The streaming wars never slow down. They just find new ways to charge admission.

Starting April 10, 2026, Amazon will rename its existing Prime Video Ad Free tier as Prime Video Ultra, priced at $4.99 per month in the United States. The new tier adds several upgrades that Amazon clearly hopes will justify the new branding and the monthly fee: up to five concurrent streams instead of three, as many as 100 downloads instead of 25, and exclusive access to 4K and UHD streaming.

Amazon frames the change as a necessary step to support the cost of premium streaming. According to the company, delivering ad free video with higher-end features requires significant investment, and the new structure brings Prime Video more in line with the pricing models used by other major streaming services. In other words, welcome to the club.

For Prime members, the baseline Prime Video benefit remains intact. Subscribers will still receive HD and HDR streaming as part of the standard Prime membership, and Amazon says Dolby Vision support will now be included at no additional cost. The new Ultra tier simply stacks additional perks on top of the existing service for viewers who want more streams, more downloads, and access to the highest video resolution.

All of this arrives against a particularly chaotic backdrop in the streaming business. The recent bidding war involving Netflix and Paramount over the future of Warner Bros Discovery, CNN, and HBO MAX has already reshaped the landscape, with the Ellisons emerging victorious and the industry bracing for the fallout. One thing seems certain as the dust settles: none of these services are getting cheaper.

Amazon may have deeper pockets than most of its competitors, but it is not immune to the math. Producing blockbuster series and films at scale costs real money, and those glossy originals are not paying for themselves. Renaming the ad free tier Prime Video Ultra may sound like a cosmetic change, but the message behind it is clearer than ever.

The era of cheap streaming is over. The meter is running.

Amazon’s new Prime Video Ultra tier doesn’t replace the core Prime Video benefit included with a Prime membership. Instead, it layers premium streaming features on top of the existing service for viewers who want ad free playback, higher video resolution, and more flexibility for downloads and concurrent streams.

The chart below breaks down what stays included with Prime and what the new $4.99 per month Ultra tier adds starting April 10, 2026.

Access to Prime Originals, Movies, and Live Sports

Whether you stick with the Prime Video benefit included with a Prime membership or upgrade to Prime Video Ultra, the underlying content library does not change. Both options provide access to Amazon’s full catalog of Amazon MGM Studios originals, licensed films and series, and exclusive live sports programming.

That lineup includes popular Prime Original series such as Fallout, Reacher, The Boys, The Lord of the Rings: The Rings of Power, and The Summer I Turned Pretty. Amazon’s growing slate of original films is also included, with titles such as Heads of State, Red One, Road House, and The Accountant 2.

Live sports remain a major draw for the platform as well. Prime Video carries exclusive coverage and events tied to the NFL, NBA, WNBA, NASCAR, NWSL, and The Masters, alongside additional licensed programming and films.

In other words, Prime Video Ultra does not unlock additional content. The catalog remains the same. What the Ultra tier adds are premium viewing features such as ad free playback, higher video resolution, Dolby Atmos surround sound, and expanded streaming and download limits.

The Fine Print: What Prime Video Ultra Still Won’t Do

Before anyone assumes Prime Video Ultra is a magic “no ads, everything in 4K, watch it anywhere forever” button, there are a few realities worth noting.

First, Prime Video Ultra is currently limited to customers in the United States. If you’re outside the U.S., the “Ultra” experience will have to wait.

Second, ad free does not mean ad free everywhere. Live programming such as sports broadcasts, certain licensed content, and third party channel subscriptions may still contain advertising. That’s the nature of live television and licensing deals. Amazon can remove ads from its own playback environment, but it can’t rewrite every contract in the sports world.

Third, the improved download and concurrent stream limits apply to your entire account, not to each individual profile. So if five people in the household are streaming at once or loading devices with downloads before a trip, those limits are shared across everyone using the account. There may also be additional restrictions depending on the specific title, device, or content provider.

Finally, the premium tech perks come with the usual fine print. 4K UHD video, Dolby Vision, and Dolby Atmos are only available on supported titles and require compatible devices and enough internet bandwidth to actually deliver them. Not every movie or show in the catalog is available in every format.

The Bottom Line

Amazon’s Prime Video Ultra tier is less about new content and more about unlocking the premium viewing and audio experience. For $4.99 per month extra, subscribers get ad free playback, expanded streaming and download limits, and access to higher resolution 4K UHD video, along with Dolby Vision and Dolby Atmos surround sound.

Prime members who stick with the included Prime Video benefit will still get the same catalog of movies, series, and live sports, but without the highest resolution formats or ad free viewing. However, this tier does get Dolby Vision added, which wasn’t included before, at no extra charge.

In the bigger picture, this move reflects where the streaming business is heading. As studios spend billions on original content and compete for sports rights, subscription tiers are becoming more segmented and more expensive. Prime Video Ultra is simply Amazon’s latest reminder that the era of cheap streaming is over.

Sign-up for Amazon Prime.

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Looking for the most recent Strands answer? Click here for our daily Strands hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle, Connections and Connections: Sports Edition puzzles.

Today’s NYT Strands puzzle is kind of bizarre. Even after I had found some of the answers, the theme didn’t click in my brain until I was almost done with the puzzle. And some of the answers are difficult to unscramble, so if you need hints and answers, read on.

I go into depth about the rules for Strands in this story. 

If you’re looking for today’s Wordle, Connections and Mini Crossword answers, you can visit CNET’s NYT puzzle hints page.

Read more: NYT Connections Turns 1: These Are the 5 Toughest Puzzles So Far

Hint for today’s Strands puzzle

Today’s Strands theme is: It follows.

