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The Psychology Behind Black Friday Sales: Why We Can’t Resist the Hype – Finance Monthly

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Black Friday, one of the biggest shopping events of the year, captivates millions around the world with promises of huge discounts and unbeatable offers. But is Black Friday really worth it, or is it just a marketing spectacle designed to make us overspend? The psychology behind Black Friday deals is carefully crafted to trigger our impulses. Finance Monthy explores the retail tricks that retailers use and why these strategies work so effectively.

Fear of Missing Out (FOMO) on Black Friday Deals

One of the main psychological drivers of Black Friday shopping is FOMO—fear of missing out. Retailers create urgency with phrases like “limited time only” or “while supplies last,” which taps into our anxiety about missing a once-in-a-lifetime opportunity. This fear makes us act quickly, often buying items without fully considering whether we need them. Understanding this shopping psychology can help you make better decisions and avoid falling for these retail tricks.

The Scarcity Principle and Black Friday Urgency

Scarcity is a proven psychological tactic that plays a key role in Black Friday sales. When items are advertised as having limited stock or being available only for a short time, their perceived value increases. The idea that there’s not enough for everyone creates a sense of competition, compelling shoppers to act fast. If you’re wondering how to shop smart during Black Friday sales, remember to question whether the scarcity is real or artificially created.

Anchoring Effect and Perceived Discounts

The anchoring effect is a powerful cognitive bias used by retailers. They prominently display the original price next to the discounted price, making the deal seem much more appealing. For example, a product originally priced at £100 marked down to £60 seems like a fantastic bargain, even if it’s been sold at a lower price before. Our brains anchor to the higher number, making the discount appear larger. To truly understand if Black Friday deals are worth it, research the item’s price history before buying.

Social Proof and the Herd Mentality

When we see videos of shoppers crowding stores or hear statistics about millions participating in Black Friday sales, we experience social proof. The herd mentality kicks in, making us believe that if everyone else is shopping, we should be too. This social influence can drive us to make unplanned purchases. To avoid impulse buying on Black Friday, take a moment to reflect on whether you really need the item or are just getting swept up in the excitement.

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The Dopamine Rush: The Thrill of the Hunt

Black Friday isn’t just about finding deals—it’s about the excitement of the hunt. Scoring a great bargain triggers a dopamine release in our brains, giving us a rush of pleasure. This feel-good chemical makes shopping feel rewarding, motivating us to continue hunting for more deals. Retailers know this and use it to keep you engaged. Understanding this aspect of shopping psychology can help you shop smarter and avoid overspending.

Related: What are the types of impulse buying so you can avoid them?

Related: How to Have a Debt-Free Christmas: Last-Minute Strategies to Manage Your Holiday Spending

Related:The Black Friday Phenomenon: A Brief History

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The Appeal of Exclusivity

Many Black Friday deals are framed as exclusive offers, available only to loyalty members or a select group of shoppers. This sense of exclusivity makes us feel special and privileged, driving a greater desire to buy. People love the feeling of having access to something others might not, which fuels our desire to grab those exclusive Black Friday deals. Keep this in mind if you’re trying to shop smart and avoid unnecessary splurges.

The Festive Atmosphere of Black Friday

Black Friday has become a cultural event, complete with rituals like early morning store visits and countdowns to midnight sales. The atmosphere is filled with anticipation and excitement, turning shopping into a celebration. This festive spirit enhances the appeal of Black Friday, making it feel like a once-a-year opportunity. But is Black Friday really worth it? Sometimes, the best deal is the one you don’t rush into.

The Verdict: How to Outsmart Black Friday Hype

Understanding the psychology behind Black Friday sales can help you make smarter, more informed shopping decisions. By recognizing these psychological strategies, you can take a step back and consider whether a deal is truly worth it. To avoid impulse buying and retail tricks, plan your purchases, set a budget, and research prices in advance. Genuine bargains do exist, but awareness is your best tool for making sure you’re actually saving money.

Happy shopping—but shop smart!

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Primark boss slams Rachel Reeves’ Budget after it added ‘tens of millions’ to staffing costs

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Primark boss slams Rachel Reeves' Budget after it added 'tens of millions' to staffing costs

THE boss of Primark blasted Chancellor Rachel Reeves’ Budget yesterday — claiming it had added “tens of millions” to staffing costs.

