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‘Bottom line’

AS soon as the Christmas advert season began, all eyes were on John Lewis to see what it had in store.

But it seems another retailer has stolen viewers’ hearts this year.

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As the Christmas ads start rolling, most of us begin to start getting into the festive spirit – and we also tend to shed a tear or two.

John Lewis has become well-known for its emotional and heartwarming Christmas adverts.

But the real tear-jerker this year isn’t the usual suspect, with some people saying Tesco‘s three minute advert is far better than the John Lewis Campaign.

The ad follows a man called Gary who is trying to navigate Christmas while mourning the loss of his grandmother.

It touches on how the festive period can cause conflicting emotions for many people who are missing a loved one.

The soundtrack for the ad is Melancholy Hill by Gorillaz, and it opens with Gary visiting his grandfather, then pans to a flashback of him visiting his late nan.

He gets up to leave, and at the door his grandfather hands him a packet of Tesco gingerbread men.

Taking a bite of one of the biscuits, Gary’s world transforms into a magical Christmas landscape where sugary treats burst out of every corner.

But when he thinks about the absence of his grandmother, his festive dreamland begins to crumble.

So, Gary decides to rekindle a Christmas tradition he had with his grandmother by sitting with his grandfather and building a gingerbread house.

The pair are seen to “rebuild” their lives after the loss, as the ad finishes with the entire family sitting down and having Christmas dinner together.

The table spread features glimpses of Tesco’s festive range including a turkey and pigs in blankets.

Becky Brock, group customer director at Tesco, said: “We want our Christmas campaign to connect people with the joy of moments that help feed our Christmas spirit and showcase how Tesco can help you do just that.

“We appreciate that even if you love Christmas, there can be
little things that eat away at your Christmas spirit as well as things that help to feed it.”

People went crazy for the short film on social media, celebrating its ability to connect with viewers.

One person wrote on X: “The Tesco Christmas ad is AMAZING!”

Another person said: “I’ve just watched the Tesco Christmas ad and it’s completely correct and has got the tone right.”

While someone commented: “Tesco Christmas ad is all about the spirit of Christmas. Normal people, normal lives.”

A fourth warned: “Check it out, it’s the best I’ve seen so far – but I dare you not to shed a tear.”

The usual tear-jerker on the block, John Lewis, has faced much less praise this winter season.

Another X user wrote: “@JohnLewisRetail That was a bad Christmas ad, I’m sorry but Tesco wins it this year.”

John Lewis is famous for pulling on the heart strings at Christmas time, previously spending as much as £7 million on a single campaign.

It spent almost that much this time round, and is classed as the biggest advertising event of the year.

In its two minute long advert for 2024, named The Gifting Hour, the story line follows a woman’s urgent hunt for a gift for her sister.

For the first time in 17 years, the John Lewis store actually features in the mini-film.

The ad, created by Saatchi & Saatchi, follows the woman, named Sally, rushing around the John Lewis shop floor.

Then she is transported down memory lane, and she tries to navigate childhood memories and pick up clues on what to buy her sister.

When she finds the perfect gift she reenters reality and find its already wrapped.

She then heads outside and shares a special moment with her sister, followed by the strap line: “The secret to the perfect gift? Knowing where to look.”

John Lewis purposefully leaves the contents of the gift a mystery to emphasise sentiment over material value.

However the heart-warming message fell short, with one person posting on X: “That’s it, Christmas is ruined. The John Lewis ad is quite comfortably the worst one yet.”

Another said: “Very disappointed, I wanted the John Lewis Christmas ad to make me cry and give me a sense of family and home.

“I have loved all previous ads because what sets them apart is they never actually focused on shopping, this year you have.”

Some viewers weren’t impressed by the song choice for this year’s ad.

One person wrote on X: “Where’s the slow emotional cover we usually get?”

Despite usually using a cover version of a famous song for its adverts, the campaign opts for The Sonnet by The Verve sung by the original band members.

It serves as a nod to the 90s, which has had a major resurgence this year.

It has also been left open to the audience as John Lewis searches for a coverstar on TikTok – and legendary lead singer of the band Richard Ashcroft will help pick the new star.

The winner will record and release their own track with BMG and a version of the advert with their rendition will be played on TV on Christmas Day. 

They will also win a £3,000 shopping spree and tickets to a Richard Ashcroft headline show in 2025. 

Proceeds from the single will be donated to the John Lewis Partnership’s Building Happier Futures programme, which helps care-experienced people. 

