Black Forest Labs (BFL), a startup founded by the creators of the popular Stable Diffusion AI image generation model that underpins many AI image generation apps and services (such as Midjourney), has announced the release of a new, faster text-to-image model called Flux 1.1 Pro, and with it, a paid application programming interface (API) on which developers can build third-party apps powered by the model (or incorporate it into their existing apps).

This means that a company that offers creative tools can add Flux as an option to their offerings, if they (and by extension, their end users) are willing to pay the API costs.

Individual users can access the new Flux 1.1 Pro model not through Black Forest Labs’s site, but rather, through partners together.ai, Replicate, fal.ai, and Freepik. Some of these services refer to the model under a different name, such as “Flux Fast.”

No details were immediately provided about Flux 1.1 Pro’s training dataset, an issue of contention for generative AI companies with the original Stability AI and rival Midjourney being sued by artists who accuse the firms and others of violating their copyright by scraping and training en masse without consent or compensation on human-created images posted to the web. One key class action lawsuit against Stability AI and Midjourney remains in court.

The news comes following the success of Flux’s initial open source text-to-image AI model which powers Elon Musk’s Grok 2 chatbot from xAI and available to subscribers of his social network X.

Unlike its earlier model Flux.1, which was open source and free for anyone to download, fine-tune, customize, and otherwise use for all commercial or personal uses as they saw fit, the new Flux 1.1 Pro model appears to be, like Flux 1.0 Pro, a paid proprietary offering only. However, it is still available for commercial and enterprise usage.

BFL sees the launch of its API and Flux 1.1 Pro as major steps in its growth as a company, offering both developers and enterprises access to powerful and customizable tools for image generation.

Codenamed “Blueberry,” Flux 1.1 Pro takes the new top spot on the Artificial Analysis image arena leaderboard

Flux 1.1 Pro improves on the earlier Flux 1.0 Pro model by delivering six times faster generation speeds, while also enhancing image quality, prompt adherence, and diversity.

It enables workflows that prioritize speed without sacrificing quality, generating output three times faster than its predecessor.

Additionally, BFL announced an update for the original Flux 1.0 Pro, doubling its generation speed to improve efficiency across the board.

The performance of Flux 1.1 Pro has been validated through its secret debut on Artificial Analysis, an independent third party benchmark platform for comparing AI model performance, where the model was tested in the days prior to today’s announcement under the code name “blueberry.” (Some erroneously speculated on X that this was OpenAI testing Sora following its tests of the o1 LLM as “strawberry.”)

As of October 1, 2024, Flux 1.1 Pro holds the highest ELO score on the platform at 1153, surpassing other generative models in terms of visual fidelity and prompt accuracy, including Midjourney 6.1 (ELO score of 1100) and Ideogram v2 (score of 1108).

The ELO third-party benchmark was established earlier this summer of 2024 by Artificial Analysis co-founder and CEO Micah Hill-Smith and co-founder and Product Lead George Cameron, and uses human ratings of pairs of images to derive its scores.

For users demanding high-resolution outputs, Flux 1.1 Pro will soon support ultra-high-resolution images (up to 2k), maintaining its precision and speed through upcoming API updates.

BFL API offers developers AI image generation starting at 4 cents per image

Complementing the Flux 1.1 Pro release is the BFL API in beta, which brings BFL’s generative capabilities directly to businesses and developers looking to integrate state-of-the-art image generation into their own applications.

The API offers advanced customization, enabling users to adjust model choice, resolution, and content moderation to meet their specific needs. It also promises scalability, making it suitable for projects ranging from small-scale to enterprise-level.

BFL’s API comes with competitive pricing, making it attractive for users seeking high-quality outputs without excessive costs.

For example, the Flux 1.1 Pro image generation is priced at USD $0.04 per image, while the older Flux 1.0 Pro is available at $0.05 per image.

Developers can begin integrating the API today, and BFL promises ongoing improvements as the beta progresses.

The company envisions its API opening the door to countless creative applications, especially in industries like design, advertising, and entertainment, where demand for high-quality AI-generated media continues to grow.

