10 Footballers With Most Shirts Sold in 2025

The 10 footballers who sold the most shirts in 2025 have been revealed. While a player’s marketability can be measured in a variety of ways – social media following, endorsements, and media presence among them – one of the clearest indicators of global fame is how many fans proudly wear their name on the back of a shirt.

Beyond marketability, shirt sales can also reveal a player’s impact on the pitch. That’s why, despite Cristiano Ronaldo and Lionel Messi remaining two of the most iconic footballers in the world, they have been overtaken over the last year year by a new face in the beautiful game, according to a study by Euromericas Sport Marketing, as reported by AS.

10

Rodrygo

Shirt sales in 2025: 798,000

Just sneaking into the top 10, much to the surprise of many, is Rodrygo. The Brazilian winger is often an underrated cog in Real Madrid’s attack and, at one point over the summer, looked destined for a move to the Premier League via Liverpool or Manchester City – until both English clubs turned their attention elsewhere.

The surprise in his strong shirt sales comes from the fact that he isn’t usually seen as one of Real Madrid’s marquee stars. Adding to that, he set a new record in December for most games without a goal as a Madrid forward – a stat that might have put fans off. With uncertainty over his future at the Bernabeu, his place in the top 10 is all the more remarkable.

9

Harry Kane

Shirt sales in 2025: 867,000

Harry Kane, one of the best strikers in the world right now, is both Bayern Munich and England’s main man. Only a certain Frenchman – who ranks higher on this list – scored more than the former Tottenham forward’s 51 goals last year, and it’s Kane’s overall influence that has driven so many shirt sales.

With Bayern Munich among the favourites for the Champions League this season, and the Three Lions confident of a World Cup tilt next summer, it wouldn’t be surprising if the 32-year-old sold even more shirts this year.

8

Bruno Fernandes

Shirt sales in 2025: 878,000

Perhaps nobody fits the description of a Roy of the Rovers-style hero better than Bruno Fernandes, who is arguably the only Manchester United player these days deserving of the wage he earns. Over the last five Premier League seasons, no one has come close to matching his incredible tally of 503 chances created – a number that ranks among the highest across all of Europe.

Unfortunately for the Red Devils captain, there’s rarely anyone on the pitch able to finish the chances he sets up, and his assist tally suffers as a result. Still, playing for one of the biggest clubs in world football has ensured that his shirt sales continue to soar year after year.

7

Cristiano Ronaldo

Shirt sales in 2025: 925,000

There was a time when Cristiano Ronaldo would have sold hundreds of thousands more shirts than he does today, but the fact he remains among the top 10 sellers is a testament to a remarkable career. At 40, he continues to score with frightening regularity, and as Portugal’s captain – having lifted the Nations League for a second time during World Cup preparations – he remains as marketable as ever.

In the Saudi Pro League, he’s tapping into an entirely new market, selling just shy of a million shirts. There’s no doubt that Al Nassr’s decision to lure him away from Europe at the start of 2023 has paid off commercially, though they will surely have hoped to translate that income into greater tangible success on the pitch by now.

6

Giorgian de Arrascaeta

Shirt sales in 2025: 975,000

A glance at how many shirts Flamengo star Giorgian de Arrascaeta sold in 2025 is a reminder of just how football-mad Brazil truly is. The culture of the beautiful game in Rio de Janeiro is especially rich, and while few in Europe ever experience it first-hand, there is little doubt that football carries a different weight in South America.

Flamengo are Brazil’s biggest club, and with Arrascaeta contributing 18 goals and 14 assists in 33 matches as they lifted both the Copa Libertadores (their fourth title) and the Campeonato Brasileiro Serie A (their ninth), it’s no surprise their vast Maracanã-based fanbase splashed out on his shirt more than any other.

5

Vinicius Jr

Shirt sales in 2025: 992,000

Playing for both Brazil and Real Madrid inevitably brings a lot of attention, and Vinicius Junior will know that all too well after selling 992,000 shirts in 2025. The tricky yet controversial 25-year-old was determined to prove his critics wrong after missing out on the 2024 Ballon d’Or to Rodri, and that siege mentality clearly won him plenty of supporters.

Just a year or two ago, he would likely have topped Real Madrid’s shirt-sales charts, but a new star boy has emerged at the Bernabeu – leaving the Brazilian to settle for second best this time around.

4

Kylian Mbappe

Shirt sales in 2025: 1,020,000

Real Madrid shattered every previous record to become the world’s best-selling football club by a wide margin in 2025. Over the last 12 months, with figures finalised in November, Los Blancos sold a staggering 3,133,000 jerseys worldwide – marking the first time any club has crossed the three-million threshold.

Their best-selling player was, unsurprisingly, Kylian Mbappe. The French superstar claimed the European Golden Shoe and broke Ronaldo’s record for most La Liga goals in a debut season. Should Real Madrid return to the trophy-laden dominance many expect, Mbappe already looks destined to be remembered as one of the game’s all-time greats.

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3

Robert Lewandowski

Shirts sold in 2025: 1,110,000

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Although Real Madrid’s commercial success still outweighs Barcelona’s, there’s little doubt the Catalan giants are enjoying the better spell on the pitch. Hansi Flick’s side completed a domestic treble last season and were unfortunate not to go further in the Champions League, exiting at the semi-final stage against Inter Milan.

That success – fuelled by Robert Lewandowski’s relentless output – earned the Polish striker a place just inside the top three shirt sellers of 2025. At 37, he remains one of the finest strikers in world football, though a potential move to MLS looms on the horizon, a switch that could either dent or further boost his marketability.

2

Lionel Messi

Shirts sold in 2025: 1,278,000

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For a player of Lionel Messi’s calibre – the greatest footballer of all time – it almost doesn’t matter where he plays. Shirt sales for his Argentina kit alone would likely be enough to earn him a place on this list. That said, Inter Miami’s pink shirt has become a marketing phenomenon in its own right, even if Messi is no longer the game’s top shirt seller.

The number 10 will remain iconic long after he hangs up his boots. In 2025, Messi scored 35 goals and registered 24 assists in MLS alone, yet with his career now based in the United States and his heir apparent looking to replicate his success back at Camp Nou, a new name has emerged as the most marketable footballer in the world when it comes to shirt sales.

1

Lamine Yamal

Shirt sales in 2025: 1,315,000

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From the greatest footballer of all time to a player who can already be considered among the top three in the world right now, Catalonia has a new prince – and his name is Lamine Yamal. Once famously bathed by Lionel Messi as a baby, it would be a shock if Yamal didn’t go on to win a Ballon d’Or at some point, especially after becoming the youngest-ever player to score in the Champions League round of 16, quarter-final and semi-final in a single campaign.

At just 18, the young Spaniard is a sensation of epic proportions. His current level has many wondering whether Messi himself was ever quite this good at the same age. Only time will tell, but Yamal already looks like the one player with a genuine chance of eclipsing his predecessor – just as he has done on this list. See the full list below: