Today, we’re talking about work. Specifically, where we work, how our expectations of working remotely were radically changed by the covid-19 pandemic, and how those expectations feel like they’re on the verge of changing yet again. For many people, the pendulum has swung wildly between working fully remote and now a push to return to the office from their bosses, and there are a lot of theories about what might be motivating big companies to try and bring everyone back.
Technology
Brace yourself for M4 speed
Apple’s excellent MacBook Pros are faster than ever with its new M4 chips. That’s it, that’s the review. Their screens are slightly brighter, and the 14-inch model now starts with 16GB of RAM, but otherwise these are the same laptops that have been around since the M1 Pro redesign in 2021. Really, though, it’s not as if Apple had much to improve on. The MacBook Pros have been among our favorite premium laptops for years — now they’re just better.
When I last reviewed Apple’s MacBook Pros, I concluded by saying, “Just try to save up for 16GB of RAM.” Now, thanks to the increasing memory demands of Apple Intelligence, that’s not something anyone will have to worry about again. That makes the $1,599 14-inch MacBook Pro a far better deal than before (you previously had to add on another $200 to get to 16GB). The 16-inch model, which starts at $2,499 with 24GB of RAM, is also a better choice for big-screen fans since its M4 Pro chip is a tremendous upgrade over last year’s hardware.
Apple
Apple’s 14-inch MacBook Pro is better than ever thanks to its M4 chips, Thunderbolt 5 support and slightly brighter screens.
Pros
- Fast M4 chips
- Brighter display
- Sharp 12MP Center Stage webcam
- Thunderbolt 5 with M4 Pro/Max
- Long battery life
Apple
Apple’s 16-inch MacBook Pro is better than ever thanks to its M4 chips, Thunderbolt 5 support and slightly brighter screens.
Pros
- Fast M4 chips
- Brighter display
- Sharp 12MP Center Stage webcam
- Thunderbolt 5 with M4 Pro/Max
- Long battery life
What’s new in the M4 MacBook Pros?
The star of the show this year are Apple’s new M4, M4 Pro chips and M4 Max chips. The M4 features a 10-core CPU and 10-core GPU, while the Pro bumps up to a 14-core CPU and 20-core GPU. The Max model, as usual, goes even harder: It features a 16-core CPU and a whopping 40-core GPU.
As you’d expected, the prices for those more powerful chips escalate dramatically: The M4 Pro 14-inch MacBook Pro starts at $1,999 ($400 more than the base model), while the M4 Max model starts at $3,199. At least you get slight RAM and storage bumps with those pricier chips, the M4 Pro starts with 24GB of RAM, while the Max model includes 36GB RAM and a 1TB SSD.
Aside from dramatically better chips, all of the new MacBook Pros feature MiniLED Liquid Retina XDR screens that can reach up to 1,000 nits for SDR (standard dynamic range) content. That’s a 400-nit increase from before, and it should help make content far more visible in daylight or in very bright rooms. (HDR content, as usual, can push the display even further to a peak of 1,600 nits.) There’s also a nano-texture glass option (for a $150 surcharge) that can make the screens more glare resistant, which is useful for working in bright environments. Note, however, that it can also make the screen appear less sharp.
Apple also upgraded the MacBook Pros’ webcams to 12-megapixels, a major leap over the previous 1080p camera. (Apple hasn’t confirmed the megapixel figure for that camera, but it’s likely around 2MP, the bare minimum to reach 1080p). Having a higher resolution camera also opens the door for Center Stage, which can keep you in focus as you move around your room.
I didn’t hate Apple’s previous webcams, but mostly that’s because I remember how mediocre its older 720p webcams used to be. The new models look far sharper with more accurate colors, and the overall image doesn’t look as heavily filtered as the previous cameras. They also support Desk View (above), Apple’s helpful feature for showing off objects below your screen.
If you’re often dealing with large file transfers, you might also appreciate support for Thunderbolt 5 on the M4 Pro and M4 Max chips. It can support up to 120 Gb/s speeds, up from 40 Gb/s in Thunderbolt 4, which the standard M4 chip includes. That could make a huge difference if you’re moving terabytes worth of 4K and 8K videos onto external drives – just note you’ll need to invest in similarly equipped Thunderbolt 5 storage. Thunderbolt 5 could potentially allow for external AI accelerators (unfortunately, Apple Silicon doesn’t support external GPUs).
