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What AI in Marketing Really Delivers

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Marketing has always been about two things: reaching the right people and convincing them to act. Today, artificial intelligence is changing how both goals are achieved – not by replacing strategy, but by making campaigns smarter, faster, and more effective.

This blog explores the tangible impact of AI in marketing solutions, highlighting where it drives the greatest value, real-world outcomes, and more.

Where does AI have the Biggest, Provable Impact?

1. Faster, sharper segmentation and personalization

AI enables real-time customer understanding and micro-segmentation that were previously unaffordable. When personalization is done well, it moves the needle: leading research shows personalization programs commonly lift revenue in the 5–15% range and can reduce acquisition costs significantly. For organizations that execute personalization at scale, the revenue impact can be even larger.

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2. Smarter creative and content at scale

From headline testing to ad copy variants to automated landing-page content, AI accelerates creative iteration. Industry surveys report widespread adoption of AI-powered development services for content marketing and SEO – 67% of small businesses now use AI for it, and many report measurable SEO improvements after integrating AI workflows.

3. Better targeting and budget efficiency

Machine learning optimizes bids and audience mixes in ways manual rules cannot. Platforms that combine first- and third-party signals plus ML-driven attribution deliver more efficient spend and higher conversion-per-dollar. Marketers who adopt these capabilities report both time savings and improved campaign ROI.

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4. Search and SEO dynamics are shifting

Google’s AI-driven features and the evolving search landscape mean content and technical SEO need new guardrails; recent studies analyzing millions of keywords highlight how AI-overview features are changing the ways pages are surfaced. SEO teams that fold AI into research and optimization keep better visibility.

Real-World Outcomes: Conversion, ROI, and Speed

AI’s benefit shows up in three measurable dimensions:

Conversion lift

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Personalization and real-time decisioning increase relevance, which translates into higher conversion rates and larger average order values. McKinsey’s analysis highlights consistent revenue lifts and efficiency gains from personalization programs. 

Higher marketing ROI 

Teams using AI for content, optimization and attribution report better returns from the same budgets because AI reduces waste and finds high-value pockets faster. Industry benchmarking indicates many companies see notable increases in marketing ROI after integrating AI into core workflows.

Faster experiment cycles

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Automation compresses the time from hypothesis to validated result. Faster testing means more learning and quicker scaling of what works.

What to Prioritize When Adopting AI in Marketing?

Adoption without strategy creates noise, not value. Prioritize three practical steps:

1. Start with a measurable use case 

Pick one conversion bottleneck (e.g., cart abandonment, lead quality, creative fatigue) and apply AI to that problem first. Clear KPIs protect against chasing the technology itself.

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2. Unify data for decisions 

AI requires consistent inputs. Invest in a clean customer graph and reliable event tracking before relying on automated decisioning.

3. Blend human + machine 

Let algorithms propose segments, creatives, or bids, and keep humans in the loop for guardrails, brand voice, and strategic judgment.

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What does this Mean for Campaign Design?

1. Shift from “one-size-fits-all” to dynamic personalization. Campaigns should be architected so creative, landing pages, and offers can be assembled dynamically based on real-time signals.

2. Design measurements around outcomes, not outputs. Let models optimize for conversions and lifetime value, not just impressions or clicks.

3. Invest in first-party data and governance. AI amplifies the value of clean, connected customer data — and increases the need for clear privacy and quality controls.

4. Treat AI as capability, not a product plug-in. Integrating AI into workflows, creative brief processes, and QA yields far better results than ad-hoc use of tools.

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Turning AI Market Momentum into Sustainable Marketing Performance

The market for artificial intelligence is on a steep growth curve. According to Statista forecasts, the global AI market – spanning software, services, machine learning, robotics, and natural language processing – is expected to swell from roughly $260 billion in 2025 to over $1.2 trillion by 2030, representing a nearly fourfold expansion in just five years. This explosive growth reflects deepening integration of AI across business functions, including marketing and customer engagement. 

Yet, market size alone doesn’t guarantee better outcomes. Real value from AI in marketing solutions comes from building capability, not just acquiring tools. Organizations that couple advanced technology with process transformation – such as establishing cross-functional ownership of AI initiatives, defining new performance indicators, and investing in upskilling teams – unlock the greatest gains. As adoption matures, teams that operationalize AI within strategy and workflows tend to see steadier ROI and faster time-to-impact compared with those relying solely on point solutions.

