If you’re old enough to remember when cars had simple key ignition switches and not start buttons, you may find modern key fobs frustrating. With your key in hand, the only dead battery that could leave you stranded was the one in your vehicle. Modern key fobs, which do a lot more than unlock your vehicle, can also leave you stranded. Inside that little device is a button cell battery, often a CR2032 type. If that battery dies, you may be left standing in your garage, frustrated and late for work.
Key fobs have evolved from a simple way to lock and unlock your car. Many offer otherfunctions, allowing you to open the trunk or back gate, lower your windows, and remotely start the car. Modern key fobs also talk to your car’s security system, transmitting a code that disables the immobilizer system and allows your car to start. So what happens if the battery in your key fob dies?
Luckily, key fobs typically drain batteries very slowly, and a CR2032 battery should last several years, perhaps up to five. Its life will partly depend on how often you use the fob, exposure to extreme temperatures, or a damaged or malfunctioning fob. Your key fob may require a bit more maintenance and care than a simple car key, but it also offers convenience that’s hard to beat.
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When and how to replace a key fob battery
AVC Photo Studio/Shutterstock
If you’ve owned your car long enough that the new car smell has worn off and or you bought your car pre-loved, you may worry that your fob may soon need a new battery. Luckily, there are several ways to tell. The first is the easiest, and doesn’t even require that you pay much attention. Some car apps, including KiaConnect and the Toyota app, will alert you if the battery is getting low, though be aware that this feature is not universal and may require a paid subscription. Similarly, however, you may receive a notification on your vehicle’s dashboard that your fob battery needs to be replaced.
You may also notice that the range of the key fob has decreased and your vehicle won’t unlock or lock unless you’re standing very close. Sometimes the fob loses sensitivity, and the buttons may be unresponsive or working intermittently. These are all signs of a dying battery.
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Once you know the fob needs attention, check your vehicle’s manual if you’re unsure how to get it open to swap the old battery for a fresh one. If you’re out and about and the fob suddenly dies, don’t panic. Most cars will still start if you simply press the fob up against the ignition button, and some automakers even hide a physical key inside the fob that you can use to gain access to your vehicle or start the engine. CR2032 batteries are readily available, and if you’re worried, keep one on hand in case your fob dies unexpectedly.
To mark Holi 2026, OPPO India has introduced festive offers on its Reno Series and Find X9 models. Customers will be able to take advantage of interest-free EMI options, zero-down-payment options, and other cashback benefits. These offers will be available for a brief period of time from March 1st to March 8th.
Festive Holi Offers
1. Zero Down Payment & Interest-Free EMI
Model
Variant
EMI Tenure
OPPO Reno 15 Pro Mini
512GB
24 Months*
OPPO Reno 15 Pro Mini
256GB
24 Months*
OPPO Reno 15
12GB + 512GB
15 Months
OPPO Reno 15
12GB + 256GB
15 Months
OPPO Reno 15
8GB + 512GB
15 Months
OPPO Find X9
12GB + 256GB
18 Months
OPPO Find X9
16GB + 512GB
18 Months
OPPO A6 Pro
8GB + 128GB / 8GB + 256GB
8 Months
OPPO A6
6GB + 256GB / 6GB + 128GB / 4GB + 128GB
6 Months
2. Bank Card Cashback Benefits
To make upgrades more attractive, OPPO is offering customers up to 10% cashback on bank card transactions. These offers will be available for EMI and non-EMI transactions. The cards issued by SBI, Axis Bank, Bank of Baroda, Federal Bank, DBS, IDFC First Bank, Kotak Mahindra Bank, and Yes Bank are eligible for these offers.
3. 10% Cashback on UPI Transactions
OPPO is offering up to 10% cashback on UPI transactions during the Holi sale. This benefit helps reduce the overall purchase cost. At the same time, it encourages customers to use digital payment methods.
OPPO Reno15 Series
The OPPO Reno15 Series is built for those who love capturing colourful moments. The Pro Mini model features a 200MP camera, while the Reno15 comes with a 50MP main camera.
Both devices offer 3.5x telephoto zoom, PureTone Technology, and 4K HDR video recording. The Pop-Out feature makes photos look more dynamic. The Reno15 starts at Rs 41,399, and the Reno15 Pro Mini starts at Rs 53,999.