In use: The best MacBook Pros yet
I didn’t really expect much from the new MacBook Pros, especially since the previous M3 models were already very impressive. But, once again, Apple managed to surprise me with its mobile hardware. The M4 chip, which was in our 14-inch review unit, was a solid performer. But the M4 Pro in our 16-inch MacBook Pro was an astonishing leap ahead of its predecessor, and it’s also faster than every other computer we’ve tested this year (aside from the new Mac mini, which also had a M4 Pro chip).
Unfortunately, we didn’t have an M4 Max-equipped MacBook Pro to test, but given that it’s filled with more M4 CPU and GPU cores, I’d expect another major performance jump.
|
Computer |
Geekbench 6 |
Geekbench 6 GPU |
Cinebench 2024 |
|---|---|---|---|
|
Apple MacBook Pro 14-inch (M4, 2024) |
3,797/14,571 |
37,869 |
172/979 GPU: 3770 |
|
Apple MacBook Pro 16-inch (M4 Pro, 2024) |
3,925/22,456 |
70,197 |
178/1,689 GPU 9,295 |
|
Surface Laptop 7 (Snapdragon X Elite) |
2,797/14,400 |
19,963 |
123/969 GPU N/A |
|
Apple MacBook Pro 16-inch (M3 Max, 2024) |
3,202/21,312 |
92,344 |
143/1,686 GPU 13,182 |
In Geekbench 6’s CPU benchmark, the 14-inch M4 MacBook Pro scored 1,000 to 1,500 points higher than other recent laptops when it came to single-threaded work. Its multi-threaded performance lead was more slim, but it still beat out Intel’s new Lunar Lake chips and Qualcomm’s Snapdragon X Elite. The M4 Pro 16-inch MacBook Pro scored similarly for single-threaded work, but it blew the competition by 9,000 to 12,500 points. That performance gap alone is equivalent to the multi-threaded Geekbench 6 scores from other laptops this year! (It’s also slightly faster than last year’s M3 Max chip in the 16-inch MacBook Pro, another major achievement.)
Cinebench 2024 scores tell a similar story. Both the 14-inch and 16-inch MacBook Pro scored well above the competition in the single-threaded test. The M4 system was on-par with the best multi-threaded scores we saw from the Surface Laptop 7 (powered by a Snapdragon X Elite chip) and HP Omnibook Ultra 14 (AMD Ryzen AI 9 HX 375). But the M4 Pro 16-inch MacBook Pro, once again, handily outclassed other systems with its multithreaded score, which was nearly double what we’ve been seeing throughout the year.
Cinebench’s GPU benchmark puts the M4 Pro’s graphics performance in line with NVIDIA’s RTX 4070 in Dell’s XPS 16, while the M4 chip is in line with the Framework Laptop 16’s Radeon 7700S. That’s all about what I expected after testing the Mac mini with an M4 Pro chip, and it’s simply astonishing to see that level of performance from a mobile-focused GPU.
When it comes to games, the M4 Pro 16-inch MacBook Pro was able to maintain 60fps in Lies of P, Resident Evil 4 and Myst while playing in 1,440p with the graphics settings cranked to the max. 4K was possible, but typically slowed things down to around 30fps, which isn’t very playable on a computer. The M4 14-inch MacBook Pro, meanwhile, handled those same games in 1080p at 60fps. We typically wouldn’t recommend gaming much on Macs, but Apple’s graphics hardware is hard to ignore at this point, and the company is also working to get more high profile titles in the App Store, like Remedy’s Control.
To put Apple’s Neural Engine to the test, I also used the Whisper Transcription app (AKA MacWhisper) to turn an hour and nine-minute long podcast episode into a transcript. The M4 14-inch MacBook Pro took three minutes and two seconds, while the M4 Pro 16-inch model took two minutes and 11 seconds (similar to what I saw on the M4 Mac mini). In comparison, an M3 14-inch MacBook Pro took three minutes and thirty-seven seconds.
