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Warning to shoppers over Tesco’s Aldi price match as dozens of items ‘not like-for-like’

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Warning to shoppers over Tesco’s Aldi price match as dozens of items ‘not like-for-like’

SHOPPERS have been warned that dozens of Tesco products price matched to Aldi are not like-for-like.

The UK’s biggest grocery store promises to match the price of some Aldi products, including chicken nuggets and blackcurrant squash.

Aldi chicken nuggets, pictured left, contain more chicken than Tesco's

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Aldi chicken nuggets, pictured left, contain more chicken than Tesco’s

Price matching has become common practice among the ‘Big Four’ supermarkets as the cost of living crisis has sent shoppers on the hunt for cheap goods.

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Tesco has price-matched Aldi for the past four years, meaning Tesco shoppers could buy their milk or meat at the retailer for the same price as if they went to Aldi.

However, a new study has found that the products it advertises for the same price as Aldi do not contain equal levels of the same ingredients.

Tesco chicken nuggets, for example, contain 39% chicken, while the discounter was found to have 60%, according to a new BBC Panorama investigation.

Tesco‘s cottage pie was also found to have 18% beef, while Aldi’s contained 25%.

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Other items included a blackcurrant squash which contained 14% less fruit juice than Aldi and chicken kievs with 13% less chicken.

The study examined 122 Tesco products and 38 were found to have at least 5% less of the main ingredient than the Aldi products they had been matched to.

But around 12 products were found to have more than the German supermarket, including fish fingers and coleslaw.

Sainsbury’s, Morrisons, and Asda also have price matches with Aldi.

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However, the investigation found “no clear evidence of a pattern of consistent differences in the proportions of main ingredients in their goods compared with the Aldi versions”.

Tesco told The Sun: “Since we launched our Aldi Price Match four years ago it has proved very popular with customers.

“We constantly review the quality of our products, and we have clear processes in place to ensure that the hundreds of products that are included are comparable with those sold at Aldi.”

It also said a higher proportion of any one ingredient did not necessarily mean it was better quality.

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Aldi has become an unstoppable force in the UK grocery market, with its ultra-low prices winning customers’ hearts amid a crash crunch.

Its success has led to fierce competition among supermarket bosses and many have tried to lower their prices to keep up with the brand.

The supermarket plans to open another 23 stores this year as part of its target to have at least 1,500 shops in the UK.

When’s the best time to shop at Aldi?

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WHEN it comes to shopping at Aldi, the best time to do so depends on what you want to buy.

For reduced items – when shops open

Red sticker items are rare at Aldi’s 830 UK stores, but the supermarket says that none of its food goes to waste so there are some to be found – if you’re quick.

A spokesman for the supermarket said: “All items are reduced to 50 per cent of the recommend sales price before stores open on their best before or use by dates.”

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That means you have the best chance of finding reduced food items if you go into stores as soon as it opens.

Opening times vary by shop but a majority open from 7am or 8am. You can find your nearest store’s times by using the supermarket’s online shop finder tool.

For Specialbuys – Thursdays and Sundays

Specialbuys are Aldi’s weekly collection of items that it doesn’t normally sell, which can range from pizza ovens to power tools.

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New stock comes into stores every Thursday and Sunday, so naturally, these are the best days to visit for the best one-off special deals.

For an even better chance of bagging the best items, head there for your local store’s opening time.

You don’t have to head into stores to bag a Specialbuy, though.

They also go on sale online, usually at midnight on Thursday and Sunday, and you can pre-order them up to a week in advance.

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As long as you spend at least £25, you’ll get the items delivered for free.

Remember: once they’re gone, they’re gone, so if there’s something you really want, visit as early as possible

Boss Giles Hurley said earlier this month that “Aldi is the only supermarket not inflating prices and we are lower on average than a year ago”.

What is price matching?

Price matching is a popular tool used by retailers in recent years to try and stop customers from shopping at cheaper rivals.

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Tesco price matches Aldi on around 500 items that it says are comparable or identical branded products.

The supermarket giant checks prices twice a week, and the items it matches change regularly.

For instance the latest list of items it price matches can be found online at www.tesco.com/groceries/en-GB/zone/aldi-price-match and was last updated in September.

They are also signposted in-store and online with a red circle logo that says Aldi price match.

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The price match does not include any promotional prices found at Aldi.

It’s not the only supermarket to use the tactic. For example, Asda will price match with Lidl or Aldi depending on which grocer is cheaper that week.

