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OpenAI says SearchGPT will not share ad revenue with publishers

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OpenAI says SearchGPT will not share ad revenue with publishers

OpenAI’s head of media partnerships has said the company does not currently intend to share ad revenue from its SearchGPT product with publishers whose content it surfaces.

Virtually addressing the Twipe Digital Growth Summit in Brussels on Monday, Varun Shetty said the company believed its prototype search engine, SearchGPT, will fairly compensate publishers through “significant incremental traffic from new audiences”.

But he added that the matter was “an evolving space for us right now” and that it was in OpenAI’s interests to provide enough value to stop publishers opting out of appearing in SearchGPT results.

[Read more: OpenAI testing prototype search engine with news publishers]

“We think there’s an opportunity here to drive significant incremental traffic from new audiences,” Shetty said, responding to a Press Gazette question. “And then we’ll have to see if that is valuable enough to partners to remain opted-in.

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“This will be something that we’re thinking a lot about, but I think we’re going to start with this proposition of traffic.”

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Google chief executive Sundar Pichai has made a similar claim with regard to Google’s AI Overviews, claiming the bot-generated summaries drive healthy click-through rates despite evidence they make publishers less visible in search results.

In contrast to Google and OpenAI, AI-powered search engine business Perplexity has revenue sharing agreements in place with publishers including Time and Der Spiegel, and last week Microsoft announced it will begin paying publishers whose content is surfaced by its productivity assistant Copilot.

Shetty used his appearance at the conference, which was attended by delegates from publishers including Axel Springer, The Economist, Die Zeit and Denmark’s JP/Politiken Media Group, to argue that the relationship between publishers and the new tech giant should be mutually beneficial.

He said: “What we want to do is really balance the user experience of wanting to find an answer about recent events or information with the publisher need to be correctly attributed, sourced and have traffic driven back to their sites.”

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This compromise, he said, had informed the design of SearchGPT, which is presently in an experimental phase and only accessible to around 10,000 users in the US. Shetty said the company intended to fully fold SearchGPT into flagship product ChatGPT “by the end of the year”.

SearchGPT answers user queries in natural language, rather than with a series of links like a traditional search engine, and indicates the sources of its information with icons beneath the response.

A slide from an OpenAI presentation at the Twipe Digital Growth Summit in Brussels in October 2024 demonstrating how publishers will appear in SearchGPT. Small icons bearing logos of The Sun and The Times can be seen beneath the main search result.
A slide from an OpenAI presentation at the Twipe Digital Growth Summit in Brussels in October 2024 demonstrating how publishers will appear in SearchGPT. Small icons bearing logos of The Sun and The Times can be seen beneath the main search result. Picture: Press Gazette

“This is the core experience that we’re building, and this is where you can see the balance that we’re trying to get right between users and publishers,” Shetty said.

“If you click on the sources and more tab, you start to see a large link rail of citations and sources.

“Again, what we’re trying to do here is create as much surface area as possible for people to have an information-dense experience, but also to create opportunities for click-through.”

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OpenAI believes that people “aren’t satisfied with just seeing a collection of links – they actually do want an answer”, Shetty said.

But he added: “We do believe that they want to go further, that they want to click through to verify what they’re seeing, that they want to click through because they’re curious and want to learn more, and that they click through because they trust the source that they’re seeing and they want to just get a deeper understanding of the information that’s being presented to them.”

‘The burden is on us to figure out how to create enough value so you want to be part of this ecosystem’

Shetty, a former executive director of strategy and business development at The New York Times and a director of business development and product partnerships at Meta, said publishers may opt out of appearing in SearchGPT results if they wish and that they do not need to be an OpenAI partner to opt in.

“We care deeply about giving publishers control over how they appear within SearchGPT, or if they appear at all.

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“If a publisher wants to appear within SearchGPT it just has to allow the search bot on their site. And that search bot only allows us to display content [on SearchGPT] – it does not allow us to train on the content.

“And we think that this opens up an incremental traffic opportunity for publishers without having to deal with decision-making around training or not. Again, if a publisher decides they do not want to be a part of this experience, they simply have to block the crawlers and then the burden is on us to figure out how to create enough value so you want to be part of this ecosystem.”

