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OPINION | The evolving dynamics of India’s gig economy: Policy challenges and the path forward

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OPINION | The evolving dynamics of India's gig economy: Policy challenges and the path forward

India’s labour market has undergone profound changes over the past decade, with the rapid rise of the gig economy standing out as one of the most significant transformations. Characterized by short-term, flexible contracts facilitated by digital platforms, gig work has become a key component of the country’s employment landscape.

According to NITI Aayog, India currently has around 7.7 million gig workers—a number expected to reach 23.5 million by 2030. In the long term, this sector could create up to 90 million jobs annually. However, as this workforce expands, the urgent need for regulations and enhanced protections for gig workers has become increasingly apparent, drawing substantial public and policy attention.

Gig Work in India: An Overview

India’s gig economy spans various sectors, including food delivery, ride-hailing, e-commerce, and freelance services. Platforms like Swiggy, Zomato, Ola, and Urban Company have established themselves as key players, creating new job opportunities. Gig work is not a new concept to India with 85 per cent of the Indian population being employed via the informal economy and ‘casual workers’ segment. India has always had the equivalent of gig work across urban and rural areas—from temporary farm workers to daily-wage construction labourers to household help. Thus, a significant potential for further adoption in labour-intensive sectors like construction, manufacturing and other functional roles remains untapped. What technology has enabled is the ability to provide on-demand delivery requests at a large scale.

The flexibility of gig work has become especially appealing to those seeking supplemental income, enabling individuals to work according to their schedules. A Fairwork India (2023) report found that over 90 per cent of gig workers in food delivery and ride-hailing valued the autonomy these roles provide. However, despite this flexibility, gig workers—often classified as independent contractors or delivery ‘partners’—lack essential labour protections, such as minimum wage guarantees, health benefits, and social security, often amid public apathy. As India’s gig workforce continues to grow, calls for stronger regulatory frameworks have become increasingly urgent.

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Regulation of the Gig Economy: Current Status and Gaps

India’s labour regulations have historically catered to formal employment, leaving gig workers in legal limbo. However, recent legislative developments have sought to address this gap. The Code on Social Security (2020) marked a significant policy milestone by extending social security benefits to gig workers. The legislation mandates that platform companies contribute to schemes covering life and disability insurance, health benefits, and old-age protection.

Nevertheless, as of 2024, implementing these labour codes needs to be faster and more balanced. According to the International Labour Organization (ILO), only 10 per cent of gig workers in India currently receive social security benefits. Many companies have delayed or avoided compliance, leaving millions needing access to basic protections. This implementation gap underscores the need for more robust enforcement mechanisms and clearer definitions of gig workers’ legal status.

Judicial interventions have also shaped the regulatory landscape. In a pivotal 2024 ruling, the Delhi High Court sided with Swiggy Delivery Executives who challenged their classification as independent contractors. The court ruled that these workers were, in effect, employees and thus entitled to benefits such as health insurance and paid leave. This ruling marks a potential turning point in how Indian courts view gig work, aligning with global trends. For instance, in 2021, the UK Supreme Court ruled that Uber drivers should be treated as “workers,” granting them access to minimum wage protections and holiday pay.

However, regulatory efforts face significant challenges. The fluid nature of gig work—where workers may shift between platforms or engage in both formal and informal employment—complicates the application of labour laws. This fluidity requires a more nuanced policy approach that accounts for the unique characteristics of gig work while ensuring that all workers receive adequate protection.

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The Wage Fairness Debate

Wage fairness remains one of the most contentious issues in India’s gig economy. Operating on a commission-based model means payment per task rather than a fixed salary. While this model allows for high earnings during periods of peak demand, it also leaves workers vulnerable to income fluctuations as seen during the rise in fuel prices and inflation where food delivery executives saw their average earnings drop by 30 per cent between 2020 and 2024 due to changes in algorithmic pay structures and workers were forced to bear rising fuel costs, eroding their take-home pay.

In response, gig workers demanded fairer pay structures and transparency in calculations of commissions The government’s new minimum wage guidelines, introduced in 2023, attempted to address these concerns by establishing a minimum wage for gig workers. 

