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Patriots owner’s antisemitism ad faces criticism

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Robert Kraft’s Blue Square Alliance Against Hate antisemitism ad faced criticism from a columnist on Thursday.

The ad called on Americans to stand up against antisemitism and all forms of hate through the “Sticky Note” campaign. The commercial featured a young student who is victimized in the halls of his school for being Jewish, with classmates sticking a degrading, antisemitic note on his backpack without him noticing.

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Robert Kraft at the AFC Championship

New England Patriots owner Robert Kraft before the 2026 AFC Championship Game at Empower Field at Mile High on Jan. 25, 2026. (Ron Chenoy/Imagn Images)

It goes on to show a fellow student silently overlaying the hateful sticky note with one of his own, a blue square. The student also places a similar blue square on his chest and proudly walks alongside the Jewish boy.

Tablet Magazine’s Liel Leibovitz appeared to be seeing more red than blue. He wrote that Kraft would “go down in history as having created the single most embarrassing, idiotic, abominable, counterproductive, no good, very bad ad in the big game’s history.”

Leibovitz went on to compare Kraft’s push to raise awareness about stopping hate against Jews to the Black Lives Matter movement. He wrote that the New England Patriots owner “thought it was a swell idea to promote precisely the same spineless brand of clicktivism that embodied the worst of the #BLM moral panic days.”

Patriots owner Robert Kraft stands with Mike Vrabel as Vrabel is introduced as the new head coach during a press conference.

Owner Robert Kraft introduces Mike Vrabel as head coach of the New England Patriots during a press conference at Gillette Stadium in Foxborough, Massachusetts, on Jan. 13. (Billie Weiss/Getty Images)

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“But the new ad is so offensive not only because it blows—or because, in reality, prominent American Muslims have spent the past three years acting very un-Bilal-like and drumming up everything from modern-day blood libels to violent antisemitic pint-sized pogroms on college campuses—but also because of what it tells us about the mindset of so much of organized Judaism these days,” he added.

Leibovitz argued that ads like that need to be tougher and more to the point.

The Blue Square Alliance Against Hate has released ads calling on Americans to rid of antisemitism. The group has had previous campaigns showcasing powerful ads, including its “When There Are No Words” message that had a heavy impact in October 2025.

Patriots owner Robert Kraft smiles on the field before a game at Nissan Stadium.

New England Patriots owner Robert Kraft smiles before the NFL 2025 game against the Tennessee Titans at Nissan Stadium in Nashville, Tennessee, on Oct. 19. (Kara Durrette/Getty Images)

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During last year’s Super Bowl, Tom Brady and Snoop Dogg were among those featured in “No Reason To Hate.” Blue Square also ran its “Silence” ad during the Super Bowl in 2024.

Fox News’ Scott Thompson contributed to this report.

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Was he ready for that moment?

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Former AEW star Danhausen had a somewhat underwhelming debut at WWE Elimination Chamber 2026. An All Elite Wrestling veteran has addressed the incident, seemingly explaining why.

For weeks before Elimination Chamber, WWE teased a potential new arrival to the promotion through a mystery crate bearing the message ‘open on Feb 28, 2026’ (the date of the Chamber). When the crate was finally opened at the pay-per-view, outcame ex-AEW star Danhausen to a relatively mild reception. The Very Nice, Very Evil star’s arrival then became a topic of discussion, with many giving their two cents on why it was underwhelming. The latest to join that discussion is AEW commentator and wrestling legend Jim Ross.

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Talking on the latest episode of his Grillin’ JR podcast, the veteran noted that Danhausen was placed in a tough position, especially since it was WrestleMania season, and believed that the 35-year-old was not ready for the moment.

“It’s like WrestleMania, for God’s sake. You just don’t… I don’t know, it put Danhausen in a tough spot. Was he ready for that moment? I don’t think he was. I think there are a lot of people who didn’t even know who the hell he was,” said JR [H/T: Ringside]

Check out his comments in the video below:

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Ex-AEW star Danhausen will reportedly appear at this week’s WWE SmackDown

Despite his Elimination Chamber reveal receiving mixed reviews, PWInsider reported that WWE officials were pleasantly surprised by Danhausen’s pull, as his merchandise sales brought in strong numbers. The report also noted that the Very Nice, Very Evil star will appear this Friday night on Smackdown.

“Per PWInsider, WWE officials are said to be “pleasantly surprised” with the merchandise numbers Danhausen has generated since debuting with the company. Danhausen is also expected to appear on this Friday’s episode of SmackDown.”

It will be interesting to see what WWE has planned for Danhausen on SmackDown this Friday.

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