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Entertainment Daily owner Digitalbox launches specialist sites after Google changes

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Entertainment Daily owner Digitalbox launches specialist sites after Google changes

Online entertainment publisher Digitalbox is launching a series of highly-targeted sites aiming to deliver the “super engagement which is increasingly favoured by the platforms”.

The new “verticals strategy” has begun with the launch of Emmerdale Insider, which includes existing staff moved over from Entertainment Daily as well as others.

Two more new sites are planned to go live before the end of 2024.

Referring to Google’s E-A-T (Expertise, Authoritativeness, Trustworthiness) criteria, Digitalbox chief executive James Carter said sites dedicated to specific football clubs were an example of the sort of content favoured nowadays by the search engine.

He said there is a “move away from sort of generalists towards specialists” and that it appeared that the “E-A-T algorithm would raise a very distinct, focused offering around one club ahead of the generalist view of football from writers that cover every club”.

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Digitalbox’s business model is largely based on driving high volumes of traffic on sites optimised for mobile, which it says allows it to achieve significantly higher revenues per session on advertising compared to other publishers.

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Digitalbox has reported revenues for the six months to 30 June up 32% to £1.6m with adjusted EBITDA (stated before depreciation, amortisation, impairment of goodwill and intangible assets and share based payment charges) up from a £100,000 loss in the same period in 2023 to a £300,000 surplus.

Entertainment Daily ‘blocked’ by Google

Digitalbox’s biggest brand by both revenue and audience is Entertainment Daily, which covers soaps as one of its main verticals.

At the start of 2023 Entertainment Daily was “blocked” by Google in search, news and Discover leading to an overall drop in visits of 27% for the year. It eventually regained visibility in November.

But the brand’s turbulent relationship with Google continued again this year.

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Digitalbox said that in January and February of this year Entertainment Daily saw “significant volumes” of traffic coming from Google but it was then hit badly by the March core update.

“While we anticipated broadly stable advertiser demand across the period, we did not anticipate Google’s algorithm blocking our biggest brand,” it said.

The team has been able to reinstate the site’s presence in Google search and News traffic but not in Discover.

“We remain focused on tactics to get the site reinstated across all three key channels after a further Google Core Update in August,” the accounts said.

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Carter said: “We’ve managed to regain traction around search in the middle of the H1 period, but I think we expect further challenges going forwards.”

Daily Mash tops 4,200 subscribers

Despite most of the business being based around advertising, satire website the Daily Mash has a subscription model that now has more than 4,200 subscribers.

The Mash Premium offering, which provides unlimited ad-free access to the site which contains some restricted stories, has increased in price from £20 per year to £30. This means that at the new higher price the paywall could bring in more than £126,000 annually. The Daily Mash made just under half this (£59,000) in the first half of the year.

However the brand, which is also publishing a book before the end of the year: The Daily Mash Class Wars – A Field Guide to Being British, was the only Digitalbox site to make a loss (of £56,000) in H1.

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Digitalbox has more acquisitions in the works

Student site The Tab, which was bought in 2020 and paid back the purchase price in 18 months, saw traffic up 3% and delivered a positive contribution every month since achieving its full repayment. Although its model is based around UK universities, the company said its central team’s entertainment output had increased traction in the US.

Satirical website The Poke was acquired in December 2022 and has now also fully repaid its acquisition costs after 18 months. The company said it had a “strong six months” with audiences up 21% and session values also seeing growth after Digitalbox’s Graphene ad stack had been integrated for a year.

Digitalbox’s most recent acquisition was TV Guide, with a £550,000 deal announced in May 2022.

It said the site repaid 31% of its acquisition cost in the first half of 2024 amid a series of technical improvements and a 30% uplift in traffic as well as an editorial expansion into content about streaming shows.

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Carter said more acquisitions are in the works, including potentially some sites that have been hit hard by Google changes.

Despite turbulence in search, Carter said Facebook has remained “relatively strong” for Digitalbox.

The publisher switched on Facebook’s invitation-only performance bonus programme in February which allows creators to earn money for engagement with photo, text and video posts.