However, enforcing these guidelines has proven difficult, as platforms argue that the commission-based model does not align with traditional wage structures. This has led to calls for sector-specific wage regulations that reflect the realities of gig work, such as fuel price compensation and guaranteed base earnings.

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Social Security for Gig Workers: Progress and Challenges

India’s gig workers face significant challenges, chief among them a lack of social security coverage. While the Code on Social Security aimed to address this by mandating benefits like life insurance and maternity support for gig workers, the progress has been slow, and the impact remains limited.

In September 2024, the Indian government launched a pilot initiative to provide health insurance for gig workers under the Employees’ State Insurance (ESI) scheme, aiming to cover one million workers by 2025. While this program marks a step forward, experts argue that it barely scratches the surface. Given the diversity of gig work—spanning food delivery, ride-hailing, and freelance services—many argue that a tailored, multi-layered approach is essential to meet the unique needs of gig workers, many of whom rely on gig jobs as primary income.

A sustainable solution could be the establishment of a ‘national social security fund’ for gig workers, funded partly by contributions from gig platforms. This fund would provide health insurance, pension plans, and unemployment benefits, offering a safety net against sudden income loss. Such a system would allow gig workers to maintain flexibility while receiving protections similar to traditional employees. Raising awareness among gig workers about their entitlements under labour codes is also crucial, empowering them to claim the rights they’re legally afforded.

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To truly build an inclusive gig economy, policy solutions must evolve beyond pilot programs, embedding social protection at scale and actively involving both gig platforms and the state in securing long-term benefits for this growing workforce.

Incorporating Women in the Gig Economy

Globally, economies have long overlooked the contributions of female labour, especially in unpaid or informal sectors, leading to significant undervaluation and invisibility in GDP metrics. A report by the McKinsey Global Institute estimates that advancing gender equality across India’s workforce—including informal labour—could add a substantial $770 billion, or about 18 per cent, to the GDP by 2025. This underscores the tremendous yet untapped economic potential of women, particularly those in the informal economy.

The gig economy offers a unique opportunity to formalize and bring visibility to women’s contributions. It provides a potential pathway for women to access supplementary income, enter the job market more easily, and experience greater social mobility. By breaking down some of the traditional barriers to workforce participation, the gig economy can help women navigate systemic challenges and achieve a stronger foothold in the labour market.

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However, realizing this potential requires targeted policy interventions to make gig jobs safer and more accessible to women. Efforts to ensure safe working conditions, flexible work arrangements, and enhanced social protections will be essential in fostering an inclusive gig economy that empowers women and integrates their contributions into the formal workforce.

Looking Ahead: New Models for Worker Protection

As India’s gig economy continues to evolve, innovative approaches to regulation and worker protection are essential. One promising model is the gig worker cooperative, where workers band together to negotiate better terms and conditions with platforms. This model, already adopted in some European countries, empowers gig workers by giving them a collective voice in decision-making processes. In India, gig worker cooperatives could be particularly effective in sectors like food delivery and home services, where workers often face similar challenges.

Another emerging trend is the rise of platform cooperatives, where workers themselves own and manage the platforms they work for. This model distributes profits more equitably and gives workers greater control over their working conditions. While still in its infancy in India, platform cooperatives could offer an alternative to the traditional gig economy model, promoting more equitable outcomes for workers.

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Finally, increased transparency in gig platforms’ pay algorithms is critical for ensuring wage fairness. Platforms should be required to disclose how pay structures are determined and provide workers with clear explanations for any changes to their earnings. This transparency would help prevent arbitrary reductions in pay and allow workers to make more informed decisions about their work.

India’s gig economy offers immense potential for economic growth and job creation, but its rapid expansion has exposed significant challenges in terms of regulation and worker protection. While recent legislative and judicial developments represent progress, much work remains to be done. Moving forward, a combination of innovative regulatory approaches, such as gig worker cooperatives and platform ownership models, and stronger enforcement of labour protections, will be essential for ensuring that gig workers receive fair wages and social security. By addressing these challenges, India can create a more equitable gig economy that benefits workers, platforms, and the broader economy alike.

Diksha Yadav is a political analyst and columnist; Amal Chandra is an author, policy analyst and columnist. 