If that doesn’t help you, here’s a clue: Not death…

Clue words to unlock in-game hints

Your goal is to find hidden words that fit the puzzle’s theme. If you’re stuck, find any words you can. Every time you find three words of four letters or more, Strands will reveal one of the theme words. These are the words I used to get those hints but any words of four or more letters that you find will work:

• LEFT, COLE, HOLE, LACK, BILE, LEACH, SOLE, LOSE, LIFE, SEER, STEEL, STERN, FAIL

Answers for today’s Strands puzzle

These are the answers that tie into the theme. The goal of the puzzle is to find them all, including the spangram, a theme word that reaches from one side of the puzzle to the other. When you have all of them (I originally thought there were always eight but learned that the number can vary), every letter on the board will be used. Here are the nonspangram answers:

• COACH, HACK, BLOOD, CYCLE, STYLE, LESSON, PRESERVER. (All words that can follow the word “LIFE.”)

Today’s Strands spangram

Today’s Strands spangram is AFTERLIFE. To find it, start with the A that is the furthest-left letter on the top row, and wind down.

Toughest Strands puzzles

Here are some of the Strands topics I’ve found to be the toughest.

#1: Dated slang. Maybe you didn’t even use this lingo when it was cool. Toughest word: PHAT.

#2: Thar she blows! I guess marine biologists might ace this one. Toughest word: BALEEN or RIGHT. 

#3: Off the hook. Again, it helps to know a lot about sea creatures. Sorry, Charlie. Toughest word: BIGEYE or SKIPJACK.

Today it’s widely acknowledged that the future of computing will involve the quantum realm. Companies like Google, Microsoft, IBM, and a few well-funded startups are frantically building quantum computers and routinely claiming advances that seem to bring this exotic, world-changing technology within reach. In 1979 all of this was unthinkable. But that summer, two scientists met in the Atlantic Ocean off the coast of Puerto Rico, and their aquatic conversation led to a body of work that created quantum information theory. In a larger sense, their contributions helped bring computer science into the quantum age.

Those water-logged scientists, Charles Bennett and Gilles Brassard, are now the latest recipients of the ACM A.M. Turing Award, the Nobel Prize of the field.

Until that 1979 meeting, there had been a disconnect between information science and physics. The latter field had experienced a disruption in the early 20th century when physicists discovered quantum mechanics, a deeper explanation of how the universe operated that superseded the classical physics of Issac Newton. Computer science, however, didn’t account for the quantum world, except for having to deal with its effects on tiny chips, where the behavior of electrons were relevant.

“In the 1950s through the 1980s people thought of quantum effects as occurring in very small things and as a source of noise—you had to understand quantum theory to build transistors,” explains Bennett. “People thought of quantum mechanics as a nuisance.” He and Broussard discovered methods—like quantum coin-tossing and quantum entanglement—that turned the perceived handicaps of quantum reality into a powerful tool.

At the time of their meeting, Bennett was at a career crossroads; he’d joined IBM in 1973, but had taken a years-long break from academic publishing. One source of continuing fascination was an idea shared by a college classmate, Steven Weisner—that using a quantum form of cryptography could enable digital money that could not be counterfeited. (Yep, Weisner envisioned cryptocurrency in the late 1960s!) At the 1979 conference, Bennett saw that a cryptographer named Brassard was in attendance—he had just completed a dissertation on public-key crypto—and located him offshore.

“So there I was swimming in the beach when a complete stranger came up to me and started telling me that a friend of his found that we can use quantum mechanics to make affordable banking notes out of nowhere,” Broussard tells me. “If I had been on firm ground, I would have run for my life, but I was trapped in the ocean, so I listened politely.” Though Brassard had no previous interest in physics, he was intrigued by the approach, and the pair eventually published a theory called BB84, essentially creating an alternative to classic public-key cryptography based on what would become quantum information theory. Suddenly, the world of the quantum became a source of solutions—if scientists could invent the mechanisms to make it happen. As Yannis Ioannidis—president of ACM, which bestows the Turing Award—put it in a statement, “Bennett and Brassard fundamentally changed our understanding of information itself.”

Both scientists take pains to say that their original work did not lead directly to the current scramble to build quantum computers. Bennett notes that in a 1981 conference at MIT, legendary physicist Richard Feynman “made the point that, since nature is quantum, probably some computational jobs would need to be done by a quantum computer.” He also credits physicist David Deutsch for key ideas about quantum computers. Bennett and Brassard became part of that effort.

“Quantum computing was invented independently from us, but then we jumped in,” says Brassard. “I was the first person to design a quantum circuit to do quantum teleportation.” Brassard and Bennett’s work on teleportation, while still in an experimental stage, is now part of the quantum lore. Brassard has said that “one day, it will fuel the quantum internet.”

• AI agents independently discovered vulnerabilities and exploited them while performing routine tasks
• Multi-agent systems collaborated to bypass data-loss prevention and steal sensitive credentials
• Backup server AI escalated privileges to disable endpoint protection and complete downloads

Routine tasks assigned to artificial intelligence agents can sometimes escalate into actions resembling cyberattacks, experts have warned.

Security laboratory Irregular examined how autonomous agents behaved inside a simulated corporate environment while performing ordinary assignments.

• MSI’s general manager has called 2026 the “most challenging year since the company was founded”
• The RAM crisis is hitting the laptop maker hard, and it’s cutting back on production of low-end notebooks by 30% as a result
• There is brighter news elsewhere as DDR5 RAM prices are seemingly dropping in Europe – but not by that much

The RAM crisis is again exerting unwanted pressures on the broader PC market, even while some slightly more optimistic news has reached us on memory pricing over in Europe.

The dose of pessimism comes from MSI, which is going to jack up the prices of its ‘gaming products’ in the order of 15% to 30% this year. This is according to general manager Huang Jinqing on a recent earnings call, as per a report from Taiwan’s United Daily News (via Tom’s Hardware).