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Carter said: “Effectively they’re rewarding content creators for engagement. So it’s a pivot away from their previous monetisation models, which were quite basic: if you publish a video on Facebook, it could be monetised by a mid-roll ad or a post-roll ad being delivered around your content, you’d get a direct share of that revenue.

“They’ve stepped away from that, and they’ve moved towards the longer you can keep people on the platform, the more engaged they are, the better… we’ve done quite well from that in the past six months.”

Carter said the UK digital ad market was “slightly down” in the first half of the year compared to H1 2023 but was “relatively stable… compared to the previous choppy years that we’ve had”.

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Our Yorkshire Farm star sends fans wild with unexpected Clive Owen update

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Our Yorkshire Farm star sends fans wild with unexpected Clive Owen update


Our Yorkshire Farm’s Reuben Owen has sent fans wild with a social media post with dad Clive as the family get ready for their return to the small screen

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Tax implications of the PM’s clothes donations

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Banker all-nighters create productivity paradox

Whatever one’s view on the gifts of clothes to Prime Minister Sir Keir Starmer and his wife — as well as other senior party officials — in a recent television interview the business secretary, Jonathan Reynolds, stated that they were “part of the job” (“Angela Rayner and Rachel Reeves declared clothing donations as office support”, Report, FT.com, September 20).

That being the case, they are “taxable benefits” and no doubt the prime minister and other beneficiaries will be making the appropriate declarations in their tax return.

Wayne Kitcat
Abinger, Surrey, UK

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Domino’s are giving out lockable boxes to students – so they can hide their takeaways from hungry housemates

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Domino's are giving out lockable boxes to students - so they can hide their takeaways from hungry housemates

DOMINO’S has created a lockable box to keep leftover pizza safe, as university students head off for fresher’s week.

The pizza chain is giving away the limited-edition safes, which fit perfectly in a fridge and keep pizza secure, away from prying eyes and hungry mouths.

Domino’s launch Slice Security safes to keep students’ leftover pizza safe from hungry housemates as fresher’s week kicks off

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Domino’s launch Slice Security safes to keep students’ leftover pizza safe from hungry housemates as fresher’s week kicks off
Freshers week is the first week of university, when students move out of home into student houses and accommodation

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Freshers week is the first week of university, when students move out of home into student houses and accommodation

The boxes are available to students or anyone else at risk of fridge thefts through their website.

Melanie Howe from Domino’s said: “There’s nothing worse than thinking you’ve got some tasty leftovers ready for the next day – only to be left fuming when someone has pinched them.

“For most people students, that’s an all-too-common reality.

“To make sure you don’t become a victim to the same misfortune, we wanted to create the Slice Security safe which fits in fridges and keeps precious leftover pizza safe from greedy housemates.”

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It comes as research of 400 of university students who’ve lived in student accommodation in last 10 years found 65% have had food stolen during their time at uni.

Milk (45 %) and bread (33%) are the most swiped items, followed by leftover pizza (18%).

And in a bid to stop their goods being stolen, 60% have written their name on items.

It also emerged 46% have caught others in the act of stealing their grub.

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While 52% said food theft is one of the biggest causes of arguments as student.

‘Good luck,’ mock Domino’s customers as pizza chain sparks fury with $3 off promo – even workers say it makes ‘no sense’

The research also found living with friends (39%) and having your own space (35%) are the best things about living in student accommodation.

While living in messy conditions (48%), having loud roommates (43%), and having food stolen (36%) are the biggest worries.

Those polled also had their say on their favourite takeaway in the research carried out through OnePoll – and pizza (46%) came top.

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Motivations for ordering a food delivery include great taste (45%), not having to wash up (40%), and having leftovers for the following day (30%).

How to save money on your takeaway

TAKEAWAYS taste great but they can hit you hard on your wallet. Here are some tips on how to save on your delivery:

Cashback websites– TopCashback and Quidco will pay you to order your takeaway through them. They’re paid by retailers for every click that comes to their website from the cashback site, which eventually trickles down to you. So you’ll get cashback on orders placed through them.

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Discount codes – Check sites like VoucherCodes for any discount codes you can use to get money off your order.

Buy it from the shops – Okay, it might not taste exactly the same but you’ll save the most money by picking up your favourite dish from your local supermarket.