A Note on Implementation: Avoid Hype Traps

Not every AI feature is transformative. Common pitfalls include poor data hygiene, over-reliance on black-box vendors, and using AI where simpler automation would suffice.

Mitigate risk by piloting with limited scope, validating with A/B tests, and keeping governance tight.

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Closing: What Smarter Campaigns Deliver

AI in marketing solutions is not a magic bullet – it’s a capability multiplier. When aligned with clear metrics and clean data, it delivers faster learning, higher conversion efficiency, and measurable revenue uplift. Adoption is now mainstream – the question is no longer whether to use AI, but how to integrate it so that campaigns work smarter, and conversions follow. 

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Death Stranding 2 leaks early as unencrypted Steam build spreads online

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This kind of leak harks back to the glory days of CD-ROM software in the late 1990s, when games that had “gone gold” were often pirated before reaching retail stores. Death Stranding 2’s system requirements include 150GB of available storage, while the leaked download allegedly weighs “just” 113GB.
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Today’s NYT Mini Crossword Answers for March 19

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Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.


Need some help with today’s Mini Crossword? It’s a pretty easy one today, but we’ve got all the answers in case you’re stumped. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.

If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.

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Read more: Tips and Tricks for Solving The New York Times Mini Crossword

Let’s get to those Mini Crossword clues and answers.

completed-nyt-mini-crossword-puzzle-for-march-19-2026.png

The completed NYT Mini Crossword puzzle for March 19, 2026.

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NYT/Screenshot by CNET

Mini across clues and answers

1A clue: Ghost’s word
Answer: BOO

4A clue: Magician’s “And just like that, it’s gone!”
Answer: POOF

5A clue: With 7-Across, it’s full of stars
Answer: NIGHT

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6A clue: White bills in Monopoly
Answer: ONES

7A clue: See 5-Across
Answer: SKY

Mini down clues and answers

1D clue: Score of 4 on a par 3
Answer: BOGEY

2D clue: ___ and aahs
Answer: OOHS

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3D clue: Frequently, in poetry
Answer: OFT

4D clue: Like the sands of Harbour Island, Bahamas
Answer: PINK

5D clue: Dissenting votes
Answer: NOS

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Meta has launched Creator Fast Track

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Meta’s Creator Fast Track programme guarantees three months of pay for established creators willing to build a following on Facebook, after the company paid out a record $3 billion to creators in 2025.


Facebook has a creator problem that three billion monthly users cannot solve. The platform is enormous, but the creators who drive the short-form video economy, the ones building loyal audiences on TikTok and YouTube, have largely looked past it.

Starting on a new platform from zero is daunting, and Facebook’s history with creators has been complicated enough that even those who’ve heard the pitch have reason to hesitate.

On Wednesday, Meta launched Creator Fast Track, a direct attempt to address that hesitation with cash. The programme offers established creators with audiences on other platforms guaranteed monthly payments for three months in exchange for posting Reels on Facebook.

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Creators with at least 100,000 followers on Instagram, TikTok, or YouTube can earn $1,000 per month; those who have crossed one million followers on any of those platforms get $3,000 per month.

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The eligibility requirements are not onerous. Creators need to post at least 15 Reels on Facebook within a 30-day period, spread across at least 10 different days. The content does not need to be Facebook-exclusive and can include AI-generated material, as long as it is original to the creator.

Participation also unlocks immediate access to Facebook Content Monetization, the broader invite-only programme that pays based on content performance, which means earnings continue even after the three-month guaranteed period ends.

The programme lands alongside a figure Meta is clearly pleased with: in 2025, Facebook paid content creators nearly $3 billion through its monetisation programmes, a 35% increase from the previous year and its highest annual payout on record.

That compares with $2 billion in 2024, a figure Rest of World independently confirmed in February. The number of creators earning more than $10,000 annually on Facebook grew by over 30% year-on-year.

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The breakdown of where that money went is also notable.

Sixty per cent of the $3 billion went to Reels, while the remaining 40% was split across Stories, photos, and text posts. That last detail matters for the Creator Fast Track pitch: unlike TikTok and YouTube, which are fundamentally video-first platforms, Facebook Content Monetisation pays for almost everything a creator posts.

A writer who shares text posts, a photographer posting stills, or a creator who mainly works in Stories can all earn from the platform without committing to video production.

Facebook Content Monetisation itself has expanded dramatically over the past year. According to Rest of World’s analysis of data from the Meta Monetisation Archive in February 2026, the programme grew from roughly 2.7 million participants to 12 million in just over a year, with Indonesian-language accounts representing the second-largest cohort after English.

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The global scale of that expansion is part of what makes the $3 billion figure credible, and part of what Facebook is hoping to leverage to attract creators who might otherwise dismiss the platform as irrelevant to younger audiences.

Meta is also introducing new metrics alongside the programme to help creators understand their earnings more precisely.

These include a Qualified View metric, views on content eligible to earn money, an Earnings Rate showing approximate pay per 1,000 qualified views, and a Non-Qualified Views breakdown explaining why certain views do not generate revenue.

The clearer feedback loop is designed to help creators optimise their content performance rather than simply guessing why their payouts vary.

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The strategic logic of Creator Fast Track is not subtle. Facebook has been pushing Reels hard since 2020, positioning them as its response to TikTok’s dominance in short-form video.

But Reels require content, and content requires creators willing to invest the time to build on the platform. The guaranteed payment model removes the risk that typically stops established creators from experimenting with a new home: the fear of posting consistently for months and earning almost nothing while an audience is still being built.

For Meta, which reported advertising revenue of roughly $160 billion in 2025, writing cheques to a few thousand established creators is a rounding error against the potential payoff of a more creator-rich Facebook feed.

Whether creators bite depends on something harder to measure than the cash: whether Facebook’s audience and long-term monetisation potential are worth the effort of maintaining yet another profile.

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The $1,000-a-month tier, which requires 100,000 followers to qualify, is not a transformative sum for a creator at that scale. The $3,000-a-month tier is more meaningful, though most creators at the million-follower level will be weighing it against what they already earn.

What the programme does offer, unambiguously, is a no-downside trial run, three months of guaranteed income to find out whether Facebook’s reach can surprise them.

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‘I don’t like it when doomers are out scaring people’: Nvidia on why AI rhetoric damages the US chances to lead in the AI race

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AI will save us or be the end of us. That’s not fact or even an opinion; it’s a TL;DR reduction of the very real tension between proponents of AI and those who fear it.

Interestingly, sometimes that tension resides in a single person. It is quite fair and reasonable to use ChatGPT for basic deep dive data searches and for quick answers on how to talk to an uncooperative child, but to also fear that perhaps that same AI knows too much about you and might, in its own agentic way, start to act on your behalf and do things you never intended. At scale, we worry about AI controlling weapons or even launching a catastrophic war.

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Ransomware gang exploits Cisco flaw in zero-day attacks since January

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Cisco

The Interlock ransomware gang has been exploiting a maximum severity remote code execution (RCE) vulnerability in Cisco’s Secure Firewall Management Center (FMC) software in zero-day attacks since late January.

The Interlock ransomware operation surfaced in September 2024 and has been linked to ClickFix and to malware attacks in which they deployed a remote access trojan called NodeSnake on the networks of multiple U.K. universities.

Interlock has also claimed responsibility for attacks on DaVita, Kettering Health, the Texas Tech University System, and the city of Saint Paul, Minnesota. More recently, IBM X-Force researchers reported that Interlock operators have deployed a new malware strain dubbed Slopoly, likely created using generative AI tools.

Cisco patched the security flaw (CVE-2026-20131) on March 4, warning that it could allow unauthenticated attackers to remotely execute arbitrary Java code as root on unpatched devices.

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The Amazon threat intelligence team reported on Wednesday that the Interlock ransomware operation had been exploiting the Secure FMC flaw in attacks targeting enterprise firewalls for more than a month before it was patched.

“While looking for any current or past exploits of this vulnerability, our research found that Interlock was exploiting this vulnerability 36 days before its public disclosure, beginning January 26, 2026,” said CJ Moses, CISO of Amazon Integrated Security. 

“This wasn’t just another vulnerability exploit, Interlock had a zero-day in their hands, giving them a week’s head start to compromise organizations before defenders even knew to look.”

