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Big Tech enters cricket ecosystem as ICC partners Google ahead of T20 WC | T20 World Cup 2026

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The International Cricket Council (ICC) has partnered with Google to introduce artificial intelligence-driven fan engagement tools at the ICC Men’s T20 World Cup 2026.

 


Under the partnership, Google Gemini has been named the Official AI Fan Companion, while Google Pixel will serve as the Official Smartphone of the tournament. The collaboration is aimed at expanding digital touchpoints across the fan journey, from content discovery and interactive experiences to in-stadium engagement.

 


“This partnership brings together two global organisations united by consumer focus, scale, purpose and innovation,” ICC chief executive Sanjog Gupta said in a media release. “Google’s leadership in connection, search and discovery and artificial intelligence aligns strongly with the ICC’s ambition to serve fans better. Together, we will use technology to deepen engagement, enhance experiences and make cricket more accessible and meaningful for fans worldwide.”

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Google said the initiative builds on its earlier engagement with the ICC during the ICC Women’s Cricket World Cup 2025 and reflects its broader push to embed generative artificial intelligence in consumer-facing platforms. 

 


“We are bringing together Gemini’s generative capabilities and Pixel’s advanced imaging to deliver features that empower fans with new avenues for creativity and celebration,” said Shekar Khosla, vice-president of marketing at Google India. “We are excited to see how these innovations help a new generation of digital-first fans engage with the sport.”

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Interactive features and content tools

 


The partnership has been launched with an interactive campaign titled Craziest Fan Kaun, which allows users to create personalised avatars using Gemini’s image-generation capabilities. Selected participants will receive an in-stadium experience at a World Cup match, wearing artificial intelligence-designed looks created through the platform.

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Beyond campaigns, Gemini will be integrated into the fan experience through a dedicated “Explore Cricket” section within the application. The feature will offer interactive tools such as simplified explanations of complex rules, quizzes, player-guessing games and creative challenges related to cricket formats, with content updated weekly.

 

Gemini will also generate “insight cards” that synthesise publicly available information to create shareable snapshots on players, milestones and trivia, designed to support social media engagement and content sharing. 

 

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Pixel’s role in match coverage

 


As the Official Smartphone, Google Pixel will be used to capture high-quality visuals from within stadiums, leveraging advanced camera and video capabilities. The content will be distributed across digital platforms to provide additional perspectives of match action.

 

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The ICC said the features announced so far represent the initial phase of the partnership, with additional artificial intelligence-driven tools to be introduced closer to the tournament. The collaboration reflects a broader trend in global sports, where governing bodies and technology firms are increasingly using generative artificial intelligence to reshape fan engagement and digital strategy.

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Shakur Stevenson wants to fight the man who ‘beat’ Gervonta Davis: “Best vs best”

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Shakur Stevenson has welcomed a fight against a former rival of Gervonta Davis.

Stevenson is currently planning his next move after defeating Teofimo Lopez at Madison Square Garden in January to win the WBO super-lightweight title.

That victory saw the American become a four-weight world champion, having also previously reigned at featherweight, super featherweight and lightweight in his career.

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It’s currently unknown if Stevenson’s next fight will be at 135lbs or 140lbs, but one potential fight could come against a man who has competed in both of those weight classes.

Lamont Roach is the fighter in question, who gained prominence last year after a controversial majority decision draw against Gervonta Davis, with a lot of people believing he had done enough to win that fight.

Stevenson is one of them, after he revealed on the Nightcap Show that he thinks Roach should have beaten Davis, even without the controversy in round nine where ‘Tank’ voluntarily took a knee but no knockdown was scored.

“Yeah, I do [think Roach beat him]. I thought without the knee he won that fight.”

Stevenson also explained his willingness to share the ring with Roach.

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“I would love to fight Lamont Roach. Me and Lamont Roach is an amazing fight. The best vs the best.”

Roach’s last fight came in December when he was held to another draw, this time against Isaac Cruz, and he has recently been ordered for a fight against William Zepeda for the vacant WBC lightweight title, which was recently stripped from Stevenson.

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Juan Soto makes emotional dedication to mom, dad, sister & family as World Baseball Classic title hopes with Dominican Republic edge closer

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Team Dominican Republic are heading into the 2026 World Baseball Classic quarterfinals after winning four consecutive pool games. They are up against Team Korea in Quarterfinal 1 on Friday.

New York Mets outfielder Juan Soto, who is participating in his second WBC, shared the motivation behind his goal to win the tournament. Soto dedicated it to his family for standing beside him.

“It’s got to be for my mom and dad,” Soto said. “They’ve been there since Day 1. My sister, my brother, both. I mean my family, they just been there every time. They’ve been pushing me, they’ve been right there to my side every time, so, I’m doing this for them.

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The Dominican Republic are three wins away from clinching the tournament for the first time since 2013. Soto reflected on his dream of winning the World Series and the WBC as a kid.

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“I think it’s gonna means a lot to them,” Soto said. “It’s something that we all dreamed about since I was a little kid. My dad dreamed about winning a World Series, and now when I was growing up, seeing the Dominican team winning in 2013, it was a dreamofor me to come here and try to win it for them.

Mets star Juan Soto praised “special” Dominican Republic team

Juan Soto was an integral part of the Dominican Republic’s 2023 WBC roster. The All-Star slugger has been in similar form in this year’s tournament. Soto was among the four Dominican players to hit a home run against Venezuela in their 7-5 win.

“We know what kind of talent we have in the team,” Soto said. “It’s great. We have guys that can [hit home runs]. Guys that can have power and do all these [things], but we gotta get it done. At the end of the day, I’m a little bit impressed with these guys, with this group. It’s really special.”

The Dominican Republic are on pace to break Team Medico’s record of most home runs (14) in a World Baseball Classic campaign.