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OPPO Find X9
The OPPO Find X9 combines premium imaging with festive offers, starting at Rs 69,499. It includes a Hasselblad-tuned triple camera system led by a 50MP Sony LYT808 sensor with OIS, supported by a 50MP ultra-wide and a 50MP Sony LYT600 3X periscope telephoto lens.
The phone sports a 6.59-inch 120Hz AMOLED display protected by Gorilla Glass 7i and carries an IP69 rating. With the MediaTek Dimensity 9500 chipset, a 7025mAh battery, 80W wired and 50W wireless charging, plus AI tools like AI MindSpace, AI Editor, and O+ Connect, it delivers a complete flagship experience.
OPPO’s special Holi deals are valid between March 1 and March 8, 2026. Since the campaign runs for a short time, buyers should plan their purchase accordingly.
Apple on Monday unveiled the latest version of its budget-friendly iPhone line. The iPhone 17e retails for $599 and will be available on March 11.
The smartphone comes with the A19 chip that’s found in the base iPhone 17, and will support Apple Intelligence. The base model comes with 256 GB of storage, which Apple says is twice the entry storage from the previous generation.
One of the most notable changes from the previous budget iPhone is the addition of MagSafe and Qi2, which supports wireless charging up to 15W.
The smartphone is available in black, white, and a new soft pink color.
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Additionally, the iPhone 17e comes with C1X, Apple’s latest-generation cellular modem, which, the company says, is up to twice as fast as the C1 modem in the iPhone 16e, and uses 30% less energy.
As for the camera, the iPhone 17e features that same 48-megapixel camera as the iPhone 16e.
The iPhone 17e is rated IP68 for dust and water resistance, and its 6.1-inch Super Retina XDR display is protected by Ceramic Shield 2, which is said to offer trice the scratch resistance than the previous generation.
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The iPhone 17e supports Emergency SOS via satellite, Roadside Assistance, and Find My.
Sonos could finally be making good on its ‘two products per year’ pledge and if this Sonos AirPlay 2 speaker leak proves legit, I think it’ll be the perfect mid-range portable buy
Best Buy Canada leaked a listing page for the ‘Sonos Play’ speaker, but it has since been deleted
It’s set to arrive March 31, and costs $399.99
The new Bluetooth speaker could be Sonos’ mid-range option alongside the Roam 2 and Move 2
Apple isn’t the only one with new devices on the way, as leaks of a new Sonos portable Bluetooth speaker hint that the audio giant could be dropping the device imminently — and people already like what they see.
Dubbed ‘Sonos Play’, the speaker was leaked on Best Buy Canada’s site with a full gallery of images and a thorough list of specs, but has since been taken down. Luckily, a user on Reddit managed to snap some images before the listing was removed from Best Buy’s online store (see below).
According to the listing, the Sonos Play portable speaker will be available in black or white and will cost CAD $399.99 (or around USD $300), though international prices have yet to be announced. It’s supposedly arriving as soon as March 31, but Sonos hasn’t confirmed or denied the launch date.
At first glance, it seems that the Sonos Play will serve as the mid-range option in Sonos’ lineup of Bluetooth speakers, which consists of the Sonos Roam 2 ($179/ $179) and the significantly larger, higher-end Sonos Move 2 ($499 / £449) — both of which are some of the best Bluetooth speakers we know. But let’s get into the specs.
Bigger than the Roam, smaller than the Move 2
The Sonos Roam 2 is great for portability, but the Sonos Play could beat it on the battery life front (Image credit: Future/Jacob Krol)
Prior to taking the listing down, Best Buy’s product overview shared the following: “Take quality sound wherever you go with the Sonos Play Bluetooth wireless speaker. Its compact design fits easily in your hand, while automatic Trueplay tuning optimizes audio for any environment. Wi‑Fi and Bluetooth let you stream high‑quality audio from different devices and sources. Up to 24 hours of battery life avoids the need for frequent recharging.”