Follow them on ‘X’: @DikshaYadav____ & @ens_socialis 

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Genetic data is worth more than warm spit

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A 23andMe Ancestry and Traits Service DNA kit

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A quarter of a century ago, Scott McNealy, then chief executive of Sun Microsystems, famously dismissed consumer privacy in the internet age as an anachronistic distraction. “You have zero privacy anyway,” he said. “Get over it.” Judging by the way in which consumers have since posted details of their private lives all over social media and breezily ticked the intrusive terms and conditions boxes of many online companies, McNealy may have had a point.

But how we act and what we think can be two different things. Internet users do not appear to have “got over it” when it comes to privacy. Indeed, consumers are now telling pollsters that they increasingly worry about the misuse of their personal data and want stricter controls. A Pew Research poll in the US last year found that 81 per cent of respondents were concerned about how companies collected their data; 71 per cent expressed similar concerns about the government (compared with 64 per cent in 2019).

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Such anxieties are all the more acute when it comes to highly sensitive personal information, such as genetic data, which not only affects one individual but all their relatives, too. When you spit into a tube and send it off for DNA testing, you are handing over unique data that cannot be anonymised. You are also sharing information about all your biological family, most likely without their consent. That makes it all the more critical that such data is secure. 

In some cases, there are glaring concerns about who can access — or sell — that data. Several users of the London-based DNA testing company Atlas Biomed have recently expressed alarm about the security of their personal information. The business appears to be inactive — it is late filing its annual accounts and has not been active online. It reportedly did not respond to recent enquiries from the BBC and there has been speculation about its links with Russian business interests.

The Information Commissioner’s Office, which enforces Britain’s data privacy laws, also confirmed that it received a complaint about the company.

In the US, customers of the 23andMe DNA-testing service are also anxiously following the fate of the company, which this week admitted there was “substantial doubt” over its survival without the injection of fresh funds. Some 15mn people have used the service and around 80 per cent of them have agreed to share their data for scientific research. 

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Anne Wojcicki, 23andMe’s co-founder and chief executive, has said she intends to take the company private and will not consider a third-party takeover. “We are committed to protecting customer data and are consistently focused on maintaining the privacy of our customers. That will not change,” the company said in a statement to the FT.

But users are unlikely to be reassured. 23andMe’s genetic data is not covered by the US federal Health Insurance Portability and Accountability Act (HIPAA), which applies to most medical data. It also suffered a serious data breach last year in which 6.9mn user accounts were compromised. Wojcicki has fallen out with the rest of the board, who have resigned en masse. And it is not clear what would happen to 23andMe’s data if the company went bust.

“23andMe highlights very valid anxieties and fears people feel when they have given highly sensitive information to a company for a specific purpose,” says Sara Geoghegan, senior counsel at the Electronic Privacy Information Center in Washington DC. “Users deserve more than a pinky promise that their privacy wishes will be respected.” For more than 20 years, Epic has been campaigning for a federal privacy law that would protect users’ rights.

Such legislation seems unlikely given the anti-regulation stance of the incoming Trump administration — even if many Republicans are themselves concerned about data privacy. The only real alternative is for consumers to assert their power by wresting more control. They must press tech companies to minimise the data they collect, become more transparent about its use and ensure that user consent is voluntary and informed. “Even with the best possible laws, it will not be possible to stop criminals or foreign governments hacking into your data,” says Carissa Véliz, author of Privacy is Power. “Tech solutions are very important.”

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Some digital services already offer privacy by design but there is currently little market incentive for their expansion. Users should contest McNealy’s fatalism and stimulate that consumer demand.

john.thornhill@ft.com

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Last chance to get 1L Baileys for £8.50 from major supermarket as cheapest deal around set to end

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Supermarket giant slashes price of 1L Baileys to only £10 TODAY

SHOPPERS have just a few hours left to buy a large one litre bottle of Baileys for the cheapest price around.

Fans of the Irish cream liqueur will be delighted that the cost has been cut to just £8.50 ahead of the festive season.

Baileys Original Irish Cream Liqueur is a festive favourite

1

Baileys Original Irish Cream Liqueur is a festive favouriteCredit: Getty

Morrisons slashed the price of the popular tipple last week (November 8), but the deal is only available until midnight tonight.