This year, the advert is the final instalment of a three-part series, to relaunch the chain’s Never Knowingly Undersold pledge.  

It will air first on John Lewis’ social media platforms at 8am tomorrow, but MyJohnLewis members can watch it from 8am on the John Lewis website. 

It will be broadcast on TV during the ad break for Coronation Street on ITV at  8.45pm on Friday November 15. 

Others weren’t impressed by the lack of men visible onscreen throughout the John Lewis advert.

An X user wrote: “No mention of men in the advert. According to John Lewis men don’t shop or have families.”

On GB News, Dr Renee Hoenderkamp complained: “There’s no men in it. There’s no brothers, no husbands, there’s no grandpas – it’s all women.

“Christmas is about family, which includes men and women.”

But other viewers saw it as celebrating women.

One X user said: “If you have just watched the John Lewis advert and have sisters you will totally get it – I sobbed.

“I am blessed to have the most amazing sisters and best friends”.

Another said: “The John Lewis Christmas ad is a celebration of women and it’s, quite frankly, brilliant!”

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A former auditor at BDO has been given a 20-year ban by the regulator for faking electronic signatures and evidence and filing false company accounts.

The Financial Reporting Council, which oversees the UK accountancy profession, said Amanda Nightingale had “acted with sustained dishonesty over a five-year period in relation to a large number of audits” in her role as a senior manager at BDO’s Gatwick office.

The regulator said it had also issued “proposed formal complaints” against BDO and two of its former partners in August, alleging misconduct as part of its wider investigation into how Nightingale was able to carry out such “extremely serious” actions for so long.

Jamie Symington, FRC deputy executive counsel, said: “By deliberately signing audit reports without the relevant audit engagement partners’ knowledge, Nightingale’s conduct has risked severely undermining confidence in the audit profession and BDO.”

The findings are another blow for BDO, the world’s fifth-largest accountant, which was recently criticised by authorities in both the US and UK for having unacceptably high levels of errors in its audits of companies.

The FRC said: “On numerous occasions between 2015 and 2019, the conduct of Nightingale fell significantly short of the standards reasonably to be expected . . . and has brought, or is likely to bring, discredit to herself, BDO and to the accountancy profession.”

The regulator said Nightingale, who was unavailable for comment, had been banned from doing any accountancy work and excluded from the Institute of Chartered Accountants in England and Wales for 20 years.

BDO said its partners discovered Nightingale was “operating without proper authority” five years ago. When confronted, she “left the firm before her impending dismissal for gross misconduct” and the firm then reported its findings to the FRC and conducted an internal probe that reported to regulators and senior managers in February 2021.

The FRC said Nightingale had “caused or permitted auditor’s reports to be issued without approval” including by “inserting electronic copies” of other people’s signatures. It said she also filed accounts at Companies House without authorisation and using faked signatures, created false documents, falsified audit evidence and deceived colleagues and clients.

But it said there were mitigating factors: she was under extra strain due to a seriously ill family member, she did not gain financially from her misconduct — apart from it helping her to keep her job — and she has apologised for her actions.

As a result, and having “taken into account her financial circumstances”, it decided not to fine Nightingale, who paid £10,000 towards its costs.

ROCHESTER is thought to have inspired Charles Dickens more than any other town in the UK.

Located in Kent, Dickens is said to have spent his childhood in the Medway town, with its buildings inspiring the Victorian author.

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Outside of London, Rochester claims to be the UK town that inspired Charles Dickens the most.

One place in Rochester where the prolific author took inspiration was Restoration House.

The Elizabethan Townhouse inspired the home of Estella and Miss Havisham in Great Expectations.

Rochester was used as a filming location for the 1989 version of Great Expectations that starred Anthony Hopkins and Jean Simmons.

Nowadays, Restoration House is open to the public, with visitors able to explore the walled gardens and rare collections of poetry.

Other buildings that have been immortalised by the author include Travellers House and the Guildhall Museum.

The neighbouring Eastgate House, a Grade-I listed building, also featured in the works of Charles Dickens.

Dating back to the 16th century, the townhouse underwent a huge £2.2million renovation project in recent years.

Garden visitors can explore the author’s chalet, which was once located at his home at Gad’s Hill Place in Higham.

For fans of the author, December is arguably the best time to visit – and it’s not just because a version of the Christmas Carol will be playing on the telly.

Every year, Rochester plays host to the Dickensian Christmas Festival.

