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Google abusing ad tech dominance, UK competition watchdog finds

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Google abusing ad tech dominance, UK competition watchdog finds

Google uses anti-competitive practices to dominate the market for online advertising technology, a UK watchdog has provisionally found.

The potentially unlawful behaviour could be harming thousands of UK publishers and advertisers, an investigation by the Competition and Markets Authority (CMA) has warned.

It accuses Google of preventing rivals from “competing on a level playing field” with its own tech for the billions of pounds spent by UK businesses on online advertising.

Google said the watchdog’s findings were “flawed” and said it would respond.

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According to the CMA, the vast majority of businesses use Google’s services when placing digital ads on websites.

Google maintains it has a strong business incentive to help UK firms thrive, and argues that advertisers choose to use Google because its products work well and help their businesses grow.

The watchdog will now consider representations from Google before deciding what action to take.

If Google is found to have broken competition law, the watchdog could impose a financial penalty of up to 10% of annual worldwide group turnover and issue legally binding directions to the firm.

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“We’ve provisionally found that Google is using its market power to hinder competition when it comes to the ads people see on websites,” Juliette Enser, the CMA’s interim executive director of enforcement, said in a statement.

She pointed out that many businesses were able to keep their digital content free by using revenue from digital adverts, which reach millions of people across the UK.

“That’s why it’s so important that publishers and advertisers – who enable this free content – can benefit from effective competition and get a fair deal when buying or selling digital advertising space,” she wrote.

But Google’s vice president of global ads, Dan Taylor argued the search giant’s advertising technology helped websites and apps fund their content, and effectively reach new customers.

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“The core of this case rests on flawed interpretations of the ad tech sector. We disagree with the CMA’s view and we will respond accordingly,” he wrote.

Google’s activities in ad tech are also subject to continuing probes by the US Department of Justice and the European Commission.

Competition economist Dr Cristina Caffarra, told the BBC that while the CMA’s statement of objections certainly presented “another headache” for Google, the regulator was merely “joining the club” of those who have already taken action.

“The UK is by no means some sort of pathfinder here,” she said.

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The Department of Justice, state of Texas – which along with nine other states sued Google over alleged abuse of its ad tech dominance in 2020 – and the EU are all far ahead, Dr Caffarra added.

In 2023, EU competition regulators told Google it might need to sell part of its ad-tech business to address their concerns.

But the tech-giant has argued this would be a “disproportionate” step.

Separately, Google is seeking to appeal a UK court decision in June to allow a £13.6bn collective-action lawsuit against it to proceed.

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The case alleges the search giant behaved in an anti-competitive way which caused online publishers in the UK to lose money.

Google has vowed to oppose the claim “vigorously and on the facts”.

Additional reporting by Liv McMahon

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Science & Environment

Drones setting a new standard in ocean rescue technology

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Drones setting a new standard in ocean rescue technology


Last month, two young paddleboarders found themselves stranded in the ocean, pushed 2,000 feet from the shore by strong winds and currents. Thanks to the deployment of a drone, rescuers kept an eye on them the whole time and safely brought them aboard a rescue boat within minutes.

In North Carolina, the Oak Island Fire Department is one of a few in the country using drone technology for ocean rescues. Firefighter-turned-drone pilot Sean Barry explained the drone’s capabilities as it was demonstrated on a windy day. 

“This drone is capable of flying in all types of weather and environments,” Barry said. 

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Equipped with a camera that can switch between modes — including infrared to spot people in distress — responders can communicate instructions through a speaker. It also can carry life-preserving equipment.

The device is activated by a CO2 cartridge when it comes in contact with water. Once triggered, it inflates into a long tube, approximately 26 inches long, providing distressed swimmers something to hold on to.

In a real-life rescue, after a 911 call from shore, the drone spotted a swimmer in distress. It released two floating tubes, providing the swimmer with buoyancy until help arrived.

Like many coastal communities, Oak Island’s population can swell from about 10,000 to 50,000 during the summer tourist season. Riptides, which are hard to detect on the surface, can happen at any time.

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Every year, about 100 people die due to rip currents on U.S. beaches. More than 80% of beach rescues involve rip currents, if you’re caught in one, rescuers advise to not panic or try to fight it, but try to float or swim parallel to the coastline to get out of the current.

Oak Island Fire Chief Lee Price noted that many people underestimate the force of rip currents.

“People are, ‘Oh, I’m a good swimmer. I’m gonna go out there,’ and then they get in trouble,” Price said.

For Price, the benefit of drones isn’t just faster response times but also keeping rescuers safe. Through the camera and speaker, they can determine if someone isn’t in distress.

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Price said many people might not be aware of it. 

“It’s like anything as technology advances, it takes a little bit for everybody to catch up and get used to it,” said Price.

In a demonstration, Barry showed how the drone can bring a safety rope to a swimmer while rescuers prepare to pull the swimmer to shore.

“The speed and accuracy that this gives you … rapid deployment, speed, accuracy, and safety overall,” Price said. “Not just safety for the victim, but safety for our responders.”

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Netflix teases its animated Splinter Cell series

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Netflix teases its animated Splinter Cell series

It’s been quite some time since we heard anything about Netflix’s animated adaptation of Splinter Cell — but the streamer has finally provided some details on the show. The reveal comes in the form of a very brief teaser trailer, which shows a little bit of the show, but mostly showcases Liev Schreiber’s gravelly take on lead character Sam Fisher. We also have a proper name now: it’s called Splinter Cell: Deathwatch.