‘No one wants to read AI-generated news’

Shetty also used the appearance to make his case for how OpenAI can be of use to the news industry.

“No one wants to read AI-generated news”, Shetty said, “but can we make it easier for journalists to recommend stories? To find the right photos within the CMS? To create that context box that sits along the side?”

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Other newsroom ChatGPT uses, he suggested, included using the bot to “up-level or down-level” a piece of writing “to help reach different audiences”, to translate it or to transform it from text into audio or video. 

Away from the editorial side, he suggested using a chatbot to help manage customer services for subscription businesses or to power personalised content recommendations for logged-in readers.

Several publishers who have signed deals to surface their content in ChatGPT, including Time, Vox Media and The Atlantic have gained access to OpenAI products as part of their deals.

Shetty claimed the next GPT model, due out in the next six months, will be powerful enough that it will be “agentic”, allowing users to set it a more complex task “as you would a high-performing employee” and have it return with an answer in a few days.

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Martin Lewis’ MSE reveals five best Amazon Prime Day deals including Ninja kitchen gadget – and GHD ‘bargain’ to avoid

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Handy tool every Amazon shopper should use that reveals if a Prime Day deal is REALLY worth buying

MARTIN Lewis’ MoneySavingExpert has revealed the best deals on Amazon Prime Day – and the ones unlikely worth your time.

Amazon massive deal day is running for a second day and offers reductions on thousands of items.

The annual Amazon Prime Big Deal Day is today, October 9

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The annual Amazon Prime Big Deal Day is today, October 9

In his popular weekly newsletter from MoneySavingExpert, Mr Lewis highlighted his top five deals.

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At the top of the list is the Shark Corded Upright Vacuum Cleaner, which is tailored for pet hair pick up and has anti-odour technology.

The item is selling today for £189.99 and was previously £264.93 on Amazon Prime – meaning a £74.94 save.

The recommended retail price for the item is also £299.99, meaning a whopping £110 save compared buying directly from the Shark online store.

The next item on the list is the Ninja Speedi 10-in-1 air fryer – a multipurpose item which can air fry, grill, steam, bake, slow-cook, and more.

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The product was originally £219.99, but is now selling for £129.99, meaning a £89.01 save.

Argos is currently selling the air fryer for £169, meaning at least a 20% saving compared to buying elsewhere.

Not only this, but due to the multipurpose design of the product, buyers could potentially be saving cash on additional products such as a slow cooker, which are selling on ProCook for £49 alone.

Martin Lewis explains how to slash your energy bills

Next up on the best deals list is the Apple Pencil (USB-C), which is selling for £64 instead of £79 – almost a 20% reduction.

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Mr Lewis’ MSE team said: “This is the cheapest we’ve seen, and it’s the same price as on the July Prime Day.”

They said the next cheapest elsewhere is John Lewis, Argos and Currys where the pen can be bought for £79 – making today’s deal the best around.

Another impressive deal on the MoneySavingExpert list is the Fitbit Versa 4 which was £164 and is now £126.65.

The smart watch is made for keeping up to track with your physical well being, with a built in GPS, heart-rate monitor, and up to 6 days of battery life.

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The same Versa 4 model is selling on Argos for £179, and the Google Store for £179.99, meaning at least a 30% save.

MSE said: “This is is the cheapest ever at Amazon. The previous cheapest price was £69.”

The final item on the list is the Ring Intercom, which can send you alerts via your phone or Alexa when a person visits your home.

You can also use it to unlock your home with voice demands.

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It was originally selling for £99.99, but can now be bought for almost 60% less at £39.99.

Mr Lewis said the next cheapest offer can be purchased from ScrewFix, at £44.99.

Are Amazon deals all they’re cracked up to be?

However, his newsletter also warned that some deals aren’t as impressive as they seem, with some having sold cheaper in last year’s Prime Deal Day event.

For example, the Amazon Prime GHD original hair straightener seems like a good deal as is cheaper than elsewhere, selling today for £95.99 compared to £111.20 at John Lewis.

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However, last July’s Prime Day it was reduced down to £90.24, making it £5.75 more expensive than it has been previously.

The same goes for the Blink outdoor cameras three-pack, a home surveillance kit, which is selling for £85.99 but was £11 cheaper last year.

