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Adobe execs say artists need to embrace AI or get left behind

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Adobe execs say artists need to embrace AI or get left behind

Adobe is going all in on generative AI models and tools, even if that means turning away creators who dislike the technology. Artists who refuse to embrace AI in their work are “not going to be successful in this new world without using it,” says Alexandru Costin, vice president of generative AI at Adobe.

In an interview with The Verge, Costin said that he “isn’t aware” of any plans for Adobe to launch products that don’t include generative AI for creators who prefer to manually complete tasks or oppose how AI is changing the creative industry.

“We have older versions of our products that don’t use gen AI, but I wouldn’t recommend using them,” Costin said. “Our goal is to make our customers successful, and we think that in order for them to be successful, they need to embrace the tech.”

And according to Adobe’s President of Digital Media, David Wadhwani, the company is unlikely to accommodate creators who think otherwise.

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“We’ve always innovated with conviction, and we believe in the conviction of what we’re doing here,” said Wadhwani, acknowledging that some creatives have loudly criticized Adobe’s adoption of generative AI technology. “People will either agree with that conviction or they won’t, but we think our approach is the one that wins frankly in the short term, but certainly in the long term.”

Most of Adobe’s generative AI tools have very focused purposes, like Photoshop’s new Remove Distractions feature.
Image: Adobe

Adobe is in a difficult position — while many of its customers, particularly businesses and large creative teams, are hungry for AI features that can increase productivity, many artists openly detest the technology and fear how it will impact their livelihoods. Given the demand already exists, however, Adobe would be risking its dominant position in the creative software market if it ignored what many customers are asking for. If Adobe doesn’t develop these tools, other companies will, and they may not make the effort to do so in a way that respects artists’ work.

There are also communities of people online who harbor an extreme hatred of AI regardless of how it’s been applied, and will go out of their way to condemn and avoid interacting with it. For example, when a “shot-for-shot” remake of the Princess Mononoke movie trailer made with Kling recently went viral, it was briefly taken offline by its creator following intense backlash from fans of the original Hayao Miyazaki classic who felt the video was disrespectful or outright ugly.

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But the generative AI features like those powered by Adobe’s Firefly models are the most adopted products Adobe has ever released, according to Wadhwani, which is all the signal the company needs to continue on the same path. There are plenty of generative AI models that already compete with Adobe’s Firefly lineup, from both heavy hitters like OpenAI and Google, and smaller niche startups that are trying to carve out their own place in the industry. And in many cases, Adobe is the one playing catch up. The forthcoming “Project Concept” collaborative canvas, which also includes text-to-image tools and an AI remixing feature, is similar to existing apps like Figma’s FigJam and Kaiber’s Superstudio, for example.

Adobe says it aims to implement AI in a way that gives artists more time to focus on actually being creative rather than replacing them entirely, such as making tools more efficient and removing tedious tasks like resizing or masking objects. The company is essentially trying to appeal to both sides by giving its AI tools very specific purposes inside its Creative Cloud applications, rather than pitching them as a means to replace every aspect of content creation.

“If you just rely on AI for all this stuff, you’re going to end up with a lot more content that looks like the same content everyone else is making.”

“We think that demand for content is insatiable. We also think that human creativity will be a critical part of it,” said Wadhwani. “If you just rely on AI for all this stuff, you’re going to end up with a lot more content that looks like the same content everyone else is making.”

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What we’re likely to see is a greater divide between smaller artists and the wider creative industry. The demand for effectively every kind of content, from images and copy for advertising, to the TV shows and other media we consume, is growing rapidly. An Adobe survey reports that it increased two-fold between 2021-2023, and could increase up to 2000 percent by 2025, which is pushing companies to find new ways to affordably increase production. 

Generative AI tools — many of which promise to automate repetitive or technically challenging tasks — are a highly appealing solution to meet such demands. But plenty of people still value the work that goes into manual creative processes, and I don’t see that going away entirely.

Adobe now has a generative AI model that can produce video clips from text descriptions, which may eventually impact cinematographers. animators, and VFX artists.
Image: Adobe

“I think there will be a thirst for artists who do things by hand,” said Wadhwani. “In the last decade I can take a picture and run it through a process that makes it look like a painting, but I’m not going to value that ‘painting’ the same way I would an artist who actually took the time to make a real painting.”