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Horseshoe crabs: Ancient creatures who are a medical marvel

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Horseshoe crabs: Ancient creatures who are a medical marvel


Horseshoe crabs: Ancient creatures who are a medical marvel – CBS News

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Correspondent Conor Knighton visits New Jersey beaches along the Delaware Bay to learn about horseshoe crabs – mysterious creatures that predate dinosaurs – whose very blood has proved vital to keeping humans healthy by helping detect bacterial endotoxins. He talks with environmentalists about the decline in the horseshoe crab population, and with researchers who are pushing the pharmaceutical industry to switch its use of horseshoe crab blood with a synthetic alternative used in medical testing.

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NYT Strands today — hints, answers and spangram for Friday, September 20 (game #201)

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NYT Strands homescreen on a mobile phone screen, on a light blue background

Strands is the NYT’s latest word game after the likes of Wordle, Spelling Bee and Connections – and it’s great fun. It can be difficult, though, so read on for my Strands hints.

Want more word-based fun? Then check out my Wordle today, NYT Connections today and Quordle today pages for hints and answers for those games.

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SpaceX to launch bitcoin entrepreneur and three crewmates on flight around Earth’s poles

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SpaceX to launch bitcoin entrepreneur and three crewmates on flight around Earth's poles


A blockchain entrepreneur, a cinematographer, a polar adventurer and a robotics researcher plan to fly around Earth’s poles aboard a SpaceX Crew Dragon capsule by the end of the year, becoming the first humans to observe the ice caps and extreme polar environments from orbit, SpaceX announced Monday.

The historic flight, launched from the Kennedy Space Center in Florida, will be commanded by Chun Wang, a wealthy bitcoin pioneer who founded f2pool and stakefish, “which are among the largest Bitcoin mining pools and Ethereum staking providers,” the crew’s website says.

081224-fram2-crew.jpg
The Fram2 crew, seen during a visit to SpaceX’s Hawthorn, Calif., manufacturing facility. Left to right: Eric Philips, Jannicke Mikkelse, commander Chun Wang and Rabea Rogge.

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SpaceX


“Wang aims to use the mission to highlight the crew’s explorational spirit, bring a sense of wonder and curiosity to the larger public and highlight how technology can help push the boundaries of exploration of Earth and through the mission’s research,” SpaceX said on its website.

Wang’s crewmates are Norwegian cinematographer Jannicke Mikkelsen, Australian adventurer Eric Philips and Rabea Rogge, a German robotics researcher. All four have an interest in extreme polar environments and plan to carry out related research and photography from orbit.

The mission, known as “Fram2” in honor of a Norwegian ship used to explore both the Arctic and Antarctic regions, will last three to five days and fly at altitudes between about 265 and 280 miles.

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“This looks like a cool & well thought out mission. I wish the @framonauts the best on this epic exploration adventure!” tweeted Jared Isaacman, the billionaire philanthropist who charted the first private SpaceX mission — Inspiration4 — and who plans to blast off on a second flight — Polaris Dawn — later this month.

The flights “showcase what commercial missions can achieve thanks to @SpaceX’s reusability and NASA’s vision with the commercial crew program,” Isaacman said. “All just small steps towards unlocking the last great frontier.”

Like the Inspiration4 mission before them, Wang and his crewmates will fly in a Crew Dragon equipped with a transparent cupola giving them a picture-window view of Earth below and deep space beyond.

No astronauts or cosmonauts have ever viewed Earth from the vantage point of a polar orbit, one tilted, or inclined, 90 degrees to the equator. Such orbits are favored by spy satellites, weather stations and commercial photo-reconnaissance satellites because they fly over the entire planet as it rotates beneath them.

The high-inclination record for piloted flight was set in the early 1960s by Soviet Vostok spacecraft launched into orbits inclined 65 degrees. The U.S. record was set by a space shuttle mission launched in 1990 that carried out a classified military mission in an orbit tilted 62 degrees with respect to the equator.

The International Space Station never flies beyond 51.6 degrees north and south latitude. NASA planned to launch a space shuttle on a classified military mission around the poles in 1986, but the flight was canceled in the wake of the Challenger disaster.

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“The North and South Poles are invisible to astronauts on the International Space Station, as well as to all previous human spaceflight missions except for the Apollo lunar missions but only from far away,” the Fram2 website says. “This new flight trajectory will unlock new possibilities for human spaceflight.”

SpaceX has launched 13 piloted missions carrying 50 astronauts, cosmonauts and private citizens to orbit in nine NASA flights to the space station, three commercial visits to the lab and the Inspiration4 mission chartered by Isaacman.

Isaacman and three crewmates plan to blast off Aug. 26 on another fully commercial flight, this one featuring the first civilian spacewalks. NASA plans to launch its next Crew Dragon flight to the space station around Sept. 24.

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Finally, a screen that goes anywhere

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Finally, a screen that goes anywhere

Today we’re launching a totally new, totally different app. Meet Orion.

Orion is a small, fun app that helps you use your iPad as an external HDMI display for any camera, video game console, or even VHS. Just plug in one of the bajillion inexpensive adapters, and Orion handles the rest.

But wait — we’re a camera company. Why an HDMI monitor?

We built this to scratch a few itches. First, in professional cinematography, it’s common to connect an external screen to your camera to get a better view of the action. Orion not only gives you a bigger screen, but you can even share screenshots with your crew with a couple of taps.

We also built this for… pure fun. When traveling with a Nintendo Switch, it’s a delight to play games on a bigger screen, especially alongside friends.

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