The Ring Alarm pack, which comes with the Ring Alarm as well as an additional keypad and motion detection software, has generally stayed the same price at £179, and was £20.01 cheaper in May at £159.99.

While the £18.95 Calvin Klein For Him 150ml Eau de Toilette, which has been reduced from £24, was actually the same price in September.

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It is, however, currently the cheapest around, with the next cheapest price being £24 from Lookfantastic.

And finally the Logitech High Performance Wired Gaming Mouse was £24.48 last August is now selling for £26.59 as a Brand Day Deal – making it £2.11 more expensive than it was previously.

This is again the cheapest around, however, with the second lowest option being £27.99 at Currys.

Overall, the MoneySavingExpert analysis shows that while a Prime membership can pay off, a deal isn’t always as impressive as it seems.

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MSE also noted the disadvantages for non-Prime members, saying: “We’ve noticed numerous cases of Amazon being very cheeky, by raising the price higher than the RRP [recommended retail price] for those who aren’t Prime members.

“When you click on the “non-deal price” it hides the RRP.

“The RRP of this Lenovo IdeaPad is £219.99, but Amazon has raised the price to £250.35 for those who aren’t Prime members, effectively penalising you.”

What is Amazon Prime Day?

Amazon Prime Day is a 48-hour sale event that is taking place this year on October 8 and 9.

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The last event was in July 2023, and this October marks the second ever annual event.

It’s exclusively available for Prime members, offering discounts on everything from the latest technology to sought after beauty items and top toys.

Bargain hunters look to score big savings on thousands of items, but it’s important to make sure that the publicised discount is as good as it seems.

How to compare prices

As usual we recommend readers shop around before taking reduced prices as face value.

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Harry Rose, Editor of Which? magazine, said: “Amazon Prime Day may seem like the best time to snap up a good deal if you are a Prime member but don’t feel panicked into buying things you don’t need or haven’t budgeted for.

“When looking to buy something new, always do your research first by checking price comparison sites like PriceRunner and CamelCamelCamel, which not only show current prices at multiple retailers but also reveal a product’s pricing history.

Top Amazon Prime Day picks

SUN Savers Editor Lana Clements share her top picks and tips for saving on Amazon Prime Day.

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  • Electricals: Major discounts on tech, such as Beats Studio3 Wireless Headphones (£139 from £349.95) and Samsung 55″ Smart TV (£339 from £505).
  • Kitchen Gadgets: Deals on popular items like the Tower Dual Basket Air Fryer (£78 from £139.99) and Ninja Temperature Kettle (£67.99 from £99.99).
  • Lego: Great savings on sets for all ages, including Harry Potter Hogwarts Castle (£104.49 from £149.99) and LEGO Minecraft Skeleton Dungeon (£18.97 from £24.99).
  • Beauty: Stock up on skincare and makeup with deals on INKEY List Hyaluronic Acid Serum (£5.94 from £7.99) and Maybelline Sky High Mascara (£7.19 from £12.99).
  • Kids’ Toys: Perfect for early Christmas shopping, with Crayola SuperTips Markers (£2.99 from £9.25) and Melissa & Doug Ice Cream Toy Shop (£29.99 from £49.99).
  • Christmas Gifts for Adults: Up to 30% off brands like Pepe Jeans and Levi, and luxury kitchenware from Le Creuset (£199.99 from £339).
  • Everyday Essentials: Discounts on essentials such as Amazon Toilet Roll (£6.49 for 18 rolls) and Whiskas Tasty Mix Pouches (£11.19 for 40).

Three ways to save:

  • Set deal alerts for specific items to receive notifications on price changes.
  • Use price comparison sites like Idealo.co.uk to ensure you’re getting the best value.
  • Check price history on Amazon-specific tracking websites like bobalob.com and camelcamelcamel.com.

“This allows you to work out whether the sale price genuinely represents good value.”

CamelCamelCamel is one of the key tools Mr Lewis references in the MoneySavingExpert article.

The website is exclusive to Amazon and allows shoppers to enter an item’s URL to reveal its price history, and see if it has previously been sold at a lower price.

You can also set up price alerts to let you know when it drops in price again.

That way you can be first in line for the lowest deals.

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Other key ways to compare prices include searching for your specific product on a website and toggling in “Sort By” the cheapest items first.

