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The case for a melt-up in markets

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The received wisdom for a while has been that the end of this year will be tough for investors. Monster-sized tech stocks are already expensive by any sensible measure and the intense sensitivity across markets to every even minor hit and miss in the economic data point to an extended period of uncomfortable volatility. Plus, the US is doing that election thing again in November with, let’s say, potentially extreme outcomes. 

But the US Federal Reserve scored a master stroke this month in hacking back interest rates hard without triggering alarm that it is fending off a recession. Since then, the mood has shifted: what if risky assets do not melt down, nor even stumble, but melt up?

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The historical record paints a strong case for this. US interest rate cuts of any size generally coincide with declines in stocks and other risky markets if they come in or around a recession, but not if the economy is humming along reasonably nicely, as it appears to be now.

Deutsche Bank notes that looking back at all the US rate-cutting cycles from the past 70 years, easing linked to a recession generally fails to stop the S&P 500 benchmark of US stocks from falling in the following few months. “However, if we have an easing cycle and no recession then markets tend to fly,” wrote strategist Jim Reid at the bank. “In fact, at just under two years after such cycles the median move has been almost 50 per cent higher. S&P 500 at 8450 in late 2026, anyone?”

That is likely to be a little ambitious, as Reid says, because US stocks had already marched higher in advance of the US rate cut, carving out the biggest such pre-easing ascent ever over that 70-year period. So, this outcome might already be in the price, and it could even mean that if a recession does emerge — still a long shot but you never know — then market declines could be particularly painful.

But investors appear to be setting aside that risk for now. Stocks have hit several more all-time highs since the Fed’s decision a week and a bit ago. 

One big reason for this is that the Fed has convinced the market it is taking a proactive stance, trying to steer the economy away from a crash in the jobs market before it happens. The long-run rate projections released at the time of the monetary policy decision suggest policymakers still expect to cut rates a fair amount further, in turn suggesting they know they still have half a foot on the brakes. 

Research house TS Lombard is among those saying this presents the possibility of a “melt-up” for risky assets. “The fact that the Fed looks prepared to continue delivering aggressive rate cuts into this economy is a bullish set-up for equities and low-grade credit,” analysts there wrote this week.

Absolute Strategy Research also says the worst of the economic downturn may already be behind us without our even having noticed. As Ian Harnett and David Bowers there note, US corporate debt defaults appear to have already peaked — an outcome, if proved, that would be “a tremendously positive result for the Fed, the US economy, and US equity and credit investors”. 

Worry worts (myself included, to a degree) were convinced at the end of last year and start of this that the aggressive run-up in interest rates would lay waste to corporate balance sheets and tip a wave of companies in to debt distress, but that horror show has not materialised. Instead, the trailing 12-month US corporate debt default rate has already started to edge down from June’s 4.8 per cent pace, data from S&P Global show. The rating agency expects that rate to sink to 3.75 per cent by June, or even to 2.75 per cent in an optimistic scenario.

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So far so rosy. But now additional support has come from, of all places, China, home of a truly grim market performance this year. First off, the central bank and financial regulators this week unleashed a series of stimulus measures including interest rate cuts, further support for the property market and even efforts aimed specifically at lifting stocks. “We were surprised by the extent of the measures, and by the extent of the measures all at the same time,” said Laura Cooper, a London-based strategist at investment firm Nuveen.

The following day, Chinese authorities went even further, promising to step up fiscal support. Together, this has forged comfortably the strongest week for the CSI 300 index of Chinese stocks of the past decade, with a gain of nearly 16 per cent — its best week since 2008. China has deployed a safety net for the economy that could also support investors at home and abroad. European markets also caught some of the good vibes. Barclays is calling this an “early Santa rally” for stock markets.

The biggest risk now might be that the US and global outlook is sufficiently robust that the expected rate cuts that are underpinning at least some market gains are not needed after all. But increasingly it feels like you have to reach for reasons to be miserable in a world where the US economy is holding up pretty well and big central banks have got your back. The path of least resistance here appears to be further, potentially even rapid, gains.

katie.martin@ft.com

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Dating apps search for users who want to be ‘just friends’

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Online dating giants and start-ups are betting on a different kind of human connection in the search for revenue growth: friendship.