“On March 4, 2026, Cisco issued a security advisory disclosing a vulnerability in the web interface of Cisco Secure Firewall Management Center Software,” Cisco told BleepingComputer on Wednesday in an email statement after publishing. “We appreciate Amazon’s partnership on this, and we have updated our security advisory with the latest information. We strongly urge customers to upgrade as soon as possible and reference our security advisory for more details and guidance.”

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Since the start of the year, Cisco has addressed several other security vulnerabilities that have been exploited in the wild as zero-days. For instance, in January, it fixed a maximum-severity Cisco AsyncOS zero-day that had been exploited to breach secure email appliances since November and patched a critical Unified Communications RCE that was also abused in zero-day attacks.

Last month, Cisco addressed another maximum-severity flaw that was abused as a zero-day to bypass Catalyst SD-WAN authentication, allowing attackers to compromise controllers and add malicious rogue peers to targeted networks.

Update March 18, 12:55 EDT: Added Cisco statement.

Malware is getting smarter. The Red Report 2026 reveals how new threats use math to detect sandboxes and hide in plain sight.

Download our analysis of 1.1 million malicious samples to uncover the top 10 techniques and see if your security stack is blinded.

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Microsoft is threatening to sue Amazon and OpenAI over a $50 billion cloud hosting deal

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According to an unnamed Microsoft insider quoted by Financial Times, the company is prepared to sue OpenAI and Amazon if they move forward with the deal. “We know our contract, and we’ll sue them if they breach it,” the person reportedly told the publication, arguing that OpenAI cannot offer Frontier…
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12 Useful DeWalt Tools That Can Help Solve Everyday Problems

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If you hang out in DIY, automotive, mechanical, or hobby spaces long enough, you’re likely to encounter a few niche tools designed for rare, specific jobs. They might be nice to have, but they’ll collect dust while you return to your screwdrivers, wrenches, and other unsung heroes that solve everyday problems.

If you’ve got limited space, a modest budget, or if you’re just getting started with a hobby or handy work, these 12 products solve common problems and might be a good addition to your tool collection. They cover a wide range of tasks, from cutting and fastening to measuring, layout, and troubleshooting issues.

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Atomic 20V Max brushless cordless oscillating multi-tool

Instead of a spinning or reciprocating blade with sharpened teeth, an oscillating multi-tool uses small back-and-forth oscillations to cut, scrape, sand, and more. When an oscillating saw blade encounters a rigid material like metal or wood, it cuts into that material with relative ease. The same thing doesn’t happen when an oscillating blade encounters softer materials like carpet or skin. Doctors use an oscillating saw to remove plaster casts from broken bones for precisely that reason.

As the name suggests, multi-tools have multiple applications depending on what blade attachment you’re using. DeWalt’s Atomic 20V Max multi-tool comes with a general-purpose bi-metal blade, a fast wood-cutting HCS blade, and a universal accessory adapter to make it work with most non-DeWalt attachments. You’ll also get a 4Ah battery, charger, and a tool bag. A multi-tool becomes more useful and more versatile the more attachments you collect, so it doesn’t just solve one common problem. With a little practice and a few multi-tool tips and tricks, it can solve lots of problems.

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20V MAX XR brushless drywall cut-out tool

If you think of the wooden frame as the skeleton of a building, then drywall is like the skin, withholding insulation and protecting pipes or wires circulating through the walls. Putting up new drywall panels is fairly simple if there’s nothing in the way, but if you have to account for pipe fittings, electrical outlets, light switches, or other protrusions, things can get a little more complicated. Instead of measuring the precise position of those protrusions and cutting them out of the drywall in advance, a cut-out tool lets you do it while hanging the drywall.

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To use it, you put up your panel and drive a couple of screws to hold it in place. The drywall will hang crooked because a protrusion is in the way, but that’s what you want. Push the cutter into the drywall inside the electrical box or pipe, find the outer edge, trace around the box, and the drywall should drop neatly into place.

DeWalt’s cordless drywall cut-out tool spins up to 26,000 RPM and features a tool-free bit exchange so you can swap bits out without needing a chuck key. A guard ring controls the depth of your cuts so you can trim the drywall without accidentally slicing up wires or anything else inside the walls. You can adjust the ring’s depth or remove it entirely if you want to freehand your cuts.

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70 amp rolling charger, jumpstarter, and maintainer

This rolling power station from DeWalt is a charger, car jumpstarter, and a battery maintainer. You can use it to recharge a dead battery or keep your car battery in a working state over a long period. If, for instance, you’re going on vacation and your car’s going to be sitting for a while, a battery maintainer makes sure it stays healthy and ready to start your car when you come back.

DeWalt’s rolling charger, jumpstarter, and maintainer connects to your car’s battery with the attached alligator clamps, monitors the voltage, and kicks on a trickle charge when it falls too low, to prevent the slow discharge that usually happens over time. In addition to jumpstarting or maintaining a car battery, this gadget has two USB charging ports and one 120V AC outlet for powering your other devices. If you need power on the go, this power station could be your solution.

The charger delivers a 210 amp starting charge and 70 amp continuous charge. It’s got a built-in alternator check function and a reverse polarity alarm to let you know if you’ve accidentally hooked up the alligator clips backward. A telescoping handle expands when you need to cart your power source to a new location and tucks away when in storage. There’s also built-in storage for the clamps and cables.

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USB rechargeable green line laser

DeWalt’s USB rechargeable 3×360-degree green line laser helps you level objects or align materials, whether you’re hanging family photos or laying out a new construction project.

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It only takes half an hour to charge, and it can operate for up to nine hours on a charge, or you can use it continuously when plugged into a power adapter (not included). It remains accurate to within an eighth of an inch at a distance of 33 feet and has a visibility range of up to 150 feet, depending on environmental conditions. It can be picked up from more than twice that distance using DeWalt’s green laser line detector, sold separately.

You can mount the green line laser in multiple ways, using the built-in tripod threads or the integrated rare earth magnets. It’s designed to stand up to harsh workshop conditions with an IP54 rating to protect it from water and dust. It also has overmolded housing to reduce wear and tear.

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200-foot lithium-ion laser distance measurer

Measuring large areas with a tape measure is monotonous and challenging. Depending on the size of the space you’re measuring and the length of your tape measure, you might have to make several measurements and add them together. This isn’t the easiest nor the most accurate. Fortunately, light can do the heavy lifting for you.

You might remember from physics class that speed can be calculated by dividing the distance by duration. Likewise, if you know the speed and the duration, you can calculate the distance traveled. Because the speed of light through a medium is constant, you can bounce a laser off something and count the time between its departure and return to measure the exact distance.

DeWalt’s laser-based distance measurer has a range of 200 feet and can measure distance, area, and volume with an accuracy of plus or minus a sixteenth of an inch at 32 feet. A blacklit display helps you see the readings indoors and outside, and it also features haptic feedback for working in noisy environments. A laser distance measurer is often more accurate and more convenient than conventional low-tech measuring techniques, delivering measurements literally at the speed of light.

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3/4-inch stud finder

If you’re hanging a picture, television, or anything else, you usually want to find a wooden or metal stud. That’s especially true if you’re planning to hang or mount something weighty. Of course, it’s hard to find a beam behind drywall.

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One strategy is to use a strong magnet to hunt for screws in the studs. Another is to knock on the walls, listening for changes in tone. Or you could just use a stud finder. When used properly, stud finders measure changes in capacitance to detect different densities beneath the drywall. When it detects a change in subsurface density, the stud finder alerts you with a light and sound.

Most stud finders alert you when they detect the edges of a stud, but DeWalt’s 3/4-inch stud finder shows you the center, and it helps you find the stud using directional LED arrows. It detects wood or metal at a depth of 3/4 of an inch. In addition to detecting studs, it also has AC and live wire detection to help prevent you from accidentally drilling into electrical wiring. Once you’ve found the stud, a center channel lets you leave pencil markings for later drilling or fastening.

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12V MAX imaging thermometer

Thermal vision is not only a cool superpower, it’s also a useful way of identifying problem areas. Light comes in several different flavors. We’re most familiar with visible light but that’s only a very small portion of all light, constrained to a narrow band of frequencies and wavelengths. In addition to visible light there’s also radio waves, microwaves, infrared light, UV light, X-rays, and gamma rays.

While we can’t see those other frequencies of light outside the narrow visible range, it’s possible to physically detect some of them in other ways. In fact, you detect infrared light all the time, in the form of heat. Imaging thermometers can also detect infrared radiation and translate their readings into visible images. The warmest temperatures are typically seen in the brightest colors and the coldest temperatures show up as dark spots.