Student discounts – If you’re in full-time education or a member of the National Students Union then you may be able to get a discount of up to 15 per cent off the bill. It’s always worth asking before you place your order.

Do you have a money problem that needs sorting? Get in touch by emailing money-sm@news.co.uk.

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Plus, you can join our Sun Money Chats and Tips Facebook group to share your tips and stories

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Four adult-only cruises to book now – with on-board spas, pyjama parties and archery-at-sea

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The seven-night voyage costs from £1091.69pp, based on two sharing an indoor cabin and departing from Barcelona on September 29

THE kids are finally back at school, so now it’s time for the grown-ups to put their feet up.

And there are few better ways to unwind than a cruise. From epic adventures around the Caribbean to wild nights partying on the White Isle, Sophie Swietochowski picks her top adult-only sailings still with availability this year.

The seven-night voyage costs from £1091.69pp, based on two sharing an indoor cabin and departing from Barcelona on September 29

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The seven-night voyage costs from £1091.69pp, based on two sharing an indoor cabin and departing from Barcelona on September 29

1. FRENCH DAZE & IBIZA NIGHTS: If a raucous adults-only getaway is what you’re after, that’s certainly what you’ll get on board Richard Branson’s Virgin Voyages — and this French Daze & Ibiza Nights cruise has 70 per cent off for the second passenger, but you’ll have to be ready to set sail straight away.

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When you’re not swigging back cocktails in your jammies at the PJ party on board Scarlet Lady, you’ll be dancing til dawn on the sands of Ibiza or slurping some of the finest rose in France’s Provence.

And if all that boozing leads to a bit of a sore head, the ship is home to a marble-clad spa complete with a mud room, salt room, sauna, steam room, hot and cold plunge pools, and heated hammam benches.

The seven-night voyage costs from £1091.69pp, based on two sharing an indoor cabin and departing from Barcelona on September 29.

The ship calls at Marseille, Cannes, Mallorca, and Ibiza. See virginvoyages.com.

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This 14-night Ambassador cruise is perfect for anyone with the Northern Lights on their bucket list

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This 14-night Ambassador cruise is perfect for anyone with the Northern Lights on their bucket listCredit: Getty

2. NORWAY’S LAND OF THE NORTHERN LIGHTS: This 14-night icy voyage around Norway’s snow-capped peaks is certainly one for the bucket list as you hunt for the famous Northern Lights.

Ambassador Cruise Line’s Ambition is all about the grown-up getaways with sophisticated dining options like Lupino’s, an al-fresco style Mediterranean restaurant, and a lavish theatre hosting epic musical performances.

The sailing departs in November so pack your winter coat as it’ll be chilly outside, but the frost only adds to the magic.

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The ship sails from London Tilbury to Haugesund, Alesund, Trondheim, Alta, Leknes, Narvik, Bodo and Bergen.

The Norway’s Land of the Northern Lights voyage costs from £1,199pp in the end of summer sale. See ambassadorcruiseline.com.

You’ll tick off St Maarten, above, among plenty of other exotic destinations with this P&O cruise

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You’ll tick off St Maarten, above, among plenty of other exotic destinations with this P&O cruiseCredit: Getty
Common myths about cruises debunked

3. CARIBBEAN DISCOVERY: Got buckets of time? Well, pack your sunscreen as P&O Cruises has a mega 24-night trip that will take you around some of the Caribbean’s most picturesque, sun-drenched islands.

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You’ll tick off St Maarten, the French-half Dutch port littered with little boutiques; Guadeloupe, where hikers will have their pick of craggy trails; Kingstown in St Vincent, home to lush botanical gardens and Bridgetown in Barbados, where you can swig on rum until the sun comes up.

The cruise also calls at Madeira and Ponta Delgada in Portugal.

With plenty of days at sea you’ll have ample time to soak up Aurora’s fun with an epic casino on board, interactive game shows, archery, a cinema and even a library.

The 24-night sailing (R421) costs from £2,399pp, departing Southampton on October 29. See pocruises.com.

