Connect with us
DAPA Banner

Tech

This S’porean built a fragrance biz that made it to Sephora & sold thousands

Published

on

Last year alone, Scent Journer sold over 8,000 of its hand-blended perfumes

For as long as she can remember, Joyce Lian has been fascinated by scents—not just how they smell, but why they smell the way they do.

That curiosity led her to enrol in Singapore Polytechnic’s perfumery and cosmetic science course in 2013, where she learned about raw materials, chemical structures, and the formulation of personal care products.

Her interest only deepened during a 10.5-month internship at global giant International Flavours & Fragrances, where she was posted to the fragrance department. With permission from the company, Joyce often stayed after work hours to experiment with small quantities of raw materials, creating her own fragrance formulations.

She painstakingly memorised the scent profile of each ingredient, building a personal knowledge base to train her sense of smell. At the time, she had committed 147 raw materials to memory.

Advertisement

Joyce’s passion for perfumery ultimately grew into Scent Journer, her own fragrance label selling thousands of products, including on Sephora’s online platform. We spoke with the 30-year-old who shared what it takes to build a perfume brand from scratch.

Navigating career detours

joyce lian scent journer graduationjoyce lian scent journer graduation
Joyce on her graduation from polytechnic./ Image Credit: Scent Journer

“To me, how I experience fragrance is very different from most people. I have trained myself to perceive and discern the different layers that lie in a perfume bottle,” Joyce shared while explaining her keen sense of smell that she has honed over the years.

After graduating from Singapore Polytechnic, Joyce went on to complete a Chemistry degree at the National University of Singapore (NUS) in an accelerated timeframe of just 2.5 years that ended in 2018.

The year after, she landed a job as a technical specialist at a cosmetics company, where she stayed for five months. While the role was stable, it was not what she had envisioned—her passion lay in fragrances.

But Singapore’s perfumery industry back then was small (and still is, at least according to Joyce), and opportunities were limited. Unlike her friends, she was also unable to go overseas to pursue fragrance roles due to familial constraints at the time.

Advertisement

Eventually, Joyce was not finding any joy in her cosmetics position. At the advice of one of her friends, she decided to try something entirely different: she joined OCBC in 2020 as a personal financial consultant.

But less than a year later, Joyce realised the role wasn’t her cup of tea either. She missed working in labs, formulating, and experimenting with different scents.

A colleague then suggested she start her own business and explore an entrepreneurship programme run by the National University of Singapore (NUS)—a suggestion that would ultimately change the course of her life.

Building Scent Journer from the ground up

In 2021, Joyce applied for the three-month Venture Building Programme at NUS together with her partner, Alex Lim, and her sister, Jacelyn Lian, where they built the stepping stones for Scent Journer.

Advertisement
joyce lian scent journer alex lim jacelyn lian nus venture building programme pitchjoyce lian scent journer alex lim jacelyn lian nus venture building programme pitch
Joyce, Alex, and Jacelyn pitching to mentors at the NUS Venture Building Programme./ Image Credit: Scent Journer

The programme taught the trio the foundations of entrepreneurship, from validating ideas to understanding customers. One requirement was to interview at least 100 potential users to assess market demand.

What Joyce and her team uncovered was telling. Many Singaporeans only wore perfume for special occasions as they viewed it as an expensive product, while others avoided it entirely because fragrances triggered headaches or nausea. As such, only a small minority wore perfume daily.

Identifying these pain points, Joyce wanted to create perfumes that could be “worn every day in the city-state and were less likely to cause headaches or nausea, while making the various scent notes more discernible,” Joyce explained.

“I want the name of Scent Journer to speak for itself, bringing our customers on a journey through scent, with the fragrance acting as an everyday companion.”

After pitching her idea, Scent Journer was awarded the Startup SG Founder Grant in two tranches, amounting to S$50,000. NUS contributed another S$10,000, and Joyce, Alex, and Jacelyn pooled an additional S$10,000, bringing the total startup budget to S$70,000. It was a tight budget, but enough to get the business off the ground.

Advertisement

The brand operated online for its first eight months after incorporation in Apr 2021. Then, an unexpected opportunity arose.

In Dec, after seeing Scent Journer’s advertisements online, the now-closed Japanese-inspired French pastry shop Flor Patisserie reached out to the brand and offered it a pop-up space at its outlet for a day, for just S$50 to give the latter a chance to interact physically with potential customers.

The pop-up exceeded expectations, recording an 80% conversion rate. For Joyce and her team, it was a pivotal moment that gave them the much-needed confidence that they were onto something concrete.

Inside the perfuming process

joyce lian scent journer clouds in heaven perfume bottle perfume sachetjoyce lian scent journer clouds in heaven perfume bottle perfume sachet
One of Scent Journer’s signature scents is Clouds In Heaven, available in a fragrance bottle or perfume sachet./ Image Credit: Scent Journer

Scent Journer launched with three fragrances and has since expanded to five, while also gradually offering other product formats like perfume sachets that can be hung in wardrobes, apart from hand sanitisers and scented candles.

On special occasions like their anniversary and Christmas, Joyce releases limited-time offerings—for example, the A New Veil fragrance with green tea notes, and the Spiced Winter Tea Candle. To celebrate Singapore’s birthday last year, the brand even came up with a kaya toast–scented candle.

Advertisement
joyce lian scent journer labjoyce lian scent journer lab
Image Credit: Scent Journer

Each fragrance that is released by Scent Journer undergoes six months to a year of research and development, and every one is hand-blended by Joyce to ensure quality.

She starts with a sugarcane alcohol base, combining it with other ingredients distilled into liquid form—over 85% of which are naturally derived, with no harmful additives.

Most of what she works with are sustainable or upcycled ingredients, such as carrot seed essence, and the sugarcane alcohol she uses is gentler on the senses—though significantly more expensive.