Building on initial strong success

Black Forest Labs is no stranger to the spotlight. Just two months earlier, the company secured $31 million in seed funding, led by Andreessen Horowitz (a16z), with backing from high-profile investors such as Brendan Iribe, Michael Ovitz, and Garry Tan.

As reported by VentureBeat, the launch of BFL and its earlier Flux 1.0 model was widely seen as a milestone in the AI community.

BFL co-founders Robin Rombach, Patrick Esser, and Andreas Blattmann brought their expertise from Stability AI, the team behind Stable Diffusion, into this new venture, with a vision for more accessible, open-source generative AI tools.

Flux 1.0, which came in three variants (Flux 1.0 Pro, Flux 1.0 Dev, and Flux 1.0 Schnell), gained early praise for its 12-billion parameter architecture and its ability to match or even surpass the output quality of competing models like MidJourney and DALL-E.

The open-source nature of these models, especially Flux 1.0 Dev and Flux 1.0 Schnell, positioned BFL as a critical player in the debate over open-source versus proprietary AI.

Industry context and competition

Black Forest Labs’ move to launch Flux 1.1 Pro comes at a time of heightened competition in the generative AI media space, with many creators looking to harness text-to-image AI models alongside image-to-video models such as those from Pika, Runway, and Luma.

Midjourney and Ideogram are both competing directly with Flux in the paid proprietary text-to-image AI model space, while Stability AI continues to offer both open source and proprietary models under the leadership of former Weta (film special effects) CEO Prem Akkaraju and Hollywood director James Cameron (Titanic, Avatar, Terminator), who recently joined the company’s board.

This integration into a social platform signals how generative AI is becoming more accessible to mainstream users, raising the stakes for other players in the field.

What’s next for BFL?

Looking ahead, Black Forest Labs is already working on expanding its generative AI capabilities beyond images.

The company has set its sights on text-to-video systems, a development that could further solidify its leadership in the AI-driven media space.

If successful, BFL’s expansion into video could further disrupt industries such as advertising, content creation, and virtual reality. It also comes as Midjourney is reportedly pursuing generative AI video models and hardware as well.

For now, Flux 1.1 Pro and the BFL API represent significant advancements in generative technology, offering users faster, more efficient tools without compromising quality.

Whether through their own API or partner platforms like together.ai, Replicate, fal.ai, and Freepik, BFL is looking to make Flux 1.1 Pro the AI image generation model of choice for most users.

As BFL continues to push the boundaries of generative AI, the company is also expanding its workforce, seeking talented innovators to join its mission. Interested candidates can explore open positions via the company’s website.

Good morning! Let’s play Connections, the NYT’s clever word game that challenges you to group answers in various categories. It can be tough, so read on if you need clues.

What should you do once you’ve finished? Why, play some more word games of course. I’ve also got daily Wordle hints and answers, Strands hints and answers and Quordle hints and answers articles if you need help for those too.

It’s hard to believe, but almost a decade has passed since the first Apple Watch was released. Since then, we’ve witnessed the introduction of annual “Series” releases, along with a few “SE” and “Ultra” models. This year, the Apple Watch Series 10 made its debut at the Apple event inSeptember, but that same event didn’t update the Apple Watch Ultra. Instead, we got a new Black Titanium colorway alongside the existing Natural Titanium Apple Watch Ultra 2.

How does the new Apple Watch compare to the Apple Watch Ultra 2? It’s time to find out.

Apple Watch Series 10 vs. Apple Watch Ultra 2: specs

Apple Watch Series 10 vs. Apple Watch Ultra 2: design

The Apple Watch Series 10 had a significant face-lift compared to the Apple Watch Series 9. The new watch is available in 42mm and 46mm sizes and comes in titanium and traditional aluminum. The aluminum cases are offered in Jet Black, Rose Gold, and Silver, while the titanium options are Slate, Gold, and Natural. No stainless steel version or a Product Red color option exists this year. Like previous models, the Series 10 features a Digital Crown and a side button on the watch’s right side.

The Series 10 refresh means it is 10% thinner and lighter than the previous model. This may not sound like a lot, but it’s noticeable, especially as the watch sits more flush on your wrist. Though this change isn’t necessarily a game changer, it’s impressive nonetheless. Another change Apple made to the Series 10 is the aluminum finish, which is now polished on the Jet Black model. The Silver and Rose Gold colors continue to have a matte aluminum finish.

