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4 Pillars to Creating Effective AI Prompts

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4 Pillars to Creating Effective AI Prompts

In the exciting world of Artificial Intelligence (AI), prompts are instructions or queries you enter into the AI interface to get responses. If you want helpful responses, you need to know how to input useful information and instructions. Known as AI prompt engineering, it’s a strategy that focuses on designing strategic prompts to guide machine learning models (MLMs) and large language models (LLMs) toward the desired output. Instead of just a question, well-thought-out prompts act like soft programming, resulting in specific responses with enhanced accuracy and value.

This is a good time to clarify something. A prompt is not the same as a ‘search.’ Search is when you look for information on a particular topic using keywords and get a list of results that more or less match the query. As noted above, AI prompt engineering is direct and leads to a specific response.

Whether you’re new to prompt writing or looking for quick tips on how to write effective AI prompts, we’re sharing our four tried-and-tested pillars to creating AI prompts (*pro tip: bookmark this article or print this simplified version to keep on your desk!). While these pillars are specifically designed to improve the quality of response when using Mintel Leap—our new, closed-loop generative AI tool—they absolutely apply no matter what gen AI tool you happen to be using.

Four pillars to creating AI prompts

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The best AI prompts start with a good question, but it’s so much more than that.

  1. Category: What category/industry are you searching? CPG? Beauty? Financial Services?
  2. Market: Are you looking into a specific country or region?
  3. Audience: Who are you targeting? Gen Z? Families? Over 65?
  4. Time Frame: Are you looking at the last 5 years? Next 3 years?

Using the direction of the four pillars above, let’s explore an example of creating effective AI prompts:

“What are the key trends driving younger consumer preference in the housecleaning category in the US market over the next five years?”

Polishing your prompt writing skills

Let’s explore how the four pillars provide direction across a handful of sectors and teams, including an insights team at an advertising agency, a marketing team in the financial services sector, and an innovation team in the food and drink industry.

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Prompt building for an Agency Insights team

A strategist at an agency wants to market a new RTD coffee to Gen Z in the US:

  • Initial question: What are current and future RTD coffee trends in the US?
  • In the form of a prompt: Tell me the current and future RTD coffee trends aimed at Gen Z in the US.
  • Applying the four pillars: What are the current and future RTD coffee trends aimed at Gen Z in the US? Based on this information, build me a step-by-step strategy to market our new RTD coffee to Gen Z.

Prompt building for a Financial Services Marketing team

A major bank in the UK wants to grow its customer count, focusing especially on higher-income Millennials:

  • Initial question: How can brands resonate with Millennials?
  • In the form of a prompt: I want to grow my banking customer count by focusing on higher-income Millennials in the UK. How can I resonate with Millennials’ financial ambitions and position the brand as a tool for financial growth or wealth building?
  • Applying the four pillars: I want to grow my banking customer count by focusing on higher-income Millennials in the UK. How can brand messaging resonate with their financial ambitions and position the brand as a tool for financial growth or wealth building? Based on this, create a list of actions to take from most important to least important.

Prompt building for a Food and Drink Innovation team

A yogurt innovation team is in charge of developing a new product targeted at seniors in Japan. They want to gather as much information as possible to create the most appealing product.

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  • Initial question: What yogurts appeal to seniors?
  • In the form of a prompt: I want to create a yogurt targeted at seniors. What should I do?
  • Applying the four pillars: I want to create a yogurt targeted at seniors in Japan. First, tell me what I should focus on. Then, based on this, come up with the three best yogurt concepts.

How to handle AI prompt issues

The biggest issue most of us face with generative AI is providing clear instructions. While it is important to provide context, conciseness is equally crucial. Verbose prompts can confuse the AI or lead it to focus on less relevant aspects of your prompt. You may need to refine your prompt and build on the analysis with additional prompts as you go along. From the start, aim for a balance by providing enough detail for clarity and context, but be as concise as possible.

Marketing, Research, and Innovation prompts from Mintel Leap users

Mintel Leap is designed to transform hours of research into answers in seconds. It’s a tool you can trust, as it only analyzes Mintel’s proprietary research and human analysis (based on the client’s subscription).

For a better understanding, check out this on-demand demo.

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As you can imagine, Mintel Leap has developed quite a fanbase—both among our clients and Mintel employees. If you called us ‘obsessed,’ you wouldn’t be too far off. Because of this enthusiastic following, we’ve compiled (and generalized) some of the top prompts used with Leap. Find one (or many!) you like, apply the four pillars to make them specific to your needs, and watch the magic happen.