You can then compare website-to-website which retailers are offering the cheapest products on specific products to help you secure the best deal.

Do you have a money problem that needs sorting? Get in touch by emailing money-sm@news.co.uk.

Plus, you can join our Sun Money Chats and Tips Facebook group to share your tips and stories

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More than 80% of pensioners in poverty set to lose the winter fuel payment

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Pensioner Dixie, 84, said she will really struggle without the winter fuel payment

Four in five pensioners living below or just above the poverty line are set to lose the winter fuel payment under planned benefit cuts.

Earlier this year, Chancellor Rachel Reeves said the payment – worth up to £300 a year – will be scrapped for those not in receipt of pension credit or other means-tested benefits.

New analysis from Age UK suggests 10.7 million pensioners will lose this payment. This includes 82 per cent – equivalent to 2.5 million – of the 3 million pensioners living below or just above the poverty line.

Large numbers of older people who are aged over 80, disabled, living alone, and on low incomes are part of this group.

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In the UK, a single pensioner with an income of less than £166 a week, after housing costs, is considered to be living in poverty, according to Trust for London.

This is just under the basic state pension of £169.50 per week. The new state pension is £221.20 a week.

Dixie, 84, is one such pensioner concerned about the changes to the winter fuel payment.

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She lives on her own in a small council-run bungalow which she pays £400 a month for in rent.

Although she receives about £400 a month from a BBC pension – where she worked for seven years as a PA in the research and development division – which covers her rent, all other expenses come from the state pension alone.

Speaking to i, the mother of two said: “I pretty much have to live off the state pension which is a struggle.

“Last winter was tricky. My energy bills rose from £37 to £90 which was a huge jump but at least we were getting government support then. This year, we’re going to have to try and survive the winter without the winter fuel payment and bills are still on the up.”

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Dixie said the winter fuel payment was “such a relief” when it came in and eased her money worries, which she said are “constant”.

She added: “The heating has already been on this year, but I have to ration it. I have it on for an hour at 2pm, an hour at 6pm, and then half an hour at 8pm. When it’s bitterly cold, it has to be on more, but I really try to avoid putting it on because it’s so expensive.”

The grandmother of five doesn’t have many outgoings and tries to live frugally. She relies on a small car to get her food shopping and to visit her daughter who lives in the countryside, but this is a huge expense.

This year was the first year she had to pay her car insurance monthly because £600 was just too much to pay for in one go as she usually would.

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The price of the food shop, which she said has increased from around £30 to £40 a week to about £60 or £70 a week in the last couple of years, is another huge pressure.

“I do manage but the future is a frightening thought for me, particularly with energy bills still rising. It’s quite hard to manage on just the state pension and I could really do with some more government support.

“Christmas is fast approaching, and I don’t know how I’m going to afford it. I am a great-grandmother and have five grandchildren so a lot of people to buy for. They don’t expect anything, but I wouldn’t want them to go without.

“Money is a constant worry hanging over me all the time.”

Age UK has urged the Government to keep winter fuel payments as a universal payment this year, pending the spending review in the spring.

If they choose to press on, however, it said that at the “very least” they must urgently bring in measures to greatly expand the numbers who will still receive winter fuel payments by automatically giving it to those receiving other benefits.

“This would be a partial solution but won’t help every older person on low incomes that the charity is worried about, so further help would also be required for some pensioners who only receive a low proportion of the full state pension,” it added.

Caroline Abrahams CBE, charity director at Age UK, said: “Our analysts used the most up to date data available, and their conclusions are stark. Bluntly, they show that the great majority of pensioners whose incomes take them either below the poverty line or only just above it – about four in every five, will lose their winter fuel payment following the Government’s policy change.

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“There will be widespread agreement that ministers must act in the Budget to protect them – and the best way for them to do so by far is to retain winter fuel payment as a universal entitlement this winter, before giving their policy options careful consideration as part of the spending review next spring.

“However, if the Government is dead-set on pressing ahead, the very least they should do is to greatly expand the numbers of pensioners who will receive a winter fuel payment beyond the small group they have so far said will retain it.”

The Department for Work and Pensions said: “We are committed to supporting pensioners – with millions set to see their state pension rise by up to £1,700 this Parliament through our commitment to the triple lock.