George Weston, chief executive of its owner, Associated British Foods, told The Sun that it will be forced to respond by rolling out more self-checkouts.

Primark's boss George Weston has slammed Rachel Reeves' Budget after it added 'tens of millions' to staffing costs

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Primark’s boss George Weston has slammed Rachel Reeves’ Budget after it added ‘tens of millions’ to staffing costsCredit: Alamy

He said: “It’s a tough Budget for the high street and those in the food service industry. We knew taxes were going up, but I think the burden and where they’ve fallen is disproportionate.”

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His comments came after Reeves said she would raise £25.7billion from hiking employers’ National Insurance contributions, a move the budget watchdog says is likely to see firms shrink workforces, hike prices and lower future earnings for staff.

He said “We’ll redouble our efforts to keep costs down and protect profit margins and one way we can do that is using more self-checkouts.”

He said Primark’s aim would be to “hold prices” rather than cut them as fast as it had hoped.

He reasoned, however, that the budget fashion retailer could benefit from the minimum wage hike as low earners would have more to spend.

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He said: “If money is transferred to less affluent shoppers, Primark tends to benefit disproportionately”. He branded “ill-judged” the Chancellor’s plans to increase business rates on those with the most expensive properties to afford reductions for smaller shops and pubs.

He said: “It’s a curious move to increase the tax burden on the anchors of the high street and shopping centres who drive footfall to towns.”

Despite the tough choices, Primark is one of retail’s strongest names.

Total sales lifted 6 per cent to £9.4billion in the year to September 14, while operating profits jumped 53 per cent to £1.1billion.

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UK sales grew only 2 per cent due to the washout summer.

Moment distraught boss breaks down in tears after £25bn Budget tax raid

The results vindicated Primark’s resistance to joining the online bandwagon.

Instead, it is rolling out click and collect counters. It said digital orders had the benefit of driving more shoppers to its stores.

ASTRA £15BN FALL

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SOME £15billion was wiped off the value of drug giant Astrazeneca yesterday amid claims its top bosses in China are being investigated over medical insurance fraud.

Shares slumped by 8 per cent to £101.38, its biggest fall since March 2020.

The drop prompted the firm to issue a stock market statement saying it will not comment on “speculative media reports”.

Last week it admitted its Chinese division president was helping with an investigation. It was yesterday suggested the probe has widened.

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PAIN IN THE ASOS

LOSSES at Asos have widened by almost a third to £379.3million as the online retailer continues to grapple with the hangover from its lockdown binging.

Asos is writing off £100million-worth of unwanted clothing.

Asos' losses have widened by almost a third to £379.3million

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Asos’ losses have widened by almost a third to £379.3millionCredit: Reuters

The company was left with a £1.1billion stock mountain after being over-optimistic that rapid growth would continue once Covid restrictions ended.

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Its core base of young shoppers do not want last season’s fashion trends, meaning Asos has had to discount heavily to reduce the stockpile to £520million.

Boss Jose Antonio Ramos Calamonte said the troubled business was taking “the medicine needed to put Asos on the right path”.

Annual sales slumped by 16 per cent to £2.9billion.

Mr Calamonte also confirmed Asos is launching a Topshop website and considering opening standalone stores after selling a majority stake in the brand.

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ELECTRIC IN LEAD

ELECTRIC vehicles were the only area of growth for the car industry last month — but the jump is still not enough to hit this year’s net zero target.

Hefty discounting saw 29,800 sold in October, 24.5 per cent up on last year.

But annual electric car sales were at 18.1 per cent of the market, shy of the Government’s 22 per cent target.

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Meanwhile diesel sales slumped by 20.5 per cent and petrol fell by 14.2 per cent.

The overall six per cent fall in sales represents a £350million hit to the industry.

VODA AND THREE ‘TO BE ONE’

AN £18BILLION mobile merger between Vodafone and Three could finally go ahead if they agree to pegging prices for three years and rapidly rolling out more 5G networks.

The competition watchdog yesterday cleared the path for the deal, 17 months after the merger was first announced in June 2023. It comes after the Government said the competition regulator should be more mindful of how it impacts economic growth.

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Kester Mann, telecoms analyst at CCS Insight, said: “Vodafone and Three can tentatively order in the champagne.” Stuart McIntosh, of the Competition and Markets Authority, said: “We believe this deal has the potential to be pro-competitive if our concerns are addressed.”