“We use high-quality, perfumery-grade natural ethanol derived from sugarcane alcohol. Conversely, mainstream perfumes use synthetic alcohols, which are more likely to be denatured by the methanol inside them and may have a higher possibility of causing users to experience nausea and headaches, especially people who are more sensitive to alcohol,” Joyce explained.

Once done, each bottle is sealed and ready for sale.

Advertisement

Scaling its offline presence

Over the years, Scent Journer has scaled its offline presence significantly. In 2022, the brand entered consignment spaces with stockists after Tangs reached out, followed by Metro at Design Orchard.

Since Oct 2023, the brand has been available on KrisShop, and a year later, begun retailing on Sephora’s online platform.

joyce lian scent journer lab boutique fairjoyce lian scent journer lab boutique fair
One of Scent Journer’s pop-ups./ Image Credit: Scent Journer

The brand has always been a familiar face at various pop-ups, including Boutiques Fair, Singapore’s largest design-led shopping event, having attended six events and counting.

Scent Journer has also expanded beyond Singapore, partnering with a specialty fragrance retailer in Guangzhou, China, in 2023—a milestone for its overseas growth.

“Our move into the Chinese market has been significant; there is a rising demand for niche fragrances, particularly those with unique stories and creative scent compositions,” shared Joyce. “Chinese consumers are becoming more discerning, and our focus on high-quality ingredients and immersive olfactory storytelling resonates strongly with their changing tastes.”

Advertisement

That said, customers from other markets can also purchase products through the brand’s website, which ships internationally. Joyce recalled being surprised when customers from France willingly paid steep shipping fees just to get their hands on the brand’s products.

Collaborations with local brands

scent journer comependium spirit room spray handwash nesuto autumn-like scent jewel joyce lianscent journer comependium spirit room spray handwash nesuto autumn-like scent jewel joyce lian
(Left): Scent Journer’s bespoke room spray for Compendium Spirits’ Rojak Gin; (Right): Nesuto’s Jewel café./ Image Credit: Scent Journer

Collaborations have also played a key role in expanding Scent Journer’s reach. Joyce has crafted bespoke fragrances for brands such as homegrown distillery Compendium Spirits and cafe Nesuto, working closely with each to translate their brand identity into scent.

For Compendium Spirits, the distillery was looking for a fragrance to accompany its Rojak Gin, and so Joyce delivered it as both a room spray and hand wash. 

“I understood that gin is nothing without juniper berries, and rojak is not one without the torched ginger lily flower. Hence, I developed a scent that turned Compendium’s Rojak Gin into a fragrance.”

The distillery also asked for an odour-neutralising solution to tackle the inevitable plumbing smells in its old Circular Road shophouse. Joyce’s team created a fragrance solvent that broke down the unpleasant odours while filling the space with Scent Journer’s signature scent.

Advertisement

Similarly, on a larger scale, Nesuto requested an autumn-like scent to be diffused throughout its cafe, so Joyce came up with a concoction of green tea, roasted chestnut and other ingredients that together reproduce a “warm ambience of autumn.”

The realities & rising costs of craftsmanship

Joyce’s products have been a hit—last year alone, she sold more than 8,000 bottles through retail and client projects.

joyce lian scent journer alex limjoyce lian scent journer alex lim
Alex and Joyce at Design Orchard 2022 and Tangs pop-ups./ Image Credit: Scent Journer

Like any startup, Scent Journer has faced its fair share of challenges.

Joyce’s formulations are highly specific, and price fluctuations have a direct impact—after the pandemic, the cost of her sugarcane alcohol ingredient surged by about 70%.

Previously operating out of NUS BLOCK71, a startup incubation space, Joyce moved to her current lab in Tampines in Sep 2023, where operational costs became even more apparent.

Advertisement

Combined with distributor cuts, these factors left her little choice but to raise retail prices—a difficult but necessary decision to keep the business sustainable. Today, a 25ml bottle at Scent Journer costs S$128.

To manage costs, Joyce operates her lab and office on an appointment basis while running retail operations through consignment areas and pop-ups.

Currently, Scent Journer is undergoing a brand overhaul to rejuvenate the brand. Joyce’s advice to aspiring founders is simple but hard-earned: do what you love.

“Find a problem to solve rather than doing things that are trendy,” she said. “It’s hard to stand out and last, especially if you’re entering an already saturated market.”

Advertisement

She reflected on how many new fragrance brands gravitate towards familiar notes like pear and freesia—scents popularised by other popular brands and instantly recognisable. For Joyce, longevity lies not in imitation and chasing fleeting trends, but in carving out something quietly, unmistakably your own.

  • Learn more about Scent Journer here.
  • Read other articles we’ve written on Singaporean businesses here.

Featured Image Credit: Scent Journer

Source link

Advertisement
Continue Reading
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Tech

The visibility gap holding back the agentic SOC

Published

on

AI agents are quickly becoming the cybersecurity industry’s favorite promise.

In theory, they can triage alerts, investigate incidents, and respond to threats – acting as force multipliers for overstretched SOC teams.

Source link

Continue Reading

Tech

OpenAI to double headcount by end of year, reports FT

Published

on

The AI company is facing strong competition from rivals such as Anthropic.

OpenAI is aiming to nearly double its headcount by the end of 2026, according to a Financial Times report.

The publication estimated that current staff numbers of 4,500 would reach around 8,000 by the end of the year, citing two people with direct knowledge of the matter, and added that the new roles would largely be across product development, engineering, research and sales.

Last month, Irish media reports suggested OpenAI was looking for a new, larger Dublin premises for its European headquarters, having established its Irish presence in 2023. Then, CEO Sam Altman said that the company chose Ireland because it “blends a talented workforce with support for innovation and responsible business growth”.

Advertisement

The company is currently hiring in cities in the US, Europe, Australia and Asia.

OpenAI is facing stiff competition in its field from rivals such as Anthropic, which recently announced the planned expansion of its Dublin operation and the creation of 200 new jobs by 2027 in engineering, sales, finance, legal and compliance, and operations.