We recommend booking a personalized demo to put your prompts to the test and experience the incredible power of Mintel Leap!

Book a Demo

Mintel Leap's 4 Pillars to Creating Effective AI Prompts

Stuck for inspiration? Ask AI for tips on writing the best AI prompt

AI prompt engineering tailors generative model responses for relevance, clarity, and depth. Once you know how to write the best AI prompts, you’ll be able to achieve more accurate outputs more quickly.

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As the technology continues to evolve, careful prompt creation will only become more important in enhancing outputs. The four pillars and example prompts shared here are meant to inspire you to write your own prompts relevant to your business. Happy prompt writing, and remember, if you’re drawing a blank, just ask the AI what questions you should be asking.

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Science & Environment

Drones setting a new standard in ocean rescue technology

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Drones setting a new standard in ocean rescue technology


Last month, two young paddleboarders found themselves stranded in the ocean, pushed 2,000 feet from the shore by strong winds and currents. Thanks to the deployment of a drone, rescuers kept an eye on them the whole time and safely brought them aboard a rescue boat within minutes.

In North Carolina, the Oak Island Fire Department is one of a few in the country using drone technology for ocean rescues. Firefighter-turned-drone pilot Sean Barry explained the drone’s capabilities as it was demonstrated on a windy day. 

“This drone is capable of flying in all types of weather and environments,” Barry said. 

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Equipped with a camera that can switch between modes — including infrared to spot people in distress — responders can communicate instructions through a speaker. It also can carry life-preserving equipment.

The device is activated by a CO2 cartridge when it comes in contact with water. Once triggered, it inflates into a long tube, approximately 26 inches long, providing distressed swimmers something to hold on to.

In a real-life rescue, after a 911 call from shore, the drone spotted a swimmer in distress. It released two floating tubes, providing the swimmer with buoyancy until help arrived.

Like many coastal communities, Oak Island’s population can swell from about 10,000 to 50,000 during the summer tourist season. Riptides, which are hard to detect on the surface, can happen at any time.

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Every year, about 100 people die due to rip currents on U.S. beaches. More than 80% of beach rescues involve rip currents, if you’re caught in one, rescuers advise to not panic or try to fight it, but try to float or swim parallel to the coastline to get out of the current.

Oak Island Fire Chief Lee Price noted that many people underestimate the force of rip currents.

“People are, ‘Oh, I’m a good swimmer. I’m gonna go out there,’ and then they get in trouble,” Price said.

For Price, the benefit of drones isn’t just faster response times but also keeping rescuers safe. Through the camera and speaker, they can determine if someone isn’t in distress.

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Price said many people might not be aware of it. 

“It’s like anything as technology advances, it takes a little bit for everybody to catch up and get used to it,” said Price.

In a demonstration, Barry showed how the drone can bring a safety rope to a swimmer while rescuers prepare to pull the swimmer to shore.

“The speed and accuracy that this gives you … rapid deployment, speed, accuracy, and safety overall,” Price said. “Not just safety for the victim, but safety for our responders.”

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Netflix teases its animated Splinter Cell series

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Netflix teases its animated Splinter Cell series

It’s been quite some time since we heard anything about Netflix’s animated adaptation of Splinter Cell — but the streamer has finally provided some details on the show. The reveal comes in the form of a very brief teaser trailer, which shows a little bit of the show, but mostly showcases Liev Schreiber’s gravelly take on lead character Sam Fisher. We also have a proper name now: it’s called Splinter Cell: Deathwatch.

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Horseshoe crabs: Ancient creatures who are a medical marvel

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Horseshoe crabs: Ancient creatures who are a medical marvel


Horseshoe crabs: Ancient creatures who are a medical marvel – CBS News

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Correspondent Conor Knighton visits New Jersey beaches along the Delaware Bay to learn about horseshoe crabs – mysterious creatures that predate dinosaurs – whose very blood has proved vital to keeping humans healthy by helping detect bacterial endotoxins. He talks with environmentalists about the decline in the horseshoe crab population, and with researchers who are pushing the pharmaceutical industry to switch its use of horseshoe crab blood with a synthetic alternative used in medical testing.

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NYT Strands today — hints, answers and spangram for Friday, September 20 (game #201)

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NYT Strands homescreen on a mobile phone screen, on a light blue background

Strands is the NYT’s latest word game after the likes of Wordle, Spelling Bee and Connections – and it’s great fun. It can be difficult, though, so read on for my Strands hints.