In September the CMA had warned it was worried consumers could be harmed by higher prices from the deal, which reduces the number of mobile players from four to three.

TICK FOR LINK-UP

MIDDLE-class favourite John Lewis has announced a partnership with buy now, pay later firm KLARNA.

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John Lewis homeware sales were hit after the cost of living crisis made many shoppers put off big purchases.

It said the deal would “make it easier for customers to manage their budgets and help attract a new customer that may have not traditionally shopped with us”.

Charities have warned buying on “tick” can encourage people to spend too much.

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Greggs threatens to make major change to how customers are served

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Greggs threatens to make major change to how customers are served

GREGGS has declared war on “zombie” customers who keep their headphones on while at the counter.

Staff at the bakery giant have threatened to not serve punters listening to calls or music when they are meant to be ordering.

Greggs have threatened to not serve punters listening to calls or music when they are meant to be ordering

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Greggs have threatened to not serve punters listening to calls or music when they are meant to be orderingCredit: Getty

A sign at one branch warns discourteous diners they could miss out on their favourite sausage roll or steak bake if they refuse to pay attention.

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As well as using noise cancelling tech such as AirPods, punters glued to their phones are also in the firing line.

The notice at a Greggs in Croydon, South London, says: “When in queue, remove your headphone/AirPods and come off phones or we may have to refuse service.”

A staff member at the branch told The Sun: “We get more and more customers coming in who seem to be lost in another world.

“We try to be helpful and get everyone served quickly during busy times but it’s impossible if customers can’t hear a word you’re saying.

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“The sign is pretty blunt but we have no option.”

Another worker went on a rant online about customers’ treatment of Greggs staff.

They wrote: “Can people please stop talking on the phone when placing an order! It’s rude to workers because we have to wait until you stop.

“I have got to the point where I will just ask what we are required to. I do not care if it interrupts your call, I am not going to wait for you to finish when there are people behind you. Stop doing it.”

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Greggs did not comment but a source at the firm yesterday said the headphone crackdown is not company policy.

Greggs first ever Christmas ad stars Nigella Lawson and reveals return of festive menu – viewers will find it hilarious
Bakery giant Greggs has declared war on 'zombie' customers

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Bakery giant Greggs has declared war on ‘zombie’ customersCredit: Alamy

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The savings mistake costing £636 a year as best and worst bank accounts revealed

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The savings mistake costing £636 a year as best and worst bank accounts revealed

MILLIONS of savers are missing out on £636 of free cash because of one simple mistake.

Experts have warned that fixing it could be an easy way to make the most of your money.

You could get a better rate by switching bank account

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You could get a better rate by switching bank accountCredit: Getty

Savers could earn hundreds of pounds by moving their nest egg out of an account which pays a high interest rate, according to credit company TotallyMoney.

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It comes as the Bank of England looks set to cut interest rates this week, and this could cause banks to reduce the interest rate they offer to savers.

One in three people have not switched their savings account for five years, TotallyMoney found.

While more than a quarter of savers have never swapped their accounts, which could mean they are missing out on getting the best interest rate.

According to the team, the average saver has £17,365 squirrelled away, if this was paid into the top savings account, which has a rate of 4.86%, then they could earn £844 in interest each year.

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But research shows that if they left it languishing in one of the 20 easy-access accounts with the lowest rates then they would get a return of just 1.2% on their nest egg.

After a year they would have earned just £208 in interest, which would leave them £636 worse off.

If the same saver had just £5,000 squirrelled away then they would still be £183 worse off by not switching their account.

Alastair Douglas, CEO of Totally Money, said: “If you are looking to make more of your money, shop around for the best offers and consider all your options.

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“You might be better off putting part, or all of your money in an ISA, or an account which requires 90 days notice. Just make sure it’s right for you, and your needs.”

What is the Bank of England base rate and how does it affect me?

It’s important to choose an account which has a higher rate than inflation, which is currently at 1.7%.

This is because many savers might still be seeing their savings being eaten away by inflation.

The Bank of England also predicts that inflation will creep back up to 2.5% before the end of the year.

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That’s why it’s more important than ever to shop around for the best rate and lock in now to avoid missing out on the top accounts.

Best and worst easy access accounts revealed

Totally Money has rounded up 20 of the poorest savings accounts for people who want to deposit and withdraw money without restrictions.

