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Google’s lucrative ad tech business goes on trial

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Google's lucrative ad tech business goes on trial

The US government is taking aim at the engine of Google’s immense wealth – its extremely lucrative ad tech business.

A trial beginning on Monday will hear the Department of Justice’s case that the search engine’s parent company Alphabet illegally operates a monopoly in the market.

The company earned more than $200 billion (£152bn) last year through the placing and selling of ads seen by internet users.

Alphabet has argued its success is due to the “effectiveness” of its services – but prosecutors say it has used its market dominance to stifle rivals.

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“It is a really important industry that grabs billions of consumer dollars every year,” said Laura Phillips-Sawyer, a professor at the University of Georgia School of Law.

“I think all consumers have an interest in this litigation.”

It is the second major antitrust case the tech giant has faced in the US.

In August a judge ruled its dominance of search was illegal, with the penalties Google and Alphabet will face as a result of that decision so far unclear.

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According to the lawsuit filed by the Department of Justice (DoJ) and a coalition of states in 2023, Google dominates the digital ad marketplace and has leveraged its market power to stifle innovation and competition.

Google meanwhile contends it is just one of several hundred companies that facilitate the placement of digital ads in front of consumers.

It argues that competition in the digital ad space is growing, not contracting – citing increased ad growth and revenues for companies such as Apple, Amazon and TikTok as proof in a blog post responding to the DoJ’s lawsuit in 2023.

Both sides will present their cases to US District Judge Leonie Brinkema, who is expected to deliver a verdict.

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The bench trial comes on the heels of a landmark decision last month in a different monopoly case brought by the Justice Department against Google.

Judge Amit Mehta ruled that Google acted illegally to squelch competition in its online search business.

“Google is a monopolist, and it has acted as one to maintain its monopoly,” he wrote.

During last year’s trial, Google said it dominated online search because it had a better product.

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And the company is seemingly deploying a similar defence in the ad tech case.

When asked for a statement, it referred the BBC to its 2023 blog post, in which it states that “no-one is forced to use our advertising technologies – they choose to use them because they’re effective.”

Judge Mehta held a status conference on Friday as he begins the process of deciding on remedies for Google’s conduct.

“The DoJ clearly had a big win, and they’re going to ride that momentum,” Dan Ives, managing director at Wedbush Securities, told the BBC.

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He said he expects those remedies to involve “business model tweaks, not a breakup” of the company.

Meanwhile, in Justice Brinkema’s courtroom, the arcane process that governs advertising technology could make the DoJ’s attempts to prove its case an uphill climb.

“We all use search. We all intuitively understand that product,” said Rebecca Haw Allensworth, an antitrust professor at Vanderbilt University Law School.

By comparison, advertising technology is “so complex that I think that’s going to be a real challenge for the government to make a clear, simple monopolisation argument here.”

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The US is not the only country where regulators are unhappy with Google’s ad tech business.

On Friday, the UK Competition and Markets Authority said it believed Google was abusing its dominance in the ad tech industry, according to the findings of its initial investigation.

It said it found that Google used anti-competitive practices to dominate the market for online advertising technology – and the potentially unlawful behaviour could be harming thousands of UK publishers and advertisers.

A Google representative said the decision was based on a “flawed” understanding of the ad tech sector.

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Discovery of “hobbit” fossils suggests tiny humans roamed Indonesian islands 700,000 years ago

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Discovery of "hobbit" fossils suggests tiny humans roamed Indonesian islands 700,000 years ago


Twenty years ago on an Indonesian island, scientists discovered fossils of an early human species that stood at about 3 1/2 feet tall, earning them the nickname “hobbits.”

Now a new study suggests ancestors of the hobbits were even slightly shorter.

“We did not expect that we would find smaller individuals from such an old site,” said Yousuke Kaifu, co-author of the study, which was published on Tuesday in the journal Nature. 

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The original hobbit fossils date back to between 60,000 and 100,000 years ago. The new fossils were excavated at a site called Mata Menge, about 45 miles from the cave where the first hobbit remains were uncovered. The fossils were found on the top of a ribbon-shaped, pebbly sandstone layer in a small stream. They included exceptionally small teeth that possibly came from two individuals, researchers said. 