That includes hundreds of items with prices also checked twice a week, excluding multi-buys and any prices offered only to loyalty scheme members.

The products price-matched varies from week to week and Asda also publishes a weekly list of the items included at groceries.asda.com/event/price-match-range.

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Morrisons also price matches with Lidl and Aldi and will update prices to match the cheapest on a weekly basis.

You can also find a price comparison sheet on its website by visiting my.morrisons.com.

Ocado price matches with Tesco on over 10,000 products, and will automatically give shoppers a voucher for the difference if they buy a product which is cheaper at the rival.

This includes promotions and Clubcard prices and is up to a maximum value of £10.

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The items can vary and are either identical branded goods or similar and comparable own-brand items.

Items which are price matched can be seen when shopping on the Ocado website as they are marked with a red £ symbol.

Meanwhile, around 500 of Sainsbury’s own-label and branded products are price-matched with Aldi.

This offer is only available at larger supermarkets and not small convenience stores.

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It comes as world events such as Russia‘s invasion of Ukraine and the aftermath of the Covid-19 pandemic have sent the cost of everyday goods skyrocketing in recent years.

While prices have cooled over the last 18 months, many shoppers are still feeling the pinch.

The latest figures show that inflation grew by 2.2% in the 12 months to August, which was the same figure recorded the month before.

But some goods are still facing above-average price rises, including chocolate which has risen by 11%.

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This is compared to other food and drink products which grew by 2.7% over the same period.

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Full list of grants that could save you up to £3,334 off your energy bill as costs set to rise for millions in DAYS

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Full list of grants that could save you up to £3,334 off your energy bill as costs set to rise for millions in DAYS

HOMEOWNERS could get free or cheap energy-saving up-grades to their homes and slash up to £3,334 a year off their bills.

Energy bills are set to rise again on Tuesday when regulator Ofgem’s new price cap takes effect.

Harriet Meyer looks at five simple home improvements that could cut your bills

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Harriet Meyer looks at five simple home improvements that could cut your billsCredit: Getty

The average household paying by direct debit for dual fuel will see a £149 annual increase, or about £12 a month.

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But making your home more energy-efficient can pay off.

The average power bill for a three-bedroom house with an energy performance certificate (EPC) rating of G is £5,674 a year — but the same house with a D rating averages £2,340, says property site Rightmove.

Homes with good insulation and LED lighting typically have higher EPC ratings, with A the best and G the worst. But around 55 per cent of UK housing is rated D or below.

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Charles Roe, mortgages director at trade body UK Finance, says: “The UK has some of the oldest, least energy-efficient housing in Europe.

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Upgrading our homes is a huge challenge, with key barriers being lack of confidence among homeowners and costs.”

Harriet Meyer looks at five simple home improvements that could cut your bills and sources of funding for your upgrades . . . 

You don't need an expert to add loft insulation if it is accessible - and it could provide a useful saving

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You don’t need an expert to add loft insulation if it is accessible – and it could provide a useful savingCredit: Getty

Loft insulation

SAVE UP TO £340 A YEAR

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THIS could save £340 a year for a detached home and £180 in a mid-terrace house, says the Energy Saving Trust.

You can do it yourself with mineral wool rolls if your loft is accessible.

Simple energy saving tips

According to Which?, loft insulation is around £20 for a 100mm-thick roll, covering about 8.3 square metres. Hiring a pro for an average semi could cost around £950.

The EST’s Joanna O’Loan says: “An uninsulated home loses about a quarter of its heat through the roof. If your insulation is less than 150mm, top it up to 270mm.”

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Some energy firms offer free loft insulation through the energy company obligation scheme.

Upgrading your windows is expensive but there is a cheaper alternative

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Upgrading your windows is expensive but there is a cheaper alternativeCredit: Getty

Double glazing

SAVE £120 A YEAR

UPGRADING your windows with A-rated double glazing could save around £120 a year on energy bills for the average semi-detached property, reckons the EST.

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But be prepared to fork out around £15,000 to get this done.

If money is tight, a more affordable alternative is to buy ready-made secondary-glazing film online for about £10.

Use a hairdryer to shrink it to fit your frame.

You could also fit a layer of glass or plastic inside your frame and do this work yourself.

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Get a few quotes if getting an expert to do the work.

Upgrade heating system

SAVE UP TO £280 A YEAR

IF your boiler is more than ten years old, it may be less efficient and it could pay off to get it replaced.