As of November 2025, Anthropic had around 300,000 enterprise customers, while OpenAI had more than 1m, but recent data shows that Anthropic is now capturing more than 73pc of all spending among companies buying AI tools for the first time, while OpenAI is down to around 27pc.

Last week, reports surfaced around a planned OpenAI desktop ‘superapp’ that would combine its AI chatbot, coding tool and web browser, although no launch date was yet known.

Advertisement

Meanwhile, Anthropic’s chatbot Claude also overtook OpenAI’s ChatGPT as the most downloaded app in the US last month after Anthropic began engaging in a public feud with the country’s Department of Defense over AI safety concerns.

In late February, a $110bn funding round brought OpenAI’s valuation to $730bn. The round featured major contributions from Amazon, Nvidia and SoftBank – the latter of which had its outlook lowered by S&P earlier this month due to a perceived over-reliance on heavy investment in OpenAI.

In February, OpenAI hired OpenClaw founder Peter Steinberger to develop its “next generation of personal agents”, and earlier this year began implementing age-prediction for users.

Don’t miss out on the knowledge you need to succeed. Sign up for the Daily Brief, Silicon Republic’s digest of need-to-know sci-tech news.

Advertisement

OpenAI CEO Sam Altman at the World Economic Forum 2024. Image: World Economic Forum/Benedikt von Loebell via Flickr (CC BY-NC-SA 2.0)

Source link

Advertisement
Continue Reading

Tech

Research finds AI summaries are better for learning, even if they can change your opinions

Published

on

Most of us now get our information using AI chatbots and search engines. Even Google shows us an AI summary first before guiding us towards the sources it compiled the answers from.

A new study from Yale suggests that while AI-generated answers are fast, convenient, and easy to read, they can also influence our opinions. Daniel Karell, an assistant professor of sociology at Yale, and his team wanted to find out whether reading AI-written summaries of historical events helped people learn better than reading human-written ones. 

To test this, participants were shown short summaries of historical events, some written by humans and others by AI tools like ChatGPT, and then quizzed on what they remembered.

The result? People who read AI-written summaries consistently answered more questions correctly.

Advertisement

Is AI just better at disseminating information than humans?

Karell attributes this to how AI presents information. “It’s like the model took Wikipedia and made it more readable,” he said. The AI summaries were smoother, clearer, and easier to retain, regardless of whether participants knew they were reading AI-generated content.

That means, even when people were told the summary was written by AI, they still learned more from it than from the human-written version.

Should this worry you?

Here is where it gets interesting. In a follow-up paper published in PNAS Nexus, the same researchers found that AI summaries not only teach better, but also influence political opinions.

If the AI summary had a liberal slant, readers came away with more liberal opinions. A conservative slant had the opposite effect. The researchers believe this happens because AI doesn’t just present facts, but it frames them in a way that feels more logical and convincing.

AI tools are becoming the default way people learn about history and current events. That is not necessarily bad. But knowing that the tool shaping what you learn can also quietly shape what you think is something worth keeping in mind.

At the same time, AI hallucinations remain a significant issue, and AI-generated summaries can be even more misleading for humans. A study conducted by researchers at USC’s Information Sciences Institute found that AI systems can execute propaganda campaigns with minimal human input.

Advertisement

If we add to this the idea that AI can be more convincing than humans, it’s scary to think how these tools can be used to manipulate human thinking and reasoning, guiding us toward a more fractured world.

Source link

Advertisement
Continue Reading

Tech

Meze Astru Review: $899 Titanium Flagship IEM Takes On the Best Under $1000

Published

on

Meze Audio, founded in 2011 in Romania, has built a strong reputation in high-end personal audio with standout over ear models like the award winning Empyrean II, 109 Pro, and the recently updated 99 Classics 2nd Gen. But while the brand has become one of the more recognizable names in premium headphones, its track record with in-ear monitors has been far less consistent.

We had an early preview of the new Astru at CanJam NYC 2026, where one thing was impossible to ignore: wired IEMs are having a moment and were at the center of the conversation. If you think the category is fading in a world dominated by wireless earbuds, think again. Enthusiasts are doubling down on sound quality, and brands are responding.

The Astru is Meze’s latest attempt to finally lock in a true flagship IEM. Featuring a titanium shell and a single dynamic driver design, it builds on earlier efforts like Advar and Rai Penta, both of which showed promise but struggled to fully land with critics and buyers. The question now is simple. Can Meze translate its headphone success into the IEM space, or is this another near miss?

Key Specifications and What They Actually Mean

The Astru uses a single 10mm dynamic driver with a titanium and PEEK diaphragm, a combo designed to balance rigidity and flexibility for a more natural, controlled sound. With a 32 ohm impedance and 111dB sensitivity, it is easy to drive from a phone or dongle, but still benefits from better sources.

Advertisement

Meze includes a 0.78mm 2-pin cable with a 4.4mm balanced termination, which signals this is meant for serious portable gear, not just casual listening. At 13.4 grams with a titanium shell, it should feel solid without being fatiguing, and at $899, it lands in a very competitive tier where sound quality matters more than design alone.

meze-astru-iems-exterior

Who Astru Is For and Who It Is Not

The Astru is aimed squarely at dynamic driver enthusiasts and anyone chasing a flagship IEM experience built around Meze’s house sound. It will appeal to listeners who prioritize cohesion over complexity, delivering a unified presentation that does not sacrifice treble performance, along with a warm, balanced tuning that favors musicality over analysis.

It is not for bassheads, listeners who demand true reference sound, or those chasing maximum top of the line vocal resolution. If your priorities lean toward impact, absolute neutrality, or extracting every last micro detail from a vocal track, this may not be your endgame.