Hobbit Fossils
This image provided by Yousuke Kaifu shows an excavated arm bone fragment, left, next to the upper arm bone of an original “hobbit” that lived on the Indonesian island of Flores.

Yousuke Kaifu / AP


In 2016, researchers suspected the earlier relatives could be shorter than the hobbits after studying a jawbone and teeth collected from the new site. Further analysis of a tiny arm bone fragment and teeth suggests the ancestors were a mere 2.4 inches shorter and existed 700,000 years ago.

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“They’ve convincingly shown that these were very small individuals,” said Dean Falk, an evolutionary anthropologist at Florida State University who was not involved with the research.

Researchers have debated how the hobbits — named Homo floresiensis after the remote Indonesian island of Flores — evolved to be so small and where they fall in the human evolutionary story. They’re thought to be among the last early human species to go extinct.

Hobbit Fossils
This photo provided by Gerrit van den Bergh shows the Mata Menge excavation site on the Indonesian island of Flores on Oct. 15, 2014.

Gerrit van den Bergh / AP

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Scientists don’t yet know whether the hobbits shrank from an earlier, taller human species called Homo erectus that lived in the area, or from an even more primitive human predecessor. More research — and fossils — are needed to pin down the hobbits’ place in human evolution, said Matt Tocheri, an anthropologist at Canada’s Lakehead University.

“This question remains unanswered and will continue to be a focus of research for some time to come,” Tocheri, who was not involved with the research, said in an email.



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1X releases generative world models to train robots

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1x robot simulation objects

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Robotics startup 1X Technologies has developed a new generative model that can make it much more efficient to train robotics systems in simulation. The model, which the company announced in a new blog post, addresses one of the important challenges of robotics, which is learning “world models” that can predict how the world changes in response to a robot’s actions.

Given the costs and risks of training robots directly in physical environments, roboticists usually use simulated environments to train their control models before deploying them in the real world. However, the differences between the simulation and the physical environment cause challenges. 

“Robicists typically hand-author scenes that are a ‘digital twin’ of the real world and use rigid body simulators like Mujoco, Bullet, Isaac to simulate their dynamics,” Eric Jang, VP of AI at 1X Technologies, told VentureBeat. “However, the digital twin may have physics and geometric inaccuracies that lead to training on one environment and deploying on a different one, which causes the ‘sim2real gap.’ For example, the door model you download from the Internet is unlikely to have the same spring stiffness in the handle as the actual door you are testing the robot on.”

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Generative world models

To bridge this gap, 1X’s new model learns to simulate the real world by being trained on raw sensor data collected directly from the robots. By viewing thousands of hours of video and actuator data collected from the company’s own robots, the model can look at the current observation of the world and predict what will happen if the robot takes certain actions.

The data was collected from EVE humanoid robots doing diverse mobile manipulation tasks in homes and offices and interacting with people. 

“We collected all of the data at our various 1X offices, and have a team of Android Operators who help with annotating and filtering the data,” Jang said. “By learning a simulator directly from the real data, the dynamics should more closely match the real world as the amount of interaction data increases.”

1x robot simulation objects
source: 1X Technologies

The learned world model is especially useful for simulating object interactions. The videos shared by the company show the model successfully predicting video sequences where the robot grasps boxes. The model can also predict “non-trivial object interactions like rigid bodies, effects of dropping objects, partial observability, deformable objects (curtains, laundry), and articulated objects (doors, drawers, curtains, chairs),” according to 1X. 

Some of the videos show the model simulating complex long-horizon tasks with deformable objects such as folding shirts. The model also simulates the dynamics of the environment, such as how to avoid obstacles and keep a safe distance from people.

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1x robot simulation folding laundry
Source: 1X Technologies

Challenges of generative models

Changes to the environment will remain a challenge. Like all simulators, the generative model will need to be updated as the environments where the robot operates change. The researchers believe that the way the model learns to simulate the world will make it easier to update it.

“The generative model itself might have a sim2real gap if its training data is stale,” Jang said. “But the idea is that because it is a completely learned simulator, feeding fresh data from the real world will fix the model without requiring hand-tuning a physics simulator.”

1X’s new system is inspired by innovations such as OpenAI Sora and Runway, which have shown that with the right training data and techniques, generative models can learn some kind of world model and remain consistent through time.