“Over a million pensioners will still receive the winter fuel payment, and our drive to boost pension credit take-up has already seen a 152 per cent increase in claims. Many others will also benefit from the £150 warm home discount to help with energy bills over winter while our extension of the household support fund will help with the cost of food, heating and bills.”

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Heartbreak leave can help employees recover from shattered relationships

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Unlock the Editor’s Digest for free

In recognition of the “negative emotional baggage” that can come after a relationship break-up, Ricardo Dublado, chief executive of Cebu Century Plaza Hotel in the Philippines, last year unveiled an unusual new staff policy: five paid days of heartbreak leave.

The time off, which can be taken annually provided the break-up is with a different person each year, was inspired by Dublado’s own experience. In the Philippines the idea is catching on: a parliamentary bill in February proposed that any worker going through a romantic break-up should be eligible for up to three days of unpaid leave. “Studies reveal the substantial toll break-ups take on individuals, affecting their emotional and mental wellbeing, leading to decreased productivity, absenteeism and higher healthcare costs,” said Congressman Lordan Suan.

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Employers across the world have increasingly sought to make concessions for their workers’ personal lives, offering wellbeing days, flexible work and, in some cases, counselling services.

Some global companies may already encourage heartbreak leave under a different name. In the pandemic, employers introduced time off for wellbeing to differentiate themselves from competitors or give staff a discreet chance to look after their mental health or care for their families. Many continued, including software group Adobe, which offers six wellbeing days a year. Virgin Money gives five.

In the Philippines, Effel Santillan, human resources manager at Harbor Star Shipping Services, said employees suffering from lost love were generally allowed to take time off on a discretionary basis. “At the end of the day, the manager takes responsibility.”

UK employers including Tesco, the supermarket chain, and Metro Bank have targeted break-up support to families, signing up to the Parents Promise, created by Positive Parenting Alliance, an advocacy group. Employers make commitments to help parents who are separating from each other, including giving them a chance to work flexibly and helping them access counselling. In return, they receive support from the alliance.

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Positive Parenting Alliance founder James Hayhurst wants “employers to recognise [separation] as a life event. If you’re going to separate, the employer can help you do it well.”

PwC, a signatory, said that while it did not have a specific divorce policy, working arrangements were designed to support big life events. “Everyone’s situation is unique, so we actively listen to our people to understand their needs,” Anne Hurst, the firm’s inclusion lead, said. “Our goal is to create a supportive environment that helps our people balance their personal and professional lives.”

In one 2023 study by researchers from the University of Minnesota, 44 per cent of respondents said going through divorce had a negative effect on work. People whose marriages ended reported an inability to focus or sleep and a tendency to break down in tears. “Crippling depression is slowing down my ability to socialise with my co-workers and supervisor,” said one.

However, a sizeable minority — 39 per cent — had a different experience, saying divorce was positive, freeing “up time and energy” and providing an opportunity for renewal.

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The study suggested offering some help to people struggling with separation. Flexible scheduling or remote work, it said, may help employees manage “divorce-related appointments and also provide space to work . . . without placing an undue and unnecessary strain on emotional regulatory capacities”.

In the Philippines, meanwhile, Suan’s bill could face a tough hearing. Laws in the country do not guarantee time off for mental health problems on top of a statutory minimum of five days’ leave. The People Management Association of the Philippines, a professional body for human resources, has said that wellness leave is an “additional expense and additional interruption to business operations”.

Another question is whether heartbroken employees would take leave at all. Customer services worker Abigail Marquez, 27, said that in the event of a break-up she would not take advantage of the benefit as proposed in the bill, because it was unpaid. For some workers, protecting their income still takes priority over their heartache — or, as Marquez put it, “no money, no honey”.

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Pinebridge makes reported £565m bid for PRS REIT

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PRS REIT chairman to step down after pressure from activist investors

Pinebridge has offered the group’s board 103p per share, Sky News reported.

The post Pinebridge makes reported £565m bid for PRS REIT appeared first on Property Week.

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Our Yorkshire Farm's Reuben Owen drops huge hint about potential TV comeback

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Our Yorkshire Farm's Reuben Owen drops huge hint about potential TV comeback


Reuben Owen, one of the stars of the much-loved ‘Our Yorkshire Farm’ on Channel 5, could be set for another return to TV after seeing his solo series release earlier this year

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Should James Cleverly try to choose his opponent in final round?