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There’s little doubt that generative AI is changing the creative landscape though. Adobe says the technology will create new jobs, but those jobs will be different, and some specialized roles may disappear entirely. It’s also just difficult to avoid AI art generally these days — platforms like Etsy that were created for creators to sell hand-made wares are now inundated with it, and it’s harder for artists to find exposure online now they have to compete with AI content farms.

Adobe is the dominant provider of creative design software and few other companies provide a similarly connected ecosystem of products. That makes it hard for customers to simply jump ship if they don’t agree with the direction it’s taking, even if it is trying to be considerate about how generative AI is being implemented. But if its endorsement of AI ruffles enough feathers, then that could give way for new competitors to appease the users that Adobe is leaving behind.

And if the backlash presented by online creators is any indication, that’s a sizable market that Adobe is at risk of losing. It seems Adobe just thinks the opportunity that AI adopters present is even larger.

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Tiny battery made from silk hydrogel can run a mouse pacemaker

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Tiny battery made from silk hydrogel can run a mouse pacemaker

A tiny soft lithium-ion battery made from droplets

University of Oxford

The smallest soft lithium-ion battery ever made consists of just three tiny droplets formed from a silk-based hydrogel. The droplet battery can deliver defibrillator electric shocks to beating mouse hearts, along with providing pacemaker-style control – but it may eventually power biomedical implants and wearable electronics for humans.

“Potentially, our tiny battery could be used as an implantable microrobotic battery, which can be moved to target locations by a magnetic field and then release its energy for medical treatments,” says Yujia Zhang at the University of Oxford.

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Zhang and his colleagues designed the tiny batteries as three connected droplets that can self-assemble in a liquid solution, after the various ingredients are injected into the liquid by micro-syringe. One droplet contains lithium manganese oxide particles and acts as the battery’s negative electrode, while a second droplet contains lithium titanate particles and represents the positive electrode. A central droplet filled with lithium chloride separates these electrodes. UV light activates the battery by rupturing the layers separating each droplet and allowing lithium ions to flow freely between them.

The droplet batteries are 10 times smaller in length than previous soft lithium-ion batteries. At just 600 micrometres, it is about six times the width of a human hair. The batteries are also 1000 times smaller in volume than similar flexible lithium-ion batteries. And because the central droplet can incorporate magnetic nickel particles, the batteries can be controlled remotely via an external magnetic field.

Such miniature batteries also deliver an unprecedented amount of energy given their tiny size, says Wei Gao at the California Institute of Technology. “This energy density is notably higher than what has been achieved in other similar-sized batteries,” he says.

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The droplet batteries were tested in mouse hearts that were removed from the animals’ bodies. They successfully acted as defibrillators to restore a normal heartbeat and pacemakers to regulate heartbeats. Additional testing showed that the batteries retain 77 per cent of their original capacity after 10 charge and discharge cycles.

The simplicity and scalability of such droplet batteries could represent a potential advantage over traditional battery manufacturing in the future, says Gao. He suggested that such batteries can power minimally invasive biomedical implants and biodegradable medical devices.

“What impressed me most was how this soft battery mirrors the aqueous environment of human tissue by being hydrogel-based,” says Gao. “However, we still need to consider the safety and biocompatibility of the materials used in this battery, especially as we move toward commercialisation or further research applications.”

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Clair Obscur: Expedition 33: release date window, platforms, trailers, gameplay, and more

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Clair Obscur: Expedition 33: release date window, platforms, trailers, gameplay, and more

The showcases in 2024 gave us a ton of upcoming games to look forward to. From Doom: The Dark Ages to Perfect Dark and Like a Dragon: Pirate Yakuza in Hawaii, plenty of new entries to beloved franchises are on the way. However, nothing gets us quite as excited as a new game set in a mysterious world we’ve never seen before. Clair Obscur: Expedition 33 comes from a new developer but has the promise to be one of the best games in a stacked year already. With so much to discover, join us on our expedition to learn everything there is about Clair Obscur: Expedition 33.

Release date window

A twisted Eiffel Tower in Clair Obscur: Expedition 33.
Sandfall Interactive

As of right now, Clair Obscur: Expedition 33 only has a rough release window of spring 2025. That could be as early as March but could be April or May as well if there are no delays.