DeWalt’s 12V MAX imaging thermometer measures temperatures between 14 degrees and 480 degrees Fahrenheit, and displays both thermal and visual images. It could be used for thermographic inspections, measuring the surface temperature of parts of your home and other objects. Cold spots in your walls might point to gaps in your home’s insulation while hot spots in your engine could suggest an automotive problem, and there are plenty of other ways to use a thermal camera. The thermometer comes with a battery, fast charger, storage box, download link for report writing software, and an SD card for saving captured images.

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12V MAX 9mm inspection camera

An inspection camera, also known as a borescope, has a camera on one end and a display on the other, connected by a length of semi-flexible camera cable. They are essentially endoscopes used for seeing into hard to reach or inaccessible spaces.

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While doctors use them to look inside a patient’s body, we can use inspection cameras to see inside pipes to find clogs or leaks, look inside heating and cooling vents, see inside walls or behind heavy appliances, to get a better view of a car’s engine, and more. You could even use it for pure exploration, by sending it into underground cavities, the hollows of trees, or into sewer grates.

DeWalt’s 12V MAX 9mm inspection camera has a removable 3.5-inch wireless screen, it can magnify images up to three times, and features a micro SD slot for saving photos and videos. It comes with a battery, fast charger, three-foot camera cable, and storage box, along with hook, magnet, and mirror accessories.

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DeWalt aluminum chalk reel kit

Also known as a chalk line, a chalk reel kit can be used to mark straight lines across materials and surfaces for design or construction purposes. If you need to make a clean cut, paint straight lines, put up wallpaper, or anything else that needs precise lines over a long distance, a chalk reel is a low-tech but reliable solution.

DeWalt’s aluminum chalk reel has a closed spool design to help prevent tangles and protect the reel from debris. There’s a small door through which you can pour crushed chalk, which coats a thread with high-visibility powdered pigment. To use the reel, lay the string horizontally across your desired surface and pull it tight. It should hover just above what you want to mark. Pinch the string between your fingers, pull it upward slightly, and release. When the string bounces back and hits the surface, it deposits chalk in a straight line.

In addition to marking flat surfaces, you can also use a chalk reel to mark a straight line across multiple objects on the same plane. For example, while framing a house, you could mark a line across several wooden studs all at the same time, even though they aren’t touching. You can even create vertical lines by hanging the chalk reel like a plumb bob. This reel has a durable aluminum housing and comes with a 4-ounce bottle of powdered red chalk.

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46-inch fiberglass handle post hole digger

Ordinary shovels are good for digging general-purpose holes, but if you want to install a mailbox or fence posts, you want a hole that’s a specific size and shape. That’s where a post hole digger, also known as a clam-shell digger or post hole piner, can be pretty useful.

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A post hole digger is essentially two narrow shovels bolted together, with one point of articulation. Holding the handles together keeps the blades parallel and in the open position. Rounded edges help the blades pierce grass, dirt, clay, and more. Then, pulling the handles apart closes the blades and grabs onto the dirt for removal.

DeWalt’s 46-inch fiberglass handle post hole digger has hardened carbon steel blades and is designed to dig holes with just the right dimensions to hold a post in place. It could also be used to dig small, uniform holes for planting saplings and other small plants. Overmolded end grips are intended to improve the user’s comfort, so you can dig more holes without blisters.

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Heavy duty work stand

When you’re working in your garage at home or in a professional setting, you probably have the benefit of convenient work surfaces, but that’s not necessarily the case when you’re working on the go.

DeWalt’s heavy-duty work stand provides a pair of table legs, but no connecting surface. You could turn the stand into a workable table by throwing a piece of plywood or another piece of flat, sturdy material on top.

The stands are essentially a couple of metal sawhorses with a weight capacity of 1,000 pounds apiece. They’re made of lightweight aluminum, weighing in at just 15.4 pounds combined, and the pieces collapse down into a compact package. There’s even a transport latch on the sides that connects both stands so they can be transported and stored together between usage.

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Atomic 20V MAX brushless cordless 1/4-inch extended reach ratchet

A wrench gives the user extra leverage for fastening and unfastening nuts and bolts, and an extended reach ratchet gives you even more leverage. DeWalt’s 1/4-inch extended reach ratchet is handheld, battery powered, and has a compact construction that allows a user to work in narrow spaces where other drivers might not fit.

