FEBREZE have caused a stink by reducing the size of their air fresheners – and charging customers the same amount.

Virtually half of the popular Air Mist spray has evaporated from the cans, as it becomes the latest victim of supermarket ‘shrinkflation’.

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The aerosol, which comes in a variety of scents such as Cotton Fresh and Pet Heavy Duty, has been reduced from 300ml to 185ml.

But despite the 39 per cent reduction, Tesco were spotted advertising the two products with the same £2.50 price tag.

It means that hard-hit consumers are forking out more than £13.50 per litre, compared to just £8.33 before.

After sniffing out the mammoth reduction, Jon Silk fumed on social media: “Febreze, what’s with the shrinkflation? 

“300ml in a can from last year and only 185ml this year! What’s the likelihood that the price has dropped by 40%? 

“And all the extra packaging involved in having smaller cans? What a waste of packaging!

Another said: “Even Febreze has discreetly made their spray bottles smaller by making them thinner. 

“They look the same but when you still have an old one and put them side by side you notice the “slimming”. The price has not gone down!”

Whilst a third added: “Oh look, another shrinkflation rip off!”

Tesco confirmed that manufacturers Proctor and Gamble had discontinued the original 300ml product. 

And a spokesperson for Procter and Gamble said: “This year, we improved our Febreze Air Mist product.

“This has given shoppers the same number of sprays but now with 2X longer freshness vs the previous formula.

“Thanks to these improvements in formula, propellant and bottle design, the Febreze Air Mist now uses 20% less packaging.”

What is shrinkflation?

Shrinkflation is when manufacturers shrink the size or quantity of a product while keeping the price the same.

This means that consumers will be paying more per given amount.

It is a form of hidden inflation and can go unnoticed by customers.

But companies run the risk of turning customers away from a product or brand if they do notice they are getting less for the same price.

The “shrink” in shrinkflation relates to the change in product size, while the -flation part refers to inflation – the rise in the price level, according to Investopedia.

What causes shrinkflation?

Companies will often engage in shrinkflation when their production costs begin to rise.

When key materials or labor shoot up in price, the cost to manufacture goods rises as well.

This can cause a heavy hit to profit margins and may force the company to simply shrink their products rather than increase the sticker price.

One of the best ways to notice shrinkflation is by spotting a redesign on the packaging or a new slogan.

This may means the company has made a change and that change may just be the size of the product.

The price of cocoa, for example, will impact companies producing candy bars.

Rather than increase the price of their product, the company may choose to reduce the size to keep competitive with other companies.

Mars Inc took this path in 2017, shrinking its range of Maltesers, M&Ms, and Minstrels in the United Kingdom by 15%, according to powderbulksolids.com.

Adviser Services Holdings (ASHL) has sold its national advice business – LYNC Wealth Management – to Seven Investment Management (7IM).

ASHL operates both an independent and restricted advice network, Sense and Lyncombe, with a combined £9bn of assets under advice and over 450 advisers.

In 2023, ASHL began acquiring financial advice firms under the LYNC Wealth Management umbrella, with the aim of offering an exit for advisers wishing to sell their business.

LYNC has bought seven nationwide firms that collectively manage £500m of assets under advice, with plans to acquire several more firms in the coming months.

LYNC will become an appointed representative of the ASHL-owned Lyncombe network.

Additionally, LYNC will not be changing its leadership team “ensuring stability for all clients and stakeholders”.

ASHL said this transaction allows its focus to remain “firmly on its core mission, supporting the advice firms within its networks”.

ASHL chief executive Michael Couzens said: “This transaction marks a significant milestone for ASHL, enabling us to build on our success in supporting financial advisory businesses across the UK, which has served us so well since our earliest days.

“With the financial backing of the wider 7IM group, LYNC Wealth Management is poised for further growth through acquisitions and partnerships with financial advisory firms across the UK. We are excited for the future and look forward to ASHL’s continued partnership with LYNC Wealth Management as it enters this new phase.”

The transaction is subject to regulatory notifications and approval.

Earlier in November, 7IM acquired Rockhold Asset Management to expand its investment proposition.

The acquisition, which is also subject to regulatory approval, will take 7IM’s assets under management to around £27bn.

Rockhold Asset Management was launched in 2022 by the ASHL Group and now manages around £2bn of clients’ assets.

QUALITY Street was accused of ruining Christmas after fans rumbled they’d shrunk the size of the legendary Purple One.

The festive chocolate selection box cut the size of the beloved hazelnut snack by more than a tenth, sparking fury among customers.

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Sweetmakers Nestle previously sparked controversy by changing the caramel treat from its Brazil nut-shaped design to a circular swirl.

But fans also noticed the change in size, with one even weighing both sweets to work out the scale of the “shrinkflation”.

Previously, the chocolate clocked in at 9.6 grams, while this year’s was only 8.4g – the same as a 12 per cent reduction.

Quality Street lover Rebecca Gracey fumed online: “Half of the appeal of Quality Street is/was aesthetic.

“Changing the shape and size of much loved favourites is sacrilege.

“I’ve never forgiven Nestlè for changing the diamond of fudge into a most uninteresting shape.

“However, the final straw was changing the shiny cellophane and foil wrappers to dull waxed paper.

“I have not purchased them since that abomination.”

On Facebook, Karen Harrison added: “Had some Quality Street last night and noticed the purple ones were now round and felt they were smaller.”

Nestle previously said the change, originally introduced as a trial, was to make sure the iconic sweets would still be “the same great-tasting Purple One”.