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Shoppers need to spend £45 or more in-store to get their hands on the discounted drink.

Baileys is famed for its smooth luxurious texture and distinctive taste.

With hints of chocolate and vanilla amongst the combination of Irish whiskey and Irish cream, it’s a tantalising mix.

Customers in England and Wales can get their hands on the beverage for £8.50, while those in Scotland can pick up a bottle for £11.05.

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This is a 61% saving on the normal price tag of £22.

According to Britain’s coupon kid Jordan Cox, at this time of year there is always a Baileys price war among supermarkets.

He said: “The standard price drop is usually down to £10 for a 1L bottle… or £9.50 if we’re lucky. So for Morrisons to drop the price to £8.50 is quite astonishing!”

The Morrisons deal is especially good because supermarket prices have been naturally increasing over the years, he added. 

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As a seasonal treat, Sainsbury’s also halved the cost of a 1 litre bottle to only £10.

The deal is only available to those with a Nectar Card as part of its Nectar Prices.

Meanwhile, Tesco Clubcard customers can pick up a bottle of Baileys for £13.

The offer is valid for delivery from now until December 9.

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It’s worth noting that the prices of items including Baileys can change regularly and deal can start and end at any time.

Though £8.50 is the lowest price we’ve seen so far this festive season, Baileys could still be cheaper between now and Christmas.

Remember to always compare prices when shopping so you know you’re paying the right amount for what you’re getting.

A great way to do this is via the comparison site Trolley which will show the prices for every store.

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Supermarkets have increasingly only offered these deals to shoppers who have registered for their loyalty programmes to encourage more people to register.

Shoppers have complained that this is annoying as they could previously get the offers without needing to sign up.

The Morrisons deal is also only available to shoppers who have joined the supermarket’s loyalty scheme and have a More Card.

It is easy to sign up for the loyalty programme, which is free to join.

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Simply go to the Morrisons More website and enter a few details such as your address, email and mobile number.

Once you have registered you will be sent a More Card and can download the supermarket’s app.

You will then receive offers which will give you money off your next shop.

To get the prices in store just scan the barcode on your card or in the app.

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You will also be able to earn points on your spending which can be converted into coupons.

Once you reach 5,000 points you convert them into £5 vouchers called “Fivers” which you can spend in-store or online.

If you do not have the app then your Fiver will be printed in-store.

When you scan your card or app you will also be in with a chance of bagging a “Basket Bonus” which could give you money off your next shop or free treats.

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How to save on your supermarket shop

THERE are plenty of ways to save on your grocery shop.

You can look out for yellow or red stickers on products, which show when they’ve been reduced.

If the food is fresh, you’ll have to eat it quickly or freeze it for another time.

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Making a list should also save you money, as you’ll be less likely to make any rash purchases when you get to the supermarket.

Going own brand can be one easy way to save hundreds of pounds a year on your food bills too.

This means ditching “finest” or “luxury” products and instead going for “own” or value” type of lines.

Plenty of supermarkets run wonky veg and fruit schemes where you can get cheap prices if they’re misshapen or imperfect.

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For example, Lidl runs its Waste Not scheme, offering boxes of 5kg of fruit and vegetables for just £1.50.

If you’re on a low income and a parent, you may be able to get up to £442 a year in Healthy Start vouchers to use at the supermarket too.

Plus, many councils offer supermarket vouchers as part of the Household Support Fund.

How else to save on Baileys

To make your pounds go further you could always opt for a Baileys dupe, which is similar to the real thing.

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You can pick up a 700ml bottle of Ballycastle cream liqueur from Aldi for £4.99.

A litre of the beverage would cost £7.13, which would save you £1.37.

The Ballycastle range comes in several flavours including Chocolate Clementine, White Chocolate and Milk Chocolate Peanut Butter.

All these flavours can be picked up for £7.49.

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Other supermarkets including Sainsbury’s, M&S and Lidl also have their own Baileys dupes.

Sainsbury’s 700ml Irish Cream Liqueur costs £13 but Nectar card holders can pick it up for £10.

It would cost £14.28 for a litre, making it more expensive than a bottle of the real deal from Morrisons.