Design-wise, Sonos keeps it cohesive, and the new Bluetooth speaker doesn’t have any crazy design changes that are out of the ordinary for the brand. Its shape is reminiscent of the UE Epicboom speaker, packing a handy carrying strap, 24-hour battery life, a wireless charging base, an aux port for connecting to other audio devices such as turntables, and a USB-C port, allowing you to use the speaker as a battery pack.
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As for dimensions, it’s likely that Best Buy messed up on this one. The screenshots of the listing show the Sonos Play speaker to be W19.23cm, D11.25cm, H7.67cm, which, looking at the product image, is definitely not just under 8cm tall. It’s likely that these have been mixed up (I’d guess that the real dimensions are H19.23cm, W11.25cm, D7.67cm), hinting that someone from Best Buy might have published the listing a bit too promptly.
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Despite this mix-up, its size is a perfect starting point for Sonos’ venture into mid-range speakers. Though the Sonos Move 2 is a powerful speaker fit for both indoor and outdoor use, its bulky size contradicts the portability aspect of Bluetooth speakers, while the Sonos Roam is the ideal portable audio companion, but doesn’t quite pack a punch on the battery life front.
As well as WiFi connectivity, the Best Buy listing reveals that the Sonos Play will support Apple AirPlay 2 and Alexa, in addition to Spotify and Sonos app compatibility. As per the listing overview, Sonos’ flagship sound-optimizing tool Trueplay is coming to the Play speaker, which tunes the audio based on your surroundings and speaker placement.
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Though Best Buy was quick to eradicate all traces of its Sonos Play listing, its first-look images have been well received online, even though it comes in at $400 – though that price level is standard for Sonos. That said, we know that Sonos has other tricks up its sleeve – it’s apparently got another app overhaul in the works — so a new Bluetooth speaker would be highly welcomed alongside a fresh app redesign.
And of course, you can also follow TechRadar on YouTube and TikTok for news, reviews, unboxings in video form, and get regular updates from us on WhatsApp too
Writing in a press statement, Gartner warns that soaring memory costs are projected to cause a 10.4% worldwide decline in PC shipments while smartphone shipments are expected to drop by 8.4% in 2026. Read Entire Article Source link
Tai Neilson, a senior lecturer at Macquarie University explores how data has become a ‘hot commodity’ for companies training AI systems.
When the World Wide Web went live in the early 1990s, its founders hoped it would be a space for anyone to share information and collaborate. But today, the free and open web is shrinking.
The Internet Archive has been recording the history of the internet and making it available to the public through its Wayback Machine since 1996. Now, some of the world’s biggest news outlets are blocking the archive’s access to their pages.
Major publishers – including The Guardian, The New York Times, the Financial Times, and USA Today – have confirmed they’re ending the Internet Archive’s access to their content.
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While publishers say they support the archive’s preservation mission, they argue unrestricted access creates unintended consequences, exposing journalism to AI crawlers and members of the public trying to skirt their paywalls.
Yet, publishers don’t simply want to lock out AI crawlers. Rather, they want to sell their content to data-hungry tech companies. Their back catalogues of news, books and other media have become a hot commodity as data to train AI systems.
Robot readers
Generative AI systems such as ChatGPT, Copilot and Gemini require access to large archives of content (such as media content, books, art and academic research) for training and to answer user prompts.
In response, some tech companies have struckdeals to pay for access to publishers’ content. NewsCorp’s contract with OpenAI is reportedly worth more than $250m over five years.
Similar deals have been struck between academic publishers and tech companies. Publishing houses such as Taylor & Francis and Elsevier have come under scrutiny in the past for locking publicly funded research behind commercial paywalls.
Now, Taylor & Francis has signed a $10m nonexclusive deal with Microsoft granting the company access to over 3,000 journals.
Publishers are also using technology to stop unwanted AI bots accessing their content, including the crawlers used by the Internet Archive to record internet history. News publishers have referred to the Internet Archive as a “back door” to their catalogues, allowing unscrupulous tech companies to continue scraping their content.
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The cost of making news free
The Wayback Machine has also been used by members of the public to avoid newspaper paywalls. Understandably, media outlets want readers to pay for news.
News is a business, and its advertising revenue model has come under increasing pressure from the same tech companies using news content for AI training and retrieval. But this comes at the expense of public access to credible information.