Bumble, Muzz and Match Group are pushing their friend-finding and community-building products as an alternative model for digital matchmaking, aimed at attracting younger users that have been hit by so-called dating app fatigue.

Bumble, which owns the eponymous female-focused dating app as well as Badoo and Fruitz, said it was bullish about the “untapped potential” of “the friendship space”.

“The opportunity there is quite limitless for us,” said chief executive Lidiane Jones at an investor event this month.

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In May, the group acquired community-building product Geneva, which connects people based on shared interests, building on the launch of its friend-finding app BFF last year.

The push into friendship apps comes as some of the biggest online dating players have struggled with a post-pandemic slowdown in growth. Bumble shed a quarter of its market value after slashing its revenue outlook in August.

Jones said Bumble would focus this autumn on “scaling the growth of Geneva and BFF” in order to “over time diversify our business monetisation model”.

Match’s newest app Yuzu, launched in February, is also its first product to explicitly offer a social-only mode as well as a dating function.

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The app, which is designed exclusively for the Asian community, allows users to toggle between “social”, “dating”, or “social and dating” modes — a feature the $9.6bn company has suggested it may expand to its wider portfolio of more than 40 dating brands.

“This is a testing ground for us,” Match’s chief financial officer Gary Swidler said at an investor conference this month. “You can draw the line, I think, from things we’re testing in emerging brands, including Yuzu, and what we might be thinking down the road at Tinder.”

Smaller rivals have also moved into the friendship market this year. The decade-old Muslim ‘marriage app’ Muzz, which has 1.5mn monthly active users according to Sensor Tower, began rolling out Muzz Social, a friend-finding and social networking feature, in February.

New users of Muzz Social are automatically added to groups according to their location, and can also join networks based on hobbies or interests. “Automatically you’ve got a bunch of communities you could reach out to,” said founder and chief executive Shahzad Younas.

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Gay dating app Grindr, whose user numbers have continued to climb amid slowdowns at both Bumble and Tinder, has also explored adding social features, both for friendship and professional networking, in a bid to broaden its user base.

Start-ups are also seeking to tap into the so-called “loneliness economy” in the wake of the coronavirus pandemic.

French start-up Timeleft, which algorithmically matches groups of six people to go for a meal together, expanded into the US and UK this year and now operates in over 200 cities.

Events and social connections company Pie secured $11.5mn in funding in September for an app designed to help users meet locals in real life as part of what founder Andy Dunn called “a mission to defeat social isolation”.

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But analysts are sceptical that a pivot to friendship will significantly boost revenue growth for existing online dating companies.

Tinder, Hinge, Grindr and Bumble all rely on “freemium” subscription models for the bulk of their revenues, but analysts warn that platforms may struggle to find users willing to pay for friendship — especially when mainstream social networks, like Facebook, are free.

“It’s simple. People are more willing to pay for romance than for friends,” said Ygal Arounian, an analyst at Citi.

Both Bumble and Muzz said they were considering paid partnerships and advertising to monetise their friendship products, in addition to subscriptions.

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But building a successful advertising business could require a major push to recruit new users and promote daily engagement with the products. Bumble’s BFF has just 735,000 monthly active users, according to Sensor Tower, while its flagship dating product has more than 20mn. 

Connecting payment with real-life meetups is another option. Users of Timeleft, for example, pay a fee or take out a membership, to reserve a space at one of the company’s weekly dinners. Timeleft keeps the entire fee, while users pay for their own meals at partner restaurants.

But even if they do not make money themselves, Bumble and Muzz are betting that friendship products will help keep users engaged with their brands even when they are not actively seeking a partner, as well as offering a route to their more profitable dating businesses.

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Timeleft chief executive Maxime Barbier said friendship products could be the future of online matchmaking. “Dating as it is — swiping, texting and one-on-one first dates — is dying. People are so tired of it and they see us as an alternative.”

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I tested best supermarket ales to try at home… winner was amber beer, that’s rich, balanced and packed with toffee notes – The Sun

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I tested best supermarket ales to try at home… winner was amber beer, that’s rich, balanced and packed with toffee notes – The Sun

BREWERY hops are finally getting hip.