Efficient A-rated condensing boilers could save up to £280 a year if you live in a mid-terrace house and are replacing a G-rated boiler, according to the EST.

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If you do not qualify for the government assistance, getting a new boiler installed is likely to set you back around £4,000.

Draught-proofing your home is cheap and can cut down on heating bills

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Draught-proofing your home is cheap and can cut down on heating billsCredit: Getty

Plug air gaps

SAVE £100s A YEAR

PUTTING draught-proofing around your windows and doors could save you £35 a year, says the EST.

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You can buy a cheap brush draught excluder online to fit under your front and back doors.

For internal doors, try rolled-up towels, old tights filled with clothes, or get a second-hand draught excluder on eBay.

If you have an unused chimney, block it with a cheap inflatable chimney balloon or DIY with old pillows. This can save you another £50 a year.

Don’t forget to plug other draughty spots such as floorboards, loft hatches and wall cracks too.

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Remove your old halogen light bulbs and replace them with energy-efficient LED bulbs

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Remove your old halogen light bulbs and replace them with energy-efficient LED bulbsCredit: Getty

Swap to LED bulbs

SAVE UP TO £75 A YEAR

REMOVING your old halogen light bulbs and replacing them with energy-efficient LED bulbs is one of the simplest ways to reduce your bills.

Light-emitting diode bulbs use significantly less energy — up to 90 per cent less than standard bulbs.

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According to the EST, replacing all the bulbs in your home with LEDs could save you up to £75 a year on your energy bills.

You can buy basic ones for as little as £1 to £3 each.

‘We’re making cost of new boiler back with lower bills’

Sidney and Elaine Regan have made changes in their home to become more energy-efficient

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Sidney and Elaine Regan have made changes in their home to become more energy-efficientCredit: Sonja Horsman

SIDNEY and Elaine Regan are saving £200 a month after making energy-efficient changes.

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Their energy bill doubled to over £500 a month because their boiler was getting old – so they invested in a new one, costing £5,000.

Retired care home receptionist Elaine said: “The bills were cheaper in winter after the up-grade. We’re gradually making the cost back.”

In addition to their Worcester Bosch combi boiler, the couple had a smart meter fitted in their three-bedroom terrace in Borehamwood, Herts – at no extra cost through their energy supplier, Octopus.

Elaine, 67, added: “We can now watch our usage and see what makes a difference.”

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Taxi driver Sidney, 77, and Elaine have also made smaller changes, such as running the dishwasher less often, using draft excluders, and fitting LED light bulbs.

Free or cheap upgrades

  1. Energy Company Obligation (ECO): Energy firms offer grants for insulation or a new boiler. Must usually be on benefits.
  2. Great British Insulation Scheme (England and Wales): Helps homes with EPC of D-G with insulation.
  3. Boiler Upgrade Scheme (England and Wales): Grants up to £7,500 to replace old boilers with more efficient models. Grant can be used for a heat pump – but the average cost is over £13,000, so you’ll have to make up the shortfall yourself.
  4. Home Upgrade Grant (England): Low-income homes without gas boiler and with EPC of D-G can get energy-efficient grants. See gov.uk.
  5. Affordable Warmth Scheme (Northern Ireland): If your household income is under £23k, help to improve your insulation or heating system.
  6. Warmer Homes Scotland: If on benefits (or age 75 with no heating) you could get up to £10,000.
  7. Nest Scheme (Wales): Low-income renters and homeowners with health conditions may get insulation and solar panels.
  8. Green Mortgages: Some lenders offer cashback or better rates for energy-efficient homes.
  • An Energy Performance Certificate is valid for ten years. You can find your home’s EPC at Gov.uk and request a new one for £60-£120.

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Major high street discounter with over 850 locations apologises over closure of branch after just a year

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Major high street discounter with over 850 locations apologises over closure of branch after just a year

A MAJOR high street discounter has apologised for closing a branch after it was open for just one year.

The store in Maidenhead, Berkshire will close permanently next month due to issues surrounding the lease of the building.

Poundland's store in Maidenhead is set to close next month

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Poundland’s store in Maidenhead is set to close next monthCredit: Alamy
It had taken over the store from Wilko just over a year ago

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It had taken over the store from Wilko just over a year agoCredit: Alamy

Poundland’s store on Maidenhead High Street had already closed temporarily earlier this week after water damage caused part of the ceiling to collapse.