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This article is an on-site version of our Inside Politics newsletter. Subscribers can sign up here to get the newsletter delivered every weekday. If you’re not a subscriber, you can still receive the newsletter free for 30 days

Good morning. James Cleverly took a giant leap towards the final stage of the Conservative leadership contest yesterday. But who will join him, and should he try and game the outcome?

Inside Politics is edited by Georgina Quach. Read the previous edition of the newsletter here. Please send gossip, thoughts and feedback to insidepolitics@ft.com

Pick your battles

James Cleverly won the third ballot of the Conservative leadership contest. The former home secretary secured 39 votes, pulling ahead of Robert Jenrick, who shed two votes between the second and third ballots, ending up with 31 votes, while Kemi Badenoch picked up two votes to reach 30. Tom Tugendhat, who got 20 votes, has been eliminated. Only two contestants will go through to a final vote by the party membership.

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The vast majority of Tugendhat’s supporters will, if my contact book is remotely representative, swing behind Cleverly in the next round, while Jenrick and Badenoch are now in a close fight for the other members’ slot. Cleverly will have more than enough votes going spare tomorrow to choose his opponent. Which one should he pick?

On the one hand, according to both the ConservativeHome members survey and YouGov’s party members poll, Cleverly would beat Robert Jenrick but lose to Badenoch. One argument is that he should make sure he faces Jenrick because he is, on paper, much more likely to beat him.

Bar chart of ConservativeHome's post-conference Tory member preferences, % of respondents showing There Chagos

I’m dubious about this one, though. In the past, both ConservativeHome and YouGov have overestimated the strength of the Tory right. I see no compelling reason to believe either survey has fixed that problem, and if Cleverly’s strength is being underestimated to anything like the degree that Jeremy Hunt and Rishi Sunak were in 2019 and 2022, he will comfortably beat either Jenrick or Badenoch.

On the other hand, Jenrick’s campaign team has shown itself to be more aggressive, more effective and more willing to go into the gutter. Cleverly may well have more to fear from a month in which the former immigration minister’s slick campaign machine attacks him, than one in which Badenoch wonders out loud about which part of the British state she thinks is too flabby and too generous.

Cleverly’s leadership prospects will be better served if he defeats his more formidable rival, which, according to the polls is Badenoch.

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I’m also dubious about this one, because it may be that YouGov and ConservativeHome have fixed their over-representation problem and that by picking Badenoch he is starting a fight he can’t win.

My general view: life is too short to play silly tactical games. Given the parliamentary party is not large, at 121 MPs, you can always end up in a situation where the campaign tries to lend votes to a preferred opponent, some individual MPs freelance and you end up finishing third in embarrassing circumstances. (In 1990, the organisers of John Major, Michael Heseltine and Douglas Hurd’s campaigns for the Tory leadership met up for dinner afterwards to compare the size of their various promises: they discovered that about a third of their colleagues had lied through their teeth.) When you only have 121 votes to play with, you’re better off just maximising your own authority, because if you win, you will need it.

Now try this

(Georgina) Yesterday Stephen and I saw the play The Other Place, which comes with the subtitle After Antigone. It grapples with death and the aftermath. In a taut 80 minutes, the reinvented tragedy excels at ramping up the tension as the characters move within a newly renovated, sorrow ridden house, but the pace partly leaves some of the more problematic family dynamics feeling a little forced and under-developed.

Runs to November 9 at the National Theatre.

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  • Crowd source | Immigration has driven the fastest UK population growth for half a century, according to official statistics that highlight the country’s demographic challenges. The ONS noted that deaths outnumbered births for the first time in 50 years, other than during the pandemic.

  • Diving out | Abu Dhabi’s sovereign wealth fund has written off its investment in Thames Water in a blow to the government as it gears up to host a summit designed to attract big institutional investors to the UK.

  • ‘MI5 has one hell of a job on its hands’ | Russian spies are on a “mission to generate mayhem” on Britain’s streets as Iran foments lethal plots at “an unprecedented pace and scale”, the head of the UK’s domestic intelligence service has warned.

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