Build

Meze went with titanium for the Astru’s shells. It is an expensive, finicky material, so it makes sense that they also reduced the visual and structural complexity to match. That said, the two-tone character of models like Advar and Alba is missed. This more minimalist approach makes the Astru feel less like a statement piece and more like an unfinished Blender render than a flagship Meze IEM.

Advertisement
meze-astru-iems-interior

Style aside, Meze clearly put real effort into the Astru’s geometric shell design. The titanium nozzles feature precisely cut, integrated debris filters with a clean chamfer leading into a tight lip, giving the whole assembly a more refined, engineered feel.

Like the Alba and unlike the Advar, the Astru uses 0.78mm 2-pin detachable cables, with the sockets housed in smoky black plastic blocks. It works, but it is a step back visually. The Alba at least added a red accent on the right side for quick channel identification, a small but thoughtful detail that is missing here on the more expensive Astru.

meze-astru-y-splitter

The effort Meze put into the Astru’s cable is obvious, from the soft, premium feeling twisted braid to the custom cut hardware on the Y splitter, giving it a true flagship feel in hand rather than something thrown in to check a box. It uses a fixed 4.4mm termination, with a 4.4mm to 3.5mm adapter included in the box for broader compatibility.

Advertisement. Scroll to continue reading.

Comfort

Comfort is always subjective and heavily dependent on your ear anatomy, so mileage will vary. The Astru is one of the most-comfortable IEMs I’ve used. I was able to listen to it without any discomfort. Its lightweight titanium shells work wonders for long transit rides and intense work sessions, though I did not get the best passive isolation with the stock eartips. 

Accessories

meze-astru-ear-tips
meze-astru-case

Inside the box you’ll find:

  • 1x Semi-hard carrying case
  • 1x 4.4mm-to-3.5mm adapter
  • 5x Pairs silicone eartips
  • 1x Synthetic leather baggie
  • 1x Metal Astru plate

Meze did well with the Astru’s cable. It feels great in hand and is comfortable to use, but the rest of the accessory package does not keep up. The carrying case uses the same overall design as previous Meze flagships, but swaps the glossy black finish for a cheaper feeling satin coating that is more prone to scratches and long term wear like drying or flaking. By comparison, my well used Advar case still looks close to new. At $100 more, this feels like a step backward in overall quality.

Thankfully, Meze has improved on their ear tip offerings since 2022. The Astru’s stock eartips are comfortable and sized-well, but don’t offer the variety and passive isolation found on the sets offered by other brands. Campfire Audio, for example, includes a wider variety on even their entry-level IEMs, including liquid-silicone and foam sets. For $900, it’s fair to expect a more-comprehensive out-of-the-box experience.

Advertisement
Meze Audio Astru IEMs loop around ear

Listening

About My Preferences: This review is a subjective assessment and is therefore tinged by my personal preferences. While I try to mitigate this as much as possible during my review process, I’d be lying if I said my biases are completely erased. So for you, my readers, keep this in mind:

My ideal sound signature leans toward competent sub bass, textured mid bass, a slightly warm midrange, and extended treble, though I do have mild treble sensitivity.

Testing equipment and standards can be found here.

The Astru features a gently V-shaped sound signature. It has a warm, healthy lower register, clean upper-midrange lift, and far-extending treble. The Astru exhibits a distinct “balance-first” approach to tuning, deviating from a tonal neutral purely in pursuit of a more-organic presentation. The Astru’s warm and inviting timbre and top-notch performance, blend together to deliver a distinctly “Meze” take on a harmonically-complete version of a modern meta IEM. 

The Sweet Meze Sparkle

The Astru, with its single dynamic driver configuration, faces an uphill battle against the maelstrom of audiophile preconception. Single dynamic driver IEMs have long since been maligned as somehow inferior to alternative configurations, even if the objective measurements demonstrated otherwise. The bulk of the general enthusiast population’s disillusionment with dynamic drivers is concentrated around their treble characteristics, often described as grainy, or lacking in upper-end resolution.

Advertisement

For many poorly-implemented IEMs, that’s actually true — but that’s not the case on the entry-level Meze Alba, let alone the new Astru. The Astru exhibits the best treble performance of any single dynamic driver IEM I’ve heard, bar none. Even some multi-driver, planar-based, tribrids don’t resolve subtle textures as cleanly as the Astru does.

I was particularly taken by the Astru’s ability to resolve the tactile decay of the hi hats in “Careless” by Royal Blood (around 1:20 and 1:23). It also does an excellent job with background textures in “WANTED U” by Joji (around 3:00), integrating treble based effects naturally against the track’s dark, empty soundstage.

Meze’s focus on the Astru’s treble pays off, delivering a more elevated take on the brand’s upper register tuning. The result is a sweet, resolving timbre that avoids sharpness and sibilance, making it an easy listen even on rougher masters, including for those with mild treble sensitivity like myself.

Advertisement. Scroll to continue reading.
Advertisement

Vivid and Lush Mids

The core trait shared between Meze’s IEMs is a lush, warm, and inviting midrange. That Meze house sound is certainly present on the Astru, as its lower-mids have a healthy dose of emphasis. They blend organically from the lower mids into the mid bass, allowing the Astru to create a strong sense of atmosphere on tracks like “Lisztomania” by Phoenix. The layering of gentle guitar strumming against punchy drums and fluttering vocals feels dynamic and engaging, exactly what you want from a flagship IEM.

The Astru’s vocal timbre benefits from its rich midrange, with male vocals sounding deep and harmonically complete. Singers with complex tones, like Chris Cornell in “You Never Really Knew My Mind,” come through with a haunting sense of weight and texture. That said, vocal intelligibility in busy tracks does not rise above what similarly priced competitors deliver.

Challenging tracks like “Letter from a Thief” by Chevelle push the Astru close to its limit in terms of vocal presence, and as a result, some of the finer edges of the performance get smoothed over. In the pursuit of maintaining a sense of vocal cohesion, Meze limited the forwardness of the Astru’s upper-mids, and this aspect of its performance is what happens as a result. 