When newspapers first started moving their content online and making it free to the public in the late 1990s, they contributed to the ethos of sharing and collaboration on the early web.
In hindsight, however, one commentator called free access the “original sin” of online news. The public became accustomed to getting their digital editions for free, and as online business models shifted, many mid- and small-sized news companies struggled to fund their operations.
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The opposite approach – placing all commercial news behind paywalls – has its own problems. As news publishers move to subscription-only models, people have to juggle multiple expensive subscriptions or limit their news appetite. Otherwise, they’re left with whatever news remains online for free or is served up by social media algorithms. The result is a more closed, commercial internet.
This isn’t the first time that the Internet Archive has been in the crosshairs of publishers, as the organisation was previously sued and found to be in breach of copyright through its Open Library project.
The past and future of the internet
The Wayback Machine has served as a public record of the web for more than three decades, used by researchers, educators, journalists and amateur internet historians.
Blocking its access to international newspapers of note will leave significant holes in the public record of the internet.
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Today, you can use the Wayback Machine to see The New York Times’ front page from June 1997: the first time the Internet Archive crawled the newspaper’s website. In another 30 years, internet researchers and curious members of the public won’t have access to today’s front page, even if the Internet Archive is still around.
Today’s websites become tomorrow’s historical records. Without the preservation efforts of not-for-profit organisations like The Internet Archive, we risk losing vital records.
Despite the actions of commercial publishers and emerging challenges of AI, not-for-profit organisations such as the Internet Archive and Wikipedia aim to keep the dream of an open, collaborative and transparent internet alive.
By Tai Neilson
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Tai Neilson is a senior lecturer in media at Macquarie University. His areas of expertise include the political economy of digital media and critical cultural theory. He is the author of Journalism and Digital Labor and a co-editor of the book Research Methods for the Digital Humanities.Tai has published work on journalism and digital media in Digital Journalism, Journalism, Media International Australia, Journalism and Media, Triple-C, Fast Capitalism, and the Global Media Journal.
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Thinking of opening a gym? Don’t expect quick money.
Running a gym in Singapore is not cheap.
When Vulcan Post spoke to Ryan Cheal, Group Chief Operating Officer of Inspire Brands Asia—the exclusive regional master franchisee of Anytime Fitness (AF)—in Jan 2026, he shared that it takes up to US$450,000 to become a franchisee of an AF gym here.
Despite the high startup costs, more gyms have been popping up across the island. As of Oct 15, 2025, Singapore had 505 gyms—a 3.05% increase since 2023. With rising fitness trends like HYROX, it’s no surprise that both individuals and operators are trying to ride the wave.
But hopping on trends doesn’t always guarantee success. The industry has also seen its share of closures, including Ritual, which abruptly shut all four of its Singapore outlets in 2024, and high-profile names like UFC Gym.
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These examples show that even well-known brands can struggle to sustain operations in a competitive market. Even with sufficient startup capital, keeping a gym running—attracting members, covering monthly expenses, and managing unexpected costs—requires careful planning and a strong financial runway.
So what does it really cost to open and operate a gym in Singapore?
To find out, we dug into industry data and spoke with two operators: Unstoppable Fitness, a homegrown bodybuilding gym, and Snap Fitness, a US-born fitness chain with 10 outlets in Singapore (and one more at West Mall slated to open in Apr).
Opening doors is just step one
Based on industry estimates online, the startup capital required to open a gym can range between S$150,000 and over S$800,000, depending on size, location, equipment needs, and franchise fees.
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Broadly speaking, here’s how it breaks down:
Category
Startup Investment Range
Typical Size (sqft.)
Focus
Key Calculations/Factors
1. Boutique/ Specialist Studio
S$150,000 – S$350,000
1,200 – 2,500
Personal training, Yoga, Pilates, or specialised strength.
Initial Franchise Fee: S$40,000 – S$90,000. Total Initial Investment: S$410,000 to S$650,000 (single outlet). Working Capital: Higher buffer required.
When we spoke to operators at Unstoppable Fitness and Snap Fitness, their startup costs largely lined up with these estimates.
