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Jeeno Thitikul claims 8th LPGA win, 1st in home country of Thailand

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World No. 1 Jeeno Thitikul’s 2026 season is off to an impressive start, as the 23-year-old claimed her eighth career LPGA win at the Honda LPGA Thailand on Sunday — and her first-ever victory in her home country.

Thitikul fired rounds of 67-63-66-68 to reach 24 under, edging Japan’s Chizzy Iwai by one shot. Korea’s Hyo Joo Kim was third at 22 under.

Thitikul was three shots back at the tournament’s halfway point but entered the final round with a two-stroke lead after birdieing the final three holes of her third round. On Sunday, Thitikul made six birdies, bringing her tournament total to 25, which tied for the most of any player in the field.

Thitikul has competed in her home-country tournament a total of eight times, but until this year, her best finish was runner-up in 2021.

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Jeeno Thitikul of Thailand poses with the Glenna Collett Vare Trophy , the CME Group trophy, and the ROLEX Player of the Year trophy after her win during the final round of the CME Group Tour Championship 2025 at Tiburon Golf Club on November 23, 2025 in Naples, Florida. (Photo by Michael Reaves/Getty Images)

Revisiting Jeeno Thitikul’s under-the-radar, record-setting year


By:


Jessica Marksbury



“I mean, I would rate it like A+++ something,” Thitikul said Sunday of where this victory ranks. “I mean, you know, like I know it’s not that big event like compared to the majors, but like for us, for me, winning in my home country just means a lot to me, sometime more than a major feeling.”

Another element adding to the momentousness of the occasion was the fact that Thitikul’s mother was onsite to watch her daughter win in person for the first time.

“Yeah, it’s mean a lot. My mom just came up to me when I finished 18 and she cried a lot, and then I told her, I finally won the tournament in front of you. Like you were here with me,” Thitikul said. “So she’s just really emotional. Make me emotional, too.”

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Thitikul has now won three times in five starts, and has earned $17,704,399 in just 86 total starts, bumping her to No. 7 on the LPGA’s all-time career money list. Annika Sorenstam is No. 1 with $22,583,693 in 308 starts.

This week, the LPGA heads to Singapore for the HSBC Women’s World Championship where Lydia Ko is the defending champion. The first round begins on Thursday, February 26.

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PIF fuels LIV Golf with $267M capital despite multiple losses

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Saudi Arabia’s Public Investment Fund has approved another major cash injection into LIV Golf, committing about $266.6 million to the league.

The approval was signed by PIF governor Yasir Al-Rumayyan on February 1, 2026, according to Money In Sport. The latest funding pushes the fund’s total investment in LIV Golf to roughly $5.3 billion, and at the current pace it could exceed $6 billion by the end of 2026.

LIV Golf’s spending has remained high. Instead of receiving one big payment each year, the league has been funded through regular cash injections, averaging about $100 million a month during 2024 and 2025.

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Prize money has also gone up for the 2026 season. According to Money In Sport, the overall prize fund for 2026 has risen by about $65 million. Total purses now sit at $32.3 million per event, up from $25 million previously. Individual prize money remains at $20 million per tournament, but the team component has grown significantly.

The PIF has approved $267M in fresh capital for LIV Golf, per Money in Sport

The team prize fund has doubled to $10 million per event and is now shared across all 13 teams. In addition, a new $2.3 million “individual prize via team” pool has been introduced. Captains of the top three teams can award bonuses from this fund with $1 million for first place, $800,000 for second and $500,000 for third.

Some of the increased prize money could be balanced by recent player exits. Brooks Koepka has already returned to the PGA Tour while Patrick Reed is expected to rejoin once his suspension ends in August.

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At the same time LIV Golf appears to be cutting back on event costs. Money In Sport reported that spending on tournament staging is being reduced.

Performance 54 Group, the UK company that organizes LIV events, said in financial results for the year ending April 30, 2025 that it handled slightly more events but with smaller budgets overall which led to a slight drop in revenue. The company also said its contracts have been renewed in all markets for several more years.


LIV Golf explores selling stakes in teams to new investors

LIV Golf is preparing to open its team model to outside investors, with plans to sell minority stakes in some of its franchises for the first time. Reports suggest the Saudi-backed circuit is aiming for valuations of up to $300 million and could look to sell shares in two teams later this year.

Citigroup has reportedly been hired to handle the process. While the teams involved have not been named, one scenario being discussed includes the possibility of a controlling stake being sold rather than just a small share. LIV Golf and Citigroup have not commented publicly.

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League officials have made it clear they see long-term value in the team structure. Executives said earlier this year that the goal is for each of the 13 franchises to eventually be worth about $1 billion. The Public Investment Fund of Saudi Arabia remains the primary owner of LIV Golf, while team captains hold roughly 25 percent ownership in their respective sides.

Off the course, LIV continues to focus on building commercial revenue streams around the teams. Katie O’Reilly, LIV Golf’s executive vice president of business operations, said,

“Right now we are focused on things like driving sponsorship revenue – additionally we are building new businesses under the teams and we are leveraging and using our NIL rights.”

The league also expects strong income from major partners. Chief executive Scott O’Neil said last year that deals with companies such as Saudi Arabian Oil Co., HSBC, MGM Resorts and Salesforce could generate more than $500 million in revenue.

Franchise value is closely tied to star players and broadcast exposure. Big names such as Dustin Johnson, Bryson DeChambeau, Phil Mickelson and Jon Rahm headline several teams while media agreements with DAZN, TNT Sports and FOX Sports help expand the league’s global reach.

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