Polite, But Firm

As divisive as bass can be, it is hard to imagine anyone putting on the Astru and not thinking this is well tuned low end. It does not lean into basshead levels of emphasis, but there is enough presence to satisfy across a wide range of genres, backed by strong control and texture rather than just quantity.

Advertisement

The Astru held its own in EDM, delivering deep, impactful bass hits in “Fat Cat Adventures” by Tut Tut Child (around 1:20). “Turbulence” by Neddie also comes through with tight, full bodied bass lines, supported by the Astru’s solid and well extended sub bass.

The Astru is just as capable with rock and alternative. It picks up even the faint mid bass drum hits in “Lydia” by Highly Suspect with ease, showing impressive control across the lower register. That control translates into strong contrast and rhythmic drive, and the Astru clearly understands that musical engagement starts with the low end.

That said, some tracks could use a bit more weight. “I Hope You Hate Me” by Dead Poet Society sounds warm enough, but the electric guitar chugs do not hit as hard as they could. The drums in “Bulletproof Heart” by My Chemical Romance are clear and distinct, but they lack the kind of physical impact you get from bassier IEMs.

Comparisons

Comparisons are chosen based on what I find most interesting. If there is something you would like to see added, feel free to drop a request in the comments.

Advertisement

Meze Alba

meze-astru-advar-alba-iems
Left to right: Meze Astru, Advar, Alba

The Alba is Meze’s entry-level IEM. It features slender metal shells and a single dynamic driver per-side. It sells for a fairly-affordable $159, making it significantly cheaper than the Astru’s $899 price-tag.The goal of this comparison is not to decide which one is “better,” especially given the price gap, but to highlight the differences in sound and physical design between Meze’s two newest IEMs.

For $899, Meze includes a five size set of basic silicone eartips with the Astru, while the Alba ships with a lower quality four size set. Both use detachable 2-pin cables, but the Astru’s is clearly the better execution, with a thicker build and a proper 4.4mm termination.

That said, the Alba includes a well designed USB-C DAC, which is notably absent from the Astru. Most flagship buyers will already have a capable 4.4mm source, but it still represents a meaningful loss in out of the box flexibility. The Alba also leans more into design, with a more distinctive two tone look and clearer left and right channel indicators.

Sound wise, the Alba presents hi hats and cymbals more forward, but without pushing the lower treble as prominently as the Astru. The Astru comes across warmer overall, with a fuller lower midrange and a more grounded presentation.

Advertisement. Scroll to continue reading.
Advertisement

Bass is where the gap becomes more obvious. The Alba is lighter and less controlled, while the Astru delivers greater impact and definition. Resolution is also improved on the Astru from top to bottom, especially in how it handles hi hat decay in busy passages. That makes it the better pick for bass heavy music, though the Alba still holds its own, with a tuning that stays close enough to make switching between them feel natural rather than jarring.

All things being equal, I’d say that the Astru, on tonal merits alone, is my choice. The Alba is an excellent “baby Astru,” but doesn’t deliver the depth and lower-register technicality that I’m looking for in electronic music. Even if both IEMs shared identical physical design and price tags, I’d lean the same way.

Meze Advar

meze-astru-advar-alba-iems-cable
Left to right: Meze Astru, Advar, Alba

The Advar is the direct ancestor of the Astru, acting as the Meze IEM flagship back from 2022 until the end of 2024. Meze came back with the Astru, swapping to monochrome titanium shells and dropping much of the Advar’s visual flare. The Advar is a little weightier than the Astru, and looks quite a bit more stately thanks to its high-contrast design. The Astru uses the more-widespread 2-pin standard for its cables, rather than MMCX, which should allow users to more-easily swap to aftermarket cables.

The Astru’s cable is thicker, softer, and less tangle-prone that the Advar’s cable, which is a major quality-of-life improvement. Beyond the improved ergonomic utility, the Astru’s cable is outright nicer to look at and better-feeling in the hand. While some users may find that the decision to move to a fixed 4.4mm termination is kind of annoying, you can always swap the cable or make use of the included 4.4mm-to-3.5mm adapter to compensate. 

meze-astru-advar-cases

The Astru includes a better selection of eartips and a nicer cable, but it loses ground with the case. Instead of the more premium finish used on the Advar, you get a matte slate colored version with the same shape but a less refined look and feel.

Advertisement

Sonically, the Advar is fairly similar to the Astru, offering a broadly V-shaped sound signature with a warm lower midrange and enhanced upper-treble. The Advar, however, has less bass emphasis. The Astru, while bassier on the whole, also exhibits a tangibly-improved level of control over its mid and sub-bass, leading to an obviously-better experience with bass-centric tracks.

The intro of “Reminder” by Uppermost sounds noticeably more dynamic on the Astru, with tighter sub bass hits and improved texture throughout.

The Astru also features a retuned treble with reduced peakiness and greater overall resolution. There are plenty of treble-heavy elements on the Advar that can come across as too aggressive. The Astru is not exactly laid back up top, but it avoids that sharp edge and sounds more controlled by comparison. The Astru also demonstrates a greater degree of control over percussion decay. Hi hats and cymbals decay for longer and with a greater sense of identity on the Astru versus the Advar.

For me, the choice between the Advar and Astru is straightforward: the Astru simply sounds better. It costs more and comes with a less appealing case, but where it matters most, its musical performance is clearly superior.

