One of Tesla’s biggest downsides has always been the upfront cost of its electric vehicles versus gas models. The cheapest car it currently sells is $42,490 before subsidies, and the average starting price of its 2024 models is just over $63,000.

Tesla wrote in its that it’s making “preparations” to offer new vehicles with “more affordable models.” The EV maker’s cost of goods sold per vehicle also came down to “its lowest level ever” at $35,1000.

“Plans for new vehicles, including more affordable models, remain on track for start of production in the first half of 2025,” the report reads. “These vehicles will utilize aspects of the next generation platform as well as aspects of our current platforms and will be able to be produced on the same manufacturing lines as our current vehicle line-up.”

Tesla also says it plans to “begin launching” its cheaper EV models “in the first half of 2025.” That wording is still fairly loose, so there’s no guarantee that a new model will ship the same year.

The other surprise in Tesla’s report came from the numbers. It turns out that despite setbacks like the and a federal investigation into its , Tesla had a fairly robust third quarter. The carmaker’s net income rose by 8 percent to $2.51 billion and sales rose by 2 percent year-over-year. The news also ends its four-quarter streak of .

Livewire, a marketing company, recently put out its new study that examined how the next generation of consumers expect brands to market to them. This “Next-Gen Attention Study” revealed that Gens Z and Alpha expect entirely new strategies from brands: Namely, they expect to be advertised to in-game. And not just in-game, either — they expect brands to meet them in-game authentically, with experiences. Livewire’s own platform offers insights on this “attention economy” and how brands can effectively engage with a young audience with changing needs and wants.

The study, which includes data from 1,801 gamers across the UK, U.S. and Australia, shows that 76% of Gen Alpha gamers surveyed expressed enjoyment for branded moments in game — which can include things such as custom-built worlds and experiences or cosmetics such as character skins — as opposed to 49% of millennials (54% of Gen Z gamers expressed the same enjoyment). Elsewhere in the report, 73% of Gen Alpha gamers said they preferred playable experiences over video ads, and 58% said they found immersion to be part of the enjoyment of gaming and in-game advertising.

GamesBeat spoke with Tom Simpson, Livewire’s CEO, about the changes in marketing across generations — and the disruption that the gaming era has brought: “You’ve got to show up in these gaming environments, which is sort of table stakes, isn’t it? You’ve got to put your message where the audience is. But actually that fundamental kind of communication experience and expectation changes the way that the next gen expects brands to talk to them, to engage with them, to show up for them, It’s completely different to how it been before, and just bringing your video over is not enough.”

The next generation’s expectations

Livewire recently launched in the North American market, bringing its “next-gen attention platform” to the new audience alongside Australia. Simpson said in a statement at the time of the expansion, “As we build the next-gen attention platform, we’re focused on harnessing the power of gaming to connect with Gen Z and Alpha, who are fundamentally reshaping the advertising landscape. Our approach is to create immersive, interactive experiences that capture and sustain their attention, positioning brands at the forefront of this dynamic new era.”

The major difference that Gens Z and Alpha have over Millennials, says Simpson, is that they (and Alpha especially) expect brands to meet them where they are — and where they are is in games such as Fortnite and Roblox. Roblox recently opened its immersive ads experience to all brands, and Enrico D’Angelo, Roblox VP of economy told GamesBeat at the time that this was a great way for advertisers to connect with a “highly coveted audience like Gen Z.”

Simpson conceded that it may take some time for brands to fully understand the next-gen audience and how different they are. “Their heads are different because their heads were formed in this environment, and that because their heads were formed in this environment, the way that you got to talk to them is completely different to what to the way that you talked to them previously, and that that fundamental unit of marketing attention is being disrupted… It’s almost an expectation of the next-gen is that brands are there, and they see huge advantages in it, because brands often bring fun things for them to do.”

But while the audience is ready, Simpson notes that it’s also on games companies to work with advertisers. “Brands talk a particular language and have particular expectations. And those are things that the gaming industry, honestly, often just doesn’t understand and, historically, hasn’t cared about. But consumers are there and they want it, so you’ve got to evolve your offering… Expectations for quality of content are high. Consumers expect experiences that are amazing and inspirational and are as good as any other experience they might participate in. If you don’t make it as good as other games, they’ll go and play those other games.”