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This five-night sailing along Germany’s Rhine River will call at some of the best Christmas markets in the world

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This five-night sailing along Germany’s Rhine River will call at some of the best Christmas markets in the worldCredit: Getty

4. FESTIVE FLAVOURS: For a festive-themed European break, few do it better than TUI’s adult-only river cruises.

This five-night sailing along Germany’s Rhine River will call at some of the best Christmas markets in the world, including the one in Cologne selling sweet and spicy biscuits and blown-glass trinkets.

From the top deck of TUI Skyla, you’ll be able to admire the passing cities or join one of the open-air movie nights under a blanket of stars.

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Be prepared to not just fill your boots with Christmas gifts but your stomach with grub as on top of the market grub, cruisers will be treated to a six-course gala dinner on board the ship one evening.

The five-night voyage costs from £978pp, departing Mainz on December 8 and calling at Bonn, Cologne, Dusseldorf and Koblenz. See tui.co.uk.

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Judge to approve auctions liquidating Alex Jones’ Infowars to help pay Sandy Hook families

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Judge to approve auctions liquidating Alex Jones' Infowars to help pay Sandy Hook families

Conspiracy theorist Alex Jones ‘ Infowars media platform and its assets will be sold off piece by piece in auctions this fall to help pay the more than $1 billion he owes relatives of victims of the Sandy Hook Elementary School shooting, under an order expected to be approved by a federal judge.

U.S. Bankruptcy Judge Christopher Lopez in Houston said during a court hearing Tuesday that he will approve the auctions that start in November. But he said he first must change a previous order to make it clear that the trustee overseeing Jones’ personal bankruptcy case controls all the assets of Infowars parent company Free Speech Systems, which is owned 100% by Jones.

Despite the pending loss of his company, Jones vows to continue his talk shows through other means, possibly including a new website and his personal social media accounts. He also has suggested that Infowars’ assets could be bought by his supporters, allowing him to continue hosting his show as an employee under the Infowars brand in their home city of Austin, Texas.

“It’s very cut and dry that the assets of Free Speech Systems, the website, the equipment, the shopping cart, all that, can be sold,” Jones said on a recent show. “And they know full well that there are a bunch of patriot buyers, and then the operation can ease on.”

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Jones and his company both filed for bankruptcy protection in 2022 — the same year Sandy Hook families won nearly $1.5 billion in defamation and emotional distress lawsuits against Jones for his repeatedly calling the 2012 school shooting a hoax staged by “crisis actors” to get more gun control legislation passed. Twenty first graders and six educators were killed in the Newtown, Connecticut shooting.

During two civil trials in Texas and Connecticut, parents and children of many of the victims testified that they were traumatized by Jones’ hoax conspiracies and his followers’ actions. They said they were harassed and threatened by Jones’ believers, some of whom confronted the grieving families in person saying the shooting never happened and their children never existed. One parent said someone threatened to dig up his dead son’s grave.

Jones is appealing the civil jury verdicts, citing free speech rights and questioning whether the families proved any connection between his comments, and the people who harassed and threatened the relatives. He has since acknowledged that the shooting did happen.

In June, Lopez converted Jones’ personal bankruptcy reorganization case into a liquidation, meaning many of his assets will be sold off to pay creditors except for his main home and other exempt property. The same day, Lopez also dismissed Free Speech Systems’ bankruptcy case after Jones and the families could not reach agreement on a final plan.

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The sell-off order Lopez intends to approve would put Infowars’ intellectual property up for auction on Nov. 13 including its trademarks, copyrighted material, social media accounts and websites. Jones’ personal social media sites, including his account on the social platform X, which has 2.8 million followers, would not be included.

However, the trustee overseeing Jones’ bankruptcy case, Christopher Murray, said Tuesday that he may soon seek court permission to also liquidate Jones’ personal social media accounts and his other intellectual property — which Jones’ attorneys have opposed. That issue could develop into another court fight in the bankruptcy case. Murray also is expected to sell many of Jones’ personal assets.

The Sandy Hook families who won the Connecticut lawsuit want Jones to lose his personal social media accounts. Their lawyers further contend that the families should get a chunk of all of Jones’ future earnings to help pay off his more than $1 billion debt.

Christopher Mattei, a lawyer for the Sandy Hook families in the Connecticut lawsuit, said the judge’s signing of the auction order will be “a significant step forward” in the family’s efforts to make Jones pay for his hoax lies.