Advertisement

Campfire Audio Alien Brain

campfire-alien-brain-iem-pen

The Alien Brain is a $1,000 IEM from Campfire Audio. It features a selection of balanced-armature and dynamic drivers per side and uses a combination of aluminum and plastic for its shells. Coming in at $100 more than the Astru, the Alien Brain features a simple carrying case with a magnetic flap and a pair of flat-braid MMCX cables. The Alien Brain includes a USB-C DAC, which is a utility absent from the Astru’s accessory package. The Astru has a less-robust selection of eartips in the box, notably missing the liquid-silicone and foam varieties found in the Alien Brain’s eartip suite. Campfire Audio also includes a number of tertiary goodies that Meze does not, including a microfiber cleaning cloth, cleaning tool, protective IEM baggie, and lapel pin. And while these are not essential to the core task of listening to music, the level of detail and finish from Campfire Audio feels more in line with a $900 to $1000 experience than what Meze delivers with the Astru.

Sound wise, the Alien Brain leans more into upper treble, with a more forward vocal presentation and punchier mid-bass. The Astru shifts focus slightly lower, with more forward sub bass that lets it dig deeper on drier tracks. The Astru has a warmer, more relaxed lower-midrange, giving it a comforting disposition that contrasts the Alien Brain’s more-analytical timbre. The Alien Brain, though a bit thinner-sounding, has a smoother upper-treble timbre. The Alien Brain’s cooler, more-technical presentation is a lot closer to the tonality you’d get from a classically V-shaped IEM. Its punchier mid-bass, but less-rumble-prone sub-bass, is more immediately-engaging in rock and alternative, though by a slim margin.

Fundamentally, I believe these two IEMs target different audiences. The Meze house sound, imbued into the Astru’s drivers, delivers a warm, moderately V-shaped sound signature with an emphasis on being welcoming and sweet. While I do enjoy the Alien Brain’s stronger vocal intelligibility on select tracks, that’s not enough of a benefit to entirely pull me away from the Astru’s excellent overall timbre. Given the Astru’s lower price tag, I’m gonna have to call a subjective draw between these two well-made IEMs.

Advertisement. Scroll to continue reading.
Meze Audio Astru IEM Kit

The Bottom Line

The Meze Astru gets the important things right. It delivers a cohesive, natural sound with excellent treble control, strong bass texture, and a presentation that feels more refined than past Meze IEM efforts. It is easily the brand’s most convincing in ear to date and a clear step up from models like Advar, especially in resolution and overall balance.

It is not perfect. The accessory package feels uneven for the price, with a noticeable drop in case quality and a lack of extras like a bundled DAC that some competitors include. And while the tuning is engaging and musical, it is not built for bassheads or listeners chasing strict reference neutrality or maximum vocal detail.

Advertisement

Against competitors in the $900 to $1000 range, the Astru holds its ground on sound quality but gives up some points on perceived value and finishing touches. This is for listeners who want a flagship-leaning dynamic driver IEM with a warm, cohesive tuning and fatigue free treble, not those looking for the most analytical or feature packed option in the category.

Pros:

  • Ergonomic titanium shells
  • Mature, gently V-shaped sound signature
  • Precise and cohesive timbre
  • Tight bass response
  • Expressive, sweetly-toned treble
  • Excellent vocal intelligibility
  • Strong micro-detail capture

Cons:

  • Stock eartips offer mediocre passive isolation
  • Underwhelming visual design
  • Bulky 3.5mm adapter has poor ergonomics
  • Carrying case outer-material is scratch-prone
  • Somewhat bass-light
  • Doesn’t include foam eartips

Where to buy:

Source link

Continue Reading

Tech

Elon Musk is building a TeraFab chip factory, and it’s unlike anything in the world

Published

on

Elon Musk stated that every chip he can buy today only covers about 2% of what his companies actually need. Rather than wait for the rest of the world to catch up, he announced TeraFab on Saturday night, a chip factory in Austin and a joint venture between Tesla and SpaceX.

The announcement came via a livestream broadcast from the old Seaholm Power Plant in downtown Austin. “We either build the TeraFab, or we don’t have the chips, and we need the chips, so we’re going to build the TeraFab,” Musk said. The facility will be built on the Tesla campus in eastern Travis County.

Why is this announcement such a big deal?

What makes TeraFab different from existing chip manufacturers is its layout. The entire process, from creating lithography masks and making logic and memory chips to packaging and testing, will all take place under a single roof. Musk claims this doesn’t exist anywhere else in the world right now.

The advantage is a rapid design loop. “I can’t emphasize enough the importance of being able to make a chip, test it, and then change the design, do another one, and have that in a single building,” he said, adding that this approach could make their chip improvement cycle “an order of magnitude better than anything else in the world.”

Advertisement

What chips will the company actually make?

TeraFab will produce two types of chips. The first is optimized for edge inference, designed for Tesla cars and Optimus humanoid robots. On the scale of demand for the first chip alone, Musk was blunt and said, “I expect humanoid robot production to be somewhere between a billion and 10 billion units a year. So that’s a lot.”

The second is hardened for the space environment, built to handle the radiation and high-energy ions that would destroy conventional chips. Musk also confirmed that Tesla, SpaceX, and xAI will continue buying chips from TSMC, Samsung, and Micron, and said he’d like them to expand as fast as they possibly can. 

Cool idea, but what’s the timeline??

Honestly, what Musk showed in the livestream is genuinely exciting. The idea of pushing the limits of chip physics, trying unconventional designs, and iterating on them faster than anyone else in the world is the kind of ambition that could change things. 

That said, no timeline was given for when TeraFab will begin producing chips. And given that Tesla announced the Roadster over a decade ago and it still hasn’t shipped, I’ll reserve my excitement until the first chip rolls off the line.

Advertisement

Source link

Continue Reading

Tech

‘Jury Duty Presents: Company Retreat’ Almost Makes Corporate Culture Seem Fun

Published

on

Anthony Norman is your typical Gen Z worker: 25, a little wayward, and struggling to find a full time job.

You can’t exactly fault him for the position he’s in. Unemployment rates are high. AI is creating a crisis for young people trying to enter the workforce. Hiring has slowed. And several companies—including Amazon, Block, and Meta—have embraced tech’s latest era of layoffmaxxing, with some cutting their staff by 20 percent.