The Ultra 2 is available in a single size, 49mm, in Black or Natural Titanium. Its case is more durable than the Series 10’s. In addition to a Digital Crown and side button, the Ultra 2 features an Action button that can be personalized for different functions. A similar button can be found on the iPhone 16 series. Due to its larger size and rugged construction, the Ultra 2 is noticeably heavier than the Series 10. The Ultra 2 also has a louder speaker designed for outdoor use and emergencies.

This has to be a tie, as it depends on what you want in a smartwatch. Do you want big and rugged? Pick the Ultra 2. Sleek and stylish? Then it’s the Series 10 all the way.

Winner: Tie

Apple Watch Series 10 vs. Apple Watch Ultra 2: display

The Apple Watch Series 10 boasts a larger display than its predecessor, the Series 9, and features Apple’s cutting-edge third-generation LTPO OLED technology. This advancement translates to a wider refresh rate range and enhanced power efficiency, surpassing the Series 9 and Ultra 2. With a remarkable 2,000 nits of peak brightness, the Series 10 ensures exceptional visibility in bright environments, while its 1-nit minimum brightness allows for comfortable viewing in lowlight conditions.

Furthermore, the Series 10’s wide-angle OLED technology significantly improves off-axis viewing angles, resulting in a screen that appears up to 40% brighter than the Series 9 when viewed at an angle.

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While the Ultra 2 retains its crown as the brightest Apple Watch display with a peak brightness of 3,000 nits, making it ideal for extreme sunlight, the Series 10 offers a compelling combination of size, efficiency, and viewing angle enhancements. We’re giving it to the Ultra 2 because of the peak brightness, but it’s close.

Winner: Apple Watch Ultra 2

Apple Watch Series 10 vs. Apple Watch Ultra 2: health and fitness tracking

The Series 10 and Ultra 2 watches share the same health and fitness features, including the iconic activity rings we expect from these wearable devices. With the introduction of watchOS 11, it’s now possible to pause these rings on specific days without breaking a streak, which is important to note.

Both watches also allow tracking for a wide range of workouts, and you can use Apple Fitness+ on both watches for guided workouts. New this year, both watches support Training Load, which helps you understand how the intensity of your workouts may affect your body over time.

Both watches have an ECG app for detecting high and low heart rates and providing notifications, as well as nightly wrist temperature sensing for cycle tracking and sleep tracking. Later this year, both watches and the Series 9 will also receive an update to include sleep apnea tracking. This feature uses the Apple Watch’s accelerometer to monitor breathing patterns during sleep and alert the user to potential signs of sleep apnea.

The Ultra 2 is designed to perform health and fitness tasks in more extreme conditions than the Series 10. As such, it meets the MIL-STD 810H standard. For example, the Ultra 2’s altimeter offers a wider range when tracking elevation or monitoring progress for activities like hiking or cycling. The longer-range altimeter can also provide better navigation and weather forecasting, depending on your location. Are you a swimmer? Where the Series 10 provides 50 meters of water resistance, the Ultra 2 doubles this to 100 meters. The Ultra 2 has also earned EN13319 certification, which isessential for divers needing accurate depth information.

Finally, only the Ultra 2 has a siren, which is essential to anyone who plans to go out into the wilderness or climb a high mountain and might require lifesaving assistance.

To summarize the health and fitness section, the Series 10 and Ultra 2 can perform basic tasks and offer the same workout routines. The Ultra 2, however, takes this further since it’s designed to work in more extreme conditions.

So which wins here? The Ultra 2’s additional safety features and rugged protection gives it an edge, so it takes this — but it’s worth keeping in mind that you may not need this features at all. If that’s you, then this one is another tie.

Winner: Apple Watch Ultra 2

Watch Ultra 2: software and performance

The Apple Watch Series 10 and Ultra 2 share the same watchOS 11 software, offering identical features like Emergency SOS, fall and crash detection, and a mindfulness app for tracking your mental well-being.