It’s also had a look at the accounts which will pay inflation-busting rates, meaning people can earn money from their savings while seeing it rise faster than inflation.

At the top of the best-buy ranking is Chetwood Bank Easy Access Savings, which currently pays 4.86%.

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There is no minimum amount needed to open the account and you can make unlimited deposits.

All interest is calculated daily and is paid monthly.

Meanwhile, Tandem Bank’s Instant Access Saver pays 4.65% and Yorkshire Building Society Easy Access Saver Issue 2 pays 4.6%.

At the other end of the scale is TSB’s Save Well account, which has a return of just 0.5%.

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Savings A/C from Punjab National Bank pays 0.75%, Barclays Reward Saver has a rate of 1% and Union Bank of India Savings A/C pays 1%.

Best and worse accounts revealed

Here we reveal the best and worst savings accounts on the market at the moment.

Best accounts

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  • Chetwood Bank – Easy Access Savings – 4.86%
  • Tandem Bank – Instant Access Saver – 4.65%
  • Yorkshire Building Society – Easy Access Saver Issue 2 – 4.60%

Worst accounts

  • TSB – Save Well – 0.50%
  • Punjab National Bank – Savings A/C – 0.75%
  • Barclays – Reward Saver – 1.00%
  • Union Bank of India – Savings A/C – 1.00%
  • NS&I – Investment Account – 1.00%
  • Barclays – Everyday Saver – 1.16%
  • Santander – Limited Access – 1.20%
  • Halifax – Reward Saver – 1.20%
  • Halifax – Bonus Saver – 1.20%
  • Bank of Scotland – Advantage Saver – 1.20%
  • Lloyds Bank – Club Lloyds Advantage – 1.20%
  • Co-Op Bank – Select Access – 1.25%
  • Sainsbury’s Bank – Extra Saver – 1.30%
  • Sainsbury’s Bank – Defined Access Saver – 1.30%
  • Bank of Scotland – Access saver – 1.35%
  • Lloyds Bank – Easy Saver – 1.35%
  • Halifax – Reward Saver – 1.35%
  • Metro Bank – Instant Access – 1.40%
  • Paragon Bank – Double Access Saver – 1.50%
  • Paragon Bank – Triple Access Saver – 1.50%
  • TSB – Easy Saver – 1.50%

How to find the best savings rates

You should check best buy savings tables every few months to make sure that you are getting the best rate on offer.

You can use a comparison website such as Moneyfactscompare.co.uk or Go Compare to do this.

These websites let you filter your search to an account type that suits you.

There are four types of savings accounts: fixed, easy access, regular saver and Individual Savings Account (Isa).

A fixed-rate savings account pays you a high interest rate if you lock your money away for an agreed period.

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Some accounts will let you make a certain number of withdrawals during the term, while others will not let you withdraw your money.

Some banks will charge you a hefty fee to access your cash.

This means that even if interest rates increase you cannot withdraw your money and put it in a better account.

An easy-access account gives you immediate access to your cash and usually allows unlimited cash withdrawals.

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These accounts often pay a lower rate than fixed-rate ones but they are a good option if you need to move your money, for example if your car breaks down or a pipe bursts.

With a regular saver account you put away a certain amount of money each month for a set period.

They usually pay a decent return but the amount you can save each month is often quite low.

Lastly, an Isa is a tax-free savings account in which you can save up to £20,000 each year.

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There are four types of Isa: a cash Isa, stocks and shares Isa, innovative finance Isa and Lifetime Isa.

These accounts can be helpful for people who are at risk of needing to pay tax on any interest they earn from their savings.

If you are a basic-rate taxpayer then you can earn up to £1,000 in interest from your savings each year tax-free.

This falls to £500 if you are a higher-rate taxpayer and disappears entirely for additional-rate taxpayers.

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Maximise your earnings

Advice from Sarah Coles, head of personal finance at Hargreaves Lansdown:

You worked hard to earn it, so now your money should be working just as hard for you.

There’s no excuse for it to be lying around gathering dust in a current account.

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It’s easy to fall into the habit of leaving your cash lying dormant in your current account, but this is a terrible idea.

In many cases, you won’t make a penny in interest, so you’re missing out on a huge amount of money.

You can usually make far more interest from an online bank than you can in the same kind of account with one of the high street giants.

A savings comparison site will help you track down the best rates.