The Victorian festival celebrates the work of Charles Dickens, with street performers and costumed characters filling the streets.

This year’s festival will be held on December 7 and December 8, with a Mistletoe Costumed Ball taking place on December 6.

Away from Charles Dickens, Rochester is packed with even more history too.

The Medway town is also home to Rochester Castle – a Norman keep that boasts panoramic views of the River Medway.

There’s also Rochester Cathedral.

Dating back to 604 AD, Rochester Cathedral is thought to be the second oldest cathedral in the country.

Its high street is also lined with independent shops, cafes and traditional pubs.

Brits who want to follow in the footsteps of Charles Dickens will want to head for a swift drink at The Royal Victoria and Bull Hotel where the famous writer is thought to have stayed.

Rochester is a 90-minute drive from London and it’s a 45-minute drive to Ashford.

The other UK town that inspired Charles Dickens

BURY St Edmunds in Suffolk may appear to be a typical British town, but it has a fascinating history all of its own.

Included in that is its inclusion as a setting in Dickens’ novel Pickwick papers.

The town, and the Angel Hotel, both feature very prominently in the novel; the Victorian author is known to have stayed in the accommodation on several occasions.

Fittingly, the town was also chosen as the setting for the 2019 film The Personal History of David Copperfield, with the hotel appearing on the screen.

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Actor Dev Patel and his co-stars, including Tilda Swinton, Hugh Laurie and Peter Capaldi were filmed throughout the town as they brought the story to a new audience.

The Angel is still up and running and is now a boutique 4 star hotel right in the centre of town, famed for its ivy-clad walls.

It’s not the only famous Bury St Edmunds establishment that Dickens used to frequent, with the Nutshell also said to be a favourite haunt of the writer.

Meanwhile, this is the smallest town in the UK – and it has a Michelin starred restaurant.

And this UK village has been compared to a 1940s film set.

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California Unveils New Energy Rebates to Help Homeowners Cut Energy Costs

Eligible Californians can now save thousands on home energy expenses thanks to a new rebate program targeting energy-efficient upgrades. Announced by Governor Gavin Newsom, the Home Electrification and Appliance Rebates (HEEHRA) provide financial incentives for homeowners to install eco-friendly heating and cooling systems, marking the beginning of two federal programs aimed at supporting efficient and climate-resilient homes. These rebates, a product of the Biden-Harris administration’s Inflation Reduction Act (IRA), are part of California’s commitment to reducing energy costs, improving air quality, and lowering greenhouse gas emissions.

Substantial Savings on Energy-Efficient Heat Pumps

Starting November 12, 2024, eligible single-family homeowners in California can apply for HEEHRA rebates on the purchase and installation of heat pump HVAC systems, offering a sustainable solution that can replace traditional electric resistance heating systems. The rebates, managed by the California Energy Commission (CEC), provide significant financial assistance, potentially saving households hundreds annually in energy costs.

Governor Gavin Newsom highlighted the dual benefits of these rebates, stating, “Thousands of dollars are now available for California homeowners to install heat pumps, making your home more energy-efficient and reducing your energy bills by hundreds of dollars each year. With these new rebates made possible by the Biden-Harris administration, Californians can save money and take real climate action.” Additional climate action programs are available at climateaction.ca.gov.

CEC Commissioner Andrew McAllister emphasized the efficiency of heat pumps, noting, “We’re excited to announce that owners of single-family homes may apply for HEEHRA rebates on the purchase and installation of an energy-efficient heat pump HVAC. These units make homes more comfortable and can reduce electricity use by up to 75% compared to electric resistance heating such as furnaces. They also work as air conditioners, which an increasing number of Californians now need due to the effects of climate change. HEEHRA helps put this dual-use clean technology within reach of more Californians.”

Eligibility and Rebate Amounts for California Homeowners

Californians can receive rebates ranging from $4,000 to $8,000, depending on household income relative to the area median income (AMI). Homeowners with incomes between 80% and 150% of the AMI may qualify for up to $4,000, while those with incomes under 80% AMI could be eligible for the maximum $8,000 rebate. Homeowners can check their AMI eligibility and begin the rebate application by visiting here.

The program also includes incentives for owners of multifamily buildings. The rebates for multifamily properties went live on October 8, 2024, expanding access to efficient appliances across a broader range of residents.

The CEC’s funding distribution for these rebates is a part of the TECH Clean California initiative, which aims to increase adoption of energy-efficient home appliances across the state. The rebates cover substantial costs for new heat pump systems and can be combined with additional incentives for further savings on electric appliances and equipment upgrades.