However, while those models are designed to generate videos from text, 1X’s new model is part of a trend of generative systems that can react to actions during the generation phase. For example, researchers at Google recently used a similar technique to train a generative model that could simulate the game DOOM. Interactive generative models can open up numerous possibilities for training robotics control models and reinforcement learning systems. 

However, some of the challenges inherent to generative models are still evident in the system presented by 1X. Since the model is not powered by an explicitly defined world simulator, it can sometimes generate unrealistic situations. In the examples shared by 1X, the model sometimes fails to predict that an object will fall down if it is left hanging in the air. In other cases, an object might disappear from one frame to another. Dealing with these challenges still requires extensive efforts.

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1x robot simulation failure
Source: 1X Technologies

One solution is to continue gathering more data and training better models. “We’ve seen dramatic progress in generative video modeling over the last couple of years, and results like OpenAI Sora suggest that scaling data and compute can go quite far,” Jang said.

At the same time, 1X is encouraging the community to get involved in the effort by releasing its models and weights. The company will also be launching competitions to improve the models with monetary prizes going to the winners. 

“We’re actively investigating multiple methods for world modeling and video generation,” Jang said.


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NASA outlines backup plan to get Starliner crew back to Earth from International Space Station if Boeing ship can’t bring them home

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NASA outlines backup plan to get Starliner crew back to Earth from International Space Station if Boeing ship can't bring them home


As NASA debates the safety of Boeing’s Starliner spacecraft in the wake of multiple helium leaks and thruster issues, the agency is “getting more serious” about a backup plan to bring the ship’s two crew members back to Earth aboard a SpaceX Crew Dragon, officials said Wednesday.

In that case — and no final decisions have been made — Starliner commander Barry “Butch” Wilmore and co-pilot Sunita Williams would remain aboard the International Space Station for another six months and come down on a Crew Dragon that’s scheduled for launch Sept. 24 to carry long-duration crew members to the outpost.

starliner-nile.jpg
Boeing’s Starliner spacecraft docked to the forward port of the International Space Station as the lab complex approached Egypt and the Nile delta.

NASA


Two of the four “Crew 9” astronauts already assigned to the Crew Dragon flight would be bumped from the mission and the ship would be launched with two empty seats. Wilmore and Williams then would return to Earth next February with the two Crew 9 astronauts.

Shortly before the Crew Dragon launch, the Starliner would undock from the station’s forward port and return to Earth under computer control, without any astronauts aboard. The Crew Dragon then would dock at the vacated forward port.

Two earlier Starliner test flights were flown without crews and both landed successfully. The current Starliner’s computer system would need to be updated with fresh data files, and flight controllers would need to brush up on the procedures, but that work can be done in time to support a mid September return.

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If that scenario plays out, Wilmore and Williams would end up spending 268 days — 8.8 months — in space instead of the week or so they planned when they blasted off atop a United Launch Alliance Atlas 5 rocket on June 5.

Based on uncertainty about the precise cause of the thruster problems, “I would say that our chances of an uncrewed Starliner return have increased a little bit based on where things have gone over the last week or two,” said Ken Bowersox, NASA’s director of space operations.

“That’s why we’re looking more closely at that option to make sure that we can handle it.”

But he cautioned that no final decisions will be made on when — or how — to bring the Starliner crew home until the agency completes a top-level flight readiness review.

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No date has been set, but it could happen by late next week or the week after.

“Our prime option is to return Butch and Suni on Starliner,” said Steve Stich, manager of NASA’s Commercial Crew Program. “However, we have done the requisite planning to make sure we have other options open. We have been working with SpaceX to ensure that they’re ready to (return) Butch and Suni on Crew 9 if we need that.

“Now, we haven’t approved this plan (yet). We’ve done all the work to make sure this plan is there … but we have not turned that on formally. We wanted to make sure we had all that flexibility in place.”

Before the Starliner was launched, NASA and Boeing engineers knew about a small helium leak in the spacecraft’s propulsion system. After ground tests and analysis, the team concluded the ship could be safely launched as is.

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071024-cft-crew2.jpg
Starliner co-pilot Suni Williams, left, and commander Barry “Butch” Wilmore, seen during a space-to-ground news conference last month. The two astronauts are now 63 days into a missions originally expected to last a little more than one week.