Meanwhile, a 700ml bottle of Carthy’s Country Cream liqueur costs £6.70.

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For a whole litre, it would set you back £9.57, making it more expensive than a bottle of Baileys from Morrisons.

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ECB cut rates to avoid damage to economy, meeting minutes show

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The European Central Bank cut interest rates last month to avert unnecessary damage to the economy, with policymakers taking the view they could pause a December cut if activity picked up, minutes of the meeting show.

The central bank’s governing council gave unanimous support to October’s decision to cut rates by 0.25 percentage points to 3.25 per cent, arguing that “the disinflationary trend was getting stronger” and that it was important to avoid “harming the real economy by more than was necessary”.

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The account, published on Thursday, suggests hawks on the council were convinced to back the decision by framing it as an exercise in “risk management” that could potentially offset the need to cut again, or by as much, at the December meeting if the outlook for Eurozone growth improved.

If a slowdown in the eurozone’s economic activity and an unexpected dip in inflation proved to be temporary, “a decision to cut rates now could, ex post, turn out as merely having brought forward a December cut”, the minutes said, adding: “As such, there was little risk associated with cutting.”

A few members initially wanted to wait until December to cut but were won over by “the precautionary risk management case for cutting now”.

Concerns over growth centred on the weakness in consumption, but policymakers also pointed to the risks of “an escalation in trade tensions between major economies” that could hit Eurozone exports.

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Carsten Brzeski, economist at ING, said ECB members appeared to have acted on “a queasy gut feeling” and “the fear of falling behind the curve”, despite some scepticism about whether inflation had really been tamed.

Data released since the ECB last met has shown Eurozone inflation rose from 1.7 per cent to 2 per cent in October, slightly higher than analysts had forecast.

Activity has also proved stronger than the central bank was expecting, with figures released on Thursday confirming GDP grew by 0.4 per cent in the third quarter, compared with the ECB’s forecast of 0.2 per cent growth.

However, market pricing suggests investors are still factoring in the possibility of a big rate cut from the ECB in December to shore up growth.

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“With the results of the US election, risks to the Eurozone growth outlook have clearly shifted to the downside,” Brzeski said, adding that “if the ECB’s gut feeling doesn’t change”, the decision in December would not be about whether to cut but whether to cut by 25 or 50 basis points.

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Save Up to £1,500 on Council Tax—Check Eligibility Now

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What is the Average Credit Score in the UK

Households Could Save Up to £1,500 a Year with Council Tax Reduction—Check If You’re Eligible

UK households are being urged to check their council tax status, as many could be missing out on valuable reductions worth up to £1,500 per year. With a range of discounts and exemptions available, a quick review could uncover significant annual savings and potentially lead to refunds on overpayments.

Could You Be in the Wrong Council Tax Band?

In England and Scotland, council tax is based on property bands, which often determine how much each household pays. However, thousands of properties may be incorrectly banded, leading to overpayments. If your home is in the wrong band, you could not only be entitled to a lower bill but also a backdated refund. Some households have saved considerable amounts after having their council tax re-evaluated.

To check if your property’s banding is accurate, compare it to similar properties in your area using government websites. A successful revaluation could mean ongoing savings and refunds totaling thousands of pounds.

Council Tax Reductions Worth £1,500 a Year

Certain circumstances can qualify households for reductions worth up to £1,500 annually, helping to ease financial pressures. Some of the most common council tax discounts include:

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  • Single-Person Discount: Households with only one adult resident can receive a 25% discount on their council tax.
  • Student Exemption: Full-time students are typically exempt from council tax, potentially saving hundreds per year.
  • Low-Income and Benefits-Based Discounts: Many councils offer reductions for low-income households or those receiving specific benefits.
  • Disability Adjustments: Homes adapted for a resident with disabilities may qualify for additional reductions.

Residents are encouraged to check with their local council to explore these options and determine eligibility for these reductions, which can be life-changing for households seeking financial relief.

How to Claim Your Potential Savings

Checking eligibility for council tax reductions is simple and could reveal savings of up to £1,500 annually. Start by confirming your property’s band and exploring relevant discounts. You can contact your local council directly or use online resources to help identify potential savings.