Despite this being fixed, the budget retailer has confirmed that the store will shut its doors forever in mid October.

A spokesperson for the company said: “I’m afraid we’ve been unable to secure an agreement with our landlord that would enable us to keep the store trading in Maidenhead.

“We know this will be disappointing to customers and we’re sorry we’ll be closing on 18 October. 

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“It goes without saying we’ll be doing all we can to look after colleagues that work there.”

Poundland had moved in to the building last year after the company stepped in to take over a number of Wilko shop leases, following the latter’s collapse.

Maidenhead High Street has also seen other casualties in the losses of both its Clarks and Barclays stores.

Clarks shut its doors on the street in June this year while the Barclays branch closed for the final time in May.

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Poundland had undergone an expansion last year when it took over 71 ex-Wilko stores after the retailer fell into administration.

Since then however, several have closed down, including in Ellesmere Port, Galashiels, Scotland, and the Sailmakers Shopping Centre in Ipswich.

I’m a cleaning pro & I never use limescale remover on my shower – my £2.60 Poundland trick is so much more effective

On top of this, in August a Poundland store in south Macclesfield closed for good.

A month before that, the discounter pulled down the shutters on a store in Altrincham, Greater Manchester, after taking it on from Wilko.

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Despite this, earlier this year the retailer pledged to revamp 150 stores by end of August with new signage, flooring, lighting and ranges.

It also aimed to have staff areas made over to make them better places to work.

Why are retailers closing stores?

RETAILERS have been feeling the squeeze since the pandemic, while shoppers are cutting back on spending due to the soaring cost of living crisis.

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High energy costs and a move to shopping online after the pandemic are also taking a toll, and many high street shops have struggled to keep going.

The high street has seen a whole raft of closures over the past year, and more are coming.

The number of jobs lost in British retail dropped last year, but 120,000 people still lost their employment, figures have suggested.

Figures from the Centre for Retail Research revealed that 10,494 shops closed for the last time during 2023, and 119,405 jobs were lost in the sector.

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It was fewer shops than had been lost for several years, and a reduction from 151,641 jobs lost in 2022.

The centre’s director, Professor Joshua Bamfield, said the improvement is “less bad” than good.

Although there were some big-name losses from the high street, including Wilko, many large companies had already gone bust before 2022, the centre said, such as Topshop owner Arcadia, Jessops and Debenhams.

“The cost-of-living crisis, inflation and increases in interest rates have led many consumers to tighten their belts, reducing retail spend,” Prof Bamfield said.

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“Retailers themselves have suffered increasing energy and occupancy costs, staff shortages and falling demand that have made rebuilding profits after extensive store closures during the pandemic exceptionally difficult.”

Alongside Wilko, which employed around 12,000 people when it collapsed, 2023’s biggest failures included Paperchase, Cath Kidston, Planet Organic and Tile Giant.

The Centre for Retail Research said most stores were closed because companies were trying to reorganise and cut costs rather than the business failing.

However, experts have warned there will likely be more failures this year as consumers keep their belts tight and borrowing costs soar for businesses.

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The Body Shop and Ted Baker are the biggest names to have already collapsed into administration this year.

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Corner shop from beloved sitcom Open All Hours being auctioned for £150,000

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Corner shop from beloved sitcom Open All Hours being auctioned for £150,000

THE corner shop known as Arkwright’s in hit TV comedy Open All Hours is being auctioned for £150,000.

The classic BBC sitcom starring the late Ronnie Barker as stuttering shopkeeper Albert Arkwright and Sir David Jason as his long suffering errand boy Granville.

THE corner shop known as Arkwright’s in hit TV comedy Open All Hours is being auctioned for £150,000

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THE corner shop known as Arkwright’s in hit TV comedy Open All Hours is being auctioned for £150,000Credit: Not known, clear with picture desk
The classic BBC sitcom starred the late Ronnie Barker as stuttering shopkeeper Albert Arkwright and Sir David Jason as his long-suffering errand boy Granville

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The classic BBC sitcom starred the late Ronnie Barker as stuttering shopkeeper Albert Arkwright and Sir David Jason as his long-suffering errand boy GranvilleCredit: UK TV

Beautique salon in Doncaster, South Yorks, acted as the backdrop for the show which ran from 1976 to 1985 and had 17 million viewers a week at its peak.

Legendary actor Sir David, 84, reprised his role as shopkeeper Granville for sequel Still Open All Hours in 2013 and again the shop was used.