Want more word-based fun? Then check out my Wordle today, NYT Connections today and Quordle today pages for hints and answers for those games.

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SpaceX to launch bitcoin entrepreneur and three crewmates on flight around Earth’s poles

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SpaceX to launch bitcoin entrepreneur and three crewmates on flight around Earth's poles


A blockchain entrepreneur, a cinematographer, a polar adventurer and a robotics researcher plan to fly around Earth’s poles aboard a SpaceX Crew Dragon capsule by the end of the year, becoming the first humans to observe the ice caps and extreme polar environments from orbit, SpaceX announced Monday.

The historic flight, launched from the Kennedy Space Center in Florida, will be commanded by Chun Wang, a wealthy bitcoin pioneer who founded f2pool and stakefish, “which are among the largest Bitcoin mining pools and Ethereum staking providers,” the crew’s website says.

081224-fram2-crew.jpg
The Fram2 crew, seen during a visit to SpaceX’s Hawthorn, Calif., manufacturing facility. Left to right: Eric Philips, Jannicke Mikkelse, commander Chun Wang and Rabea Rogge.

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SpaceX


“Wang aims to use the mission to highlight the crew’s explorational spirit, bring a sense of wonder and curiosity to the larger public and highlight how technology can help push the boundaries of exploration of Earth and through the mission’s research,” SpaceX said on its website.

Wang’s crewmates are Norwegian cinematographer Jannicke Mikkelsen, Australian adventurer Eric Philips and Rabea Rogge, a German robotics researcher. All four have an interest in extreme polar environments and plan to carry out related research and photography from orbit.

The mission, known as “Fram2” in honor of a Norwegian ship used to explore both the Arctic and Antarctic regions, will last three to five days and fly at altitudes between about 265 and 280 miles.

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“This looks like a cool & well thought out mission. I wish the @framonauts the best on this epic exploration adventure!” tweeted Jared Isaacman, the billionaire philanthropist who charted the first private SpaceX mission — Inspiration4 — and who plans to blast off on a second flight — Polaris Dawn — later this month.

The flights “showcase what commercial missions can achieve thanks to @SpaceX’s reusability and NASA’s vision with the commercial crew program,” Isaacman said. “All just small steps towards unlocking the last great frontier.”

Like the Inspiration4 mission before them, Wang and his crewmates will fly in a Crew Dragon equipped with a transparent cupola giving them a picture-window view of Earth below and deep space beyond.

No astronauts or cosmonauts have ever viewed Earth from the vantage point of a polar orbit, one tilted, or inclined, 90 degrees to the equator. Such orbits are favored by spy satellites, weather stations and commercial photo-reconnaissance satellites because they fly over the entire planet as it rotates beneath them.

The high-inclination record for piloted flight was set in the early 1960s by Soviet Vostok spacecraft launched into orbits inclined 65 degrees. The U.S. record was set by a space shuttle mission launched in 1990 that carried out a classified military mission in an orbit tilted 62 degrees with respect to the equator.

The International Space Station never flies beyond 51.6 degrees north and south latitude. NASA planned to launch a space shuttle on a classified military mission around the poles in 1986, but the flight was canceled in the wake of the Challenger disaster.

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“The North and South Poles are invisible to astronauts on the International Space Station, as well as to all previous human spaceflight missions except for the Apollo lunar missions but only from far away,” the Fram2 website says. “This new flight trajectory will unlock new possibilities for human spaceflight.”

SpaceX has launched 13 piloted missions carrying 50 astronauts, cosmonauts and private citizens to orbit in nine NASA flights to the space station, three commercial visits to the lab and the Inspiration4 mission chartered by Isaacman.

Isaacman and three crewmates plan to blast off Aug. 26 on another fully commercial flight, this one featuring the first civilian spacewalks. NASA plans to launch its next Crew Dragon flight to the space station around Sept. 24.

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Finally, a screen that goes anywhere

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Finally, a screen that goes anywhere

Today we’re launching a totally new, totally different app. Meet Orion.

Orion is a small, fun app that helps you use your iPad as an external HDMI display for any camera, video game console, or even VHS. Just plug in one of the bajillion inexpensive adapters, and Orion handles the rest.

But wait — we’re a camera company. Why an HDMI monitor?

We built this to scratch a few itches. First, in professional cinematography, it’s common to connect an external screen to your camera to get a better view of the action. Orion not only gives you a bigger screen, but you can even share screenshots with your crew with a couple of taps.

We also built this for… pure fun. When traveling with a Nintendo Switch, it’s a delight to play games on a bigger screen, especially alongside friends.

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