While the speed upgrades are more than welcome, in my testing I noticed that both of the MacBook Pros’ screens were easier to see in bright sunlight. That alone isn’t enough to upgrade for if you’ve already got an M2 or M3 MacBook Pro, but it’s definitely something to look forward to. And even though Apple’s keyboard and enormous trackpad haven’t changed, they’re still among the best in the industry. I also still appreciate having a wide variety of ports on these systems: three USB-C connections (Thunderbolt 4 with the M4, Thunderbolt 5 with the M4 Pro), an HDMI port, a headphone jack, a MagSafe power connector and an SD card reader.
Both MacBook Pros also continue to deliver excellent battery life. The 14-inch lasted for 34 hours and 15 minutes while looping an HD video, whereas the 16-inch went for 30 hours and 16 minutes. That’s the first time we’ve seen our video rundown test go beyond 30 hours. In real-world usage, I could typically use both machines for general productivity work for two days without needing a recharge. That’s the benefit of relying on power-sipping mobile hardware.
Should you buy the new M4 MacBook Pros?
There’s no doubt these new MacBook Pros are compelling, especially if you need the raw power of the M4 Pro (or conceivably, the M4 Max). If you’re running an M1 MacBook Pro, or still trucking along with an Intel model, you’ll definitely see some notable performance gains from these machines. But if you’ve got an M2 or M3 MacBook Pro, the M4 hardware is less of a qualitative leap. You’re probably better off waiting for the eventual OLED refresh, which is rumored to happen in 2026.
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The Google Nest wired indoor camera as part of an early Black Friday deal. The cam is normally $100, so this represents a savings of 30 percent. This is close to a record low price, which is never a bad thing. The sale includes three colorways, including white, beige and light blue.
The second-gen wired device is designed for indoor use, thus the name, and is capable of capturing 1080p HDR video. It’s motion sensitive and uses a bit of AI trickery to discern between people, animals and vehicles. The camera also includes night vision and an hour of event recording on the device itself, which comes in handy in the case of a Wi-Fi outage.
There’s a two-way audio function, as the camera includes both a microphone and a speaker. People can boot up the affiliated Google Home app to spark up a conversation. This app also lets you instantly call up emergency services if the conversation doesn’t go as planned, though that requires a Nest Aware subscription.
This brings us to a fairly significant caveat, though this one pops up with most modern security cameras. A whole lot of stuff is locked behind that aforementioned Nest Aware paywall, . This plan gives purchasers 60 days of video history and the ability to watch live streams on smart displays and even smart TVs. Subscribers will even receive alerts when familiar faces are recognized by the camera.
Check out all of the latest Black Friday and Cyber Monday deals here.
This year, TechCrunch Disrupt 2024 showcased the incredible talent and groundbreaking ideas of our 2024 Startup Battlefield 200 cohort.
Out of thousands of applications, we selected 200 of the most promising startups, each bringing unique innovations to their respective industries. The competition culminated in an electrifying event where these startups had the opportunity to pitch and demonstrate their solutions live over three days.
From the Top 20 Finalists, TechCrunch editorial selected the top five companies who battled it out for the $100,000 equity-free prize money and the coveted Disrupt Cup. The well-deserved win went to Salva Health, with a strong runner up, Gecko Materials.
Among the Startup Battlefield 200 companies were many industry-defining companies exhibiting and pitching on the Showcase Stage; here are the standouts:
Best Showcase Stage pitch by industry group
Hardware, Robotics + IoT
Avol uses autonomous drones to deliver lab samples, speeding processing up to 11x faster at lower costs.
Health Tech + Biotech
Ovum Health merges molecular diagnostics, medicine, and behavioral science for healthier moms and babies.
Security, Privacy + Social Networking
Factiverse aids finance and media in verifying information, acting like Grammarly for fact-checking.
Fintech + Edtech
Untapped Solutions connects justice-impacted individuals with jobs and services via an AI-driven CRM.
Sustainability, Mobility + Logistics
Prosal helps business development teams at federal government contractors automate capture research to save time predicting contract opportunities using AI.
SaaS, Enterprise + Productivity – Session 1
Eticas.ai identifies black box algorithmic vulnerabilities and retrains AI-powered technology with better source data and content.