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Controls include a variable speed trigger and a forward/reverse switch that’s easy to access and manipulate, so you can control the ratchet even with greasy or gloved hands. The wrench delivers up to 45 foot-pounds of maximum torque. The ratchet mechanism means it turns in one direction but not the other, and you don’t have to lift the tool after each turn.

A trigger lock prevents the ratchet from activating accidentally, and a built-in work light helps to illuminate your workspace. DeWalt’s battery-powered extended reach ratchet is powered by the company’s 20V MAX battery platform, which is sold separately.

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Microsoft nixes NDAs with local governments worldwide when deploying data centers

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Microsoft’s Fairwater data center near Atlanta is part of the company’s broader AI expansion. (Microsoft Photo)

Amid widespread blowback against the spread of data centers, Microsoft on Wednesday announced it is abandoning its practice of secrecy with local governments when deploying new facilities.

“[W]e’ve made the decision that being transparent with the communities where we operate or seek to operate is paramount. This shift is about strengthening public trust, enabling better dialogue, and ensuring that our growth is matched by meaningful engagement,” the company said in a blog post.

The Redmond, Wash., tech giant said it uses non-disclosure agreements (NDAs) in early stages of development to protect commercial information, address security needs and navigate regulatory and permitting processes. That will no longer be the “default mechanism,” said Rima Alaily, Microsoft’s infrastructure legal affairs team lead, on LinkedIn.

“We will continue to use NDAs in connection with private transactions when acquiring land, and we will continue to rigorously protect our trade secrets and datacenter design information,” Alaily added.

The company is terminating any existing, active NDAs worldwide.

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Microsoft in January launched a “community first” initiative in response to growing opposition from people across the country worried about data center impacts on higher electricity bills and dwindling water supplies.

The plan pledges to pay the company’s full power costs, reject local property tax breaks, replenish more water than it uses, train local workers, and invest in AI education and community programs.

While the company is internally taking action to address community concerns, it was a key player in defeating Washington state legislation mandating data center transparency and restrictions on environmental impacts. Microsoft, which has roughly 30 data centers in its home state, publicly opposed the bill shortly before the end of Washington’s legislative session.

Microsoft last fall abandoned plans to build a data center campus in a rural community in Caledonia, Wisc., after the community raised stiff opposition. Residents cited concerns about the project’s secrecy and its potential impacts on electric bills and quality-of-life issues.

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Other companies have likewise faced resistance to the tech center deployments. From May 2024 to March 2025, $64 billion in U.S. data center projects were blocked or delayed due to local opposition, according to a report by Data Center Watch.

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Viwoods AiPaper e-reader review: a damn fine digital notebook

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Viwoods wants you to embrace artificial intelligence with its AiPaper e-reader — but I think it’s actually banking on the wrong features.

E-ink writing tablet on rough concrete surface, displaying handwritten notes about enjoying the writing experience, with a stylus resting along the right side in bright outdoor sunlight
Viwoods AiPaper

The e-book reader market is growing, with plenty of companies offering their own takes on the genre.
Some, like most of Boox’s lineup, offer an option that lies somewhere between a Kindle and an iPad. Others, like Durobo’s Krono, want you to focus on portability over all else.
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What Happens When Employers Co-Design the Cybersecurity Classroom

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When high school students step into a cybersecurity internship, they enter a field where the stakes are real. The tools, threats and responsibilities extend well beyond the classroom. In rural communities, such opportunities can be transformative — for both learners and the regions working to build a future-ready workforce.

In eastern Alabama, cybersecurity pathways are creating new opportunities for collaboration between educators and employers, reflecting a broader lesson: Workforce development is more impactful when industry helps shape learning early. As cybersecurity threats grow more complex, many employers say preparing future talent does not begin at the point of hiring — it starts earlier, through partnerships connecting classrooms, credentials and real-world experience.

For district leaders and career and technical education (CTE) directors designing career-connected learning, these partnerships can help align instruction with workforce realities while expanding students’ access to high-demand careers.

Industry as a Co-Designer

Cybersecurity is a field that depends on industry insights. The tools and threats defining the work often evolve faster than traditional curriculum cycles, and employers see firsthand how quickly skill requirements change.

Scott Ross, director of information technology at HudsonAlpha Institute for Biotechnology, has seen how quickly the field changes throughout his career. While professional credentials such as Certified Information Systems Security Professional (CISSP) can signal readiness, Ross points to internships and applied experience as equally critical.