New parental controls and insights are coming soon

Dear parent,

We’ve been working on a series of important changes that we’ll be making to your child’s account, ____________, next month.

About Roblox accounts with parent privileges

Next month, we’re changing the way parents manage their child’s experience on Roblox by introducing Roblox accounts with parent privileges. After linking your account to your child’s, parents can view and update parental controls for their child all from their own device. Parents also get access to insights about their child’s Roblox usage, such as their daily screen time and on-platform friends.

Given these changes, starting next month, parents will no longer be able to set a parent PIN, use Account Restrictions, or receive account-related notifications to their parental email. Instead, you will need to use an account with parent privileges. Existing verified parental emails on child accounts will continue to be used for account recovery. Any settings previously set using a parent PIN will not change, but you will need an account with parent privileges to make updates going forward.

As always, if users are interested in an added layer of security on their account, you can set up 2-factor authentication.

Updated content maturity settings

As we shared with the community in July, to help provide parents and users more clarity into the types of content available on Roblox, we’ll soon begin labeling experiences based on the type of content users can expect in an experience, rather than by age. Experience Guidelines will be renamed Content Labels, and you’ll be able to set limits on the type of content accessible to your child through the content maturity setting in parental controls.

New default settings for users under the age of 13

As part of Roblox’s commitment to safety, we are also updating certain default settings for our youngest users. Starting next month, users under the age of 13 will need parent permission to access certain chat features. Users under the age of 9 will also need parent permission to access experiences with content maturity “Moderate,” which may contain things like moderate violence or moderate crude humor.

Your child’s settings will be updated when they reach certain ages, if you and your child haven’t previously made changes to them. You and your child will be notified of these updates in advance.

We will share more information on these setting updates when the changes go into effect next month.

Next steps

To continue receiving notifications about your child’s account related to spending or other important activity, you’ll need to set up a Roblox account with parent privileges and link to your child’s account. When these changes take effect, your child will receive a notification inviting them to add a linked parent account, and we’ll send you an email with instructions.

Since day one, Roblox has been committed to building safety features and tools into the design of our products. We will always continue to explore different ways to update our parental controls to make them even more useful for parents.

Roblox

I felt like I opened a can of worms when I asked Samsung about its stance on AI photo editing at Galaxy Unpacked back in January. “There is no such thing as a real picture,” Patrick Chomet, Samsung’s Head of Customer Experience, told me at the time – a nihilism-tinged soundbite that, in fairness, came as part of a nuanced and perfectly valid philosophical commentary on the nature of photography (in the same interview, Chomet rightly talked up the importance of validating authenticity).

Marques Brownlee recently included Chomet’s quote in an X post highlighting the differing opinions of Samsung, Apple, and Google on this very subject. Still, ultimately, all of the major phone manufacturers are offering similar editing features (Magic Eraser, Clean Up, AI Eraser, and so on).

GenAI is plain vanilla, if you ask the folks at Google India. As the tech behemoth rolled out its ambitious ‘Google for India’ repertoire for their biggest and fastest growing market, there was one familar focus area where further announcements predictably came – Google’s onboarding of Indian languages as a digital tool. And, of course, artificial intelligence (AI) and lots of it.

Well in verse with the parent company’s efforts to take the pole position in AI advancements and grab the thunder back from that petulant upstart called OpenAI is evidently a dream up there on Mountain View (where Google’s global HQ is), and the trickle down effect was well evident in many of the announcements in India on Thursday – Google’s Gemini AI can now go ‘Live’, with real time conversation by adapting to the user. The ‘Gemini Live’ feature is available in 8 Indian languages, besides English.

Google’s next-generation AI project called Astra is at the core of it, and while it is awaited, the slow rollout of its features, the company hopes, will be transformational. For now, there is already AI Overviews expected in Telugu, Tamil, Bengali and Marathi in the coming days, while ‘ask with video’ feature in Search also debuted, starting with English.

With image-based search on Maps, Gemini summarising Google reviews to save time, real-time weather and traffic updates on Maps, Google’s attempt is to make AI work for daily chores, beside the focus on Indian languages to take its tech evangelism to the hinterland. 