Expanding Energy Efficiency Statewide

The CEC’s proactive rollout of rebates reflects California’s leadership in environmental policy. The state has been an early adopter in providing energy efficiency rebates for multifamily buildings, and the expansion to single-family homeowners underscores its commitment to widespread climate resilience.

Keishaa Austin, Principal Deputy Director of the U.S. Department of Energy’s Office of State and Community Energy Programs, commented on California’s leadership, stating, “California was an early mover in setting up and launching their Home Energy Rebates. Now, mere weeks after making the program available for multifamily buildings, they are expanding it to single-family homeowners. Starting today, thanks to the California Energy Commission’s continued commitment to the residents it serves, low- and middle-income Californian homeowners can apply to save thousands of dollars on energy-saving heat pump HVAC units.”

For more details on the available rebates and eligibility requirements, Californians can visit techcleanca.com/heehra for guidance on the application process and to learn more about other incentives that may increase potential savings on energy-efficient home upgrades.

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A quarter of a century ago, Scott McNealy, then chief executive of Sun Microsystems, famously dismissed consumer privacy in the internet age as an anachronistic distraction. “You have zero privacy anyway,” he said. “Get over it.” Judging by the way in which consumers have since posted details of their private lives all over social media and breezily ticked the intrusive terms and conditions boxes of many online companies, McNealy may have had a point.

But how we act and what we think can be two different things. Internet users do not appear to have “got over it” when it comes to privacy. Indeed, consumers are now telling pollsters that they increasingly worry about the misuse of their personal data and want stricter controls. A Pew Research poll in the US last year found that 81 per cent of respondents were concerned about how companies collected their data; 71 per cent expressed similar concerns about the government (compared with 64 per cent in 2019).

Such anxieties are all the more acute when it comes to highly sensitive personal information, such as genetic data, which not only affects one individual but all their relatives, too. When you spit into a tube and send it off for DNA testing, you are handing over unique data that cannot be anonymised. You are also sharing information about all your biological family, most likely without their consent. That makes it all the more critical that such data is secure. 

In some cases, there are glaring concerns about who can access — or sell — that data. Several users of the London-based DNA testing company Atlas Biomed have recently expressed alarm about the security of their personal information. The business appears to be inactive — it is late filing its annual accounts and has not been active online. It reportedly did not respond to recent enquiries from the BBC and there has been speculation about its links with Russian business interests.

The Information Commissioner’s Office, which enforces Britain’s data privacy laws, also confirmed that it received a complaint about the company.

In the US, customers of the 23andMe DNA-testing service are also anxiously following the fate of the company, which this week admitted there was “substantial doubt” over its survival without the injection of fresh funds. Some 15mn people have used the service and around 80 per cent of them have agreed to share their data for scientific research. 

Anne Wojcicki, 23andMe’s co-founder and chief executive, has said she intends to take the company private and will not consider a third-party takeover. “We are committed to protecting customer data and are consistently focused on maintaining the privacy of our customers. That will not change,” the company said in a statement to the FT.

But users are unlikely to be reassured. 23andMe’s genetic data is not covered by the US federal Health Insurance Portability and Accountability Act (HIPAA), which applies to most medical data. It also suffered a serious data breach last year in which 6.9mn user accounts were compromised. Wojcicki has fallen out with the rest of the board, who have resigned en masse. And it is not clear what would happen to 23andMe’s data if the company went bust.

“23andMe highlights very valid anxieties and fears people feel when they have given highly sensitive information to a company for a specific purpose,” says Sara Geoghegan, senior counsel at the Electronic Privacy Information Center in Washington DC. “Users deserve more than a pinky promise that their privacy wishes will be respected.” For more than 20 years, Epic has been campaigning for a federal privacy law that would protect users’ rights.

Such legislation seems unlikely given the anti-regulation stance of the incoming Trump administration — even if many Republicans are themselves concerned about data privacy. The only real alternative is for consumers to assert their power by wresting more control. They must press tech companies to minimise the data they collect, become more transparent about its use and ensure that user consent is voluntary and informed. “Even with the best possible laws, it will not be possible to stop criminals or foreign governments hacking into your data,” says Carissa Véliz, author of Privacy is Power. “Tech solutions are very important.”

Some digital services already offer privacy by design but there is currently little market incentive for their expansion. Users should contest McNealy’s fatalism and stimulate that consumer demand.

john.thornhill@ft.com