If eligible, you may receive a lower annual bill moving forward and possibly a refund for past overpayments. Taking a few minutes to check could bring substantial relief, ensuring households only pay what they owe.

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Berlusconi family company steps up campaign against Germany’s ProSieben

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The late Italian Prime Minister Silvio Berlusconi

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The television empire founded by Silvio Berlusconi has stepped up its campaign against German broadcaster ProSieben, calling for the company to “act faster” and make “radical choices” amid speculation that it is gearing up for a hostile takeover.

MediaForEurope (MFE), which is majority owned by the family of the late Italian prime minister and is ProSieben’s largest shareholder, responded to the company’s quarterly results on Thursday with a public call for more growth, less debt and a faster disposal of assets outside its core entertainment business.

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“The current economic situation of the advertising market in Germany increases the sense of urgency,” said Marco Giordani, MFE’s chief financial officer. “We therefore ask the supervisory board and the executive board to act faster, accelerating change and efficiency measures also through radical choices, without further delays.”

With a 29.9 per cent stake in the company, MFE is a fraction below the 30 per cent threshold for making a mandatory takeover offer under German law. Asked if it was planning a takeover bid, the company declined to comment.

ProSieben did not immediately respond to a request for comment.

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Celebrating 21 years of the SOS Africa Children’s Charity

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Celebrating 21 years of the SOS Africa Children’s Charity

It all began 21 years ago, when 18-year-old UK gap student Matt Crowcombe decided to donate his pocket money towards a South African child’s education. Over the years following, the small seed planted by this simple act of kindness has grown into a thriving charitable organisation transforming the lives of children across the Western Cape and beyond.

This week SOS Africa marked this milestone anniversary by hosting a birthday party to remember at its recently opened Gordon’s Bay Education Centre. Its VIP guests were staff and children from the charity’s 4 education centres from across the region. From the 6 matric students just weeks away from graduation to the Grade R students who started in January, all joined together to celebrate, united as members of the SOS Africa family.

“It was an emotional afternoon shared with many of the wonderful people who have each played an invaluable part in SOS Africa’s journey here in the Western Cape. Each SOS Africa child and staff member has their own remarkable story, they have fought against the odds to get to where they are today and I couldn’t be prouder of them.

I often reflect on the early days of SOS Africa when we walked the very first sponsored child to his first day at school. Back then I had no idea that, in that moment, a wonderful organisation had been born. I feel truly blessed to have a career which enables me to bear witness to both human kindness and determination each and every day.” Matt Crowcombe (Founder, SOS Africa)

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Combining their favourite activities, the SOS kids feasted on an epic South African braai, played party games together, jumped for joy on the bouncy castle and cooled off in the swimming pool. Meanwhile the high school children finished off the afternoon relaxing at Gordon’s Bay’s iconic beach. It was a truly memorable occasion filled with broad smiles and the relentless sounds of joy and laughter from adults and children alike, but don’t just take our word for it…

“I enjoyed every minute; we were all siblings coming together and enjoying each other’s company and celebrating together.” Meyah (Grade 10, SOS Africa Gordon’s Bay)

“I had lots of fun! We ate nice food and made lots of friends with children from the other centres.” Relton (Grade 3, SOS Africa Elgin)

“I felt like I was rediscovering my childhood magic – I felt young, wild and free!” Kim (Grade 12, SOS Africa Gordon’s Bay)

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“The highlight of my day was hanging out with all the other SOS kids; they were all so friendly! I really enjoyed swimming and the games we played. It was so much fun!” Chrisna (Grade 4, SOS Africa Grabouw)

With the future of the organisation bright, SOS Africa Founder Matt would like to give a final word of thanks to the charity’s many sponsors, donors and fundraisers across the world:

“One of the highlights of my job is communicating with our wonderful supporters who constantly go above and beyond to provide life-changing opportunities for the SOS kids. With each head-earned donation, they take a leap of faith in the hope of making a difference to the lives of children who they have often never met. Thank you for always believing in us – these smiles wouldn’t be possible without you!” Matt Crowcombe (Founder, SOS Africa)

Click here to Sponsor a child in South Africa.

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