SaaS, Enterprise + Productivity – Session 2
OMADEUS is a dynamic network of self-aware AI agents to replace outdated productivity software for SMEs.
Best Booth — It’s a tie!
The Best Booth award ended in a tie.
Cloneable.ai hand-built and painted a utility pole out of Styrofoam to demonstrate their innovations in safety inspection for utility workers. Wave Therapeutics used the clever sign “In the Business of Saving Your Ass” as a nod to their tech designed to prevent bedsores.
Spirit of Disrupt Award
The Spirit of Disrupt award goes to Yasin Abbak from GroupUps, who went above and beyond to create connections and opportunities for fellow founders. The Startup Battlefield is more than a pitch competition; it’s an opportunity to build relationships with investors, potential customers, and fellow founders to support each other on their entrepreneurial journeys.
As we celebrate the achievements of this year’s winners, we are excited to see how they will shape their industries and drive innovation in the months and years to come. Congratulations to all the participants of the Startup Battlefield 200, and a special thank you to our judges and sponsors for their support in making TechCrunch Disrupt 2024 a resounding success.
Here on Decoder, I’ve talked to lots of CEOs about the benefits of working fully remote versus hybrid or having everybody back in the office over the past several years, and I’ve heard the full spectrum of responses. Some executives are adamant that people need to be in the office, and others are equally adamant that fully remote is the way to go. We’ll play some of those answers for you as we go so you can get a sense of the enormous range of opinions here.
If you look at the surveys, it’s basically 50/50 — quite a lot of people want to work remotely, and they can be pretty loud online. But there are a lot of people, who are often quieter, who want to go back to the office for pretty good reasons. Some folks just don’t have the space to work from home, or they’re simply tired of making video calls in sweatpants all day and never really leaving the house. I know some people who really like just being able to leave work at the office when they head home for the day, and I’ve heard from a lot of younger people who are struggling to get face time with the more senior and experienced people at their companies in order to build relationships and grow their networks.
The messy middle of all this is what quite a few companies have settled on: hybrid work, which allows for a combination of in-office and remote work. This is how The Verge runs, and I quite like it — but it’s not perfect. Like so many people who work in a hybrid environment, there are days where I go into a mostly empty office and then sit on Zoom in a phone booth, and there are days when I realize I’m the only one in a meeting sitting at home because everyone else has gone into the office.
Figuring out how to make hybrid work is a long-term cultural project that we really only started in 2020. While there are some obvious benefits, it’s not clear if anyone’s really cracked it in a way that scales across different kinds of companies.
Now, some companies have decided the nuance just isn’t worth it. In September, Amazon mandated that all employees would return to an office five days a week starting in January. In the memo announcing the change, CEO Andy Jassy argued that the company had “observed that it’s easier to learn, model, practice, and strengthen our culture,” that “collaborating, brainstorming, and inventing are simpler and more effective,” and that “teams tend to be better connected to one another” when everyone is in the office.
Amazon isn’t alone in wanting employees back at their desks. Companies like Disney and Salesforce have also pushed for employees to come back to the office at least four days a week, making similar arguments. Other companies, like Apple, have been steadily pressuring workers to come back for quite some time — that beautiful new spaceship office in Cupertino wasn’t built to stay empty.
But is the return to office really about building company culture and being more creative and productive? I have to tell you, there is a huge chunk of The Verge and Decoder audience that is absolutely convinced that any big return-to-office policy change is actually just a layoff in disguise — we get emails making this case virtually every time one of these moves is announced.
Jassy even addressed this directly, just a few days ago, in an all-hands meeting. Responding to claims that the return-to-work mandate is a quote “backdoor layoff,” he told employees that that is simply not true. We’ll come back to that later on.
So I wanted to know what’s been going on, what the real reasons behind return-to-office might be, and where this is all headed next. To explain it, I caught up with two experts on the subject: Stephan Meier, a professor of business strategy at Columbia Business School, and Jessica Kriegel, the chief strategy officer at workplace culture consultancy Culture Partners.
We dive into what’s been happening to the nature of work today, and you’ll hear both of them lay out some of the key reasons behind the return-to-office push. We also try to figure out whether Amazon is just an outlier or, as you’ll hear Jessica say, “the tip of the spear” in what could be something much bigger.