But the series, which also starred Johnny Vegas, Tim Healy and Sally Lindsay, was axed during Covid in 2020.

Auctioneers now hope that the property’s TV history will attract plenty of bidders when it goes to auction on October 16 with a guide price of £150,000.

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The hairdressers – which was saved from demolition in 2007 after campaigners fought off council plans to bulldoze it – comes with two self-contained flats on the upper floor and boasts an annual rent of £16,440 when fully let.

Film crews moved in for weeks at a time for each series of Open All Hours and the end-terrace on Lister Avenue in Balby, less than a mile from Doncaster city centre, became a tourist attraction over the years.

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Staggering sum parents must fork out for school uniforms, shock report reveals

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Staggering sum parents must fork out for school uniforms, shock report reveals

PARENTS are being stung with school uniform costs of up to £442 per child, a damning report reveals.

Nearly one in ten families said they were deterred from choosing certain schools simply because they could not afford the pricey clothes.

Secondary school uniform costs per child are more than £400 for parents

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Secondary school uniform costs per child are more than £400 for parentsCredit: Getty

And 12 per cent admitted they faced financial hardship just to get their kids dressed for class.

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The Department for Education’s report shows secondary school uniforms — including PE kits — cost an average of £442 last year.

It was £343 for primary school pupils.

Both were slightly down on the inflation-adjusted figures for 2015.

READ MORE IN COST OF LIVING

Blazers, coats and shoes remain the most expensive items.

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The report also found 86 per cent of kids must wear one branded item at least, forcing parents to buy from expensive suppliers.

Education Secretary Bridget Phillipson yesterday reconfirmed plans to limit demands for branded items through the Children’s Wellbeing Bill.

She told The Sun: “For cash-strapped families to still be worrying about sky-high school uniform costs is nothing short of scandalous.

“No family should face barriers to children attending school.”

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My son came home caked in mud – his uniform’s wrecked but his excuse is funny

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I tested best supermarket ales to try at home… winner was amber beer, that’s rich, balanced and packed with toffee notes – The Sun

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I tested best supermarket ales to try at home… winner was amber beer, that’s rich, balanced and packed with toffee notes – The Sun

BREWERY hops are finally getting hip.

Ale – usually associated with bushy-bearded blokes – is enjoying a trendy renaissance, with one in three women also enjoying a regular sup.

Don't be afraid of dark and sinister-looking real ale, you can give it a go with lighter – and cheaper – versions from supermarkets

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Don’t be afraid of dark and sinister-looking real ale, you can give it a go with lighter – and cheaper – versions from supermarketsCredit: Getty
Helena Nicklin, offers her selection of top newbie at-home ales

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Helena Nicklin, offers her selection of top newbie at-home alesCredit: Oliver Dixon

If you’re ale-curious but wary of the dark and sinister-looking “real” stuff, or simply don’t know where to start with this acquired taste tipple, you can give it a go with lighter – and cheaper – versions from the supermarkets before hitting the pub for the real deal.

Here, Helena Nicklin, offers her selection of top newbie at-home ales.

Harbour Session IPA, Lidl

£1.85, 440ml, 4% ABV

Looks fun with its bright colours so would make a great party ale

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Looks fun with its bright colours so would make a great party aleCredit: Lidl

AN exclusive Lidl brew, a can of Harbour Session, which is decked out in Creme Egg colours, feels like an IPA “lite” so it’s perhaps not a bad one to begin with if you’re new to this category.

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IPA purists might well say it’s a bit too thin rather than hoppy – but they can continue propping up the bar with their pint of cask while you enjoy this at home as it’s cheap and very easy to glug.

Looks fun with its bright colours so would make a great party ale. Worth a try even if it is not what you end up sipping in the pub.

2/5

£2, 500ml, 4.6% ABV

It’s hip and hoppy with lots going on so worth giving it a go

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It’s hip and hoppy with lots going on so worth giving it a go

OAKHAM was the first UK brewery to produce a beer with 100% citra hops.

These are a fairly new type used for their fruity, citrus and floral aromatics and flavours, and known for adding vibrancy to ales.

If you can get past the quirky label then glugging this very light gold will offer you bright tropical fruit and candied lemon peel flavours.

It’s hip and hoppy with lots going on so worth giving it a go.

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My top tip for anyone switching tipples from a glass of white vino is that if you’re into sauvignon blanc, you’ll love this.