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If you leave your savings languishing because it feels like too much effort to find an alternative, a cash savings platform might appeal.

You just open one account, then you can switch between accounts with loads of different banks, and see everything in one place.

They have apps, so making the most of your savings is no harder than just shoving it in a current account and missing out on all this interest.

How to swap savings account

Most banks will let you open a savings account online, in branch, by telephone or using its app.

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Once your account is open simply withdraw your cash from your existing account and pay it into your new one.

Consider any penalties for taking out your cash before you transfer your money.

Never withdraw money from one Isa and pay it into another as you will not be able to reinvest that part of your tax-free allowance again.

Instead, contact the Isa provider you want to move to and fill out an Isa transfer form.

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Do you have a money problem that needs sorting? Get in touch by emailing money-sm@news.co.uk.

Plus, you can join our Sun Money Chats and Tips Facebook group to share your tips and stories

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McDonald’s is bringing back a fan-favourite burger in latest menu shake-up – exact date you can get it

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McDonald's is bringing back a fan-favourite burger in latest menu shake-up - exact date you can get it

McDONALD’S is bringing back an iconic burger but customers will have to be quick if they want to give it a go.

The Double Big Mac is returning to restaurants after nearly two months.

The Double Big Mac is making a return to stores in just 24 hours.

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The Double Big Mac is making a return to stores in just 24 hours.

It was last seen on menus back in September when it was brought back as a special item to celebrate Maccies’ 50th birthday in the UK.

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The hefty burger features four beef patties, double the iconic sauce and lettuce, cheese, pickles, and onions on a sesame seed bun.

This is unlike the original Big Mac, which just features two patties, alongside the buns, sauce and dressings.

The limited edition menu item will be hitting restaurants from tomorrow, November 6.

The Double Big Mac will be available at all 1,400 McDonald’s. You can find your nearest site using the locator tool on the chain’s website.

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If you’re keen to give one a go you need to act quickly as the burger will be vanishing on November 19.

That means customers have around two weeks to get their hands on one.

Prices start from £5.39 for a single item and if you want to add a drink and chips it will cost £7.19.

But it is worth bearing in mind that prices can vary from site to site.

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Tomorrow also marks the launch of McDonald’s chilli double cheeseburger.

I tried a returning iconic McDonald’s burger not seen for 10 years – it’s unlike anything else on the menu

The never-before-seen snack will feature two 100% British and Irish beef patties, two slices of cheese, onions, jalapenos, pickles and spicy relish in a toasted bun.

Better yet, it will cost just £2.49 and sit on the fast food giant’s saver menu.

What else is new to McDonald’s?

Fans of the fast food joint have been treated to a number of new items in recent weeks.

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This includes the McRib which landed in stores back in October after much speculation online.

Prior to this, the pork sandwich had not been in British stores in nearly a decade.

While customers were eager to get their hands on one, it has been met with mixed reviews.

Alongside this, McDonald’s has launched new mini hashbrowns to rival its original fried potato breakfast snack.

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They are still available to buy in portions of five or 15 between 6am-11am.

The fast food giant regularly switches up its menu to make way for new menu items.

October also saw the launch of a new selection of cheese bites and a Toasted Marshmallow Hot Chocolate and Latte.

Maccies also usually launches a new range of items for Christmas and the festive season.

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How to save money at McDonald’s

Did you know that you can end up being charged more based just on the McDonald’s you choose to eat at? 

The Sun previously found that a Big Mac meal can be 30p cheaper at restaurants which are two miles away from each other. 

Another way to cut back spending at McDonald’s is by ordering from the Savers menu or by taking advantage of its ‘3 for £3’ deal when it lands in stores. 

It is also worth bearing in mind that McDonald’s offers a discount on your next order if you fill out a survey online after visiting its stores. 

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These can be found on the back of any receipt you get at McDonald’s.

How do I find my nearest McDonald’s?

If you’re planning on taking a trip to McDonald’s, you’ll want to know where your nearest branch is.

The chain has a restaurant locator tool on its website you can use to find your nearest one – and check what time it opens.

Bear in mind that McDonald’s serves breakfast every day until 11am.

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After that, the menu switches to the normal menu serving meals such as burgers, chicken nuggets and more.

All you need to know about McDonald’s

HERE’S all the crucial information about McDonald’s you’ve always wanted to know…

Do you have a money problem that needs sorting? Get in touch by emailing money-sm@news.co.uk.