Ale – usually associated with bushy-bearded blokes – is enjoying a trendy renaissance, with one in three women also enjoying a regular sup.

Don't be afraid of dark and sinister-looking real ale, you can give it a go with lighter – and cheaper – versions from supermarkets

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Don’t be afraid of dark and sinister-looking real ale, you can give it a go with lighter – and cheaper – versions from supermarketsCredit: Getty
Helena Nicklin, offers her selection of top newbie at-home ales

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Helena Nicklin, offers her selection of top newbie at-home alesCredit: Oliver Dixon

If you’re ale-curious but wary of the dark and sinister-looking “real” stuff, or simply don’t know where to start with this acquired taste tipple, you can give it a go with lighter – and cheaper – versions from the supermarkets before hitting the pub for the real deal.

Here, Helena Nicklin, offers her selection of top newbie at-home ales.

Harbour Session IPA, Lidl

£1.85, 440ml, 4% ABV

Looks fun with its bright colours so would make a great party ale

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Looks fun with its bright colours so would make a great party aleCredit: Lidl

AN exclusive Lidl brew, a can of Harbour Session, which is decked out in Creme Egg colours, feels like an IPA “lite” so it’s perhaps not a bad one to begin with if you’re new to this category.

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IPA purists might well say it’s a bit too thin rather than hoppy – but they can continue propping up the bar with their pint of cask while you enjoy this at home as it’s cheap and very easy to glug.

Looks fun with its bright colours so would make a great party ale. Worth a try even if it is not what you end up sipping in the pub.

2/5

£2, 500ml, 4.6% ABV

It’s hip and hoppy with lots going on so worth giving it a go

10

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It’s hip and hoppy with lots going on so worth giving it a go

OAKHAM was the first UK brewery to produce a beer with 100% citra hops.

These are a fairly new type used for their fruity, citrus and floral aromatics and flavours, and known for adding vibrancy to ales.

If you can get past the quirky label then glugging this very light gold will offer you bright tropical fruit and candied lemon peel flavours.

It’s hip and hoppy with lots going on so worth giving it a go.

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My top tip for anyone switching tipples from a glass of white vino is that if you’re into sauvignon blanc, you’ll love this.

3/5

£2,25, 500ml, 5% ABV

This organic tipple is made with real honey, malt and hops

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This organic tipple is made with real honey, malt and hops

BLONDE ale is even lighter than amber and the clue is in the name as it generally has a gorgeous, light gold hue.

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Such styles tend to be crisp and pretty easy-drinking with light, biscuity notes.

If you’ve never had ale before, something like this would be a great place to start.

This organic tipple is made with real honey, malt and hops.

It has a touch of baked apple fruitiness and a ­subtle nectar note without being sweet or too intense.

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Delicious cracked open on its own any time, and lovely paired with salty crisps.

3/5

Black Sheep Ale, Tesco

£2, 500ml, 4.4% ABV

It’s awesome with a meaty pie. Trendy bottle too

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It’s awesome with a meaty pie. Trendy bottle too

WHILE you currently can’t get real dark and savoury cask ale to glug at home – unless you have your own pub, that is – an amber ale like this, with its less hoppy, more caramel-toffee notes, is a great place to start to get a feel for the darker stuff.

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Whether you are a newbie to this type of drink or just want to try some different options in the ­comfort of your own home then this classic Yorkshire tipple is rich, balanced and smooth, with a Malteser-like, malty sweetness.

It’s awesome with a meaty pie. Trendy bottle too.

5/5

Adnams Ghost Ship Ale, Asda

£2, 500ml, 4.5% ABV

Apparently inspired by smugglers and our haunted coastlines, it’s a great thirst-slayer

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Apparently inspired by smugglers and our haunted coastlines, it’s a great thirst-slayer

IF it’s the vibrant, citrusy notes you love in a pale ale then spooky ­sipper Ghost Ship, with its powerful twist of lemon and lime, should be right up your street.

Made with a mix of British and American barley and rye, it’s a little hoppy and has elderflower hints along with biscuity notes.

Apparently inspired by smugglers and our haunted coastlines, it’s a great thirst-slayer – and with its spectral label it would definitely be a fabulous choice if you’re getting the beers in for Halloween.