Luke Yeo, 33, founder of Unstoppable Fitness, spent nearly S$400,000 to launch his 3,875 sqft. facility. On the other hand, Snap Fitness master franchisee Noah Oberman shared that it costs around S$600,000 to open a 4,000 sqft gym franchise. “Most gyms we’ve opened are anywhere between S$600,000 and over S$1 million,” he added.
Gym equipment is one of the highest upfront costs for the two businesses, with Unstoppable Fitness spending more than half of its startup capital on machines and weights, while Snap Fitness’ equipment expenses can roughly match the rental deposit.
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On top of that, miscellaneous inventory—from water dispensers to towels—can add thousands more, quickly increasing the total initial outlay before a single member walks through the door.
Cost breakdowns from Unstoppable Fitness and Snap Fitness.
These figures only cover the cost of opening a gym. To sustain and keep it running, owners needs to have additional capital—to market the business, grow membership, and maintain a buffer for unexpected expenses or changing client needs.
For Snap Fitness, monthly operating costs can reach at least S$55,000. Luke, on the other hand, shared that his monthly expenses hit around S$25,300, meaning he would need roughly another S$300,000 in reserves to stay adequately funded for a year.
Monthly running costs for Unstoppable Fitness
Monthly running costs for Snap Fitness
Luke added that bills continue regardless of early traction or revenue earned, emphasising the need for sufficient runway in the first year.
“Cash burns fast. Without strong reserves, you won’t fail slowly—you’ll shut down quickly,” he said. “Most gyms don’t close because the owner lacks passion or knowledge. They close because they run out of money before they earn trust,” he explained.
“Not the highest ROI business“
Gyms aren’t a quick-profit business. It can take years before you start seeing a real return on your investment.
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“As gyms are not the highest ROI business, you are likely to break even only in year 2.5 or more,” said Noah.
Industry
Initial Capital Intensity
Operational Break-Even
Full ROI (Payback Period)
Primary Revenue Driver
Gyms & Fitness
High (Equipment/ Renovation)
4 – 18 Months
2 – 3 Years
Monthly recurring subscriptions
F&B (Restaurants)
Medium to High (Kitchen/ Interior)
6 – 12 Months
2 – 5 Years
Daily individual transactions
Retail (Physical)
Medium (Inventory/Fit-out)
12 – 24 Months
3 – 5 Years
Seasonal product sales
SaaS/Tech Startups
Low to Medium (R&D/Staff)
18 – 36 Months
3 – 7+ Years
Scalable user licenses
The average number of years for businesses to break even, according to industry estimates.
When Vulcan Post compared this to other industries, the break-even period for gyms is actually shorter than in sectors like F&B or retail.
However, startup costs are higher for gyms, and the figures we found are based on established franchises such as Anytime Fitness, which benefit from brand recognition and pre-existing systems. Some even claim that AF gyms can break even within six months or even before they open.
That said, these are outliers. Here’s a closer look at what it takes for different gym models to reach break-even:
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Gym Model
Typical Size (sq. ft.)
Members Needed to Break-Even Each Month
Monthly Fee (Avg)
Time to Full ROI (Payback)
Boutique Studio
1,200 – 2,500
150 – 350
S$150 – S$350
18 – 24 Months
Mid-Sized Gym
2,500 – 5,000
400 – 700
S$90 – S$160
2 – 3 Years
Franchise Gym
3,500 – 6,000
800 – 1,000+
S$90 – S$130
2 – 3 Years
The average number of members for a gym to break even by gym size and monthly fees, based on industry estimates.
Based on its S$24,828 monthly costs and its lowest-tier annual plan (S$119/month), Unstoppable Fitness would need at least 277 members to break even each month.
Snap Fitness will need over 561 members to cover their monthly operating costs. It’s worth noting that more funds are needed to run a franchise gym than an independent gym, hence the difference in the number of members needed to break even.
No one “owes you a chance”
As newer and smaller players, both Unstoppable Fitness and Snap Fitness have to find a way to stand out in a crowded market against established brands, as they face a higher risk of failure.
Mockups of Snap Fitness’s newest gym in West Mall, which is slated to open in Apr 2026. According to Noah, this location would be the biggest in Western Singapore, having taken over the space where used to be, and would include space for a pilates studio./ Image credits: Snap Fitness Singapore
“The real problem? Opening your doors and having no customers at all,” Luke candidly shared. “No one owes you a chance. If you’re new, unknown, and lack social proof, people simply won’t walk in.”