Plus, you can join our Sun Money Chats and Tips Facebook group to share your tips and stories

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Martin Lewis issues warning that a MILLION have been overpaying student loans – check if you can get a refund of £100s – The Sun

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Martin Lewis issues warning that a MILLION have been overpaying student loans – check if you can get a refund of £100s – The Sun

MARTIN Lewis has warned that a million people have been overpaying their student loans – and could be owed a refund.

In the last tax year, more than one million university leavers overpaid their student loans, according to figures released by the Student Loans Company (SLC).

There were four main reasons you may have overpaid your student loan

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There were four main reasons you may have overpaid your student loanCredit: ITV
More than one million university leavers overpaid their student loans

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More than one million university leavers overpaid their student loansCredit: Rex Features

Speaking on The Martin Lewis Money Show Live, on ITV on Tuesday, the show host said graduates were able to claim money back if they had overpaid, which was “very easy to do”.

There were four main reasons you may have overpaid your student loan.

Martin said: “The first, and the biggest by a mile, over a million people overpaid this way, is you should only repay if you earn over the annual threshold.”

He added: “For Plan 2, which has the most number of people on it, 2012 to 2022 English starters, you’ve got to understand, if you earn less than that [£27,295] you shouldn’t repay the student loan but because it’s taken via the payroll your student loan is taken monthly.

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“A twelfth of that is £2,274 per year, so if you earn more than that in a month, you’re gonna have student loan contributions taken from you.”

He explained that because repayments are taken from your payroll monthly, if your earnings vary through the year, you may be assumed to be over the yearly limit in one month of decent earnings.

This is despite you not earning above the total threshold for the year when earnings are taken as a whole – meaning the money is taken from you despite not being eligible.

A second reason was people were on the wrong student loan repayment plan – in which case you should talk to your employer and tell them what plan you’re on.

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The third reason is that you started repaying too early.

If you started university from 1998 onwards and were a full-time student, you should not have begun paying your loan back until the April after finishing your course.

Martin Lewis issues warning about DWP letters

But the latest figures from SLC reveals that 59,251 students had loan repayments taken before they were due to start repayments in 2023/24, according to MoneySavingExpert.com.

The fourth reason is that the loan was wiped – which typically happens after 30 years – but a number were still left paying in error.

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A number of case studies of those who overpaid were revealed in an article for Martin’s Money Saving Expert website, published on November 4.

Fiona wrote in during October 2023 saying: “I knew something wasn’t right when I lodged my tax returns and reading Martin’s article was the catalyst for a sustained attempt to work out what had happened. I received £3,773 back.”

Maximum annual tuition fee caps between 1998 and 2025

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Maximum annual tuition fee caps between 1998 and 2025
Martin Lewis has offered his advice on student loans

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Martin Lewis has offered his advice on student loansCredit: Rex

Lyndsey said: “Thanks to watching Martin Lewis’s programme last night I contacted the SLC and have got a refund of £706 as I had started paying straightaway. Great just before Christmas.”

Melissa said: “Just wanted to say a massive thank you as I read your article on overpaying on student loan repayments and realised there was a chance I had overpaid.

“Turns out I had and I’ve since received a refund of £900! I’ve been doing house renovations this year so this money has been incredibly handy in going towards them.”

Lisa added: “I spent 15 minutes on the phone and got £555 back for overpayments on my student loan.

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MAXIMUM MAINTANCE LOANS

THE maintenance loan you qualify for is determined by your household income at the time of application, as well as whether you will be studying from home or away.

Here’s how the maximum borrowing rates will be adjusted starting April 2025:

  • Studying at home (outside of London): Up from £8,610 to £8,877 a year (a £267 increase)
  • Studying away from home (in London): Up from £13,348 to £13,762 a year (a £414 increase)
  • Studying away from home (outside of London): Up from £10,227 to £10,544 a year (a £317 increase)
  • Studying abroad as part of a UK course: Up from £11,713 to £12,076 a year (a £363 increase).

“Most was because of my maternity leave. Thanks so much, couldn’t have come at a better time.”

It comes after the Health Secretary defended the Government’s decision to increase university tuition fees, saying it is a “proportionate and reasonable thing” to do.

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The Labour Party has faced criticism for raising fees to £9,535 in England next year after Sir Keir Starmer supported abolishing them during his leadership campaign in 2020.