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“Credentials matter, but they only tell part of the story,” Ross said. “What really prepares students for cybersecurity work is exposure — seeing how systems operate in the real world and understanding the responsibility that comes with protecting them.”

That perspective shapes HudsonAlpha’s engagement with regional education partners. As cybersecurity roles expand across sectors, from defense and healthcare to biotechnology and agriculture, employers are increasingly invested in helping students understand the range of opportunities available and the expectations that come with them.


How a regional alliance is opening doors to cybersecurity careers

A Regional Effort Takes Shape

In eastern Alabama, those connections are coordinated through the East Alabama Regional Cybersecurity Alliance (EARCA), a collaboration among K-12 districts, postsecondary institutions and industry partners focused on growing local cybersecurity talent. Rather than operating in isolation, schools and employers are aligning around shared goals: relevant curriculum, meaningful credentials and work-based learning opportunities tied to workforce needs.

Ross sees this regional approach as essential. “Cybersecurity isn’t limited to one industry,” he said. “When education and employers collaborate across sectors, students gain a clearer picture of where these skills apply, and regions build stronger, more adaptable talent pipelines.”

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With thousands of unfilled cybersecurity roles in the state, that alignment helps keep learning connected to opportunity.

How Industry Partnerships Shape Learning

For educators, industry engagement can change what is possible inside schools. Tanner Gamble, the computer science and cybersecurity teacher at Childersburg High School in Talladega County, has seen how employer involvement reshapes student motivation and confidence.

“When students know their learning connects directly to real jobs, it changes how they approach the work,” Gamble said. “They’re not just completing assignments; they’re preparing for environments they know they’ll encounter.”

Preparing teachers for industry-aligned instruction is also central to the effort, said Ira Lacy, who trains educators and connects them with employers to support cybersecurity pathways across Alabama.

“When you train teachers using industry practices and give students access to authentic experiences, you start building a pipeline that lasts,” Lacy said. “We’ve seen graduates in North Alabama come back to mentor younger students and invest in their hometowns, and now we’re applying the same approach in eastern Alabama.”

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Internships and industry-aligned credentials help validate pathways at the school level by demonstrating clear connections between classroom instruction and real workforce needs.

“Internships and credentials act as the ‘proof of work’ for school cybersecurity programs,” said Hillary Rogers, principal of Childersburg High School. “They bridge the gap between theory and real-world practice, ensuring students aren’t just learning about the digital front lines — they’re equipped to operate in them.”


Gavin (right), a junior at Childersburg High School, poses with a classmate after passing the Tech+ certification exam at Central Alabama Community College.

Learning That Changes Trajectories

That impact is evident in Gavin’s experience, a junior at Childersburg High School who participated in a summer internship with the IT department at Heritage South Credit Union. During the internship, Gavin worked alongside IT staff, troubleshooting real systems, building and maintaining network infrastructure, and learning how access and risk are managed in real-world settings.

The experience opened the door to continued applied learning. Gavin now supports the IT department at Childersburg High School and earned his CompTIA Tech+ certification, an early milestone in a pathway focused on technical skill development and professional responsibility.

“The internship allowed me to start dreaming for myself and what I want my future to look like,” Gavin said. “I’ve always been interested in space, and now I can see different paths, like working in aerospace or eventually leading an IT department near Huntsville.”

For employers and educators, helping students see concrete future pathways is a powerful outcome of early work-based learning.

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Why Employers Invest

While not every employer is positioned to host interns, those who engage early gain clearer insight into student readiness and stronger workforce alignment. Early exposure helps employers identify motivated learners and reduce uncertainty in later hiring decisions.

“If we wait until graduation to connect with talent, we’ve missed an opportunity,” Ross said. “Early exposure helps students prepare, and it helps employers build a workforce that understands their needs.”

At a regional level, these investments can contribute to rural economic stability by increasing the likelihood that students will pursue and remain in local careers.

A Blueprint for Other Regions

EARCA is part of broader efforts led by Digital Promise’s Center for Learner Pathway Innovations to develop statewide cybersecurity pathways that connect education and workforce systems. Pathways are strongest when learning, work and community are connected early. For students like Gavin, that collaboration opens doors. For employers, it helps ensure the next generation is ready to meet that demand.

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