4/5

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BrewDog Punk IPA, Sainsbury’s £5.25 (Nectar),

330ml x 4, 5.4% ABV

An easy-to-drink classic that would be a great intro to IPAs

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An easy-to-drink classic that would be a great intro to IPAsCredit: Brewdog

IF you’ve tried pale ale before and enjoyed its light, bright hoppiness but want a bit more of that flavour, then India pale ale is the way to go.

Brewdog’s version is a go-to for many, and for a good reason – it gets the balance just right between citrus and hops, and has a moreish earthy note on the finish.

An easy-to-drink classic that would be a great intro to IPAs.

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It is well-priced – more so at the moment as it is on offer – so if it isn’t for you then you won’t break the bank. Drink it chilled with snacks.

3/5

Saltaire Blonde Ale, Morrisons

£2.25, 500ml, 4% ABV

A top at-home brew to try if you are just starting out on your ale journey

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A top at-home brew to try if you are just starting out on your ale journey

SOME ingredients really do have the best names and Saltaire Ale says it is made with Bohemian saaz hops, which feels fitting given its slightly quirky profile.

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Light, refreshing and soft, there’s a gentle, spicy maltiness to this well-priced blonde, which hails from Yorkshire.

A lower ABV makes it an easy-drinking choice – there’s lots of flavour here without being heavy.

It’s definitely a top at-home brew to try if you are just starting out on your ale journey.

4/5

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William Bros Birds & Bees, Aldi

£1.65, 500ml, 4.3% ABV

This is a great one for spreading a ­little sunshine into a soggy autumn day

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This is a great one for spreading a ­little sunshine into a soggy autumn day

NOT yet sure about the bitter hops of pale ales and IPAs?

Then a golden ale might be the best go-to for you.

This affordable offering gives you a lot of bang for your buck – and its slightly lower ABV than some other options might be appealing for certain sippers, too.

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More about ripe, tropical fruit flavours and delicate florals, golden ales like this one have a real ­summer party vibe.

This is a great one for spreading a ­little sunshine into a soggy autumn day. Or sipping ­outside in the summer.

3/5

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UK confronts massive funding gap to tackle crumbling infrastructure

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The UK must mobilise £1.6tn of funding by 2040 to meet the nation’s public infrastructure needs, according to new research that underscores the vast investment demands confronting Sir Keir Starmer’s government. 

The research from consultancy EY comes as chancellor Rachel Reeves contemplates loosening her fiscal rules to allow the Labour government to increase borrowing to pay for higher levels of public investment.

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On Friday, Lord Gus O’Donnell, formerly the UK’s most senior civil servant, added to mounting calls that the chancellor should ditch her “absurd” debt rule as part of fiscal reforms that bolster capital spending.

The prospect of higher borrowing has put gilt investors on edge this week as they await clearer signals from Labour about its plans to plough more public money into the nation’s ailing infrastructure.

Reeves on Monday told the Labour party’s annual conference she would end the “low investment that feeds decline” as she hinted that a rethink of the UK’s fiscal framework was under way.

Starmer, the prime minister, later declared in a visit to New York for the UN General Assembly this week that he had “always thought that we should borrow to invest”. He added that government would be a “catalyst” for private spending.

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The EY report, led by former Treasury adviser Mats Persson, estimated a £1.6tn in required spending between now and 2040 in areas including energy, transport, and defence.

Far greater private sector involvement would be required alongside public spending if the needs were to be met, said Persson, now an EY partner.

“There is an absolute need as well as significant potential for more private investment into UK infrastructure assets and capital programmes that have traditionally been funded by taxpayers,” said Persson.

The consultancy drew its estimates from the government’s National Infrastructure and Construction pipeline of planned and projected infrastructure programmes, and departmental capital projects that have not been allocated money.

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The list of unfunded projects include rail networks, upcoming phases of the Tempest air defence programme, energy projects as well as hospitals and schools. The figure excludes projects already under way such as the HS2 high speed rail line and those the NIC has said are being funded by the private sector.

Artist’s impression of what the final design could look like of the aircraft currently known as Tempest.
Phases of the Tempest air defence programme are among the unfunded projects © British Prime Minister’s Office/AFP/Getty Images

Existing fiscal scenarios suggested that only £900bn of the programmes would be covered by public spending, EY said, leaving a £700bn shortfall.

