickly, often buying items without fully considering whether we need them. Understanding this shopping psychology can help you make better decisions and avoid falling for these retail tricks.

The Scarcity Principle and Black Friday Urgency

Scarcity is a proven psychological tactic that plays a key role in Black Friday sales. When items are advertised as having limited stock or being available only for a short time, their perceived value increases. The idea that there’s not enough for everyone creates a sense of competition, compelling shoppers to act fast. If you’re wondering how to shop smart during Black Friday sales, remember to question whether the scarcity is real or artificially created.

Anchoring Effect and Perceived Discounts

The anchoring effect is a powerful cognitive bias used by retailers. They prominently display the original price next to the discounted price, making the deal seem much more appealing. For example, a product originally priced at £100 marked down to £60 seems like a fantastic bargain, even if it’s been sold at a lower price before. Our brains anchor to the higher number, making the discount appear larger. To truly understand if Black Friday deals are worth it, research the item’s price history before buying.

Social Proof and the Herd Mentality

When we see videos of shoppers crowding stores or hear statistics about millions participating in Black Friday sales, we experience social proof. The herd mentality kicks in, making us believe that if everyone else is shopping, we should be too. This social influence can drive us to make unplanned purchases. To avoid impulse buying on Black Friday, take a moment to reflect on whether you really need the item or are just getting swept up in the excitement.

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The Dopamine Rush: The Thrill of the Hunt

Black Friday isn’t just about finding deals—it’s about the excitement of the hunt. Scoring a great bargain triggers a dopamine release in our brains, giving us a rush of pleasure. This feel-good chemical makes shopping feel rewarding, motivating us to continue hunting for more deals. Retailers know this and use it to keep you engaged. Understanding this aspect of shopping psychology can help you shop smarter and avoid overspending.

Related: What are the types of impulse buying so you can avoid them?

Related: How to Have a Debt-Free Christmas: Last-Minute Strategies to Manage Your Holiday Spending

Related:The Black Friday Phenomenon: A Brief History

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The Appeal of Exclusivity

Many Black Friday deals are framed as exclusive offers, available only to loyalty members or a select group of shoppers. This sense of exclusivity makes us feel special and privileged, driving a greater desire to buy. People love the feeling of having access to something others might not, which fuels our desire to grab those exclusive Black Friday deals. Keep this in mind if you’re trying to shop smart and avoid unnecessary splurges.

The Festive Atmosphere of Black Friday

Black Friday has become a cultural event, complete with rituals like early morning store visits and countdowns to midnight sales. The atmosphere is filled with anticipation and excitement, turning shopping into a celebration. This festive spirit enhances the appeal of Black Friday, making it feel like a once-a-year opportunity. But is Black Friday really worth it? Sometimes, the best deal is the one you don’t rush into.

The Verdict: How to Outsmart Black Friday Hype

Understanding the psychology behind Black Friday sales can help you make smarter, more informed shopping decisions. By recognizing these psychological strategies, you can take a step back and consider whether a deal is truly worth it. To avoid impulse buying and retail tricks, plan your purchases, set a budget, and research prices in advance. Genuine bargains do exist, but awareness is your best tool for making sure you’re actually saving money.

Happy shopping—but shop smart!

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