Platforms

Clair Obscur: Expedition 33 will be available on all current-gen platforms including PlayStation 5, Xbox Series X/S, and PC via Steam and the Epic Games Store.

Trailers

Clair Obscur: Expedition 33 | Reveal Trailer – Xbox Games Showcase 2024

We got our introduction to Clair Obscur during the Xbox Games Showcase in 2024. The trailer shows a twisted and broken world with a massive tower in the distance with a glowing 34 on its surface. The narrator, who we later learn is named Gustave, explains that a mysterious painter reduces the number by 1 every year. Anyone who is that age will vanish into thin air, which will eventually lead to the extinction of humanity. However, each year an expedition is sent to try to stop her. Our journey will take place one day before the number 33 is to be painted in a final effort to end the cycle of death.

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We don’t know the details of what this expedition will be or what challenges await, though part of it will involve discovering the fates of some of the previous 32 expeditions and why they failed to stop the painter.

The game and world are said to be inspired by the art of Belle Epoque-era France, which is apparent in the many references to French architecture. The trailer shows a diverse range of environments we will travel through, including warped cities, snowy mountains, and even the ocean floor.

Our cast of characters on this expedition includes an outsider named Verso, Renoir fighting for his family, the engineer Gustave, Lune the mage, warrior Sciel, and the young orphan Maelle.

Gameplay

Clair Obscur: Expedition 33 | First Look Gameplay

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Clair Obscur is a turn-based RPG, but with real-time elements. Most commands will be issued via menus at your own pace, but button prompts to deal additional damage, dodge, or parry will appear that require quick reflexes and for the player to stay engaged. On the other hand, missing the button prompt or opportunity to react will result in you dealing less damage or taking more. Gear will play a part, as you would expect in an RPG, along with various status effects and elemental attacks.

The gameplay first look gives us a nice slice of the game to see how it all works. We can see how we will control one character as they roam around an environment, though the entire party is implied to be there. Enemies will appear in the world and allow you to attack them to gain an advantage in combat, which implies that the opposite could also occur.

Besides your usual options for items, skills, and attack, there is also an aim option where you can freely target an enemy with a ranged attack.

A turn order is displayed on the left side of the screen so you know exactly when the enemy’s turn will come, but it looks like some actions could influence the order.

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There are also bonuses you can achieve for more XP after combat, such as +20% more XP for winning without taking damage.

Preorder

Mealle from Clair Obscur: Expedition 33 attacking a giant head.
Sandfall Interactive

We only know the expedition will begin sometime in spring 2025 for now, so preorders aren’t ready just yet. If you’re eager, you can still wishlist the game on any platform to be notified when preorders do go live. Of course, we will also keep this post up to date with all the latest information as it becomes available.






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Google Fi fixes SIM card issues and offers $60 bill credits

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Google Fi fixes SIM card issues and offers $60 bill credits

Google Fi has internally released fixes for the SIM card issues that several subscribers were facing. The search giant is also issuing $60 bill credits to those who faced problems with their SIM cards.

Google Fi acknowledges and fixes SIM card issues

Google Fi Wireless, the lesser-known telecom service provider in the US, has cellular service operational in the country. It offers decent plans for wireless communication and internet.

Some Google Fi subscribers recently experienced SIM card failures. Impacted users started receiving an “Insert SIM card” error message on their smartphones. The issue is noticeable on Android phones primarily because modern Apple iPhones only support eSIM in the US. For some reason, devices were failing to recognize that a SIM card was inserted. Users would continue to get this error even if the SIM card was swapped out for a new one.

Google sent out emails acknowledging the issue. The email confirms Google Fi “recently discovered that certain SIM cards have been failing due to a manufacturing issue.” As compensation for the issue, Google seems to be sending out $60 bill credits to those who were impacted. Subscribers who are facing problems with Google Fi SIM cards need to get a replacement card.

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How did Google address faults in SIM cards?

Just like every other carrier, Google also sources SIM cards from third-party manufacturers. Although the company hasn’t disclosed the source, it could be safe to presume the company could be buying SIM cards in bulk from multiple manufacturers.