So when Anthony lands a temp position at Rockin’ Grandma’s Hot Sauce, a small business in Southern California, he’s just happy for what he assumes is a regular gig: assisting with odd jobs and helping plan the annual retreat.

What Anthony doesn’t know is that he is actually the mark of Jury Duty Presents: Company Retreat, the second season of Prime Video’s experimental docu-comedy where one person unwittingly participates in a staged sitcom (the first season, which blew up on TikTok and snagged three Emmy nominations, was about a fake jury trial). Everyone is an actor except for him.

Advertisement

Anthony joins the team during a moment of transition. The founder, Doug Womack, is preparing to step down. His son, Dougie Jr, is next in line, and because not everyone thinks he’s fit to run the family business, he wants to prove that he’s more than an unqualified nepo baby—“the Bronny of hot sauce,” he says. Having just returned from a four-year stint in Jamaica “jamming” with a hotel lobby ska band called the Jive Prophets, the retreat is meant to be a test for Dougie Jr.

The season trades in the monotony of cubicles and watercooler talk for Oak Canyon Ranch, a cozy resort and recreation center nestled in the grassy suburb of Agoura Hills—about an hour drive northwest of Los Angeles—where the staff convenes for various activities: team building, a client cookout, motivational speakers, and a talent contest. Desperate for “one week without Cocomelon” and her three kids, Jackie Angela Griffin, the distribution and logistics rep, is ready to get away.

Like all offices, Rockin’ Grandma’s is a circus of eccentricity and ego. Accountant and bourbon enthusiast Helen Schaffer has been “cooking the books for 26 years.” Receptionist PJ Green has dreams of being a snack influencer. Sourcing manager Anthony Gwinn, who at one point confuses a flesh light for a water thermos, is jokingly nicknamed “Other Anthony” despite working at the company longer. Kevin Gomez, head of HR, has flashes of Michael Scott: He’s an overeager, comically delusional, hopeless romantic who loves his job and Amy Patterson, the customer relations coordinator. “Hot Sauce is having a moment,” he tells Anthony during the onboarding process. “You don’t see this kind of thing happening with ketchup.”

On day two, eager to demonstrate his instincts as CEO, Dougie Jr. calls an audible and brings in an “emotions and vulnerability expert”—she’s the Walmart version of academic Brené Brown—who confusingly leads the group through a conversation on how to navigate uncomfortable scenarios.

Advertisement

It’s good practice for Kevin’s failed proposal to Amy—they’ve actually never been on a real date minus her birthday, which included eight of her other girlfriends. After a humiliated Kevin makes a quick exit from the retreat center, to the sound of tin cans rattling as he speeds off in his car, Anthony is forced to step up.

“I got a promotion,” he says, improvising on the fly to lift morale and take on the role of “Captain Fun.”

Even as people have struggled to find meaning in their work—or simply find work—TV’s fixation with the American workplace has always been popular with viewers. Mad Men examined the existential toils of advertising executives. Severance has contemplated autonomy, in addition to a lot of other very weird shit. And no series has explored the delightful chaos of workplace hijinks better than NBC’s The Office, which followed the oddball staff of Dunder Mifflin, a Pennsylvania paper company.

Source link

Advertisement
Continue Reading

Tech

Crime blotter: Chinese national sentenced in Apple counterfeiting case

Published

on

A New Yorker is arrested in California for iPhone thefts, Russian hackers targeted iPhones, and AirTag inspires a car-crash viral video, all in this week’s Apple Crime Blotter.

The Apple Store in Irvine
The Apple Store in Irvine

The latest in an occasional AppleInsider series, looking at the world of Apple-related crime.
Continue Reading on AppleInsider | Discuss on our Forums

Source link

Continue Reading

Tech

Slicing a Festiva in Half Delivers the Skinniest Ride That Still Hits the Street, Legally

Published

on

World's Thinnest Street Legal Car
Prop Department begins with a 1988 Ford Festiva, a small vehicle with a single wheelbase that screams to be laughed at. He took a bold step in and decided to take that already tiny base and shrink it even more, all while maintaining the idea that this thing had to be road-worthy, and manage to squeeze through tight spaces that a normal car would never even come close to making it through.



The Festiva donor car had a solid base from the start. Everyone knows that this was one of the most compact cars back then, with hardly enough room to turn around inside. Its super-tight footprint makes it an ideal candidate for this experiment. Instead than putting on more parts or attaching a bunch of extra garbage, the crew decided to reduce things down to the bone. They marked up the body, took out the straightedge, and prepared to cut it down the middle, using a laser level to ensure that everything stayed true and the two halves would line up without a single gap or twist later on.

Sale


LEGO Technic Lamborghini Huracán Tecnica Orange Toy Cars – Building Toys for Boys & Girls, Ages…
  • A Lamborghini model car building set for kids – Give super sports car fans ages 9 and up a challenge to remember as they assemble the LEGO Technic…
  • Admire the details – Kids can build and explore the moving V10 engine, steering and opening doors of this Lamborghini Huracán Tecnica model
  • Inspired by the real car – This Lamborghini car toy set features an orange color scheme, creating an eye-catching play and display model for kids…

World's Thinnest Street Legal Car
There was a lot of work to be done before they could make the first cut. The team had to clear room, strap the car down, and double-check all of their measurements to avoid making a single error that would ruin the entire operation. They started cutting once they were ready. All documents reveal that they had to do the project twice, meticulously reducing pieces to get the sides just the proper thickness without compromising the entire structure. That precision was critical since the final design needed to be able to sustain the engine, suspension, and wheels in their new, unusual places.

World's Thinnest Street Legal Car
An xTool laser welder and CNC cutter handled the heavy cutting and shaping work, delivering clean edges and strong joints with a precision that would have been nearly impossible to achieve by hand. Every extra inch of width was removed without compromising the structural integrity of the body, and once the narrower shell was welded back together it was as solid as the day it left the factory. The seats, controls, and wiring were either kept in place or adjusted just enough to suit the new proportions, and the original drivetrain was left completely untouched, meaning the car drove away from the build under its own power.