NASA


The day after launch, however, four more helium leaks developed and five aft-facing maneuvering thrusters failed to operate as expected. Ever since, NASA and Boeing have been carrying out data reviews and ground tests in an effort to understand exactly what caused both issues.

The Starliner uses pressurized helium to push propellants to the thrusters, which are critical to keeping the spacecraft properly oriented. That’s especially important during the de-orbit braking “burn” using larger rocket engines to slow the ship down for re-entry and an on-target landing.

To clear the Starliner for a piloted return to Earth, engineers must develop acceptable “flight rationale” based on test data and analyses that provides confidence the ship can make it through re-entry and landing with the required level of safety.

“The Boeing team (is) very confident that the vehicle could bring the crew home right now with the uncertainty we’ve got,” said Bowersox. “But we’ve got other folks that are probably a little more conservative. They’re worried that we don’t know for sure, so they estimate the risk higher and they would recommend that that we avoid coming home (on Starliner) because we have another option.

“So that’s a part of the discussion that we’re having right now. But again, I think both views are reasonable with the uncertainty band that we’ve got, and so our effort is trying to reduce that uncertainty.”

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Boeing adamantly argues the Crew Dragon backup plan isn’t needed and that tests and analyses of helium leaks in the Starliner’s propulsion system and initial trouble with maneuvering thrusters show the spacecraft has more than enough margin to bring Wilmore and Williams safely back to Earth.

The helium leaks are understood, Boeing says, they have not gotten worse and more than enough of the pressurized gas is on board to push propellants to the thrusters needed to maneuver and stabilize the spacecraft through the critical de-orbit braking burn to drop out of orbit for re-entry and landing.

Likewise, engineers believe they now understand what caused a handful of aft-facing maneuvering jets to overheat and fire at lower-than-expected thrust during rendezvous with the space station, causing the Starliner’s flight computer to shut them down during approach.

Ground tests of a new Starliner thruster, fired hundreds of times under conditions that mimicked what those aboard the spacecraft experienced, replicated the overheating signature, which was likely caused by multiple firings during tests of the capsule’s manual control system during extended exposure to direct sunlight.

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The higher-than-expected heating likely caused small seals in thruster valve “poppets” to deform and expand, the analysis indicates, which reduced the flow of propellant. The thrusters aboard the Starliner were test fired in space under more normal conditions and all operated properly, indicating the seals had returned to a less intrusive shape.

New procedures are in place to prevent the overheating that occurred during the rendezvous. Additional manual test firings have been ruled out, no extended exposure to the sun is planned and less frequent firings are required for station departure compared to rendezvous.

starliner-capsule-hangar.jpg
The Starliner capsule in Boeing’s processing facility at the Kennedy Space Center. The Service Module is the white lower section housing critical helium propellant pressurization tanks and plumbing along with maneuvering thrusters in four rectangular engine pods, or “doghouses,” spaced around the exterior.

William Harwood/CBS News


In a statement Wednesday, Boeing said, “We still believe in Starliner’s capability and its flight rationale. If NASA decides to change the mission, we will take the actions necessary to configure Starliner for an uncrewed return.”

The helium plumbing and thrusters are housed in the Starliner’s service module, which will be jettisoned to burn up in the atmosphere before the crew capsule re-enters for landing. As such, engineers will never be able to examine the hardware first hand to prove, with certainty, what went wrong.

At this point, that uncertainty appears to support bringing Wilmore and Williams back to Earth aboard the Crew Dragon. But it’s not yet a certainty.

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“If we could replicate the physics in some offline testing to understand why this poppet is heating up and extruding and then why it’s contracting, that would give us additional confidence to move forward, to return Butch and Sonny on this vehicle,” Stich said.

“That’s what the team is really striving to do, to try to look at all the data and see if we can get a good physical explanation of what’s happening.”

In the meantime, the wait for a decision, one way or the other, drags on.

“In the end, somebody – some one person – designated to be the decision maker, that person has to come to a conclusion,” Wayne Hale, a former shuttle flight director and program manager, wrote in a blog post earlier this week.

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“The engineers will always always always ask for more tests, more analysis, more time to get more information to be more certain of their conclusions. The decider also has to decide when enough has been done. The rub in all of this … is that it always involves the risk to human life.”