Google claimed it had “resolved” the manufacturing issue. The company has assured that the “new SIM cards should work as expected.” The most reliable way to permanently address this issue would be to opt for an eSIM. Opting for an eSIM essentially involves the digital activation of a smartphone on a carrier’s service. Needless to say, phones must support the eSIM standard.

Google Fi is offering a free replacement for subscribers who wish to insert a physical SIM in their devices. Those impacted by SIM card issues can order a new one with expedited shipping for free.

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Jim Cramer’s top 10 things to watch in the stock market Friday

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Jim Cramer's top 10 things to watch in the stock market Friday


Hand bags are displayed at Macy’s Herald Square store on December 17, 2023 in New York City.

Kena Betancur | Corbis News | Getty Images

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My top 10 things to watch Friday, Oct. 25

1. Wall Street is on pace for a higher open as the yield on the benchmark 10-year Treasury note was little changed, hovering just below 4.2%. The bond market has been a thorn in the side of equities lately. The Nasdaq, S&P 500 and Dow enter Friday lower for the week.

2. The Federal Trade Commission picked up a huge win when a U.S. judge blocked the $8.5 billion merger between Tapestry, which owns brands including Coach and Kate Spade, and Capri Holdings, which owns Versace and Michael Kors. The judge said the tie-up would reduce competition in the market for so-called affordable luxury handbags.

3. Tesla shares have more room to run, even after posting their best day in more than a decade Thursday, up nearly 22% in response to earnings. The reason is Elon Musk’s electric vehicle maker is much further along on self-driving technology than people think. Club holding Nvidia‘s chips help power Tesla’s self-driving systems.



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VW’s Scout EV revival starts with an SUV and a pickup

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VW's Scout EV revival starts with an SUV and a pickup

Though it disappeared over 40 years ago, International Harvester is a mythical brand in North America thanks in part to the Scout, one of the world’s first SUVs. Now, Scout Motors is back under Volkswagen as an all-new marque and just revealed its first two models: the Terra pickup and Traveler SUV. Both use a brand-new EV platform and will start at under $60,000 before incentives when production launches in 2027.

Scout motors says its “priority was to honor the spirit of the original Scout,” sold by International from 1961 to 1980 in various forms. Though the Traveler and Terra clearly have modern designs, they use rounded contours and a “black mask” on the front and rear fascias to invoke the older models. They also come with separate bumpers and upward-sweeping side windows, again reminiscent of the classic Scout.

VW's Scout EV revival starts with an SUV and a pickup

ANDREW TRAHAN PHOTOGRAPHY LLC

Other design elements are fully modern, like a thin LED strip around the “grill” and rectangular headlights bisected by slim daytime running lights. (The models shown here are 85 percent of what we’ll see in final production vehicles, Scout said).

The original Scout and International 150 pickup were practical and tough (we called it “Inter-smashable” back in the day), and the new models will keep some of those aspects. Both have body-on-frame construction with a solid rear axle, along with front and rear locking hubs for off-road use. They’ll offer 2,000 pounds of payload along with 7,000 pounds of towing capacity for the Traveler and 10,000 pounds for the Terra pickup. Both will come with all-wheel drive via front and rear electric motors.

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VW's Scout EV revival starts with an SUV and a pickup

ANDREW TRAHAN PHOTOGRAPHY LLC

That should keep working and outdoorsy buyers happy, but the vehicles can also raise your hairs. Both will accelerate from 0-60 MPH in 3.5 seconds thanks to an estimated 1,000 pound-feet of torque and four-wheel-drive system, though Scout has yet to provide a top speed.

The base trim package will offer up to 350 miles of range while the extended range version is effectively a hybrid that will go up to 500 miles using a gas-powered range extender. Charging times aren’t mentioned, but they’ll use an 800-volt architecture that supports up to 350 kW speeds. It will also feature bidirectional charging and vehicle-to-home capabilities, along with over-the-air updates and remote diagnostics.

VW's Scout EV revival starts with an SUV and a pickup

Scout Motors

The cabin is as far as it can be from the spartan interior on the originals. It looks luxurious and high-tech with a digital cluster and large displays, along with a promised “responsive” infotainment system and high-resolution backup cameras. At the same time, it comes with toggles and dials for climate and other controls. The seats and panels are covered with a mix of brown leather, fabric and a wood-like material.