Here are some of the news stories, surveys, and studies we discussed in this episode, if you’d like to learn more:
- Amazon is making its employees come back to the office five days a week | The Verge
- Amazon CEO Andy Jassy denies that 5-day office mandate is a ‘backdoor layoff’ | CNBC
- Bob Iger tells Disney employees they must return to the office four days a week | CNBC
- A quarter of bosses admit return-to-office mandates meant to make staff quit | Fortune
- More Americans now prefer hybrid over fully remote work, survey finds | Axios
- Google tells staff: stay productive and we’ll stay flexible | Business Insider
- The list of major companies requiring employees to return to the office | Business Insider
- Thinking Inside the Box: Why Virtual Meetings Generate Fewer Ideas | Columbia
- Duolingo CEO Luis von Ahn wants you addicted to learning | Decoder
- The CEO of Zoom wants AI clones in meetings | Decoder
- Sundar Pichai on managing Google through the pandemic | The Vergecast
Today, digital commerce is a primary business driver for retailers, brands, and distributors. According to an analysis of US Census Bureau data by research firm Stratably, 2024 revenue from digital is projected to grow 8.4% in the U.S. market compared to in-store growth of 1.2%.
As digital commerce has grown in importance there has been a corresponding explosion of downstream channels where brand manufacturers must send content, from retail stores to marketplaces to social shopping and direct-to-consumer websites. Each of these channels has distinct rules for the product data they will accept and these rules change often; Target, Walmart and Amazon changed their data ingestion requirements nearly 1,000 times combined in 2023. The reasons for these changes vary: differing regional regulatory requirements, unique merchandising opportunities the channel requires, or varying rates of digital maturity between the channels.
These constant changes make it exceedingly difficult for business teams to keep their data organized and optimized for each destination. It’s equally difficult for IT teams to maintain data governance and traceability of the enterprise’s product data as its sent so frequently to so many different channels. To achieve success, many organizations use a Product Information Management (PIM) system to centralize and store product data, but the architecture of a classic stand-alone PIM solution isn’t designed to support digital commerce. In fact, it may impede success.
Product experience management (PXM) solutions, on the other hand, were built for digital commerce and are already seeing widespread adoption by brands, retailers, and distributors looking to centralize, connect, and automate the product data that powers digital, omnichannel commerce.
How do PIM and PXM solutions compare, and which is best enabled to help your team win in digital commerce?
Features of a Classic PIM
Classic PIMs were created to manage internal data against an internal data schema. IT teams define the schema’s attributes and properties across relational databases, cleanse their data, and then load that data into the PIM to create a single “golden record” for each product.
Key Classic PIM use cases include:
The “Golden Record”: The PIM category emerged when the critical need for IT leaders was to centralize disparate product information, creating a single “golden record” for each product via relational databases based on an internal data schema. However, the golden record has lost relevance as business teams must now store, manage, optimize, and deliver hundreds or even thousands of continually optimizable golden records based on external schemas and requirements. Failing to do so could result in product data never being published, lost search rank and ultimately, and lost sales.
Rigid Data Management: Classic PIMs effectively aim to prevent changes once the data has been entered into the predetermined schema, creating a rigid data management process that makes it both difficult and expensive to update data; business teams rarely have access to change any of the data or attributes in the PIM and doing so requires going through IT or a third party PIM vendor. However, with endpoints changing their requirements so frequently, a system that will enable success in commerce must actively enable, not prevent, revisions to data as business teams optimize product information for delivery to each endpoint.
The PXM Use Case
PXMs are a blend of PIM back-office data management functionality with front-office, market-facing capability. They incorporate PIM features like hierarchy, taxonomy, and governance while adding on additional major capability areas to support digital commerce, including:
Multichannel data management: Management of channel-specific data schemas, values, and validation, allowing users to store a golden record while simultaneously storing versions of the product record that meet the requirements of each data destination.
Channel connectivity: Connectivity to channel destinations, such as Amazon and Global Data Synchronization Network (GDSN), to get information to market faster, often via different mechanisms tailored to each destination.
Collaborative workflows: Workflows that typically involve people in other businesses, such as third-party agencies, distribution partners, or downstream retail customers.