3/5

£2,25, 500ml, 5% ABV

This organic tipple is made with real honey, malt and hops

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This organic tipple is made with real honey, malt and hops

BLONDE ale is even lighter than amber and the clue is in the name as it generally has a gorgeous, light gold hue.

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Such styles tend to be crisp and pretty easy-drinking with light, biscuity notes.

If you’ve never had ale before, something like this would be a great place to start.

This organic tipple is made with real honey, malt and hops.

It has a touch of baked apple fruitiness and a ­subtle nectar note without being sweet or too intense.

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Delicious cracked open on its own any time, and lovely paired with salty crisps.

3/5

Black Sheep Ale, Tesco

£2, 500ml, 4.4% ABV

It’s awesome with a meaty pie. Trendy bottle too

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It’s awesome with a meaty pie. Trendy bottle too

WHILE you currently can’t get real dark and savoury cask ale to glug at home – unless you have your own pub, that is – an amber ale like this, with its less hoppy, more caramel-toffee notes, is a great place to start to get a feel for the darker stuff.

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Whether you are a newbie to this type of drink or just want to try some different options in the ­comfort of your own home then this classic Yorkshire tipple is rich, balanced and smooth, with a Malteser-like, malty sweetness.

It’s awesome with a meaty pie. Trendy bottle too.

5/5

Adnams Ghost Ship Ale, Asda

£2, 500ml, 4.5% ABV

Apparently inspired by smugglers and our haunted coastlines, it’s a great thirst-slayer

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Apparently inspired by smugglers and our haunted coastlines, it’s a great thirst-slayer

IF it’s the vibrant, citrusy notes you love in a pale ale then spooky ­sipper Ghost Ship, with its powerful twist of lemon and lime, should be right up your street.

Made with a mix of British and American barley and rye, it’s a little hoppy and has elderflower hints along with biscuity notes.

Apparently inspired by smugglers and our haunted coastlines, it’s a great thirst-slayer – and with its spectral label it would definitely be a fabulous choice if you’re getting the beers in for Halloween.

4/5

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BrewDog Punk IPA, Sainsbury’s £5.25 (Nectar),

330ml x 4, 5.4% ABV

An easy-to-drink classic that would be a great intro to IPAs

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An easy-to-drink classic that would be a great intro to IPAsCredit: Brewdog

IF you’ve tried pale ale before and enjoyed its light, bright hoppiness but want a bit more of that flavour, then India pale ale is the way to go.

Brewdog’s version is a go-to for many, and for a good reason – it gets the balance just right between citrus and hops, and has a moreish earthy note on the finish.

An easy-to-drink classic that would be a great intro to IPAs.

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It is well-priced – more so at the moment as it is on offer – so if it isn’t for you then you won’t break the bank. Drink it chilled with snacks.

3/5

Saltaire Blonde Ale, Morrisons

£2.25, 500ml, 4% ABV

A top at-home brew to try if you are just starting out on your ale journey

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A top at-home brew to try if you are just starting out on your ale journey

SOME ingredients really do have the best names and Saltaire Ale says it is made with Bohemian saaz hops, which feels fitting given its slightly quirky profile.

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Light, refreshing and soft, there’s a gentle, spicy maltiness to this well-priced blonde, which hails from Yorkshire.

A lower ABV makes it an easy-drinking choice – there’s lots of flavour here without being heavy.

It’s definitely a top at-home brew to try if you are just starting out on your ale journey.

4/5

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William Bros Birds & Bees, Aldi

£1.65, 500ml, 4.3% ABV

This is a great one for spreading a ­little sunshine into a soggy autumn day

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This is a great one for spreading a ­little sunshine into a soggy autumn day

NOT yet sure about the bitter hops of pale ales and IPAs?

Then a golden ale might be the best go-to for you.

This affordable offering gives you a lot of bang for your buck – and its slightly lower ABV than some other options might be appealing for certain sippers, too.

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More about ripe, tropical fruit flavours and delicate florals, golden ales like this one have a real ­summer party vibe.

This is a great one for spreading a ­little sunshine into a soggy autumn day. Or sipping ­outside in the summer.

3/5

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Shoppers divided over roast potato mayo spotted at supermarket saying ‘I can’t tell if this will be delightful or awful’

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Shoppers divided over roast potato mayo spotted at supermarket saying ‘I can’t tell if this will be delightful or awful’

SHOPPERS have been left divided after they spotted a roast potato mayonnaise on the shelves of one supermarket.