Hale concluded his post by saying: “I do not envy today’s decision makers, the ones weighing flight rationale. My only advice is to listen thoroughly, question effectively, ask for more data when necessary. But when it is time, a decision must be made.”



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Back Market lays out its plan to make refurbished phones go mainstream

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Back Market onstage demo

Back Market held a press conference on Thursday morning in Paris to talk about upcoming product launches and give an update on the company’s current situation. If you’re not familiar with the French startup, it operates a marketplace of refurbished electronics devices — mostly smartphones. It has attracted a lot of investor cash in recent years but has also been through tougher times.

In 2021, just like many large tech companies, Back Market rode the wave of zero-interest rate policies around the world and raised an enormous amount of money: a $335 million Series D round was followed by another $510 million Series E round mere months later.

After reaching a valuation of $5.7 billion, Back Market realized that the economy was slowing down. It conducted a small round of layoffs in late 2022, telling French newspaper Les Échos it was “the best way to achieve profitability in the coming years.”

Fast-forward to Thursday’s press conference and the company was keen to demonstrate its focus is back on product launches and new projects. Back Market said it wants to find new distribution channels and go premium so that more people think about buying a refurbished device instead of a new one.

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Finding customers where they are already

Over the past 10 years, Back Market hasn’t just captured a decent chunk of the secondhand electronics market, it has expanded the market for refurbished smartphones. The pitch is simple: A refurbished device is cheaper than a new one and it’s also better for the planet. Moreover, when it comes to smartphones, it has become much harder to define why this year’s model is better than last year’s — so why shell out lots of money buying new to get only an incremental upgrade?

The company doesn’t handle smartphones and other electronic devices directly. Instead, it partners with 1,800 companies that repair and resell old devices. So it’s essentially a specialized services marketplace. Since its inception, it has sold 30 million refurbished devices to 15 million customers.

Most Back Market customers buy devices on its website or through its mobile app. But the company has recognized it’s sometimes constrained by its partners’ inventory. This is why it wants to expand supply and demand with strategic partnerships.

For instance, it’s partnering with Sony for PlayStation consoles. “A lot of people are coming to Back Market to try and purchase their PlayStation,” said co-founder and CEO Thibaud Hug de Larauze. But the issue is that Back Market is constrained when it comes to supplies for this type of device.

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While many people think about smartphone trade-ins, most people don’t think about selling their old consoles. “With this partnership with PlayStation by Sony, we are the only partner to trade in every PlayStation within Sony’s website, within the Sony PlayStation store,” he noted.

As a result, people buying a new PlayStation get a discount with trade-ins at checkout and Back Market is no longer out of stock for old PlayStation consoles. This is a good example of what Back Market has in mind for future partnerships.

Image Credits: Romain Dillet / TechCrunch

“This is one of the first [partnerships of this kind] but we really want to bring it everywhere where customers are actually shopping new. We want to get them where they are, in order to get their old tech — in order to serve it to people who want access to refurbished tech,” Hug de Larauze added.

On the smartphone front, trade-ins are already quite popular. However, customers visiting a phone store usually end up buying a new device along with a long-term plan.

Back Market is going to partner with telecom companies so that customers can also get a discount on refurbished devices in exchange for a long-term plan. The first two partners for this are Bouygues Telecom in France and Visible, a subsidiary of Verizon Wireless in the U.S.

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A new premium tier with official parts

Quality remains the main concern when it comes to buying refurbished devices. In addition to allowing returns, the company is constantly tracking the rate of faulty devices on its platform and trying to bring that number down. Back Market now has a defective rate of 4%, meaning that one in every 25 phones doesn’t work as expected in one way or another.

When customers buy a smartphone on Back Market, they can choose between a device in “fair,” “good,” or “excellent” condition. The company has now rolled out a new top tier — called “premium.”

The main difference between smartphones with no signs of use and premium refurbished devices is that Back Market certifies that premium devices have been repaired with official parts exclusively.

In addition to this new premium tier, Back Market is working on an app update to turn it into a smartphone companion. You can register your smartphone with your Back Market account to receive tips to keep your device in good shape for longer. They are also working on gamification features, including badges and rewards.