Education Secretary Bridget Phillipson announced on Monday that undergraduate tuition fees – which have been frozen at £9,250 since 2017 – would rise in line with inflation from 2025/26.

She said maximum maintenance loans would also rise to help students with living costs.

Martin Lewis is known by many for appearing on Good Morning Britain

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Martin Lewis is known by many for appearing on Good Morning BritainCredit: Rex

How do tuition fees work?

Tuition fees are usually covered by a tuition fee loan from Student Finance.

This loan is paid directly to the university or college on your behalf.

Repayments start from the first April after you finish or leave your course, but only if your income exceeds a certain threshold.

You repay 9% of your income above the repayment threshold.

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This means that the majority or basic-rate taxpayers lose 37p for every £1 they earn above the threshold – 20p as income tax, 8p as national insurance and 9p for a student loan.

Your repayment threshold will vary depending on when you studied at University.

Interest is charged on your loan from the day you receive the first payment until it is repaid in full.

However, it’s important to note that any remaining debt can be written off after a set number of years, even if you haven’t repaid the total amount.

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The show host said graduates were able to claim money back if they had overpaid, which was 'very easy to do'

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The show host said graduates were able to claim money back if they had overpaid, which was ‘very easy to do’Credit: ITV

How have student loan repayments changed?

STUDENT loan repayments are based on your earnings and not the size of the debt.

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However, when you start making repayments or when your student loan amount is written off will depend on when you went to University.

Plan 1 – 1998-2012

If you took out a student loan between 1998 and 2012, you’ll be bound by the Plan 1 repayment rules.

These students only start repaying their loans when their salary breaches the threshold of £24,990 a year.

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You’ll pay 9 per cent back once your salary breaches this threshold.

The interest rate charged on these loans is based on either RPI or the Bank of England rate – whichever is lower – plus one percentage point.

These loans are written off after 25 years.

Plan 2 – 2012-2023

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If you took out a student loan between 1998 and 2012, you’ll be bound by the Plan 2 repayment rules.

These students only start repaying their loans when their salary breaches the threshold of £27,295 a year.

You’ll pay 9 per cent back once your salary breaches this threshold.

The interest rate charged on these loans is based on RPI plus up to three percentage points – dependant on your income.

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These loans are written off after 30 years.

Plan 5 – 2023-present

If you took out a student loan from 2023 onwards, you’ll be bound by the Plan 5 repayment rules.

These students only start repaying their loans when their salary breaches the threshold of £25,000 a year.

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You’ll pay 9 per cent back once your salary breaches this threshold.

The interest rate charged on these loans is based on RPI only.

These loans are written off after 40 years.

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Tesco reveals early Black Friday deals with up to 69% off including energy saving gadgets – see the full list

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Tesco reveals early Black Friday deals with up to 69% off including energy saving gadgets - see the full list

TESCO has rolled out a host of early Black Friday deals with shoppers able to bag discounts worth up to 69%.

The UK’s biggest supermarket has joined other retailers in slashing prices on products ahead of the mega sales event on November 29.

Tesco has dropped prices on 17 of its products in-store ahead of Black Friday

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Tesco has dropped prices on 17 of its products in-store ahead of Black Friday

Shoppers can pick up everything from electricals, to homeware, cooking and luggage in stores.

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However, Tesco said not every product will be available across all its stores, they’re not available online and it’s while stocks last, so you’ll want to be quick.

You can find your nearest Tesco store by using the retailer’s branch locator tool on its website.

There’s a Bakers Secret Four-Piece Cookware Set on offer for £30 instead of £70 – a 57% saving.

Read more on Black Friday

Meanwhile, shoppers can pick up an F&F Home Teddy Cuddle Cushion set for £14 instead of £30 – a 53% discount.

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Plus bargain hunters can snap up a Silentnight fleece bedding bundle for £22 down from £44 – that’s 50% off.

Techies can save up to 37% on three different Sharp TV’s, with prices starting from £119 and ranging up to £279.

And caffeine addicts can bag a L’or Barista coffee machine or Nescafé Dolce Gusto Picollo coffee machine for £50 or £29 respectively, with shoppers getting up to 52% off.

It’s worth bearing in mind, you can only get the early Black Friday deals if you’re a Tesco Clubcard customer.

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However, the rewards scheme is free to sign up to on the retailer’s website or via its app which you can download off the Apple Store or Google Play.