Both have a frunk with 120-volt and USB-C outlets and can fit golf clubs, a gym bag and a small cooler, Scout says. The Terra’s 5.5-foot bed will also contain a 120- and 240-volt outlets for tools, compressors and the like.

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The Traveler, meanwhile, will have a split tailgate and come with two roof options. The first is a Cabana top with panels that fold back for open-air motoring, while the second is a glass roof with a powered shade. Both vehicles will be available with a front bench seat to increase passenger capacity.

VW's Scout EV revival starts with an SUV and a pickup

ANDREW TRAHAN PHOTOGRAPHY LLC

Much like Tesla, Scout will sell its vehicles directly to consumers without a dealership in the middle. Purchasing one will take “minutes” with the company promising full price transparency and handling sales, delivery and service. You’ll be able to check them out in person at dedicated “Scout Workshop” retail and service locations.

Both models are designed and engineered in Michigan and will be built at a new factory in Columbia, South Carolina by some 4,000 workers. Production starts in 2027 with vehicles arriving for the 2028 model year. Prices will start under $60,000, according to Scout Motors, and reservations are now open.

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EA Sports FC 25 tops September sales, continues football win streak | Circana

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EA Sports FC 25 tops September sales, continues football win streak | Circana

For the third month in a row, a football game has taken the top slot in the U.S. sales charts, according to industry-tracking firm Circana. Granted, the three games represent two different kinds of football — while Madden NFL 25 and EA Sports College Football 25 dominated August and July, respectively, September’s big seller was EA Sports FC 25. Circana reports that the latter also broke a record, having the highest launch month sales of any soccer game released in the U.S.

September 2024 Dollar Sales, MillionsSep
2023
Sep
2024
Change
Total Video Game Sales$4,679$4,378-6%
Video Game Content (Physical & Digital Full Game, DLC/MTX and Subscription consumer spending across Console, Cloud, Mobile*, Portable, PC and VR platforms)$4,018$3,910-3%
Video Game Hardware$445$251-44%
Video Game Accessories$216$2171%
*Mobile spending provided by Sensor Tower

However, the picture was not so rosy elsewhere on Circana’s report. Video game hardware sales are still in freefall, while overall sales numbers for the industry are down year-over-year. Mat Piscatella, Circana’s executive producer for games reports, said in a statement, “September video game hardware spending fell 44% when compared to a year ago, to $251 million. This is the lowest monthly hardware spend total for a September month since 2019 ($242 million).”

The sales charts for the year-to-date are not much better, showing that total sales almost flat from September 2023’s chart. While video game content specifically is up 6% YoY, that number is dragged down by the almost 30% decrease from YTD 2023 to YTD 2024. Mobile content spending is up, according to Sensor Tower’s data, but most other stats are down.

Year-to-Date 2024 Dollar Sales, MillionsYTD End
Sep 23
YTD End
Sep 24
Change
Total Video Game Sales$40,587$40,6710%
Video Game Content (Physical & Digital Full Game, DLC/MTX and Subscription consumer spending across Console, Cloud, Mobile*, Portable, PC and VR platforms)$35,138$36,1933%
Video Game Hardware$3,651$2,549-30%
Video Game Accessories$1,798$1,9287%
*Mobile spending provided by Sensor Tower

There are a few things worth noting from the specific sales results: Circana’s sales show that the Xbox Series X is slightly edging out the Series S in sales, making up 51% of Xbox Series units sold life-to-date. Accessory sales are still holding on, with the PlayStation Portal being the best-selling accessory for the year-to-date — 3% of all PlayStation 5 owners also own a Portal.

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Circana September 2024: Top 20 best-selling games in the U.S.