The divisive product was launched as part of Asda’s festive range alongside a range of other themed items.

The brand new mayo was launched by supermarket giant Asda

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The brand new mayo was launched by supermarket giant AsdaCredit: Getty
The sauce has been spotted in stores by eagle-eyed shoppers

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The sauce has been spotted in stores by eagle-eyed shoppersCredit: Facebook

The roast potato flavoured condiment has however caused a stir on social media, with some commenting that they can’t tell if the product will be “delightful” or “disgusting.”

Garnering thousands of comments on social media, one customer tagging her friends on Facebook wrote: “How stunning does this sound.”

Another user added they were “all over this.”

Some have already purchased the sauce and said it is “absolutely delicious.”

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It even prompted others to visit their nearest store store, saying “off to Asda now.” 

Some have even planned how to incorporate it into their meals, with one person saying they could use this to “make a Christmas dinner leftovers sandwich at teatime.”

Another said: “Sounds perfect in a ready salted crisp sandwich or with a stuffing sarnie.”

One person even thought about how the sauce could be “banging in a homemade potato salad.”

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But not everybody shared this same sentiment.

One person said: “I may need to try this, sounds disgusting but I love a roast tattie.”

Asda & Poundland shoppers horrified at the price of Christmas chocolate

Another added: “Why? What’s the point? Just have roast potatoes with proper mayo.”

The product is currently retailing at £1.10 at Asda stores according to the chain.

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It described the sauce as a light creamy mayonnaise, with roast garlic, onion and rosemary which gives it its festive flavour. 

The mayo was launched as part of the supermarket giant’s Christmas range, which also includes mince pies and camembert-flavoured crisps.

The Sun tried out some of these products earlier this month, including the seven different types of mince pies that will feature in stores.

This includes the return of its Brown Butter & Rum Mince Pies as well as a brand new Toffee Apple Spiced flavour.

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Selected products from the 500 item strong Christmas range are available in stores and online now. 

For further product details of the festive range, Asda’s Christmas food and drink Look Book can be viewed online here. 

Funky condiments have been around long before Asda’s new sauce.

Earlier this month, Heinz launched its Monster Munch pickled onion flavoured mayo.

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The “scarily good” collaborative product was created ahead of Halloween celebrations in October.

Asda itself also launched a chip shop curry mayonnaise earlier this year.

How to save at Asda

Shop the budget range

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Savvy shopper Eilish Stout-Cairns recommends that shoppers grab items from Asda’s Just Essentials range.

She said: “Asda’s budget range is easy to spot as it’s bright yellow! Keep your eyes peeled for yellow and you’ll find their Just Essentials range.

“It’s great value and I’ve found it has a much wider selection of budget items compared to other supermarkets.

 Sign up to Asda Rewards 

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The savvy-saver also presses on the importance of signing up to Asda’s reward scheme.

She said: “Asda Rewards is free to join and if you shop at Asda you should absolutely sign up.

“As an Asda Rewards member, you’ll get exclusive discounts and offers, and you’ll also be able to earn 10% cashback on Star Products.

“This will go straight into your cashpot, and once you’ve earned at least £1, you can transfer the money in your cashpot into ASDA vouchers.

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We’ve previously rounded up the best supermarket loyalty schemes – including the ones that will save you the most money.

Look out for booze deals

Eilish always suggests that shoppers looking to buy booze look out for bargain deals.

She said: “Asda often has an alcohol offer on: buy six bottles and save 25%.

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“The offer includes selected bottles with red, white and rose options, as well as prosecco. There are usually lots of popular bottles included, for example, Oyster Bay Hawkes Bay Merlot, Oyster Bay Hawkes Bay Merlot and Freixenet Prosecco D.O.C.

“Obviously, the more expensive the bottles you choose, the more you save.”

Join Facebook groups

The savvy saver also recommends that fans of Asda join Facebook groups to keep in the know about the latest bargains in-store.

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Eilish said: “I recommend joining the Latest Deals Facebook Group to find out about the latest deals and new launches in store.

“Every day, more than 250,000 deal hunters share their latest bargain finds and new releases. 

“For example, recently a member shared a picture of Asda’s new Barbie range spotted in store.

“Another member shared the bargain outdoor plants she picked up, including roses for 47p, blackcurrant bushes for 14p and topiary trees for 14p.”

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