Given the UK’s poor record of delivering infrastructure projects on budget, the true bill could be a further £1tn higher, EY warned.

The UK has sat at the bottom of a G7 league table of total investment for most of the past three decades, damaging the quality of infrastructure including roads and hospitals.

Reeves also faces intense pressure to find extra funding for day-to-day expenditure on public services ranging from education to the courts, setting up painful decisions in the October 30 budget.

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Treasury officials are working on an overhaul to the UK’s fiscal rules as they seek to balance demands for spending on public services and infrastructure with warnings from the UK’s fiscal watchdog that Britain’s debt levels are on an “unsustainable” upward path.

In a column for the Financial Times, former cabinet secretary O’Donnell argued that the Treasury should incorporate measures of public debt that better reflected assets as well as liabilities, a move that would enable greater capital spending.

He also criticised the UK’s fiscal rule — adopted by Reeves from the previous Conservative government — that requires public debt to be falling year on year in five years’ time.

“We should ditch the last government’s absurd debt rule, which requires debt to be falling between years four and five, but says nothing about other years,” he said.

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He argued that the government should take steps to reassure investors that the UK’s public finances were on a sustainable path to “allow space for higher, worthwhile investments while retaining market credibility”.

O’Donnell said the government should seek to balance day-to-day spending against taxes in three years, rather than five, and require the independent Office for Budget Responsibility to provide an independent assessment of debt sustainability.

Reeves is said by colleagues to be determined to stick to Labour’s manifesto commitment to a fiscal rule under which debt must fall as a share of GDP in the fifth year of the forecast. Her focus is instead on how that debt is measured, they said.

A Treasury spokesperson said Reeves’s October 30 Budget — the first from a Labour government since 2010 — would be built on “the rock of economic stability, including robust fiscal rules that were set out in the manifesto.”

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Cyprus travel advice: Is it safe for tourists bound for the Mediterranean island given the Israel-Hezbollah conflict?

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Cyprus has some of the best beaches in Europe

CYPRUS is a popular holiday destination with Brits looking for an affordable winter sun break.

However, the ongoing conflict between Hezbollah and Israel has raised concerns due to its proximity to the island.

Cyprus has some of the best beaches in Europe

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Cyprus has some of the best beaches in EuropeCredit: Getty Images
Cyprus has two UK military bases

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Cyprus has two UK military basesCredit: Reuters

Is it safe to travel to Cyprus right now?

The UK Foreign Office has not issued any warnings against traveling to Cyprus

However, it has warned that protests can occur quickly and suddenly on the island.

It also does not acknowledge the “the self-declared Turkish Republic of Northern Cyprus” and has noted that it may be difficult for the UK to offer consular support in the region.

What is currently happening in Cyprus?

Tensions between Lebanon and Israel were intensified when Hezbollah voiced anger at Israel’s response to the October 7 attacks.

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Read more on Israel-Hezbollah

The situation worsened on September 17 and 18, 2024, after thousands of pagers and hundreds of walkie-talkies belonging to members of Hezbollah simultaneously exploded

Several sources have suggested this attack was perpetrated by Israel.

Since then, Keir Starmer has said UK nationals in Lebanon need to be evacuated to Cyprus in case of further conflict.

Cyprus is home to two UK sovereign base areas named Akrotiri and Dhekelia. 

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Hezbollah walkie-talkies explode in people’s hands across Lebanon one day after Israel blows up pagers injuring 1000s

The island is 293 miles from Israel and 180 miles from Lebanon. 

This makes the island very significant for the UK’s and its allies’ operations in the Mediterranean and in the Middle East. 

On June 19, 2024, the leader of Hezbollah Hassan Nasrallah said that Cyprus could come under attack if it allowed its airbases to be used against Hezbollah. 

However, Cyprus’s president Nikos Christodoulides has denied Cyprus’ involvement in any conflict and the UK Foreign Office maintains that travelling to Cyprus is safe.

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Cyprus' president Nikos Christodoulides said that Cyprus is not involved in the conflict

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Cyprus’ president Nikos Christodoulides said that Cyprus is not involved in the conflictCredit: UPI: Alarmy Live News
Cyprus is one of the UK's favourite summer destinations

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Cyprus is one of the UK’s favourite summer destinationsCredit: Getty

Should I cancel my holiday to Cyprus?