Another path-breaking endeavour has been in the field of healthcare. Not only is the company tying up with the government’s Ayushman Bharat project to roll out the issuance of the ABHA health ID through Google wallets soon, its iCALL feature whereby a user can call and speak to a health professional live has been expanded to more vernacular languages. And perhaps incredibly, its AI tools are now evolved enough to detect eye issues, TB and even cancer. For instance, TB could apparently be detected through just an audio sample analysis of a person’s sound!

Google also announced a spate of partnerships, right from Adani and CleanMax (for clean energy projects) to Muthoot (for online loan-against-gold) to Glance (skilling). 

Black Friday and Cyber Monday are some of the best periods to snag yourself a new smartwatch, especially if you’ve been waiting a while before upgrading. While the actual sales day might be a little while off, there are already a lot of great early Black Friday deals that you can take advantage of, including on some of the best smartwatches on the market. To that end, we’ve collected some of our favorite early deals for you below, although it’s also worth keeping an eye on our larger smartwatch deals roundup as well.

Garmin Forerunner 55 — $170 $220 15% off

While most smartwatches focus on the smartwatch part, the Garmin Forerunner 55 is made for runners who want to keep track of their overall fitness and their runs. It comes with GPS tracking in the three major systems, has a whole suite of sensors such as heart rate and Vo2 Max, and comes with a very solid $30 discount off the $200 price tag.

Samsung Galaxy Watch6 Classic — $270 $400 33% off

The Samsung Galaxy Watch6 Classic is easily one of the best Android phones on the market. In fact, when our senior mobile writer Andy Boxall got his hands on it, he felt that “the Galaxy Watch 6 Classic has superb styling, all-day comfort, comprehensive health tracking, and more. It’s the smartwatch to buy for your Android phone.” Even better, this deal lets you snag it for a substantial 33% discount.

Apple Watch Series 9 — $329 $429 23% off

For those who are in the Apple ecosystem, the Apple Watch Series 9 is probably one of the best and most affordable options, even more so with this impressive $100 discount. The conclusion our senior mobile writer came to when reviewing it was “The Apple Watch Series 9’s 24/7 comfort, extensive features, fast performance, and seamless integration with the iPhone make it a must-buy.”

Garmin Venu 3S GPS — $400 $450 11% off

If you’re just as interested in tracking your fitness as having a smartwatch, the Garmin Venu 3S GPS does a great job of balancing both, and since it comes from Garmin, you know that fitness tracking is top notch. Between the GPS coverage, Sleep Coach and Body Battery, you’ll have all the stats you need to refine your fitness journey, plus the $50 discount isn’t too bad either!

Apple Watch Ultra 2 GPS + Cellular — $680 $799 15% off

If you’re in the Apple ecosystem and truly want the best experience money can buy, then you’ll want this Apple Watch Ultra 2 GPS deal that knocks $119 off the price tag. Our senior mobile reviewer feels that it has “an outstanding design, great software, and some very welcome upgrades, the Apple Watch Ultra 2 is tough to beat.”

How to Choose a Smartwatch Deal on Black Friday

There are a lot of options out there for smartwatches, but for the most part, there are generally three big players on the market: Apple, Samsung, and Garmin. Apple Watches are made specifically for the Apple ecosystem, and if you’re in it, then you’ll want to go with one of those, with your main options being the Watch Series 9 for a good budget-friendly option, the Ultra Watch 2 for the best, and the Series 10 for something in the middle. We actually have a great breakdown of the Apple Watch Series 9 vs. Ultra 2, so be sure to check that out before taking the plunge.

On the other hand, Samsung is the go-to smartwatch maker for Android, and it generally has two options every generation: a standard model and a pro or classic model with a bezel that you can turn to control the watch. Samsung does have a high-end option in the form of the Galaxy Watch Ultra, but it borrows, almost to a comical extent, from the Apple Watch Ultra.

Finally, Garmin is the brand you go for if you want something more about fitness tracking than a smartwatch. It has a wide range of products, but the Forerunner lineup is great for runners, while the Venu is a great option for those who want a good balance between smartwatch and fitness tracker.

How We Chose These Smartwatch Black Friday Deals