The choccy giant failed to disclose the fact the chocolate had actually decreased in size until they were asked by The Sun.

A spokeswoman admitted: “The new shaped The Purple One sweets are slightly lighter than the previous shaped sweets, but the net weight of the tub remains the same.

“This means people are still getting the same amount of delicious Quality Street product they know and love – just in a slightly different format.”

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Here is a fun fact to start things off: 65.9 percent of American homes are owned by their occupants. If you are one of these homeowners, you already know that life can throw unexpected surprises your way. 

From a burst pipe in the basement to a tree crashing through the roof, the unexpected often means scrambling to cover costs. 

Repairing a burst pipe will cost around $500 on average. Roof repairs can cost up to $8,000. There is just a lot of money that needs to be spent if you are a homeowner with such bad luck. 

Thankfully, that is where your homeowner’s insurance policy steps in, but only if you know how to navigate the process. 

What to Know Before You Submit a Claim to Insurance

Let us start at the beginning – before disaster strikes. 

You have probably spent a decent amount of time and money picking the best homeowners insurance coverage to protect your property. However, do you know exactly what your policy covers? 

According to Hippo, in general, home insurance usually covers damage to the home’s structure and personal property within it. However, such insurance policies vary widely, so take a moment to review yours. Whether it is fire damage, theft or a leaky roof, make sure you know what potential risks your policy accounts for.

It is a bit like knowing the fine print on a concert ticket. Sure, you have got a seat, but are you allowed to bring snacks? It helps to be clear on the details before you actually need them. Knowing your homeowner’s insurance covers a specific incident means you can move quickly when the time comes to submit a claim.

Now, the national average cost of home insurance in the US is $2,285 per year. This is strictly for a policy with a $300,000 dwelling limit. Punch in the numbers in a calculator and it evens out to about $190 per month.

How to Submit a Claim After an Incident

Now, let us fast-forward to the moment when something actually happens. Say you wake up to a flooded basement, and it is time to jump into action. 

First things first, do not panic. Most insurance companies have systems in place to handle situations just like this. You will want to notify your insurer right away. Contacting them quickly ensures that the process starts sooner, and they can advise you on the immediate steps to take.

Gathering the necessary documents is a crucial part of submitting an insurance claim. You will need your homeowner’s policy information, receipts for any damaged items and any photos or videos you can take of the damage. 

Providing detailed evidence can help support your claim and smooth out the process with the insurance company.

Essential Steps on Submitting a Claim to Insurance

Every insurance company has its way of handling claims, but the general process remains consistent. Here is how to navigate the waters:

Contact Your Insurance Company

You have spotted the damage; now it is time to alert your insurer. Calling or submitting a report online will initiate the claims process. 

They will assign an adjuster to evaluate the situation and, if needed, guide you on what to do next. Remember, the sooner you inform them, the faster you can move forward.

Meet the Adjuster

Your insurance company will send an adjuster to assess the damage. They will inspect your property and gather information about what happened. Do not worry; these folks are here to help. Be prepared to provide them with all the necessary documents you have collected.

Discuss Your Coverage Options

This is where knowing your homeowners insurance policy pays off. Be ready to discuss what your policy covers with the adjuster. You will want to know how the claim will affect your coverage and whether your payments or premiums might change.

Review and Settle the Claim

Once the adjuster has gathered all the information, your insurance company will offer a settlement. If you are satisfied, they will process the payment, and you can get back to repairing your home. 

If not, do not hesitate to negotiate. After all, it is your property, and you deserve a fair settlement.

Preparing for Future Claims: What Homeowners Should Keep in Mind

Sure, no one likes to think about future disasters, but being prepared is always smart.

When reviewing your homeowner’s insurance policies, make a habit of checking the coverage options regularly. Life changes, and so should your insurance. Maybe you have upgraded the kitchen, added a home office or turned your garage into a mini gym. Your homeowner’s insurance coverage should reflect these updates to ensure you are protected.

One trick is to treat your homeowner’s policy like a financial safety net. You would not want to realize there is a hole in it when you need it the most. Understanding what homeowners insurance covers and knowing how to submit a claim to insurance will keep you ahead of any potential risks.

Navigating the Insurance Coverage Process Without Stress

Insurance claims can sometimes feel like an uphill battle, but knowing how to submit a claim to insurance can make all the difference. The key is in the details – gathering the right documents, understanding the process and communicating effectively with your insurance company. 

This way, you will not feel lost when you are knee-deep in water or staring at a missing roof.

Stay organized and keep all your insurance documents in one place, whether it is a physical folder or a digital one. When the time comes to submit a claim, you will not be hunting for your homeowner’s policy in a panic. Trust us on this – your future self will thank you for the foresight.

How to Handle the Insurance Company During the Claims Process

If dealing with the insurance company feels intimidating, just remember they are not the enemy. Sure, they might have a business to run, but they are also there to help you through a tough situation. 

Approach the process calmly, ask questions, and get clarification if something is not clear. If at any point you feel overwhelmed, consider hiring a public adjuster. 

Also, do not forget – being honest and transparent is essential. The more straightforward and detailed you are about what happened, the easier it will be for the insurance company to process your claim.

Your Home, Your Peace of Mind

The bottom line? Submitting an insurance claim does not have to be an arduous process. Knowing how to submit a claim to insurance can help you navigate it with confidence. 

Keep your homeowners insurance policy updated, know exactly what your homeowners insurance covers and always be prepared to provide the necessary documents. Your home is one of your biggest investments, and having the right homeowners insurance coverage ensures you are protected when things go wrong.