Richard Tice says ‘momentum is with Reform’ as he reacts to latest polling

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Deputy Leader of Reform UK Richard Tice delivered a message to GB News members after the latest YouGov poll put Reform on 25% nationally.

Responding to recent polling Tice said “We’re in the mid 20s in poll after poll. Neck and neck with Labour sometimes ahead of the Tories, sometimes bouncing around. Isn’t it exciting.”


The staggering YouGov poll shows a ten-point increase since the last election and using the electoral calculus method of generating Westminster seats it means Reform UK would win 106 seats if a General Election was held tomorrow.

YouGov poll January 2025Polling result via region shows Reform has eclipsed the Conservatives as opposition in five of seven regionsGBN/ChatGPT

Reform’s surge is being partly spearheaded by the younger generation of voters. The party is far more popular among 18–24-year-olds than the Tories with Richard Tice and Nigel Farage attracting 19 per cent of the group.

The Conservatives only polled five per cent, highlighting the scale of Kemi Badenoch’s challenge in making the Tory brand popular again with the youth.

Perhaps unsurprisingly, Reform also performed strongly in the 65+ age group, polling 30%.

Labour could only muster 14% after a series of unpopular decisions affecting the age group, including stripping the winter fuel payment from nine million pensioners.

YouGov’s data also revealed Reform to be the most popular party among men in Britain, 30% of men said they would vote Reform, compared to just 19% of women.

Richard Tice

Reform has recorded a ten-point increase since the election, with Labour falling nine points according to the YouGov poll.

Getty Images

In his message Tice said “Reform UK has got all the momentum, all the energy, all the enthusiasm.” He also added “Who knows where it’s going to go.”

It’s looking like a crucial year ahead for Reform as they continue to pile pressure on both Labour and the Conservatives.

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