Enhanced content: More types of data and attributes, including assets to support content like videos, comparison charts, and lifestyle imagery.
Enterprise-wide user access: Administrative features to enable many users to access and use the product data for their own workstreams (e.g., legal, retail media, service, and support teams).
Automation: Automation to drive cross-team collaboration; proactive alerts about content gaps and errors; AI-driven content generation and recommendations; and more.
PXM solutions were designed to be a flexible (not rigid) system of record that can store a core product record just like a PIM, while still allowing transformations of that record to meet each endpoint’s unique requirements. These key features of PXMs allow teams to collaborate to keep up with the pace of digital commerce, driving success for their organizations.
An Expansion of the PIM Category
PXM solutions were initially worse at product information management than PIM solutions but better at syndication, connecting product information to various destinations on the digital shelf to drive sales for the enterprise.
Today, PXM solutions actually provide better data management than classic PIM solutions. They’re designed to create and manage the golden record, which is the primary goal of a PIM solution, and connect this information to the digital shelf to drive enterprise sales — all while maintaining adaptability to constantly changing market requirements.
PXM solutions can do everything PIM solutions can, but PIM solutions can’t do everything PXM solutions can. This represents a fundamental expansion of the definition of the product information management category, which has created a new category altogether.
PIM for commerce will cease to exist
The product information management category is one in transition, with PXM solutions driving a fundamental expansion of the basic use case for systems that store product information.
Anyone buying a classic PIM solution for commerce will have to either replace it or add a PXM solution sooner rather than later and eventually, PIM-only software solutions will become obsolete.
On the other hand, innovation and investment in PXM is advancing rapidly. It’s an exciting space that will continue revolutionizing shopper experiences to drive significant value to the enterprise.
We’ve featured the best e-commerce platform.
This article was produced as part of TechRadarPro’s Expert Insights channel where we feature the best and brightest minds in the technology industry today. The views expressed here are those of the author and are not necessarily those of TechRadarPro or Future plc. If you are interested in contributing find out more here: https://www.techradar.com/news/submit-your-story-to-techradar-pro
Apple this week released the latest developer beta of tvOS 18.2, the software that powers the company’s Apple TV 4K streaming media devices. As previewed during the WWDC 2024 keynote, the new software includes support for 21:9 and several other aspect ratios that are wider than 16:9, which has become the dominant shape for modern TVs.
Why does that matter?
Most of us have experienced letterboxing or pillarboxing — that’s when a set of horizontal or vertical black bars frame the content on our TVs. It happens when there’s a mismatch between the aspect ratio of a movie or show and the aspect ratio of your screen.
A lot of modern content, especially shows and movies developed for streaming services like Netflix, Max, Paramount+, or Apple TV+, is shot in 16:9, so letterboxing that content on 16:9 TVs isn’t necessary. On the Apple TV 4K, even the user interface is formatted for this ratio, which keeps things looking good.
However, some folks own projector screens or widescreen monitors with non-16:9 aspect ratios. For these people, all Apple TV 4K content ends up with those pesky black bars because the device’s signal is formatted for 16:9. When tvOS 18.2 arrives for everyone in December, the software should automatically detect the ratio of your display, and reformat itself to match.
If that detection fails, a new Aspect Ratio settings menu will let you manually select the appropriate one for your setup. Available ratios are 16:9, 21:9, 2.37:1, 2.39:1, 2.40:1, DCI 4K, and 32:9.
It will be the first time that someone who owns a 21:9 projector, or who uses an anamorphic lens to achieve a ratio like 2.39:1, can get the Apple TV 4K to produce a perfectly proportioned and fullscreen image.
So how many people will benefit from the new settings? “It really won’t affect very many,” said Jeff Gosselin, chief experience officer at Cloud 9 AV, a Toronto-based custom home theater installer. “Any new theaters we have done in the past 15 years have all used 16:9 screens. For any ultrawide projection systems, this will be an enhanced viewing experience.”
Pillarboxing will still likely occur when watching 16:9 content on such a screen, but when 21:9 content is available, it should play in fullscreen, with no black bars.
Presumably, app developers — like the services mentioned above — will have to update their apps to ensure that their content displays correctly under the new aspect ratio settings. But eventually, this will become the norm.
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