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Similarly, Back Market will make it easier to check the value of your current phone. “You open the Back Market app, you shake your phone and you’ll find out,” chief product officer, Amandine Durr, explained. This feature will launch around Black Friday.

Finally, Back Market is going to use generative AI to make it easier to browse the catalog. It can be hard to compare two smartphone models to understand which one is better for you. In a few months, you’ll be able to select two phones and get an AI-generated summary of how the two models compare.

Profitability in Europe this year

When thinking about growth potential, instead of focusing on the smartphone industry, Back Market said it draws inspiration from the car industry.

“Nine people out of 10 are purchasing a pre-owned car today,” said Hug de Larauze. “Everything has been created and lined up for that — the availability of spare parts for everyone, you’re not forced to repair your car where you purchased it.”

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Similarly, repairability is changing for smartphones and spare parts, starting with the European Union. By June 2025, manufacturers will be forced to sell their spare parts to people and companies who want to fix devices themselves.

The shift to refurbished devices is also already well underway in Europe. “Back Market is going to be profitable for the first time in Europe in 2024,” said Hug de Larauze. “This is a big milestone for us because when we created the company and until very recently… we had that label that said: ‘OK, this is an impact company.’ Impact means good feelings, but the money is not there.

“Well it’s not the case, it’s actually making money,” he added. Now, let’s see if Back Market can become the go-to destination for refurbished devices in more countries, starting with the U.S.

Image Credits: Romain Dillet / TechCrunch

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Drones setting a new standard in ocean rescue technology

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Drones setting a new standard in ocean rescue technology


Last month, two young paddleboarders found themselves stranded in the ocean, pushed 2,000 feet from the shore by strong winds and currents. Thanks to the deployment of a drone, rescuers kept an eye on them the whole time and safely brought them aboard a rescue boat within minutes.

In North Carolina, the Oak Island Fire Department is one of a few in the country using drone technology for ocean rescues. Firefighter-turned-drone pilot Sean Barry explained the drone’s capabilities as it was demonstrated on a windy day. 

“This drone is capable of flying in all types of weather and environments,” Barry said. 

Equipped with a camera that can switch between modes — including infrared to spot people in distress — responders can communicate instructions through a speaker. It also can carry life-preserving equipment.

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The device is activated by a CO2 cartridge when it comes in contact with water. Once triggered, it inflates into a long tube, approximately 26 inches long, providing distressed swimmers something to hold on to.

In a real-life rescue, after a 911 call from shore, the drone spotted a swimmer in distress. It released two floating tubes, providing the swimmer with buoyancy until help arrived.

Like many coastal communities, Oak Island’s population can swell from about 10,000 to 50,000 during the summer tourist season. Riptides, which are hard to detect on the surface, can happen at any time.

Every year, about 100 people die due to rip currents on U.S. beaches. More than 80% of beach rescues involve rip currents, if you’re caught in one, rescuers advise to not panic or try to fight it, but try to float or swim parallel to the coastline to get out of the current.

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Oak Island Fire Chief Lee Price noted that many people underestimate the force of rip currents.

“People are, ‘Oh, I’m a good swimmer. I’m gonna go out there,’ and then they get in trouble,” Price said.

For Price, the benefit of drones isn’t just faster response times but also keeping rescuers safe. Through the camera and speaker, they can determine if someone isn’t in distress.

Price said many people might not be aware of it. 

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“It’s like anything as technology advances, it takes a little bit for everybody to catch up and get used to it,” said Price.

In a demonstration, Barry showed how the drone can bring a safety rope to a swimmer while rescuers prepare to pull the swimmer to shore.

“The speed and accuracy that this gives you … rapid deployment, speed, accuracy, and safety overall,” Price said. “Not just safety for the victim, but safety for our responders.”



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Netflix teases its animated Splinter Cell series

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Netflix teases its animated Splinter Cell series

It’s been quite some time since we heard anything about Netflix’s animated adaptation of Splinter Cell — but the streamer has finally provided some details on the show. The reveal comes in the form of a very brief teaser trailer, which shows a little bit of the show, but mostly showcases Liev Schreiber’s gravelly take on lead character Sam Fisher. We also have a proper name now: it’s called Splinter Cell: Deathwatch.

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