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“Alex Jones will no longer own or control the company he built,” Mattei said in a statement Tuesday. “This brings the families closer to their goal of holding him accountable for the harm he has caused.”

The rest of Infowars’ assets, including computers, video cameras and other studio equipment, would be sold at a different auction on Dec. 10.

Jones has made millions of dollars over the years selling dietary supplements, apparel, survival gear, books and other items he promotes on his shows, which air on the internet and dozens of radio stations. It’s unclear how much money would be raised by selling Infowars and Jones’ assets, and how much money the Sandy Hook families would get.

Jones has about $9 million in personal assets, according to court filings. Free Speech Systems has about $6 million in cash on hand and about $1.2 million worth of inventory, according to previous court testimony.

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Lawyers, financial experts and others who worked on Jones’ bankruptcy cases — who have racked up millions of dollars in fees and expenses — are expected to be paid first.

A remaining legal dispute in the bankruptcy case is whether Free Speech Systems owes more than $50 million to another Jones-owned company, PQPR Holdings Limited. Free Speech Systems buys dietary supplements from PQPR to sell on the Infowars website. PQPR said it wasn’t paid for many of the supplements and filed liens. Sandy Hook lawyers allege the debt is bogus.

If the debt is found to be valid, that could reduce any amount the Sandy Hook families ultimately get from the liquidations.

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CrowdStrike boss apologises before US Congress for global IT outage

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CrowdStrike boss apologises before US Congress for global IT outage

Cybersecurity company CrowdStrike faced its biggest grilling yet over its role in July’s mass global IT outage in Congress on Tuesday.

Adam Meyers, a senior executive at the company, appeared before a US congressional committee to answer questions about its faulty software update that disabled millions of PCs on 19 July.

The incident knocked payment services offline, grounded flights and forced some hospitals to cancel appointments and delay operations.

Mr Meyers said the firm was “deeply sorry” for the outage that affected millions of people and is “determined to prevent it from happening again”.

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CrowdStrike described the outage as the result of a “perfect storm”.

Lawmakers on the House of Representatives cybersecurity subcommittee pressed Mr Meyers on how it occurred in the first place.

“A global IT outage that impacts every sector of the economy is a catastrophe that we would expect to see in a movie,” said Mark Green, chairman of the House Homeland Security Committee, in his opening remarks.

The Tennessee representative likened the widespread impact of CrowdStrike’s faulty content update to an attack “we would expect to be carefully executed by a malicious and sophisticated nation-state actor”.

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Instead “the largest IT outage in history was due to a mistake”, he said.

Mr Meyers said the company would continue to act on and share “lessons learned” from the incident to make sure it would not happen again.

Among the questions directed at Mr Meyers during the 90-minute hearing were technical queries about whether the company’s software should have access to core parts of device operating systems.

But there were also more general questions about artificial intelligence (AI) and its potential impact on cybersecurity.

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Congressman Carlos Gimenez asked about the threat of AI writing malicious code.

Mr Meyers said he thought the tech was “not there yet” but added that every day it “gets better”.

In response to one representative’s line of questioning, Mr Meyers reiterated that AI – which the company leverages to detect threats to systems – was not responsible for pushing the erroneous update that crashed computers around the world.

He said CrowdStrike releases between 10 and 12 configuration updates each day.

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Lawmakers on the committee raised concerns about the impact of large-scale cyber events on national security, adding they could also be exploited by bad actors looking to capitalise on confusion or panic.

But all in all, Mr Meyers did not face quite the level of scrutiny that other high-level technology executives have when called to testify in Congress over apparent failings.

Congressman Eric Swalwell said the committee had not gathered to “malign” the firm, while Mr Green said Mr Meyers showed an “impressive” degree of humility.

Instead there was an emphasis on working together with the committee and government to prevent the possibility of any such further incidents in future.

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The company still faces a number of lawsuits from people and businesses that were caught up in July’s mass outage.

Some of the people affected told BBC News it “totally ruined” their holidays, or caused them to lose out on business.

The firm has been sued by its own shareholders, as well as by Delta Airlines passengers left stranded by thousands of flight cancellations.

Delta said it lost $500m (£374m) due to CrowdStrike’s “negligence”.

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