With no travel warnings currently in place, it is not advised to cancel your stay on the island.

Anyone with a trip booked is unlikely to get a refund for their trip unless the UK government advises against travel.

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If you are nervous about your vacation, then you should contact your tour operator instead, as you may be able to move your dates instead.

What do you need to travel to Cyprus?

You can travel to Cyprus without a visa for 90 days. 

However, you must remember your passport that is comfortably in date.

You may also need to be able to produce your ticket and return ticket, as well as proof that you have enough money for your stay. 

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EU capitals want border check rethink to avoid traveller ‘chaos’

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Germany and France have told Brussels that the EU’s biometric border checks are not ready for roll out, as airlines and airports warn of “chaos” for travellers if the untested system goes live in six weeks.

The EU’s biggest countries want the European Commission to urgently rethink its November 10 launch plan because the main computer system will be unable to cope with the biggest ever change to the bloc’s border procedures.   

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The “Entry Exit System”, or EES, will require all non-EU citizens, including British visitors, to queue at airport immigration to register their personal details, including fingerprints and facial images, when they first visit the bloc.

The European Commission told the Financial Times that while it was working to launch the border checks “as foreseen”, rolling out the system was a “complex operation and delays cannot be completely excluded”.

Trade bodies representing airlines and airports in Europe said that passengers might face “widespread disruption” from the significantly longer border procedures.

The three EU countries most affected — Germany, the Netherlands and France — have still not declared their readiness to go ahead, according to people familiar with the matter.

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Germany’s interior ministry said its principal concern was the central computer system, overseen by the agency EU-Lisa, which “still lacks the necessary stability and functionality”.

A spokesperson said Germany, France and the Netherlands, which host 40 per cent of traveller traffic affected by EES, “have not yet been able to — and still cannot — implement the final and nationally required tests”.

“The EU Commission is responsible for the timetable,” the spokesperson added. Some countries want the commission to consider alternatives, such as a soft launch to test the systems in pilot areas.

The UK government is also concerned about queues at the Channel ports and Eurostar’s station at St Pancras International in London, where passengers will need to register with EES when they go through French customs.

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One transport industry executive, who asked not to be named, said they had seen modelling showing that border queues across the EU would be between 30 per cent and 100 per cent longer after introduction of the new scheme.

The system, which the EU first agreed seven years ago, has already been delayed several times. Olivier Jankovec, head of airports trade group ACI Europe, highlighted concerns that there had been no trials of the new rules involving passengers.

“Launching the system without having fully tested it is a huge risk, potentially leading to widespread disruptions across the European air transport network,” he said.

Ourania Georgoutsakou, managing director of Airlines4Europe, said the launch should be delayed until full testing had been carried out and until an app was ready that would allow visitors to register their details in advance.

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“There is still a significant risk of disruption that could result in chaos at border points across Europe if the EES is implemented without addressing the serious concerns raised by airlines, airports and member states,” she said.

The EU system, which will replace simple passport checks, aims to electronically register everyone who enters and exits the EU. It would allow border control agencies to automatically detect who is allowed to stay in the bloc and for how long.

EU home affairs commissioner Ylva Johansson announced in August that the new system would launch on November 10, and EU-Lisa has declared its systems were ready. But with the three main countries affected raising questions about the rollout date, some officials believe further delays are likely.

“It is a gigantic [undertaking] and the member states want to make sure that the whole system is operational,” said a second EU diplomat, adding capitals were trying to iron out the final “technical difficulties”.

Additional reporting by Guy Chazan in Berlin, Leila Abboud in Paris and Henry Foy and Andrew Bounds in Brussels

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Shoppers divided over roast potato mayo spotted at supermarket saying ‘I can’t tell if this will be delightful or awful’

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Shoppers divided over roast potato mayo spotted at supermarket saying ‘I can’t tell if this will be delightful or awful’

SHOPPERS have been left divided after they spotted a roast potato mayonnaise on the shelves of one supermarket.

The divisive product was launched as part of Asda’s festive range alongside a range of other themed items.