While Apple doesn’t explicitly state the duration of software support for its watches, historical trends suggest a lifespan of five to seven years. This means your Apple Watch will likely receive software updates and security enhancements long after you’ve upgraded to a newer model.

Interestingly, the Series 10 surpasses the Ultra 2 in processing power, as it features the new S10 SiP compared to the Ultra 2’s S9 SiP. This translates to potentially faster performance and smoother operation, though Apple Watches have generally maintained excellent performance across generations. The S10 SiP also enables the Series 10 to utilize a more advanced display technology with a broader refresh rate range and improved power efficiency.

Despite the Series 10 having an edge in power, it doesn’t translate to much, so this is a tie.

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Winner: Tie

Apple Watch Series 10 vs. Apple Watch Ultra 2: battery and charging

If you’ve made it this far in this article and still haven’t found a reason to pick the year-old Ultra 2 over the Series 10, keep reading.

The power efficiency gains from the S10 SiP don’t appear to have extended the Apple Watch Series 10’s battery life. Like the Series 9 and earlier models, the Series 10 only offers 18 hours of use between charges. In contrast, the Ultra 2 has been designed to provide up to 36 hours of battery life. The Ultra 2 also provides double the hours for Low Power Mode: 72 versus 36 hours on the Series 10.

Thankfully, both watches support fast charging. On the Series 10, we got the 80% battery after 30 minutes that Apple promised. Specifically, after just 10 minutes on the charger, the Series 10 went from 7% to 32% and was up to 78% after 30 minutes. A full recharge took about an hour.

On the Ultra 2, Apple says you should be able to get to 80% in about 60 minutes. This sounds about right, and although it doesn’t match the Series 10, keep in mind the overall battery life, which is better on the Ultra 2. Additionally, we could go from 0 to 100% in about 90 minutes.

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Winner: Apple Watch Ultra 2

Apple Watch Series 10 vs. Apple Watch Ultra 2: price

The Ultra 2 has one price: $799. For that, you get GPS and the option of paying for cellular. The Series 10 costs as low as $399 for the 42mm GPS-only aluminum version, but can go as high as $799 if you select a 46mm GPS + Cellular version in titanium with a stainless steel band. (Both options are available as an Apple Watch Hermès version, which raises the price even further.)

Most models are available to purchase now.

Apple Watch Series 10 vs. Apple Watch Ultra 2: verdict

The Apple Watch Series 10 and Ultra 2 share many similarities, resulting in a tie across various features. This makes the Series 10 an excellent value proposition, especially considering its more accessible price point than the higher-end Ultra 2 models. (This assumes you don’t go for a Series 10 watch in titanium, which brings the price nearly in line with the Ultra 2.)

However, the Ultra 2 maintains a clear advantage in critical areas such as display brightness (and size), slightly better health and fitness tracking capabilities, and significantly better battery life.

The Series 10 has undoubtedly narrowed the gap with the Ultra 2, representing the most significant advancement for the standard Apple Watch line. Nevertheless, the Ultra 2 remains our top recommendation, primarily due to its significantly longer battery life.

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Ultimately, the best choice for you depends on your individual needs and priorities. If budget is a significant concern, you prefer a smaller watch, or you don’t require the Ultra 2’s specialized features for extreme activities, the Series 10 is an excellent option that you shouldn’t ignore.

It’s time for Part 2 of the 2024 Amazon Prime Day. Once again, this year, Amazon is doing a Fall Prime Day in October, called “Prime Big Deal Days“. This is taking place October 8 and October 9, where Prime Members can save big across Amazon’s vast store. And get some good Black Friday Deals ahead of the rush in November.

Having said that, not every deal is a good deal. So what we are here to do is, show you the best deals that are available. Amazon has a tendency to raise prices ahead of Prime Day, and then lower them to their original price for Prime Day. Making it look like it’s a deal when in actuality, it’s not. We’ve done the research, and know which deals are actually deals. So you can rest assured that we won’t steer you wrong.

Throughout Prime Day, there will be loads of different deals on many popular brands, including LEGO, New Balance, Samsung, LG, Google, Dyson, Apple and much more. Allowing you to get a nice head-start on your holiday shopping!