World's Thinnest Street Legal Car
Then came the road test, and to everyone’s amazement, the car handles perfectly. It drives well enough for regular streets, navigating twists and stops without tipping over or feeling unstable. Drivers can maneuver it into small spaces that would bring a typical vehicle to a complete stop. Alleyways just big enough for a bike lane suddenly become accessible. Furthermore, the entire package remains registered and roadworthy, complete with lights and signals that meet all regulations.

World's Thinnest Street Legal Car
Of course, there are some practical limitations to all of this. As you might guess, with all of the removed sections, storage room has vanished, and passengers other than the driver are out of the question. Fuel economy and comfort? They’re exactly the same as the original tiny automobile, nothing extra. If cargo room or quick access for friends is important, this invention has you covered. For solo travels through busy neighborhoods or quick errands in the most congested urban areas, this gadget opens doors you never thought were possible.

Advertisement

Source link

Continue Reading

Tech

What $2,000 Might Get You On A 53-Hour Amtrak Trip

Published

on





We all know air travel is the fastest way to get somewhere. For speed, you aren’t going to beat a 500+ mile per hour pace on a big ol’ jet airliner, to quote the Steve Miller Band. Taking a road trip can also be the most flexible. You control the speed, stops, and vehicle. But what about hitting the rails? 

Prior to the advent of the highway and air travel, trains were the way to go. Unfortunately, passenger rail has dropped off precipitously in popularity in the United States. But Amtrak still keeps the romance alive while offering some pretty scenic routes across the country, including some that are quite popular.

One such route is the California Zephyr that goes from Chicago to San Francisco in the span of about 53 hours. You travel through the great deserts, mountains, valleys, and rivers of the American West the old-fashioned way. 

Advertisement

Here’s the kicker, a first-class ticket is about $2,000 depending on when you book (although if you book far in advance, that price might be closer to $1,200). So, here’s what you get for a couple grand on an Amtrak train.

Advertisement

Traveling in comfort

To be fair, if you wanted the cheapest way to take the California Zephyr, a coach ticket is about $200, but all that comes with is a seat. The “deluxe” ticket on the train comes with its own private room, bathroom, a sofa and chair. In terms of amenities, you have lounge access, included meals, and an attendant who will help you out. You also get priority boarding. It’s like being in a little hotel room that happens to be cruising along the Colorado River. 

It’s expensive, to be sure, but given the scenery, and the fact you’ll be dropped off in San Francisco or Chicago; two world-class cities, the journey might be worth it to the right spectators and railfans. 

These rooms are available on Amtrak’s double-decker Superliner and single-deck Viewliner routes that go up, down, and across the country. If you have the cash, and don’t mind spending a couple of days on a train seeing all of the sights America has to offer, Amtrak’s California Zephyr is hard to beat. 

Advertisement



Source link

Advertisement
Continue Reading

Tech

Headless and Ready, Renault Deploys Calvin-40 Robots Across Its Electric Car Factory

Published

on

Renault Calvin-40 Headless Robots EV Factory
Two Calvin-40 robots have recently appeared on the Renault assembly line in Douai, France. They keep placing tires into the conveyor belt that feeds the Renault 5 electric assembly line because it’s a repetitive motion they can perform hundreds of times per shift without tiring.



Over the next 18 months, the business plans to add more of these machines, totaling 350, to the ElectriCity complex. As it stands, they are already producing Renault 5 vehicles in less than 10 hours each car. With the new robots, they should be able to reduce that time even more while also lowering production costs across the board. Each of these devices stands on two legs and can reach the manufacturing bins and racks on the shelves, which a human would have to leap up and down to access. There’s a camera attached just below waist level to help it keep track of what it’s doing, and it flashes green, yellow, or red to let you know how it’s doing, and then there’s those circular arms that can lift up to 40kg with ease, allowing it to do things like hoist tires and body panels without the need for a hand.


Unitree G1 Humanoid Robot(No Secondary Development)
  • Sleek & Durable Design: Standing at 132cm tall and weighing only approx. 35kg, the G1 is constructed with aerospace-grade aluminum alloy and carbon…
  • High Flexibility & Safe Movement: Boasting 23 joint degrees of freedom (6 per leg, 5 per arm), it offers an extensive range of motion. For safety, it…
  • Smart Interaction & Connectivity: Powered by an 8-core high-performance CPU and equipped with a depth camera and 3D LiDAR. It supports Wi-Fi 6 and…

Renault Calvin-40 Headless Robots EV Factory
Wandercraft, the company that created the design, completed the current iteration of the robot in just 40 days. However, making it fast enough to be useful took a little longer, as it required six months of artificial intelligence training to operate at full speed. Renault purchased a minority investment in the company for $75 million in June, allowing them to modify these robots to be ideal for vehicle manufacturing.

Renault Calvin-40 Headless Robots EV Factory
Workers used to have to do the same tedious tasks day after day. Now, sophisticated robots do it for them, lifting panels and tyres into place without making a sound. The final assembly sites remain off-limits because the machines are not fast enough to match the required speed. Their guy in charge of manufacturing and quality, Thierry Charvet, just wants to get the job done as quickly and efficiently as possible.

Renault Calvin-40 Headless Robots EV Factory
During the deployment, Renault’s CEO, François Provost, also spoke up. While other automakers display their fancy prototype robots in tech showrooms, Renault takes a very different approach. They simply want to have the thing up and running on the line right now, and they will be doing the same thing in factories around the country. The overall goal is to reduce the time it takes to construct a car by a third and lower expenses by 20% over the next five years. The new robots are just one aspect of it, making some of the most difficult and commonplace tasks much easier for those working on the line.
[Source]

Source link

Advertisement
Continue Reading

Trending

Copyright © 2025