Tesco’s early Black Friday deals

Check out the 17 early Black Friday deals on offer at Tesco stores…

  • Bakers Secret 4 Piece Cookware Set – was £70, now £30 (57% discount)
  • Tefal Titanium Force Piece Cookware Set – was £70, now £35 (50% discount)
  • F&F Home Teddy Cuddle Cushion – Oatmeal or Grey – was £30, now £14 (53% discount)
  • Silentnight Grey Check Fleece Bedding Bundle Double / King – was £44/£53, now £22/£27 (50% discount)
  • Silentnight Green Woodland Fleece Bedding Bundle Double / King – was £44/£53, now £22/£27 (50% discount)
  • Sharp 32″ TV 1T-C32GD2025K – was £189, now £119 (37% discount)
  • Sharp 40″ TV 2T-C40GD2025K – was £259, now £169 (35% discount)
  • Sharp 55″ TV 4T-C55GJ4025K – was £399, now £279 (30% discount)
  • Tefal 8.3L Dual Drawer Air Fryer – was £150, now £60 (52% discount)
  • Tefal Turbo Cuisine – was £150, now £60 (60% discount)
  • L’or Barista – was £105, now £50 (52% discount)
  • Nescafé Dolce Gusto Picollo Coffee Machine – was £56, now £29 (47% discount)
  • Yankee Candle Mega Buy – was £40, now £20 (50% discount)
  • F&F Home XL Bath Sheet Navy – was £12, now £6 (50% discount)
  • Joie Roomie Glide Co-Sleeping Crib – was £160, now £50 (59% discount)
  • Constellation Cabin Bag – Black or Silver – was £55, now £37 (33% discount)
  • IT Luggage 3-piece Set – was £160, now £80 (50% discount)

It’s also worth shopping around before buying any Black Friday deal as it might not actually be that good a deal.

Shoppers have previously been warned to take the sales event with a “pinch of salt” by Which?.

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The consumer group found just 2% of offers were at their cheapest price on the day in 2022.

The best way to make sure you’re getting the best deal is by avoiding impulse buys and making sure you’ve compared the price on offer to other retailers.

You can do this through price comparison websites like Price Spy, Price Runner and Trolley which will give you an indication on whether what you are buying is well-priced.

Tesco joins a host of other retailers who have launched Black Friday deals ahead of the official sale event later this month.

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Boots, Currys, Argos, Superdrug and John Lewis have all dropped prices on thousands of products.

Shoppers can pick up discounts worth up to 71% on perfumes, board games, laptops and hoovers.

Check out some of the best deals we spotted in our round-up piece.

HOW TESCO CLUBCARD WORKS

You earn points as you shop, which can then be turned into vouchers for money off food or with Tesco’s partners.

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You earn one point for each £1 spent, and each point is then worth 1p.

So 150 points gets you £1.50, and you would have to spend £150 to get 150 points.

You need a minimum of 150 points to request a voucher.

Any vouchers are worth their face value when used in-store at Tesco.

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But you can double their worth by spending them at one of the supermarket chain’s partners.

There are over 100 partners you can spend your Clubcard points with, including the RAC, Disney+ and Virgin Atlantic Flying Club.

Points spent with partners used to be worth triple value, but Tesco changed this to double last year.

Any vouchers transferred into Reward Partner codes expire after six months.

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Loyalty card holders also get access to over 8,000 items for less through Clubcard Prices.

How to get the best deals on Black Friday

Consumer reporter Sam Walker reveals a few ways you can get the best deals this Black Friday...

Buy the right products – there are literally thousands of products to choose from every Black Friday, but some are worth going after more than others.

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Dan Evans, editor at HotUKDeals, previously told The Sun five particular brands or themes are worth pursuing – Lego, fashion, video games or consoles, Shark and Ring doorbell.

Create a wish list – don’t get sucked in to promises of massive discounts and offers.

Make a wish list of items you actually want to buy so you don’t end up getting something you don’t need.

Earn as you spend – it’s worth checking if any Black Friday deals can be bought through cashback sites like Quidco or Topcashback.

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It’s free to sign up and you could get what is effectively free money just for buying something you would have any way.

Do you have a money problem that needs sorting? Get in touch by emailing money-sm@news.co.uk.

Plus, you can join our Sun Money Chats and Tips Facebook group to share your tips and stories

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