RankLast
Month
Rank
TitlePublisher
1NEWEA Sports FC 25Electronic Arts
2NEWAstro BotSony (Corp)
31Madden NFL 25Electronic Arts
4NEWThe Legend of Zelda: Echoes of Wisdom*Nintendo
52EA Sports College Football 25Electronic Arts
63Star Wars: OutlawsUbisoft
7NEWNBA 2K25*Take-Two Interactive
86Hogwarts LegacyWarner Bros. Games
9NEWNHL 25Electronic Arts
1029God of War: RagnarokSony (Corp)
11502Dead RisingCapcom USA
12144Final Fantasy XVISquare Enix Inc (Corp)
135Elden RingBandai Namco Entertainment
147Minecraft^^Multiple Video Game Manufacturers
158Call of Duty: Modern Warfare III (2023)Microsoft (Corp)
16NEWMarvel vs. Capcom Fighting Collection: Arcade ClassicsCapcom USA
1725Age of MythologyMicrosoft (Corp)
18NEWSpace Marine II [Warhammer 40,000]*Focus Entertainment
1915Ghost of TsushimaSony (Corp)
204EA Sports MVP BundleElectronic Arts
*Digital sales not included for marked titles
^^ Digital sales on Nintendo platforms not included

October’s sales charts contains a high saturation of new games, with seven new games making it into the top 20 slots — five of them in the top 10. The top game is the aforementioned EA Sports FC 25, which beat last year’s EA Sports FC 24 in sales and broke the record for launch month sales for a soccer title. The fact that EA’s soccer title continues to chart well despite the company’s break from the FIFA branding. The game was also the best-selling title on PlayStation and Xbox platforms, and the fifth best-selling title on Nintendo Switch. NBA 2K25 and NHL 25 also bring sports game success, debuting at 7th and 9th place on the charts, respectively.

Sony’s Astro Bot follows FC 24 at second place, and is also the second best-selling game on PlayStation platforms. Nintendo’s new Zelda title, Echoes of Wisdom is the fourth best-selling title and could have been higher, but Circana only has physical sales data for Nintendo products. Space Marine 2 is not only the 18th best-selling title, it was also the third most-played game on Steam during September. The Marvel vs Capcom Fighting Collection: Arcade Classics is the final new game that made the charts with its brand recognition and familiar characters.

Circana’s September 2024 chart might be the most chaotic yet

September’s sales charts contains not only a number of new games, but also a high number of games that have jumped up the charts from a relatively low position. The biggest example of this is Dead Rising, which went from 502nd place to 11th thanks to the Dead Rising Deluxe Remaster. Piscatella clarified on Bluesky that games are tracked by stock-keeping units (SKUs), which means that sales of the remaster count towards the number of the original as well. Age of Mythology appears to have received a similar boost thanks to the launch of its Retold remaster.

Other games that jumped up several places are Final Fantasy XVI and God of War Ragnarok, which launched on PC on September 17 and 19, respectively. The PC launches have boosted the profile of both games, though God of War Ragnarok has weathered some discontent from players for requiring a PSN account in order to run the game.

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Circana September 2024: 20 best-selling games of 2024 so far

RankLast
Month
Rank
TitlePublisher
11EA Sports College Football 25Electronic Arts
22Helldivers IISony (Corp)
33Call of Duty: Modern Warfare III (2023)Microsoft (Corp)
44EA Sports MVP BundleElectronic Arts
55Elden RingBandai Namco Entertainment
66Dragon’s Dogma IICapcom USA
712Madden NFL 25Electronic Arts
87MLB: The Show 24^Multiple Video Game Manufacturers
98WWE 2K24**Take-Two Interactive
10NEWEA Sports FC 25Electronic Arts
1110Hogwarts LegacyWarner Bros. Games
129Final Fantasy VII: RebirthSquare Enix Inc (Corp)
1311Tekken 8Bandai Namco Entertainment
1413NBA 2K24**Take-Two Interactive
1514Grand Theft Auto V**Take-Two Interactive
1615Madden NFL 24Electronic Arts
1717Minecraft^^Multiple Video Game Manufacturers
1816Suicide Squad: Kill the Justice LeagueWarner Bros. Games
1918EA Sports FC 24Electronic Arts
2019P3: Persona 3: ReloadSega
^ Digital sales on Nintendo and Xbox platforms not included
** Jul-Sep Digital sales not included
^^ Digital sales on Nintendo platforms not included

Unlike the September sales charts, the year-to-date charts remain relatively unchanged, albeit slightly remixed. The only September game that made it to this chart was EA Sports FC 25, which also pushed its predecessor EA Sports FC 24 one place down the list. Madden NFL 25 has also gotten a boost up the list with its continued high sales.


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