As such, both operators not only have to spend more on marketing, but also focus their efforts on building strong communities within the brand that can tide them through the high and low seasons, through activities such as supporting members at competitions or celebrating physical transformations.
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Gym-goers at Unstoppable Fitness./ Image Credit: Unstoppable Fitness
Independent gyms like Unstoppable Fitness often reinvest earnings into upgrades in their equipment and amenities. These might sound simple, but they help customers feel more comfortable in the space as they work out.
“People can leave for cheaper gyms, but they rarely leave a place that feels like home,” added Luke.
He added that many health and fitness businesses make the mistake of building around a single trend, so when the hype dies down, the brand goes with it. Building evergreen offerings beyond trends is key to long-term survival, and adjusting them to meet demand adds to their versatility.
“There’s a fine balance between hopping on trends and diluting the brand by changing too much, versus staying to the core of what the brand is supposed to do and service. But generally, we try to keep an open mind and see what the market really wants and try our best to accommodate that.”
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Only those with strong foundations are likely to survive
Overall, opening a gym remains viable in Singapore, given the strong demand for health and fitness in the country. However, as the market becomes more saturated and competition for the lifestyle dollar intensifies, gyms can’t be seen as a way to get a quick buck.
Aspiring owners must carefully assess whether they have the financial runway to sustain at least two years, offer competitive prices, and ensure that their services provide enough value for their members to increase loyalty.
As Singapore’s fitness scene matures, newer players can’t win in scale: they have to differentiate themselves through other means to attract members and at least break even. Nevertheless, Noah and Luke remain optimistic.
“I would agree that the first mover advantage is definitely real, and some of the longstanding gyms will be very hard to displace. But I do think there’s still plenty of opportunity in the market,” Noah encouraged.
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“We can’t compete with big box gyms on size. We win on service, elite equipment, and culture,” added Luke.
Read more about the gyms featured below:
Read more stories we’ve written on Singaporean businesses here.
Featured Image Credit: Unstoppable Fitness/ Snap Fitness
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One of my biggest gripes when navigating a new area is that I’m too busy following directions on my phone to really take in my surroundings. But after trying on Google’s Android XR glasses, I’ve seen a promising solution.
At Mobile World Congress in Barcelona, I got a demo of Google’s wearable prototype frames and was more impressed than I expected to be. I’m not big on wearables; I’m good with plain-old glasses and jewelry that can’t ping me with notifications throughout the day. But I decided to give the Android XR glasses a try as I explored a strip of the MWC conference hall dubbed Android Avenue.
With a thick black frame and clear lenses, the Android XR prototype glasses look rather unassuming — especially because the display in the right lens is barely perceptible. Once I put them on, I long-pressed the right side temple to trigger Gemini and ask questions about objects around me. Then my skepticism slowly began to dissolve.
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The feature that sold me was the Google Maps demo. I looked at a photo of Barcelona stadium Camp Nou and asked Gemini to “navigate here.” White text appeared in the center of the lens, showing me how far I’d need to go before turning right. And when I looked down, I could see a visualization of the route, like you’ll find in the Maps app on a mobile device, so I could just follow the highlighted path. That would solve my dilemma of wanting to know where I’m going while also trying to take in the view.
I also looked at a vinyl cover for Barcelona, the album by Freddie Mercury and Montserrat Caballé, and asked Gemini to play a song from it. The audio quality was impressively comparable to what I’d hear with headphones — but without the feeling of something in or on my ears, which I appreciated.
And lastly, I got a demo of live translation through the glasses. The Google employee showing me the prototype spoke in Spanish and then Farsi, and an overlay of text appeared as I looked through the glasses at him and my surroundings. Perhaps the coolest part is I also heard the English translation spoken aloud in his (AI-generated) voice.
Google has also tapped this AI tech for its Pixel 10 phones, so if you’re on a phone call with someone speaking a different language, you’ll get real-time translation with a simulation of their voice. Google Translate also got an AI update last year that surfaces audio and text translations in the app as two people chat. Glasses feel like a good fit for this use case, too, since you don’t have to pull out your phone and look down at a screen when talking to someone. If the other person doesn’t have Android XR glasses, though, they’ll need to glance at their phone to see a translation of what you’re saying.