The brand new mayo was launched by supermarket giant Asda

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The brand new mayo was launched by supermarket giant AsdaCredit: Getty
The sauce has been spotted in stores by eagle-eyed shoppers

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The sauce has been spotted in stores by eagle-eyed shoppersCredit: Facebook

The roast potato flavoured condiment has however caused a stir on social media, with some commenting that they can’t tell if the product will be “delightful” or “disgusting.”

Garnering thousands of comments on social media, one customer tagging her friends on Facebook wrote: “How stunning does this sound.”

Another user added they were “all over this.”

Some have already purchased the sauce and said it is “absolutely delicious.”

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It even prompted others to visit their nearest store store, saying “off to Asda now.” 

Some have even planned how to incorporate it into their meals, with one person saying they could use this to “make a Christmas dinner leftovers sandwich at teatime.”

Another said: “Sounds perfect in a ready salted crisp sandwich or with a stuffing sarnie.”

One person even thought about how the sauce could be “banging in a homemade potato salad.”

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But not everybody shared this same sentiment.

One person said: “I may need to try this, sounds disgusting but I love a roast tattie.”

Asda & Poundland shoppers horrified at the price of Christmas chocolate

Another added: “Why? What’s the point? Just have roast potatoes with proper mayo.”

The product is currently retailing at £1.10 at Asda stores according to the chain.

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It described the sauce as a light creamy mayonnaise, with roast garlic, onion and rosemary which gives it its festive flavour. 

The mayo was launched as part of the supermarket giant’s Christmas range, which also includes mince pies and camembert-flavoured crisps.

The Sun tried out some of these products earlier this month, including the seven different types of mince pies that will feature in stores.

This includes the return of its Brown Butter & Rum Mince Pies as well as a brand new Toffee Apple Spiced flavour.

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Selected products from the 500 item strong Christmas range are available in stores and online now. 

For further product details of the festive range, Asda’s Christmas food and drink Look Book can be viewed online here. 

Funky condiments have been around long before Asda’s new sauce.

Earlier this month, Heinz launched its Monster Munch pickled onion flavoured mayo.

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The “scarily good” collaborative product was created ahead of Halloween celebrations in October.

Asda itself also launched a chip shop curry mayonnaise earlier this year.

How to save at Asda

Shop the budget range

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Savvy shopper Eilish Stout-Cairns recommends that shoppers grab items from Asda’s Just Essentials range.

She said: “Asda’s budget range is easy to spot as it’s bright yellow! Keep your eyes peeled for yellow and you’ll find their Just Essentials range.

“It’s great value and I’ve found it has a much wider selection of budget items compared to other supermarkets.

 Sign up to Asda Rewards 

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The savvy-saver also presses on the importance of signing up to Asda’s reward scheme.

She said: “Asda Rewards is free to join and if you shop at Asda you should absolutely sign up.

“As an Asda Rewards member, you’ll get exclusive discounts and offers, and you’ll also be able to earn 10% cashback on Star Products.

“This will go straight into your cashpot, and once you’ve earned at least £1, you can transfer the money in your cashpot into ASDA vouchers.

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We’ve previously rounded up the best supermarket loyalty schemes – including the ones that will save you the most money.

Look out for booze deals

Eilish always suggests that shoppers looking to buy booze look out for bargain deals.

She said: “Asda often has an alcohol offer on: buy six bottles and save 25%.

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“The offer includes selected bottles with red, white and rose options, as well as prosecco. There are usually lots of popular bottles included, for example, Oyster Bay Hawkes Bay Merlot, Oyster Bay Hawkes Bay Merlot and Freixenet Prosecco D.O.C.

“Obviously, the more expensive the bottles you choose, the more you save.”

Join Facebook groups

The savvy saver also recommends that fans of Asda join Facebook groups to keep in the know about the latest bargains in-store.

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Eilish said: “I recommend joining the Latest Deals Facebook Group to find out about the latest deals and new launches in store.

“Every day, more than 250,000 deal hunters share their latest bargain finds and new releases. 

“For example, recently a member shared a picture of Asda’s new Barbie range spotted in store.

“Another member shared the bargain outdoor plants she picked up, including roses for 47p, blackcurrant bushes for 14p and topiary trees for 14p.”

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