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A subtle display in the right lens shows projections of directions and other information.
Patrick Holland/CNET
I walked away from the demo finding I’d softened to the idea of potentially owning smart glasses of my own someday. I’m not completely sold, as I’m not sure I need more tech in my life, but there are certainly instances in which it could come in handy to see a subtle overlay of answers from an AI assistant like Gemini. And because Android XR glasses look more like standard specs than the doomed Google Glass, I could probably pull them off without looking too pretentious. CNET’s Patrick Holland had a similar conversion moment when he tried the Android XR glasses at Google I/O last year.
As CNET’s Scott Stein has noted, smart glasses “aim to be what you want to wear, ideally every day and all day long. They could well become constant companions like your earbuds, smartwatch, fitness band and wellness ring, and as indispensable as your phone.”
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I’ll probably have to wait a bit longer before making that call for myself. Google hasn’t shared any specifics on a launch date for glasses with Android XR, though it has said that Warby Parker and Gentle Monster will be the first eyeglass brands to carry the AI-powered glasses.
The first time I got my hands on a Vitamix blender, I was in culinary school. While I sincerely believed I had been making some nice soups and purees with my immersion blender or conventional smoothie model, the Vitamix made that all seem like child’s play after one go.
Gone was the minuscule, vegetal particulate matter that otherwise defined my early attempts at a velvety butternut squash soup. A truly emulsified, homogeneous mixture was apparently only available with a professional device, a truth I would acknowledge time and time again, no matter which Vitamix model I encountered in various restaurant kitchens.
Professional devices come with professional price tags, however, and I never enjoyed the exceptional outcome available from a Vitamix in the privacy of my own home. But small kitchen appliances have come a long way in the last decade, and with high-functioning brands like Ninja in the mix, it begs the question: Is a Vitamix worth it?
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What makes a Vitamix blender better?
Vitamix blenders have high-powered motors, but other brands offer similar pop for less money.
Vitamix
One of the primary attributes that sets Vitamix apart from many other blenders is its high-speed motor. If you’ve also had the privilege of ever using one, you will know well that the speed of its highest setting puts most other blenders squarely in the rearview mirror. Its power feels like something that could reasonably be put to use for supersonic travel.
Unlike a food processor and some standard blenders, which contain sharp blades that vivisect their contents into smaller and smaller bits, a Vitamix also relies on stainless steel, dull-edged blades that basically pulverize your food when combined with its ultra-rapid rotation and the gravitational pull of the vortex it creates. This is what creates its unparalleled smoothness, since nothing inside the jug is actually getting chopped to bits.
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Vitamix vs. Ninja Twisti
The Ninja Twisti next to a full-sized blender with 64-ounce blending jar.
David Watsky/CNET
In our most recent lineup of the best blenders, the Ninja Twisti model was neck-and-neck with the entry-level Vitamix Explorian for top honors. Here’s a side-by-side look at how they compare in terms of features, power and price.
Price
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$370
$140
Power
1400 watts
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1600 watts
Blades
Laser-cut, stainless steel
Hybrid-edge stainless steel
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Jug
48-oz, BPA-free plastic
34-oz, BPA-free plastic
Settings
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10 variable speeds plus pulse
5 speeds plus additional pre-set functions
Dishwasher safe
Yes
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Yes
Self-cleaning
Yes
Not mentioned
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Weight
10.5 lbs
7.2 lbs
Warranty
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5-year full
1-year limited
One thing that stands out here is that, while the Ninja model has more available power, its lighter base may make blending less stable at top speed, especially with harder items such as nuts. The jug is smaller, which is fine for smoothies, but may make blending soups more cumbersome, assinceyou’ll likely need to do it in several batches. The warranty also pales in comparison to Vitamix. Does that warranty justify the Vitamix price, though, at nearly 2.5 times what you can pay to take home the Ninja?
Is a Vitamix worth it? Experts weigh in
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Vitamix uses heavier, high-grade plastic that gives it a premium feel.
David Watsky/CNET
I asked several chefs and kitchen experts to share their thoughts on whether a Vitamix is worth it. Similar to the results of the same experience with Le Creuset — the (expensive) standard-bearer for Dutch ovens — brand loyalty is real, though everyone I queried brought up valid considerations about functionality, longevity, warranty, origin and whether or not you’re going to actually use the thing often enough to justify it.
First, “ask yourself, ‘how often do I use a blender?’” suggests Joanne Gallagher, co-founder and recipe developer at Inspired Taste. “Consider what you actually cook in a week. If a blender lives on your counter and gets consistent use, the investment is worth it,” she says. “If you make a smoothie every day, love to make your own nut butter, or blend hot soups straight from the pot, a Vitamix could be your best friend.”
Perhaps you believe you would do all of this more regularly if only you had a world-class appliance that inspired you to do so. “I end up cooking and trying new things the more confident I feel in the kitchen,” Gallagher says, and the right appliance can help. “When you know you’ll get the perfect tomato soup, for example, you’re likely to branch out and try new recipes and cooking methods,” she says. There is merit in that thinking, of course, but it’s a potentially expensive gamble if you don’t those sorts of things on a regular basis already.
Vitamix blenders start at around $300 and go up — way up — from there.
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Vitamix
As for the quality of output, “in the past, I struggled with cheap blenders that left smoothies chunky and couldn’t handle hard spices like cinnamon when making homemade mole sauce,” says Jessica Randhawa, founder and head chef at The Forked Spoon. “I now own two Vitamix blenders, one in each of my test kitchens,” she says. “One is an entry-level model, which is an amazing blender and does everything a blender should do perfectly every time.
Vitamix controls aren’t overly complicated, something we appreciate.
David Watsky/CNET
The other is one of Vitamix’s newer, top-of-the-line models with food processor attachments, which allowed me to get rid of my old food processor in that kitchen.” The latter point here is a worthwhile consideration. If a Vitamix can do the work of two appliances, the price tag starts to feel a little less like a reach.
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Not every chef believes that it is worth it if you’re not really using it all the time. “For most home cooks, I don’t think a Vitamix is truly worth the price,” says Rena Awada, head chef and owner of Healthy Fitness Meals. “Unless you’re making soups, nut butters, etc., daily, or running a small food business, the speed and smoothness it offers rarely justify the cost.”
Chef Molly Pisula of Vanilla Bean Cuisine offers up a workaround. “The price point is high, but refurbished blenders are available, and even sold directly on the Vitamix website,” she says. (“Reconditioned” in Vitamix-speak.) “And Amazon often runs a great Black Friday sale on Vitamix blenders.”
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If you do take the gamble on the cost of a new model, though, Randhawa points out some serious upside: “I love that Vitamix is made in the USA,” she says, “and comes with a warranty better than most cars.”
My own Vitamix alternative experiment: Chefman Obliterator
This $75 blender can match a Vitamix. How well it holds up over time is another question.
Pamela Vachon/CNET
I recently came into possession of a Chefman Obliterator, which has specs very similar to the Vitamix Explorian model, including a self-cleaning mode and speed dial that goes up to 5. (Each speed setting is subdivided by 5 hashmarks, making for effectively 25 speed settings.) Its price is listed at $75 on Amazon, putting it squarely in the budget blender camp. Despite not wanting to give up the moral of the story too soon, without taking you through my process: Run, don’t walk to pick up this blender at that price.
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I freely admit that I was initially drawn to the Obliterator on hyperbole alone. “Obliterate” is a serious claim that feels like the blender should also come with a wand and a book of spells. Turns out, those props aren’t even necessary.
Chefman’s $75 blender offers similar power to the Vitamix models we’ve tested, albeit with a less premium build.
Pamel Vachon/CNET
Since butternut squash soup is apparently my personal benchmark for evaluating the success of a given blender, butternut squash soup was made. Into the Obliterator’s generous chamber went the chunky, “country style” pre-puree concoction, and then out came something that could reasonably be called obliterated, but in a good way. It was as smooth and ungranular as that which could have been served at any high-end restaurant, and pretty much obliterated the fantasy that I might someday actually spring for a Vitamix.